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Focus Group Presentation
1.
Focus
Groups: How to Develop a 360* View of Your Target Audience Council of Community Clinics: Project SMART February 2008 Salt Lake City, Utah
2.
3.
4.
you are here
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6.
7.
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9.
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so…why is the
truth so elusive?
13.
Don’t
confuse confirmation with consistency.
14.
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18.
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21.
22.
consider the status
of your participants
23.
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25.
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Encourage divergent
thinking and thoughts within the group.
29.
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Makes people shut
down…Presumably, because when you don’t say it again you are implying, that’s bad. that’s good…
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43.
Non-leading
44.
45.
46.
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48.
49.
50.
51.
Speaking as a
average consumer, I’d have to say that your demographic niche is very well targeted!
52.
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