Ford
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Ford Motor Company was founded in 1903 by Henry Ford. Some key events in Ford's history include the introduction of the Model T in 1908, adoption of the five-dollar workday in 1914, acquisition of Lincoln Motor Company in 1922, and entry into the Indian market in 1995 through a joint venture with Mahindra & Mahindra. Currently, Ford is the second largest automaker in the US and eighth largest globally. In India, Ford's top-selling models include the EcoSport, Figo, and Endeavor. Ford has announced a $1 billion investment to expand its Indian manufacturing plant in Gujarat, which will increase production capacity by 50% as Asia and India are seen as potential growth markets
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News file starting from 1st november
Ashok Leyland launched 10 new tipper and tractor trailer models in India. Ford India plans to export its Figo model to 48 countries next year after starting exports to South Africa and entering Nepal. Maruti and Hyundai saw exports decline as they shift focus to the growing domestic market during the festive season. Harley-Davidson will set up a new assembly plant near Bawal, Haryana to assemble motorcycles for the Indian market from components supplied by its US plants. Bajaj Auto's subsidiary raised its stake in KTM Power Sports to 38.09% to tighten its grip on Europe's second largest power sports bike manufacturer.
Ford figo c1presentation
This document discusses the development and marketing of the Ford Figo car in India. It provides an overview of Ford India, the need for a new small car, and the concurrent engineering process used to develop the Figo. The document outlines the concept development, product development, testing, and launch marketing of the Figo. It includes exhibits comparing the Figo to competitors and highlighting the pros and cons of the Figo as identified by customers.
Ford figo
SECTOR INFORMATION
INTRODUCTION
CONTRIBUTION TO GDP
MARKET OVERVIEW
GROWTH PATTERN
REASONS FOR GROWTH
PORTERS FIVE FORCE ANALYSIS OF THE SECTOR
Threat of New Entrants:
Threats of Substitute Products or Services:
Bargaining Power of Suppliers:
Bargaining Power of Buyers:
Rivalry Among Existing Firms:
COMPANY INFORMATION
COMPANY SNAPSHOT
MARKET SHARE
TARGET MARKET
COMPETITORS ANALYSIS
LAST 6 MONTHS NEWS:
MARKETING STRATEGY
SWOT ANALYSIS OF THE COMPANY
STP OF THE PRODUCT
BCG MATRIX
PRODUCT LIFE CYCLE
MARKETING MIX (4P’S):
COMPARISON OF SALES
MARKETING AND PROMOTIONAL STRATEGY
BUSINESS FINANCE
RATIO ANALYSIS
INCOME STATEMENT
BALANCE SHEET
STATEMENT OF CASH FLOWS
EQUITY
REVENUE
HUMAN RESOURCE MANAGEMENT
ORGANIZATION STRUCTURE
JOB DESCRIPTIONS AND JOB SPECIFICATIONS OF FORD
TRAINING NEEDS OF FORD
ORGANIZATION CULTURE OF FORD
CONCLUSION
BIBLIOGRAPHY/ REFERENCES
PASSENGER CAR
The document provides information about passenger cars including their definition, origin, and growth in India. It notes that Karl Benz patented the first modern car in 1886. Cars became widely available in the early 20th century including the 1908 Model T. It discusses India's first car, the Tata Indica, and growth of the automotive industry in India from the 1940s onward. Leading car manufacturers and segments are also outlined along with a SWOT analysis of passenger cars.
Product, services and brand – ford figo (case study)
Ford Figo is a hatchback launched by Ford India in 2010 to compete in India's small car segment. It was designed and engineered in India to offer style and substance at an affordable price. The document discusses Ford's introduction to India, the Figo's target market of young families, and its positioning as a stylish yet affordable option. It also covers the Figo's design and development process, features, generations, competitors, and SWOT analysis.
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The automobile industry in India has grown significantly since the 1930s. By the 1980s, major global automakers began establishing joint ventures and assembly plants in India. Today, India has a large domestic market for both passenger and commercial vehicles, as well as becoming a major exporter. The top selling passenger vehicle brands are Maruti Suzuki, Hyundai, Mahindra, Toyota, and Honda. In two-wheelers, Hero MotoCorp has the largest market share, followed by Bajaj and TVS. These companies have established domestic sales networks and also export vehicles to over 100 countries worldwide.
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The document discusses the growth of the four-wheeler industry in India. It describes how government policies encouraged foreign investment in the car market, leading to growth. Factors like increasing GDP, income, and infrastructure development contributed to rising demand for cars. Major players in India include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The four-wheeler industry provides employment and drives research into more efficient vehicles.
Automobile ppt
people who would like to collect information about automobile industry particularly about four wheelers can refer here.
