The document summarizes how the media product represents particular social groups in 3 paragraphs: It represents young adults aged 15-30 interested in indie/alternative rock music. The models are in the target age range and dressed casually to relate to readers. Having two male models challenges magazine cover gender statistics. It includes social media links knowing the young demographic uses online outlets. Unique design attracts alternative-minded readers. A box promotes an alternative-rock album appealing to the target genre fans. The band interview discusses music and concerts relevant to the target audience interests in indie rock bands and the music industry. Content focuses on albums and gear also of interest to music fans and musicians.

1. EVALUATION –
QUESTION 2

2. In what ways does
your media product
use, develop or
challenge forms and
conventions of real
media products?
Uses/develops:
• I used a large title, a short introduction
paragraph and a main text body in a
column form.
• I used an image that covers the entirety
of both pages.
• I inserted a quote from the interview and
placed it amongst the text, so that
readers could get a feel of what the
interview is about and want to read on.
Challenges:
• While my models did look at the camera, their pose is quite
unusual and whimsical compared to conventional images used in
double-page spreads.
• I reused the monochromatic colour scheme from the front cover
here, making the little colour used more prominent.

3. How does your media product represent
particular social groups?
My target audience:
■ Young adults between age15-30
■ Both genders (equal split)
■ Interested in the indie and alternative rock music genres
■ Interested in music festivals and new music
■ Middle/upper class with disposable income
■ Eager to use online outlets such as websites and social media

4. How does your media product
represent particular social
groups?
■ Models are within the age range of my target audience
and are dressed in ordinary clothing, helping readers to
relate with the artists.
■ Models are both males, which challenges the statistics
of artists that appear on magazine covers (2/5 men, 3/5
women).
■ The message the cover poses would apply to musicians
in bands and people interested in the music industry.

5. How does your media
product represent particular
social groups?
• Links to social media show that the magazine has an online
presence, which would make it easier to access by the
young demographic.
• Unique fonts and layout would attract readers that want
something alternative and new.
• “What We’re SpinningThisWeek” box has an alternative-
rock album in (After Laughter – Paramore), a genre listened
to by my demographic of young people interested in that
genre.
• Interview with indie band shown, which would be
interesting to people that listen to indie rock.
• Contents show album reviews and gear rundowns,
attractive to people who like them bands and people
interested in the music industry/making music,
respectively.

6. How does your media product
represent particular social
groups?
■ Models are within the age range of my target
audience and are dressed in ordinary clothing,
helping readers to relate with the artists.
■ Models are both males, which challenges the
statistics of artists that appear on magazine
covers (2/5 men, 3/5 women).
■ The band talks about music they like and about
concerts, both things my target audience are
associated with.