This presentation went into the aspects of educational media beyond the broadcast era presented by Ingrid Bruynse at the learning landscapes conference April 2014

1. Media that makes a difference
Content Casting
… Beyond Broadcast
Ingrid Bruynse
Director Bright Media
BA HED BED MEd PhD (current)

2. Learning LandsCapes Bright Media
Media that makes a difference
The era we
are in
The learning
landscape
revolution
The
innovation
cycle

3. The era Beyond Broadcast
Media for learning and development in a post-broadcast age

5. Family watching television…

6. The internet connectivity problems
mean “open” is only open when you
have access (3%). Now what??
"digitised materials offered freely and
openly for educators, students, and
self-learners to use and reuse for
teaching, learning, and research. OER
includes learning content, software
tools to develop, use, and distribute
content, and implementation
resources such as open licences"
Publishing for learning

7. Publishing Industry

8. STATE BROADCASTER
TO PUBLIC SERVICE
TO STATE
BROADCASTER
The monopolies of national broadcaster / state to public to state broadcaster again
From monopoly to one of many sources of information news entertainment and
education

9. BROADCAST

10. The Learning Landscape
Revolution Where are we
going?
The kiosk machine / the ATM /

11. FUTURECASTING AND ITS PERILS

15. SOLUTIONS IN THE INTERIM…
UNTIL WE HAVE ACCESS
Case studies of solutions while we wait for wifi…

16. KnowledgeBoxBasics CMS / OFFLINE content
solutions
KNOWLEDGE BOX IS:
A high powered computer
• in a touch screen kiosk
format
• hosting a comprehensive
repository of educational
resources
• as provided by both
government as well as Bright
Media and their content
partners.

17. KnowledgeBoxBasics The MINI
MOBILE Knowledge Box
A high powered computer
in a touch screen kiosk
format
hosting a comprehensive
repository of educational
resources as provided by
both government as well as
Bright Media and their
content partners.

18. KnowledgeBoxBasics A machine that can provide access:
Bridging the gap between educational or historical content
and those who need it most – museums, language
service, schools and educators.
Project to increase access to knowledge in this
developing country using the Knowledge Box.
The knowledge box is a kiosk-based computer system
which acts as an offline repository of video and other
learning materials,
all downloadable to a memory stick, disk or standard
2GS mobile phone.

19. WHAT CAN DIGITAL MEDIA DO?
MAKING CONTENT ACCESSIBLE
SHARING CONTENT
OUTREACH FOR NATIONAL COHESION
USING ICTS FOR LEARNING AND
DEVELOPMENT

20. Making content available
Accessible for learners and teachers

21. Visitors - take away content |
Visitors, educators, learners, can search, preview and download
singular or multiple items from the Knowledge Box using a
CD, DVD or USB flash drive.
If someone has a tablet, smart phone or laptop they are also
able to navigate the content wirelessly on their device while
connecting easily to the Knowledge Box WIFI Hotspot.
Should the user not have access to any digital device, they can
choose the option to print directly from the interface.

22. Innovation is a cycle It’s
not a destination!
Educational content of all kinds –
videos, exam papers, clips, books, software and more..!

23.  THE STORY OF SOCIAL
ENTREPRENEURS
What do ]we do differently from corporate employees?
What does NOT work is more valuable than
good case studies, successful data.
What works for now, won’t work forever!

24. WE NEED:
1. Ubiquitous access (cables, ADSL and WiFi
rollout)
2. Digital Content repositories (offline /online
and shared) will proliferate and then
standardize.
We need to work together to make education
available to everyone.
Educational media for all!
It’s about team work, and collaboration –
authoring will get you there.
Conclusions

25. 1. Innovation cycles don't end: space to showcase old and
new solutions as the learning cycles continue. E.g. also /
new is not everything: e.g. Radio is still here.
2. Teachers need both to be helped and heard: reach to
share quality educational content to use next day:
3. The trend to amateur balanced by the learning from the
professional: focus on quality of publication and
broadcast.
4. Conference and open spaces for sharing both success
and failure.
5. Formalizing and funding networks of technology in
education: media4learning - join online; Also hearing
informal gatherings of social entrepreneurs working in
new ways for no money and no product punting. Both
ways stretch.
Conclusions for learning landscapes Way forward

26. What’s Your Message?
Ingrid Bruynse MD Bright Media / ingrid@brightmedia.co.za
Contact me: