This document discusses sustainable development and inclusive growth in retailing in India. It defines sustainable development as meeting present needs without compromising future generations' ability to meet their own needs. For retailers to develop sustainably, the document recommends efforts like creating environmental awareness, reducing power consumption, and using recycled materials. Inclusive growth ensures opportunities are available to all segments of society, including the poorest. The document argues that allowing foreign direct investment in retail can boost incomes for India's many small farmers by eliminating middlemen. However, issues around unorganized retailing and fears of small retailers losing business remain. It concludes retailers must adopt holistic sustainable strategies to increase revenue while reducing costs and risks.

1. By
Anamika Chaturvedi
HIET GZB

2. The word ‘Retailing’ refers to breaking of bulk &
any activity that involves the direct sale to an
individual customer or end user

3. Retailing in India

4. Sustainable development in Retailing
Sustainable development is defined “as development
which meets the needs of the present without
compromising the ability of future generations to
meet their own needs”.
environment, society, and the economy.
Reduce
Reuse
Recycling

5. Efforts need to be done by retailers
 Creating awareness – Printing sensitized taglines on
the products (example - go green – save earth)
 Sponsoring green events like World Environment
day
 Reduce power consumption
 Using materials for refrigerants that have will lower
the global warming
 Using re-cycled paper for printing of bills
 Use of eco-friendly bags like paper/jute bags as
against plastic bags

6. Inclusive growth
Inclusive growth ensures
the access of
opportunities provides
for all segment of society
that ensure meaningful
and sustainable shapes
for all, which include the
poorest and the rest

7. Inclusive growth by (FDI) in retail
FDI in India grew 17% to $ 28 bn in
2013: UNCTAD
The Government of India has allowed
51 per cent FDI in Multi-Brand
Retail Trading (MBRT) and 100 per
cent in Single-Brand Retail Trading
(SBRT). If organized retail can
eliminate the middlemen in the farmto-fork chain, it will boost the
incomes of quite a few other Indians
— about 650 million, who depend
on farming for a living. Steadilygrowing farm incomes and
productivity can revolutionize India,
raise health, education and
environmental standards, and make
growth truly inclusive.

8. Issues in Retail for Inclusive
Growth
Unorganized Retailing.
Refusal of 100 % FDI in multibranding.
Fear to loss of small retailers.
There is absence of strong infrastructure system in remote
areas.
Supply chain expertise and manpower availability .
Unawareness about E-Retailing.

9. Organized & Unorganized Retail
sector in India

10. Online Retailing
India’s urban population has contributed immensely
to the growth of the online market in the country.
Around 30–40 per cent of the total retail in India’s
top 75 cities is expected to be carried out online in
the next 7–10 years

11. Key drivers of retail growth in
India
 Higher incomes driving the purchase of essential and nonessential
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products.
Evolving consumption patterns of Indian customers.
New technology and lifestyle trends creating replacement demand.
Increase in rural income as well as urbanization.
Increase in easy access to credit and consumer awareness.
Growth of modern trade format across urban, Tier I, Tier II and
Tier III cities and towns.
Rapid urbanization and growing trend towards nuclear families.
FDI in Retail & eco friendly retailing.

12. MERCHANDISING:
An entertainment center
for children
10.0
Polite & courteous sales
people
86.1
Quality of products
85.9
Non-intrusive sales people
76.2
Value for money
75.1
Attractive displays
75.0
Range of products
65.8
Schemes & promotions
48.8
Exchange/ return policy
44.1
A trial room
32.0
Eco-friendly products
20%
Acceptance of credit cards
25.1

13. CONCLUSION
In Retail marketing
 retailers have a major role to play in caring for the environment- political,
social and ecological.
 They need to adopt a holistic approach for a sustainable retail by
encompassing strategy, design and execution to increase revenue, manage
risk, enhance brand and reduce cost in their day to day operations.
 The retailers as well as consumer need to emulate the best global practices
to save the planet to make it a better place to live for generations to come.
They should encourage the “green initiatives”.
 If each and every shareholder contributes towards sustainability then the
combined effort will benefit and it will ensure an inclusive growth and
bright future.