This document discusses the digital revolution and the impact of the internet and digital media. It covers: - The different types of media that have emerged like digital news media, social media, and print media. - How the internet allows for bidirectional exchange of information and has provided benefits like access to information but also disadvantages like increased interruptions. - How digital media has impacted generations, leading to a drop in reading printed words and fragmentation of attention spans. It has also changed industries like newspapers and libraries. - The transition from separate devices to integrated technologies like smartphones and how digital media has changed how we live and share information through social media and sites like Wikipedia and YouTube. - New issues that have

1. Focus:
The Digital
Revolution
(Chapter 2 – pp. 48-58)

2. Media in Motion
• Media (communication) (noun, pl) tools used
to store and deliver information or data.
• Make a list of the forms of media you have
access to on a daily basis. Which are the
most important to you? Use these subtitles;

3. Types of media
• Advertising media various media, content,
buying and placement for advertising
• Digital news media, mass media focused on
media
communicating news
• Print media, communications delivered via
media
paper or canvas
• Recording medium, devices used to store
medium
information
• Social media, media disseminated through
media
social interactions

4. The internet is bidirectional
• Bidirectional means the ability to exchange
information online, to upload as well as
online
download.
• The internet is an astonishing boon to
humanity gathering up and concentrating
information and ideas that were scattered so
broadly around the world that hardly anyone
could profit from them.
• Strengthened English as a global language
• Write down some benefits of the net;

6. Benefits of internet
• The world’s meetinghouse, where people
gather to chat, gossip, argue, show off and flirt.
• Quick access to loads of information,
• Searching and filtering tools,
• Easy way to share opinions with small
interested groups of people or with “the whole
world”• List some disadvantages;

7. Disadvantages
• For some people, the very idea of reading a
book (paper copy) has come to seem oldfashioned, maybe like making your own dress
or shirt.
• A recent study of adults between 18 and 30
spent thirty percent of their leisure time online
• It is often assumed that the time we spend on
the net comes from the time we used to
spend watching TV. But statistics suggest
otherwise.

8. Disadvantages
• Net use has gone up, television viewing has
either held steady or increased.
increased
• In other words the growth in our online time
has expanded the total amount of time we
spend in front of screens.
• Whenever we switch on the computer we are
immediately plunged into interruption
technologies
• List ways in which this affects us;

9. Generation Net – young adults
• Drop in people reading words printed on paper
(down 29%)
• The www is deeply integrated into our daily lives
– at home, at work and at school
• Special-purpose media tools replaced by allpurpose tool e.g. before: tv, tape recorder,
telephone, radio etc…
• Fragmentation of the media and our ability to
concentrate
• Forms our behavior and shapes our perceptions

10. Generation Net – young adults
• Newspaper industry faces severe financial challenges.
Are there papers you know of that have closed down
because of the internet?
• Many producers are chopping up their products to fit
shorter attention spans of online customers. Can you
think of any examples?
• Magazines have trimmed the length of their articles and
introduced more summaries and navigational aids to
make scanning of their content easier.
• Libraries have changed – from the silence of turning
pages to the tapping of keys

11. Tasks P44-45
• Answer questions 1-6 in your note books

12. The digital decade
• From separate
–
–
–
–
Cameras
PCs
DVDs/CDs
Newspapers
• To integrated
–
–
–
–
Smartphones
Tablets
Instant internet
Apps
http://access.cappelendamm.no

13. Social impact
• Changing the way
we live
• Democratization of
knowledge
– Wikipedia
– YouTube
• Social media
– Facebook

14. Downloading entertainment
• File-sharing websites
– Pirate Bay
• Corporate websites
– The istore
• Live online “feeds”
– Sports, Concerts
• Interactive computer
games
– Second Life

15. New problems
• WikiLeaks
– What’s secret?
• Circulating videos
– Who’s responsible?
• Censorship
– By whom?
• Bullying
– How to stop it?

16. Personal impact
•
•
•
•
•
•
Trouble avoided
Fun shared
Help gotten
Digital footprints left
Movements traced
Viruses caught
Always in view =
Never out of sight

17. Beyond the personal?
• End of private life?
• The global village?
“We shape our tools
and then our tools
shape us”