The document provides an analysis of the automotive industry in Indonesia. It discusses the market structure, categories of vehicles, major players and their production capacities, government policies, competitive environment using Porter's five forces model, and environmental issues. The automotive market in Indonesia is dominated by Japanese brands like Toyota and Suzuki, though other global manufacturers have established production facilities. The top assembling companies are Toyota, Indomobil, and Honda.
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
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Analysis and presentation of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra
• PRODUCTIVIDAD
Alcanzar/mejorar los niveles de productividad de Toyota.
Aumentar la utilización de recursos.
Estandarizar las prácticas/procesos óptimos.
Sistema de producción Ford estandarizado.
• SATISFACCION DEL CLIENTE
Mayor sensibilidad hacia los clientes.
Decisiones rápidas e implementación ágil.”
Así, el objetivo que Ford Motor Company persigue es "producir mejores productos más rápidamente y a un precio más bajo para satisfacer a más clientes en todo el mundo". Para conseguirlo va a llevar a cabo un rediseño tanto de sus procesos como de su estructura, basando la misma en sus productos y no en las áreas geográficas, como venía actuando desde su creación.
Automotive Industry Analysis of the Big 3Matt Blair
During a course at the Kelley School of Business at Indiana University, we were tasked with forming a descriptive analysis of the automotive industry and identifying opportunities for improvement.
A Marketing analysis for TESLA company in DBA program by Cairo University. It discussing how TESLA is competing Electric Vehicle Market and advancing the development of such Sector. In addition, Tesla is taking further steps toward future by inventing futuristic cars and innovative technology.
This is a presentation on mercedes-benz.It has the histrory of mercedes , why it became popular and who are the target audience of mercedes in india and their upcoming models in india.
Mahindra Presentation : Analysis of Mahindra & Mahindra ScorpioAnand Tomar
Analysis and presentation of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra
• PRODUCTIVIDAD
Alcanzar/mejorar los niveles de productividad de Toyota.
Aumentar la utilización de recursos.
Estandarizar las prácticas/procesos óptimos.
Sistema de producción Ford estandarizado.
• SATISFACCION DEL CLIENTE
Mayor sensibilidad hacia los clientes.
Decisiones rápidas e implementación ágil.”
Así, el objetivo que Ford Motor Company persigue es "producir mejores productos más rápidamente y a un precio más bajo para satisfacer a más clientes en todo el mundo". Para conseguirlo va a llevar a cabo un rediseño tanto de sus procesos como de su estructura, basando la misma en sus productos y no en las áreas geográficas, como venía actuando desde su creación.
Automotive Industry Analysis of the Big 3Matt Blair
During a course at the Kelley School of Business at Indiana University, we were tasked with forming a descriptive analysis of the automotive industry and identifying opportunities for improvement.
Automotive Intelligence for Professionals: The Indonesia AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2017-20.
The Indonesia AutoBook helps you to identify new customers in the Automotive industry in Indonesia and provides key contact information.
Thai AutoBook 2015: Thailand Automotive Cluster EditionUli Kaiser
Thai AutoBook 2015: Thailand Automotive Cluster Edition
The Thailand AutoBook 2014 is a comprehensive overview about the Thai Auto industry and the main players: OEMs, The Thai Automotive Cluster, Tier 1 Suppliers from Japan, USA, Europe and Australia, Automotive Organizations, Industrial Estates, Events and Media and much more. It also includes detailed statistics about Automotive sales, market share, OEM capacities and information about new programs 2013-15.
This 'Thai Automotive Cluster Version' is a free edition to support the participation of 10 Thai companies at IZB 2014, organised by Thai European Business Association (TEBA) and does NOT include the Japanese, European and North American suppliers.
Surviving in iPhone Territory: A Competitive Analysis of the Launch of the HT...Our Social Times
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AADA - Deloitte Motor Industry Services - Profit FocusDeloitte Australia
Are you interested in growing the female talent pool and female leadership pipeline within the motor industry?