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News file starting from 1st november
Ashok Leyland launched 10 new tipper and tractor trailer models in India. Ford India plans to export its Figo model to 48 countries next year after starting exports to South Africa and entering Nepal. Maruti and Hyundai saw exports decline as they shift focus to the growing domestic market during the festive season. Harley-Davidson will set up a new assembly plant near Bawal, Haryana to assemble motorcycles for the Indian market from components supplied by its US plants. Bajaj Auto's subsidiary raised its stake in KTM Power Sports to 38.09% to tighten its grip on Europe's second largest power sports bike manufacturer.
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This document discusses the development and marketing of the Ford Figo car in India. It provides an overview of Ford India, the need for a new small car, and the concurrent engineering process used to develop the Figo. The document outlines the concept development, product development, testing, and launch marketing of the Figo. It includes exhibits comparing the Figo to competitors and highlighting the pros and cons of the Figo as identified by customers.
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SECTOR INFORMATION
INTRODUCTION
CONTRIBUTION TO GDP
MARKET OVERVIEW
GROWTH PATTERN
REASONS FOR GROWTH
PORTERS FIVE FORCE ANALYSIS OF THE SECTOR
Threat of New Entrants:
Threats of Substitute Products or Services:
Bargaining Power of Suppliers:
Bargaining Power of Buyers:
Rivalry Among Existing Firms:
COMPANY INFORMATION
COMPANY SNAPSHOT
MARKET SHARE
TARGET MARKET
COMPETITORS ANALYSIS
LAST 6 MONTHS NEWS:
MARKETING STRATEGY
SWOT ANALYSIS OF THE COMPANY
STP OF THE PRODUCT
BCG MATRIX
PRODUCT LIFE CYCLE
MARKETING MIX (4P’S):
COMPARISON OF SALES
MARKETING AND PROMOTIONAL STRATEGY
BUSINESS FINANCE
RATIO ANALYSIS
INCOME STATEMENT
BALANCE SHEET
STATEMENT OF CASH FLOWS
EQUITY
REVENUE
HUMAN RESOURCE MANAGEMENT
ORGANIZATION STRUCTURE
JOB DESCRIPTIONS AND JOB SPECIFICATIONS OF FORD
TRAINING NEEDS OF FORD
ORGANIZATION CULTURE OF FORD
CONCLUSION
BIBLIOGRAPHY/ REFERENCES
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The document provides information about passenger cars including their definition, origin, and growth in India. It notes that Karl Benz patented the first modern car in 1886. Cars became widely available in the early 20th century including the 1908 Model T. It discusses India's first car, the Tata Indica, and growth of the automotive industry in India from the 1940s onward. Leading car manufacturers and segments are also outlined along with a SWOT analysis of passenger cars.
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Automobile industry
The automobile industry in India has grown significantly since the 1930s. By the 1980s, major global automakers began establishing joint ventures and assembly plants in India. Today, India has a large domestic market for both passenger and commercial vehicles, as well as becoming a major exporter. The top selling passenger vehicle brands are Maruti Suzuki, Hyundai, Mahindra, Toyota, and Honda. In two-wheelers, Hero MotoCorp has the largest market share, followed by Bajaj and TVS. These companies have established domestic sales networks and also export vehicles to over 100 countries worldwide.
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Automobile ppt
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The automotive industry in India has grown significantly since the first car ran on an Indian road in 1897. India has emerged as a major manufacturing hub for automotive components, with many global automakers establishing production and sourcing facilities in the country. Key automakers like Hyundai, Ford, and Maruti Suzuki use India as an export base for vehicles. The growth of the Indian middle class and urbanization is driving increased demand for automobiles.
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Ford launched the Figo Aspire sedan in India. The Figo Aspire is Ford's entry into the compact sedan segment and has several features like six airbags, leather seats, and various storage areas. It comes with 1.2-liter and 1.5-liter petrol and diesel engine options. The Figo Aspire has received positive customer response for its spacious cabin, safety features, and boot space. Its main competitors are the Maruti Suzuki Dzire, Hyundai Xcent, Tata Zest, and Honda Amaze.
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- Sections on the company profile, objectives of the project, departments at Arvind Hyundai, a case study on the automotive industry in India, details on engine components and systems, and a conclusion.
Marketing strategies
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
Hyundai
Hyundai Motor Co. has grown to be the world's fifth largest automaker. In 2010, Hyundai sold about 3.6 million cars worldwide and 659,565 cars domestically in South Korea, achieving a 45% market share. Hyundai was established in 1967 and now includes over two dozen auto-related subsidiaries after growing significantly from its origins.
Automobile sector
So this is the presentation which I've made to describe how actually the automobile industry goes on in the flow in the market.
I hope you would like it and please share with your friends who are just the beginners in this field because this is the perfect presentation that shows how the automobile industry goes on..
Jatin Parwani
Innovation in ford leadership company
- Ford Motor Company was founded in 1903 by Henry Ford with initial funding of $28,000 from 12 investors. It produced its first Model T car in 1908, which was a major success and sold over 15 million units over 19 years.
