This document discusses the development and marketing of the Ford Figo car in India. It provides an overview of Ford India, the need for a new small car, and the concurrent engineering process used to develop the Figo. The document outlines the concept development, product development, testing, and launch marketing of the Figo. It includes exhibits comparing the Figo to competitors and highlighting the pros and cons of the Figo as identified by customers.
SECTOR INFORMATION
INTRODUCTION
CONTRIBUTION TO GDP
MARKET OVERVIEW
GROWTH PATTERN
REASONS FOR GROWTH
PORTERS FIVE FORCE ANALYSIS OF THE SECTOR
Threat of New Entrants:
Threats of Substitute Products or Services:
Bargaining Power of Suppliers:
Bargaining Power of Buyers:
Rivalry Among Existing Firms:
COMPANY INFORMATION
COMPANY SNAPSHOT
MARKET SHARE
TARGET MARKET
COMPETITORS ANALYSIS
LAST 6 MONTHS NEWS:
MARKETING STRATEGY
SWOT ANALYSIS OF THE COMPANY
STP OF THE PRODUCT
BCG MATRIX
PRODUCT LIFE CYCLE
MARKETING MIX (4P’S):
COMPARISON OF SALES
MARKETING AND PROMOTIONAL STRATEGY
BUSINESS FINANCE
RATIO ANALYSIS
INCOME STATEMENT
BALANCE SHEET
STATEMENT OF CASH FLOWS
EQUITY
REVENUE
HUMAN RESOURCE MANAGEMENT
ORGANIZATION STRUCTURE
JOB DESCRIPTIONS AND JOB SPECIFICATIONS OF FORD
TRAINING NEEDS OF FORD
ORGANIZATION CULTURE OF FORD
CONCLUSION
BIBLIOGRAPHY/ REFERENCES
SECTOR INFORMATION
INTRODUCTION
CONTRIBUTION TO GDP
MARKET OVERVIEW
GROWTH PATTERN
REASONS FOR GROWTH
PORTERS FIVE FORCE ANALYSIS OF THE SECTOR
Threat of New Entrants:
Threats of Substitute Products or Services:
Bargaining Power of Suppliers:
Bargaining Power of Buyers:
Rivalry Among Existing Firms:
COMPANY INFORMATION
COMPANY SNAPSHOT
MARKET SHARE
TARGET MARKET
COMPETITORS ANALYSIS
LAST 6 MONTHS NEWS:
MARKETING STRATEGY
SWOT ANALYSIS OF THE COMPANY
STP OF THE PRODUCT
BCG MATRIX
PRODUCT LIFE CYCLE
MARKETING MIX (4P’S):
COMPARISON OF SALES
MARKETING AND PROMOTIONAL STRATEGY
BUSINESS FINANCE
RATIO ANALYSIS
INCOME STATEMENT
BALANCE SHEET
STATEMENT OF CASH FLOWS
EQUITY
REVENUE
HUMAN RESOURCE MANAGEMENT
ORGANIZATION STRUCTURE
JOB DESCRIPTIONS AND JOB SPECIFICATIONS OF FORD
TRAINING NEEDS OF FORD
ORGANIZATION CULTURE OF FORD
CONCLUSION
BIBLIOGRAPHY/ REFERENCES
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Report on summar Trainning,INTERNSHIP at lalz HYUNDAI workshop on the duration of 4 month,
by Anand pratap NSIT(Netaji subhash institute of technology).
Digital marketing Competitive Analysis of Apollo TyresAkhil Chaubal
Digital Marketing Competitive Analysis of Apollo Tyres.
Assignment Includes Company Profiles, SEO Rankings, SEM Rankings, Social Media Statistics, Content uploaded by Brands, Info & Ads made by Brands and Analysis.
This assignment is made for a project of Indian Institute of Digital Education.
GENERAL BACKGROUND
PROBLEM STATEMENT
PREVIOUS LEADERSHIP AND TEAM FAILURE LESSONS
CHANGE IN LEADERSHIP AND NEW TEAM
LEADERSHIP LESSONS, TEAM DYNAMICS, & STRATEGY.
REFERENCES
Ford Motor Company was founded by Henry Ford in the year 1903; it is an American Multinational Automaker.