Supporting, developing mentoring and progressing talented women across the entire span of their career?
So are we. Talk to us about how we’re helping
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
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Automotive Intelligence for Professionals: The Thailand AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Thailand AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
Asia-Pacific countries have contributed to growth of the global automobile sector. Developing Asia Pacific region will contribute 62.2% of auto and auto components sector growth for the period 2015-19. The quantitative growth in this region is expected to reach 101mn units in 2017 at a CAGR of 5%. India is a significant contributor from this region with a potential to become the 4th largest automobile producer by 2020. Automobile sector contributes 7.1% to the Indian GDP and was more than 45% of manufacturing GDP in FY14. Karnataka is the 4th largest state in automotive production with output of USD 2.8 bn, contributing 8.5% to national sector output. The automotive industry provides employment to more than 55,000 workers in the state of Karnataka.
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11. Market Structure: ATPM Competition Source: Gaikindo – Q1 2007 China Chery Unicor Prima Motor, PT France Renault Auto Euro Indonesia, PT Japan Hino Hino Motor Sales Indonesia, PT South Korea Ssangyong Indobuana Auto Raya, PT Japan Nissan Nissan Motor Indonesia, PT Germany Audi, VW Caravelle Garuda Mataram Motor Sweden Volvo Central Sole Agency, PT Japan Suzuki Indomobil Suzuki International, PT Indomobil Group Germany BMW Tjahja Sakti Motor, PT France Peugeot Astra France Motor, PT Japan Daihatsu Astra Daihatsu Motor, PT Japan Nissan Diesel Astra Nissan Diesel Indonesia, PT Japan Isuzu Pantja Motor Japan Toyota Toyota Astra Motor, PT Astra Group : Countries of Origin Brands Name of company ATPM by groups and brands
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17. Assembling Companies & Capacity Source: Gaikindo – Q1 2007 51,000 Isuzu PMA 1974 Pantja Motor, PT 170,000 Toyota PMA 1971 Toyota Astra Motor, PT 1,440 Mitsubishi Bus PMDN 1986 Trijaya Union, PT 21,000 Suzuki, Mazda, KIA PMDN 1971 National Assemblers, PT 100,000 Mitsubishi Colt 120SS, Colt L300, Colt Diesel FE, Fuso PMDN 1975 Krama Yudha Ratu Motors,PT 12,000 Audi, VW, Ssangyong, Volvo, Nissan PMA 1995 Nissan Motor Indonesia, PT 42,000 Honda PMA 1976 Honda Prospect Motor, PT 10,000 Hino PMA 1982 Hino Indonesia Manufacturing, PT 120,000 Suzuki PMA 1976 Indomobil Suzuki International, PT 30,400 Chevrolet PMA 1993 General Motor Indonesia, PT 60,000 BMW, Isuzu, Peugeot, Daihatsu, Nissan, Diesel PMDN 1969 Gaya Motor, PT 8,000 Chrysler, Dodge, Jeep PMA 1970 PT (Mercedes Benz Ind, PT) Mercedes Benz, Daimler Chrysler Indonesia, 6,500 Nissan Diesel (Truck) PMA 1984 Astra Nissan Diesel Ind, PT 105,000 Daihatsu PMA 1978 Astra Daihatsu Motor, PT Prod. Cap. (unit/year) Brand Status Year of Estblsh Name of assembling Company
