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FORD MOTORS MEENAL GUPTA M100700026
Automobiles automobiles parts  In what Business we are in?
Introduction American multinational corporation  A driving force in automotive  Was Henry’s ford third company  Headquarters - Dearborn, Michigan, a suburb of Detroit Founded – 16th June 1903
Intro… Performing its business in 7 continents and 90 plants . Manufacturers cars and commercial vehicles  Operating its business in : North America Europe Asia pacific  Latin America  Africa  Middle east
KEY PEOPLE Founder – Henry ford  Current President/CEO- ALLAN MULALY Current chairman: William clay ford
TARGETING… Ford has approx. 13000 dealers worldwide  Round about 137 markets worldwide .  Major customers : Hewlett –Packard Phillip Morris international GlaxoSmithKline Astra Merck Cne logistics GE
Its new products/ services Sportka Focus C-MAX Concept  Everest  Falcon  Bantam Eco sport
POSITIONING  Currently the second largest automaker in the U.S.  Fourth-largest in the world based on number of vehicles sold annually.
MARKETING STRATEGIES Product differentiation based on operational efficiency :- Its offer on the plank of service . Also supplying videotapes showing how repairs have to be done .  Adopting offer to suit target segment. Strategic segmentation of cars :- Family car segment  SUV segment  Premium car segment
Strategies cont.. Hoardings :- ,[object Object]
bit expensive strategy but attracts many people
Maintaining Data banks
Free Insurance
Relationship Marketing
Sales promotion
Maintaining service standards ,[object Object]
revenues Revenue -  118.308 billion (2009) No. of employees – 213000 Operating income –  2.957 billion (2009) Netincome - 2.717 billion (2009)
Mission of ford motor co.  We are a global family with a proud heritage passionately committed  To providing personal mobility for people around the world. ...
Vision of ford motor co.  To become the world’s leading consumer company for automotive products.
Top competitors  General motors  Toyota Honda  Chrysler  Nissan motor co.  Kia Daimler  Volkswagen
What is The Ford’s Competitors Objective?  Maximum Profit  Market share growth Maximum Profit  Technological leadership  Service leadership
subsidiaries Ford has 8 brands: Ford Lincoln Mercury  Land Rover  Volvo Mazda Jaguar Aston Martin
GENERAL MOTORS – brands  ,[object Object]
 Cadillac
 Chevrolet
 GM Daewoo
 GMC
 Holden
 Hummer
 Pontiac
 Opel , Saturn,
 Vauxhall, wuling,[object Object]
Chrysler – 4 brands  ,[object Object]
 Jodge
 Jeep
 Mope,[object Object]
GENERAL MOTORS  Founded-1908  Headquarters -Detroit, Michigan, USA  Employees :209,000 (2010)  Revenue: US $ 98.7 BILLION
TOYOTA Founded:1937  Headquarters: Tokyo, Japan  Employees: 316,121 (2008)  ,[object Object],[object Object]
HONDA Founded:1948  Headquarters- Tokyo, Japan Employees: 167,231 (2008)  Revenue: US $ 120.27 billion (2009)
Daimler  Founded: 1883 No of employees: 256400 Headquarters :Stuttgart, Germany  Revenue: euro 78.92 billion
Volkswagen Founded: 28 may 1937  Headquarters :Wolfsburg, Germany  Area served: worldwide  No. of employees : 368500 (2009)
KIA Founded : June 9 , 1944 Area served: international   Employees:42000 Headquarters: south Korea  Products: automobiles
NISSAN MOTOR  Founded : December  26, 1933 Headquarters : yokohama , Japan  Revenue : yen 7.517 trillion  No of employees : 175, 766 Products: automobiles, outboard motors, forklift trucks
FORD MOTOR CO.  FORD  Trucks Hybrids Cars SUVs Cross  Over
FORD CARS  FORD FIESTA  FORD FIGO  FORD FUSION  Focus sedan  Focus coupe  Mustang  Tauras

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Ford motors meenal gupta m100700026

  • 1. FORD MOTORS MEENAL GUPTA M100700026
  • 2. Automobiles automobiles parts In what Business we are in?
  • 3. Introduction American multinational corporation A driving force in automotive Was Henry’s ford third company Headquarters - Dearborn, Michigan, a suburb of Detroit Founded – 16th June 1903
  • 4. Intro… Performing its business in 7 continents and 90 plants . Manufacturers cars and commercial vehicles Operating its business in : North America Europe Asia pacific Latin America Africa Middle east
  • 5. KEY PEOPLE Founder – Henry ford Current President/CEO- ALLAN MULALY Current chairman: William clay ford
  • 6. TARGETING… Ford has approx. 13000 dealers worldwide Round about 137 markets worldwide . Major customers : Hewlett –Packard Phillip Morris international GlaxoSmithKline Astra Merck Cne logistics GE
  • 7. Its new products/ services Sportka Focus C-MAX Concept Everest Falcon Bantam Eco sport
  • 8. POSITIONING Currently the second largest automaker in the U.S. Fourth-largest in the world based on number of vehicles sold annually.