Using elaborately engineered production sequences typified by moving assembly lines, ford developed techniques for large-scale automobile manufacturing by 1914; these techniques became known as “Fordism” worldwide.
Today Ford is the Second largest US based automaker & Fifth largest in the World. Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.
AIRBUS-CONCURRENT ENGINEERING, by Jeevan B M Jeevan B M
Airbus is a world leading commercial aircraft manufactures in this i represented the how Airbus using the concurrent engineering and the uses of the concurrent engineering and new technology adapted to increase the product rate that is Collaborative engineering.
A manufacturing process study for a formula style racecar chassis. Project\'s objective was to reduce manufacturing costs by simplifying certain parts of the frame while maintaining satisfactory rigidity.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Report on summar Trainning,INTERNSHIP at lalz HYUNDAI workshop on the duration of 4 month,
by Anand pratap NSIT(Netaji subhash institute of technology).
Digital marketing Competitive Analysis of Apollo TyresAkhil Chaubal
Digital Marketing Competitive Analysis of Apollo Tyres.
Assignment Includes Company Profiles, SEO Rankings, SEM Rankings, Social Media Statistics, Content uploaded by Brands, Info & Ads made by Brands and Analysis.
This assignment is made for a project of Indian Institute of Digital Education.
GENERAL BACKGROUND
PROBLEM STATEMENT
PREVIOUS LEADERSHIP AND TEAM FAILURE LESSONS
CHANGE IN LEADERSHIP AND NEW TEAM
LEADERSHIP LESSONS, TEAM DYNAMICS, & STRATEGY.
REFERENCES
Ford Motor Company was founded by Henry Ford in the year 1903; it is an American Multinational Automaker.
Using elaborately engineered production sequences typified by moving assembly lines, ford developed techniques for large-scale automobile manufacturing by 1914; these techniques became known as “Fordism” worldwide.
Today Ford is the Second largest US based automaker & Fifth largest in the World. Ford has produced over 350 million cars and employs 190,000 people with over 90 locations and facilities worldwide.
AIRBUS-CONCURRENT ENGINEERING, by Jeevan B M Jeevan B M
Airbus is a world leading commercial aircraft manufactures in this i represented the how Airbus using the concurrent engineering and the uses of the concurrent engineering and new technology adapted to increase the product rate that is Collaborative engineering.
A manufacturing process study for a formula style racecar chassis. Project\'s objective was to reduce manufacturing costs by simplifying certain parts of the frame while maintaining satisfactory rigidity.
Ford recently announced that it is testing new innovative research tools and techniques during the design process. The new Ford GT is the product of the company's new research techniques and tools.
2. • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?
3. FIGO ECO-SPORTS
ENDEAVOUR
FIESTA
BCG MATRIX
• A USA based company
• Started in India in 1995
• Escort (c segment) its first car in
India
• Nigel Harris has been appointed
President of Ford India, effective
February 1, 2014
• Sold 11,935 vehicles in Jun 2014, up
36% from 8,771 units in Jun 2013.
4. • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?
5. High
1. Few quality Indian
suppliers
2. Few players providing car
connectivity devices.
Moderate
1. Existing company can
come up with new car
in this segment.
2. Difficult for a new
company to setup
new plant
High
1. Customers have more
options to choose from
Moderate
1. Introduction of
Metros in cities.
7. • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?
9. • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?
10. Chief creative officer and managing partner
Bobby Pawar and Blue Hive (JWT)creative director criticized for
advertisements .
"Leave your worries behind“
Silvio Berlusconi in the driver's seat with three scantily clad women
sitting gagged and bound in the trunk
11. • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?
15. PROS
• price
• Very spacious
• Lowest maintenance cost
• Good ride quality
• Bluetooth
• Comfort
• Mileage
• Music system
• Handling
• A/C
• Good stereo
CONS
• Enough power (68-
70bhp)
• Not the most stylish
inside and out.
• Low pickup
• Engine noise
16. • About Ford India
• The Need Of New Car
• Concurrent Engineering At Ford Figo
• Development Of Ford Figo
• Marketing Of Ford Figo
• Exhibit’s
• Want A Figo Test Ride?