18. Largest Brands Sales in Indonesia 2005-2006 Source: Gaikindo – 2007 100 318,904 Total Domestic Sales 100 533,917 Total Domestic sales 73,4 234,101 Sub total 71,1 379,465 Sub total 3,4 10,722 Mitsubishi L 300 3,5 18,846 Isuzu Panther 10 3,6 11,615 Isuzu Panther 3,6 19,431 Mitsubishi L 300 9 3,9 12,283 Suzuki APV 4,2 22,187 Mitsubishi T-120 SS 8 4,2 13,479 Toyota Dyna 5,2 27,505 Daihatsu Xenia 7 5,8 18,581 Honda Jazz 5,2 27,882 Suzuki APV 6 6,8 21,740 Mitsubishi Colt Diesel FE 6,0 32,241 Honda Jazz 5 7,3 23,301 Suzuki Carry/ Futura 6,6 35,470 Mitsubishi Colt Diesel FE 4 7,4 23,555 Daihatsu Xenia 9,9 47,896 Suzuki Carry/ Futura 3 14,6 46,565 Toyota Kijang 10,3 54,893 Toyota Avanza 2 16,4 52,260 Toyota Avanza 17,4 93,114 Toyota Kijang 1 % Units Brand/model % Units Brand/model Year 2006 Year 2005 Ranks
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21. Luxury sales tax (PPnBM) effective after the revocation of PP No. 41 Source: Gaikindo – Q1 2007 5% 25% 20% GVW < 5 ton Double Cabin, All CC Double Cabin 4X2/4X4 Commercial Car 0% 75% 75% CC > 3,0 lt 10% 50% 40% 1,5 lt < CC = 3,0 lt 0% 30% 30% CC < 1,5 lt SUV (4X4) 0% 75% 75% CC > 3,0 lt 10% 50% 40% 2,5 lt < CC = 3,0 lt 5% 25% 20% 1,5 lt < CC = 2,5 lt 0% 10% 10% CC < 1,5 lt MPV (4X2) 0% 75% 75% CC < 3.0 lt 10% 50% 40% 1,5 lt < CC <3,0 lt 0% 30% 30% CC < 1,5 lt Sedan Passenger Car Increase 2005 (cancelled) 2003 (effective) PPnBM Engine Capacity Category
24. Automotive Industry in Porter’s Five Forces Competition among Rivalry Buyers (Buyer Power) Suppliers (Suppliers Power) Threat of New Entrant Substitutes Source: Michael E. Porter - Competitive Strategy
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26. Rivalry among the competition: Car maker companies Source: Gaikindo – 2007 PT. Honda Prospect Motor PT. Tjahja Sakti Motor PT. Hino Indonesia Manufacturing PT. Indomobil Suzuki PT. Astra Daihatsu Motor PT.Toyota Astra Motor Name of companies Honda Motor Co. Ltd 51% Honda Prospect Motor 49% Honda Motor Co. Ltd 49% Honda Prospect Motor 51 % 1,602 bio PT. Tjahja Sakti Motor (manufacturing) - Astra International 100% PT BMW Indonesia (Sales / Distribution) - BMW AG 100% BMW AG 50% Astra International 50% n/a Hino Manufacturing 90% Indomobil Sukses Int'l 10%- Hino Manufacturing 60% Indomobil Sukses 20% Sumitomo Corp. 10% 557 bio Suzuki Motor Corp. 90% Indomobil Sukses Int'l 10% Suzuki Motor Corp 40% Indomobil Sukses Int'l 51% n/a Daihatsu Motor Corp 61.75% Toyota Tsusho Corp. 6.38% Astra International 31.87% Daihatsu Motor Corp. 40% Nichimen Corp. 10% Astra Int'l 50% 2,174 bio Toyota Motor Manufacturing Indonesia (TMMIN) - (manufacturing) - Toyota Motor Corp. 95% - Astra International 5% Toyota Astra Motor (TAM) - (distribution) - Toyota Motor Corp. 49% - Astra International 51% Toyota Motor Corp. 49 /o Astra International 51% 4,065 bio Shareholders and share split after restructuring Shareholders and share split before restructuring Total Assets (Rp)
