The target audience for the magazine is predominantly female aged 16-25 from socioeconomic class ABC1. They enjoy a variety of music genres like indie, rock, r&b and electronic. They also like various film genres and shopping at stores like Topshop, Zara and Urban Outfitters. A typical audience member is a 19-year old university student studying photography who enjoys music, fashion, and films like Skins and The Breakfast Club. The magazine will appeal to this audience by focusing on music, fashion and films that match their interests through a modern design with alternative fonts and color schemes.

1. Evaluation
target audience

2. Representatives of my audience
Demographics
Age: 16-25
Class; ABC1
Gender: predominantly Female

3. Representatives of my audience
Psychographics
Music: variety-popular, indie, rock, r&b, electronic.
Films: variety of genres- blockbusters, indie films, short
films.
Shopping: Topshop, Zara, urban outfitters, pull&bear, acne,
cheap Monday. Urban decay.
Other hobbies: social media, fitness, travelling.

4. Typical target audience member
Profile
• Age- 19
• Job- Part time at photo studio
• Student- University of the arts, London
• Main interests- photography, music, fashion
• Favourite shop- Urban outfitters, Cheap Monday & Depop
• Favourite TV show and film- Skins, The breakfast club &
Submarine
• Favourite music- Alt J, Wolf Alice & James Blake

5. Why my target audience will buy
SYMBOL
My target audience will want to buy my magazine because I have created it considering all their
main hobbies and interests. I have ensured the house style is modern and simple by designing
the main conventions in a unique and alternative way, such as the colour scheme and use of
fonts. I have kept the main focus on music (most of which the artists are either an indie or
popular genre- linking to my survey); however, I incorporated elements of fashion and film into
the content so that the audience will have a range of different topics to explore.
The majority of my audience will be either Aspirers or Explorers; therefore, I have included
content that will appeal to both of these- explorers are more likely to gravitate towards the new
and up and coming music as they seek out new discoveries; whereas, aspirers will be attracted
to the celebrity interviews and more mainstream music as they want to fit in and look to people
with status.

6. Audience as a product
My target audience are a viable audience for a magazine to target because they are interested in
all things new in the music, fashion and film industry; therefore, social media is important
throughout my magazine an advertising that to my audience is very important- because of this
social media outlets and new digital companies would want to be advertised in my magazine.