Persuasion and Organizational Patterns

1. Persuasive Speech Design
Organizational Patterns for persuasive speeches

2. Richard E. Smalley
Nobel Laureate
Top 10 problems facing humanity in the next 50 years:
1. Energy
2. Water
3. Food
4. Environment
5. Poverty
6. Terrorism & War
7. Disease
8. Education
9. Democracy
10. Population
Richard E. Smalley
Nobel Laureate
Top 10 problems facing humanity in the next 50 years:
1. Energy
2. Water
3. Food
4. Environment
5. Poverty
6. Terrorism & War
7. Disease
8. Education
9. Democracy
10. Population
Pick 1 of Smalley’s top 10 problems
facing humanity (listed on the syllabus)
Goal: to motivate your classmates to
support a specific solution to that
problem
Organize your speech using a
Persuasive Org. Pattern
Create a professional
looking, well-designed
slide deck to enhance
your speech
Persuasive Speech

3. Advocating for a Solution
Solution must be well grounded
Solidly backed by evidence
A full PowerPoint presentation is required
5 slides must contain visual evidence
Evidence may be: charts, graphs, photographs, or video
Two slides must be charts or graphs
Cite your sources - 4 scholarly sources are required
5-7 Minute presentation
Motivate your audience to action
Sign up Next Class
Presentations Begin in 2 weeks - November 3rd
PowerPoint printouts and bibliographies due first day
•Falls within the 5-7 minute time limit
•Explores an approved topic
•Extemporaneous and enthusiastic delivery
•Incorporates 5 high quality sources
•Cites all sources during your speech
•Complete outline with a works cited list
•3 slides with evidence that supports your
proposed solution
•Professional looking, well-designed slides
•Exhibits clear, sound reasoning
ADVOCATING A SOLUTION
Need to focus on the solution, not problem

4. •Write a 2-3 page personal evaluation of your verbal and
nonverbal performance in your last speech.
•Consider the effectiveness of your presentation’s use of
organization and evidence.
•This should be an honest personal evaluation that offers goals
and strategies for improvement in your next presentation. Your
paper should tie in relevant course concepts.
Self-Evaluation

5. • Problem Solution Pattern
• Comparative Advantages Pattern
• Criteria Satisfaction Pattern
• Refutation Pattern
• Monroe’s Motivated Sequence
Persuasive Organizational Patterns

6. Problem-Solution Pattern
Problem-Solution Pattern
1. Problem (define)
2. Solution (ways to overcome)
Problem-Cause-Solution Pattern
1. Problem
2. Reasons the problem exists
3. Unsatisfactory solutions (what hasn’t worked)
4. Proposed solution (why will it work)

7. Comparative Advantage Pattern
1. Compare and contrast the various
proposed solutions to a problem.
2. Each main point shows how your solution
is superior to alternative solutions
3. The audience will likely be aware of both sides
4. Establish credibility and use solid evidence
7

8. I. Diplomacy is ineffective in
dealing with Saddam
II. Military intervention is a
better solution
Use when audience agrees on problem but not on solution
Plan X doesn’t work
PlanY is better
Comparative Advantage Pattern

9. Criteria Satisfaction Pattern
Works well for hostile audiences
Solution
Criteria
Fulfills
Criteria
I. A decision to go to war should:
- be based on sound intelligence
- be based on a sound strategy
- come after diplomacy has failed
II. My decision would have fulfilled criteria

10. Refutation Pattern
1. State the opposing position
2. Describe the ramifications of this position
3. Offer arguments and evidence for your position
4. Contrast your position with the opposing
position to establish your
position’s superiority

11. Monroe’s Motivated Sequence
Works well for speeches that require action

12. Monroe’s Motivated Sequence
1. Arouse Attention
2. Demonstrate a need - show urgency of
the situation
3. Satisfy the need - offer examples showing
how your plan has worked elsewhere
4. Visualize the results - Positive; negative;
or combo
5. Call for action
The Structure
= Intro
= Conclusion
Body
No Preview or Review Statements

13. President Roosevelt - War Address
December 8, 1941

14. Attention
Needs
Satisfaction
Visualization
Action
A date which will live in infamy
U.S. was at peace ... safety of our nation
As Commander ... against us
No matter ... So help us God
I ask that Congress ... Japanese Empire
FDR’s War Address
Organizational Pattern

15. What organizational pattern does this speech follow?