  • 9. MARKETING STRATEGIES Product differentiation based on operational efficiency :- Its offer on the plank of service . Also supplying videotapes showing how repairs have to be done . Adopting offer to suit target segment. Strategic segmentation of cars :- Family car segment SUV segment Premium car segment
  • 10.
  • 11. bit expensive strategy but attracts many people
  • 16.
  • 17.
  • 18. revenues Revenue - 118.308 billion (2009) No. of employees – 213000 Operating income – 2.957 billion (2009) Netincome - 2.717 billion (2009)
  • 19.
  • 20. Mission of ford motor co. We are a global family with a proud heritage passionately committed To providing personal mobility for people around the world. ...
  • 21. Vision of ford motor co. To become the world’s leading consumer company for automotive products.
  • 22.
  • 23. Top competitors General motors Toyota Honda Chrysler Nissan motor co. Kia Daimler Volkswagen
  • 24. What is The Ford’s Competitors Objective? Maximum Profit Market share growth Maximum Profit Technological leadership Service leadership
  • 25. subsidiaries Ford has 8 brands: Ford Lincoln Mercury Land Rover Volvo Mazda Jaguar Aston Martin
  • 26.
  • 34. Opel , Saturn,
  • 35.
  • 36.
  • 39.
  • 40. GENERAL MOTORS Founded-1908 Headquarters -Detroit, Michigan, USA Employees :209,000 (2010) Revenue: US $ 98.7 BILLION
  • 41.
  • 42. HONDA Founded:1948 Headquarters- Tokyo, Japan Employees: 167,231 (2008) Revenue: US $ 120.27 billion (2009)
  • 43. Daimler Founded: 1883 No of employees: 256400 Headquarters :Stuttgart, Germany Revenue: euro 78.92 billion
  • 44. Volkswagen Founded: 28 may 1937 Headquarters :Wolfsburg, Germany Area served: worldwide No. of employees : 368500 (2009)
  • 45. KIA Founded : June 9 , 1944 Area served: international Employees:42000 Headquarters: south Korea Products: automobiles
  • 46. NISSAN MOTOR Founded : December 26, 1933 Headquarters : yokohama , Japan Revenue : yen 7.517 trillion No of employees : 175, 766 Products: automobiles, outboard motors, forklift trucks
  • 47. FORD MOTOR CO. FORD Trucks Hybrids Cars SUVs Cross Over
  • 48. FORD CARS FORD FIESTA FORD FIGO FORD FUSION Focus sedan Focus coupe Mustang Tauras
  • 49. FORD FIESTA SES hatchback Base price: $17120 Standard manual air conditioning 5 speed manual transmission with overdrive(standard) Engine type: 1.6 liter duratec, i4 , ti –vct 16valve , front mounted with horsepower of 119@6000, alloy black Warranty – 36 months
  • 50.
  • 51. Seating for: 5 people
  • 53.
  • 56.
  • 57. NISSAN VERSA HATCHBACK 1.8 SL Base price: $16900 Manual air conditioning – standard Engine type: 1.8 liter , i4 . Cvtcs 16 valve, dohc , sefi engine , transverse mounted with horsepower of 122@5200. Curb automatic weight – 2758(ibs) Warranty- 36 months
  • 58. HONDA FIT Sport 5 spd MT w/ navigation system Base price $ 18260 Rear seats HVAC ducts- not available Engine type : 1.5 liter i- VTEC , 14 , 16 Valve , front mounted with horsepower of 117@6600, alloy cylinder head . Warranty – 36 months
  • 59. SUVS Escape Sport trac Explorer Expedition
  • 60.
  • 61. Seating for : 5 people
  • 62.
  • 63. Seating for: 5 people
  • 64. Tow up to : 3500 lbs
  • 65.
  • 66. SWOT ANALSIS OF FORD MOTOR CO.
  • 67.
  • 68. 39th on the Best Companies for Minorities List
  • 69. Have already invested heavily in alternate fuel sources
  • 70.
  • 71. $13 Billion on Acquisitions
  • 72. Sometimes seen as "safe", "boring"
  • 73.
  • 74. Ford have already started investing in Solar Power ,and have a chance to become a market leader
  • 75.
  • 76. Internal strife will hurt the company. Threat of substitute products such as Natural gas, Electricity, Ethanol, Vegetable oil, Sunlight, Water
  • 77. Intensity of Rivalry among competitors worldwide
  • 78.