- Alan Mulally was named CEO of Ford in 2006 when the company was losing millions each month. He took out large loans to fund improvements and restructuring, which helped Ford weather the 2008-2009 automotive crisis better than competitors like GM and Chrysler.
- Under Mulally, Ford adopted the "One Ford" plan for global production and introduced new models like the Mustang, focusing on innovation. It is now working on projects like autonomous vehicles, ride-sharing services,
Ford can it afford operations
Ford has invested $2 billion in India over the past 17 years but has little to show for it other than a market share of less than 3% and accumulated losses of Rs. 1,374 crore. The company has struggled to launch and sustain successful new models. It is now hoping that a large export push using India as a manufacturing hub can help improve capacity utilization and help Ford finally achieve profits in the important Indian market. However, some analysts question if Ford's frequent leadership changes in India and delays in launching new models will allow it to effectively compete against other automakers vying for a share of the growing Indian passenger vehicle market.
HYUNDAI-Internship
The document provides details about Hyundai Motor Company and Hyundai Motor India. It discusses Hyundai's founding and expansion globally and in India. It outlines the company's key car models manufactured in India and describes the major departments in Hyundai, including maintenance and repair/painting workshops. It also includes a case study on the automotive industry in India, noting it is one of the largest and fastest growing globally.
Project on indian automotive industry
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
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Ford
- 1. • Ford motor company Founded by Hendry ford and incorporated on June 16th 1903 • Hendry ford was born on July 13, 1883
- 2. • Gasoline-powered truck, 1901 • Model T -October 1, 1908 • Model A -December 1927
- 3. • The five-dollar workday • Acquisition of the Lincoln Motor Company on February 4, 1922 • In May 1929 the Soviet Union signed an agreement with the Ford Motor Company • In 2007, Ford joined Corporate Social Responsibility
- 4. CURRENT STATUS OF FORD
- 5. • Ford is the second-largest U.S based automaker next to General Motors. • Its fifth largest automobile manufacturing company in the world. • It’s the eighth largest car maker in India after:
- 7. • Ford is the Eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues 2009 of $118.3 billion. • Until 2013, Ford produced about 5.532 million automobiles and employed about 300,000 employees at around 108 plants and facilities worldwide. Fig. shows Ford manufacturing plant-Michigan.
- 8. • Ford is in a position of distributing automobiles to 200 markets across six continents. • At present Ford ranks Seventh among the top selling cars in India during the year 2013. • Highlight able fact is that Ford Ecosport ranks top among the other models sold during 2013. fig. Shows the image of Ford Ecosport
- 9. • Other models of Ford like “Ford Figo”, “Ford Fiesta” also provided considerable market share and attained a position among the top 60 models sold in India during 2013. • Fig .shows the image of “Ford Figo”. Fig. shows the image of “Ford Fiesta”.
- 10. Evolution in INDIA • Ford Motor company US, entered Indian Market in 1926 • Closed in 1954 • Re-entered Indian market in 1995 • 50-50 joint venture with Mahindra and Mahindra • Mahindra Ford India Ltd • Renamed the company to Ford India Private Limited
- 11. • Headquarters located in Maraimalai Nagar, 45 km from Chennai • Has a capacity to produce 150,000 cars on a two-shift basis and 200,000 with three shifts
- 13. Ford-Current models The current cars available in the indian markert are •Ford ecosport •Ford fiesta •Ford endeaveor •Ford figo
- 14. Eco sport • The ford eco sport is the latest car launched by the ford in India • It is launched on September 7th of this year • The main features are • The compact SUV comes in four trims, eight colors and three engine options including the globally awarded 1-litre EcoBoost turbocharged engine
- 16. fiesta • Other cars are figo endeavor
- 17. • March 2010-ford figo • In the Indian market Ford produced the Ford Ikon and fifth generation Fiesta in parallel for the saloon market until April 2011. The Fiesta was sold in India since September 2005
- 18. • Power steering In all • No rain sensing vipers • lighting features are similar • all have two years of warrenty • Ecosport is keyless start • Average fuel consumption , average speed can be measured in ecosport
- 19. EXPANSION PLANT •Total investment plan for new plant in Gujarat is 1 billion $ •The purpose of expansion is to increase 50% sales in global market. •This expansion will help in reaching the goal. •The plant comprises of car assembly sector and engine plant •The MOU signed between govt and Gujarat as it will provide labor and boom the economy of the state.
- 20. • The initial capacity will comprise of production of 2,40,000 per year and 2,70,000 engine parts per year. • Also the new plant comprise of new paint shop advanced technology for manufacturing. • The estimated plant size is 460 acre of land. • And also the govt has planned for adjacent opening of small scale supplier of material to support ford to assist its production. • Why the immediate expansion because asia and india has consider to be the potential market for expansion