27. Rivalry among the competition: New Brand/Model (1) BMW 740i BMW 620i BMW X3 BMW 320i Honda New City BMW 120i Suzuki Carabian Toyota Hi Lux Hyundai New Atoz Toyota Camry June Mercy A-150 BMW 760 Li May Chevrolet Zafira KIA Big Up KIA Picanto KIA Carens SE Plus Toyota Limo April Peugeot 407 Mercedes CLS 500 Mercedes CLS 350 Audi A8 Daihatsu Taruna OXXY KIA Sorento March Nissan Murano Nissan TiiDa Honda Jazz Mitsubishi Grandis Suzuki Every February Honda New CRV Mazda RX 8 Honda Odyssey Daihatsu Xenia Toyota Yaris Toyota Kijang Innova Toyota Avanza January Year 2006 Year 2005 Year 2004 New products Month
28. Rivalry among the competition: New Brand/Model (2) Mercedes B170 Mercedes E280 Mercedes C280 Mercedes C230 VW Touareg October KIA Pride Ford Ranger DC Ford Focus Nissan Teana Chery QQ Suzuki Swift Toyota Kijang Innova September VW New Caravelle Mercedes R350L Chevrolet Spark Nissan Latio Peugeot 407 2,9 Nissan New Serena Chevrolet Kalos BMW 750 Li Daihatsu New Taruna Daihatsu Xenia VVTi BMW 523 Daihatsu New Zebra Toyota Avanza VVTi Mitsubishi Maven Suzuki APV August Nissan X-Trail STT Renault Megane Hyundai Azera Hyundai Tucson Chevrolet Aveo Suzuki Grand Vitara Toyota Fortuner Nissan New Cedric July Year 2006 Year 2005 Year 2004 New products Month
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32. Buyers (1) : Sole Distributor Source: Gaikindo – 2007 124 PT Astra International Daihatsu Sales Operation PT Astra Daihatsu Motor Daihatsu Motor Co. Daihatsu 25 PT Astra International Peugeot Sales Operation PT Astra France Motor Peugeot Motor Co. Peugeot 30 PT Hino Motor Sales Indonesia PT Hino Motor Manufacturing Indonesia Hino Motor Ltd Hino 22 PT Daimler Chrysler Distribution Indonesia PT Daimler Chrysler Indonesia Daimler Chrysler Mercedes 23 PT BMW Indonesia PT Tjahja Sakti Motor BMW AG BMW 98 PT Astra Intl. - Isuzu Sales Operation PT Pantja Motor Isuzu Motor Ltd Isuzu 202 PT Indomobil Niaga International PT Indomobil Suzuki International Suzuki Motor Corporation Suzuki Number of Dealers Sole distributors ATPM Principals Brands
33. Buyers (2) : Main Dealers Source: Gaikindo – 2007 54 Honda Jakarta Centre Honda Bandung Centre Honda Semarang Centre Honda Surabaya Centre Honda Cikarang Centre PT. Honda Prospect Motor Honda Motor Co. Ltd Honda 142 Auto 2000 PT. New Ratna Motor PT. Hadji Kalla Trading Company PT. Hasrat Abadi PT. Agung Automall Toyota Astra Motor Toyota Motor Corporation Toyota Number of Dealers Main Dealers ATPM Principals Brands
34. Buyers (3) : Official & Independent Dealers Source: Gaikindo – 2007 46 PT. General Motor Indonesia General Motor Corporation Chevrolet 6 PT. Ford Motor Indonesia Ford Motor Company Ford 77 PT. KIA Mobil Indonesia KIA Motor Corporation KIA 36 PT. Hyundai Indonesia Motor Hyundai Motor Company Hyundai 140 PT. KTB Mitsubishi Motor Company Mitsubishi Number of Dealers ATPM Principals Brands
38. Summary High Industry Attractiveness Low Buyer power Medium Supplier power Medium to High Substitutes/Complements Low to Medium Entry High Internal rivalry Threat to profits Force
42. Car Sales By Categories 2005 - 2006 Source : Gaikindo Q1 2007 318,904 40,738 56,921 203,342 17,903 2006 533,917 66,401 103,731 328,272 35,513 2005 Truck Pick Up MPV-SUV Sedan Total Category of comm. Cars Category of pass. Cars Year