Media Studies

1. Who would be the
audience of my media
product??- Conclusion
and Analysis
Kristy Lai

2. Who is my target
audience?
Primary Audience- Income bracket B-C2 income
bracket (Experiencers in VAL type, explorer in
Young and Rubicam Table, O61-64,H34-H36 in
MOSAIC types)
Secondary Audience: C2-E income bracket
(Aspirer in Young and Rubicam Table, O64, O66-
O67 in MOSAIC types)

3. Did I get my target
audience right?
Secondary- Yes I did got it right. The use of social
platforms and synergy marketing such as Youtube is
good for my secondary audience as there might be
too much text as they are fox thinkers and have a
short attention span.
One of my respondents say that my magazine has
enough images to attracter a younger audience as
my secondary audience
During my research and planning stage, I followed
their wants and needs from the questionnaire I did,
which I followed the ideal color scheme- blue and
black

4. Did I get my target
audience right?
Primary Audience: I had a lot of elements of
world music and I appealed to a wide range of
cultures.
My audience are not just trapped in the world of
British music but they can experience and
understand different cultures.
In my cover page, I have stated that one of my
artist interviews will be about a star from korea
called Taeyang which also produces his own
music

5. How could I have done
better?
I think I could have done a better job in terms of
targeting my primary audience as in someway as
they are a bit too high in the income bracket, but
in order to fit their needs I had to add in more
sophisticated elements such as introducing world
music and different cultures.
I think my secondary audience was a good
choice as they appreciate my magazine as well
as are willing to engage as well.