Focus group
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The document summarizes the findings from a focus group conducted to gather feedback on design and content elements for a regional magazine. The focus group, comprised of middle-aged individuals of both genders, provided input on preferred ratios of text to images, house styles, layouts, and advert designs. 70% preferred the more traditional and contemporary style of one magazine house style over another. For magazine covers, participants unanimously preferred a simple, clear design over a busier, more informal one. Opinions were split on preferred contents page designs. Feedback from this focus group will help inform design decisions for the final regional magazine product.
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Target audience
The document discusses the target audience for a regional magazine. The target audience is primarily middle-aged, wealthy females who enjoy scenic photos, traditional font and house layout styles. The magazine will appeal to this audience through its visual design elements. Focus groups and questionnaires with the target audience will help the creator make decisions to best suit the audience's preferences and produce the most effective magazine.
Focus group
The document summarizes the findings from a focus group conducted to inform the design of a regional magazine. Key findings included:
- Participants preferred a balance of images and text in articles.
- They responded more positively to a house style that seemed traditional and contemporary rather than targeting younger audiences.
- Layouts that were simple, clear and avoided being too busy were preferred for things like covers and contents pages.
- The focus group helped identify a preferred magazine name of "Inside" over other options.
Evaluation question 1
The document discusses how the media product, a music magazine, uses and challenges conventions of real music magazines. It follows many conventions such as including a masthead, rule of thirds layout, cover lines, price and barcode at the bottom. Images use medium/medium close-up shots as seen in Billboard magazine. However, it challenges conventions by having the cover model look fun rather than serious. The contents page includes the masthead and separates pages under headings. Images use medium close-ups or long shots focused on fashion. A double page spread includes a pull quote and drop capital for the article introduction, with a full-page image and page numbers. It challenges conventions by using an interview not typically seen in magazines like Billboard.
Question 1
The document discusses how the media product, a music magazine, uses and challenges conventions of real music magazines. It follows many conventions such as including a masthead, rule of thirds layout, cover lines, price and barcode at the bottom. Images use medium/medium close-up shots as seen in Billboard magazine. However, it challenges conventions by having the cover model look fun rather than serious. The contents page includes the masthead and separates pages under headings. Images use medium close-ups or long shots depending on focusing on expression or fashion. A double page spread includes a pull quote and drop capital for the introduction, with a full-page image of the artist that challenges conventions by not looking at the camera.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses conventions used in real magazines and how the media product follows or challenges some of these conventions. It examines conventions related to the magazine cover design, masthead placement, barcode inclusion, cover lines, fonts, contents page layout and design. The media product generally follows conventions but makes some intentional changes, such as using sans serif fonts instead of serif and including images on the contents page in circles instead of squares/rectangles.
Evaluation Q4 and Q5 Presentation
This document discusses how the author evaluated their media product by getting feedback from their target audience. They created a survey to better understand what their target audience, young women, want from a magazine. The survey results showed that 18.2% of respondents would be interested in a magazine focused on R&B music, indicating there is a market for this genre. Most respondents also said they read magazines monthly, suggesting the author's magazine released on a monthly basis could find an audience. The author used this market research and feedback to refine their magazine's content and style to best appeal to young women readers interested in R&B music.
Matt fullalove q5
The document summarizes design choices made for a magazine cover and contents page to appeal to the target audience. Key points addressed include using simple fonts and layouts without bright colors or many images to attract readers interested in fashion, music and sophistication. Eye contact between models and readers is emphasized to create a connection. Varied formal and informal styles throughout provide contrast while maintaining the magazine's theme.
Presentation1
My magazine follows conventions of real music magazines in its layout, design elements, and photography. The masthead is prominently displayed in the center of the cover page as is typical. The contents listing includes page numbers, titles, and descriptions. Images are grouped together on the left side to draw readers in. While unable to fully replicate professional photography resources, efforts were made to achieve a clean, minimal aesthetic and feature models dressed appropriately for the indie music genre. Some conventions were challenged, such as the color scheme, to help the magazine stand out. Overall, the magazine draws heavily from real magazine conventions but puts its own spin to be unique.
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Target audience
The document discusses the target audience for a regional magazine. The target audience is primarily middle-aged, wealthy females who enjoy scenic photos, traditional font and house layout styles. The magazine will appeal to this audience through its visual design elements. Focus groups and questionnaires with the target audience will help the creator make decisions to best suit the audience's preferences and produce the most effective magazine.
Focus group
The document summarizes the findings from a focus group conducted to inform the design of a regional magazine. Key findings included:
- Participants preferred a balance of images and text in articles.
- They responded more positively to a house style that seemed traditional and contemporary rather than targeting younger audiences.
- Layouts that were simple, clear and avoided being too busy were preferred for things like covers and contents pages.
- The focus group helped identify a preferred magazine name of "Inside" over other options.
Evaluation question 1
The document discusses how the media product, a music magazine, uses and challenges conventions of real music magazines. It follows many conventions such as including a masthead, rule of thirds layout, cover lines, price and barcode at the bottom. Images use medium/medium close-up shots as seen in Billboard magazine. However, it challenges conventions by having the cover model look fun rather than serious. The contents page includes the masthead and separates pages under headings. Images use medium close-ups or long shots focused on fashion. A double page spread includes a pull quote and drop capital for the article introduction, with a full-page image and page numbers. It challenges conventions by using an interview not typically seen in magazines like Billboard.
Question 1
The document discusses how the media product, a music magazine, uses and challenges conventions of real music magazines. It follows many conventions such as including a masthead, rule of thirds layout, cover lines, price and barcode at the bottom. Images use medium/medium close-up shots as seen in Billboard magazine. However, it challenges conventions by having the cover model look fun rather than serious. The contents page includes the masthead and separates pages under headings. Images use medium close-ups or long shots depending on focusing on expression or fashion. A double page spread includes a pull quote and drop capital for the introduction, with a full-page image of the artist that challenges conventions by not looking at the camera.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses conventions used in real magazines and how the media product follows or challenges some of these conventions. It examines conventions related to the magazine cover design, masthead placement, barcode inclusion, cover lines, fonts, contents page layout and design. The media product generally follows conventions but makes some intentional changes, such as using sans serif fonts instead of serif and including images on the contents page in circles instead of squares/rectangles.
Evaluation Q4 and Q5 Presentation
This document discusses how the author evaluated their media product by getting feedback from their target audience. They created a survey to better understand what their target audience, young women, want from a magazine. The survey results showed that 18.2% of respondents would be interested in a magazine focused on R&B music, indicating there is a market for this genre. Most respondents also said they read magazines monthly, suggesting the author's magazine released on a monthly basis could find an audience. The author used this market research and feedback to refine their magazine's content and style to best appeal to young women readers interested in R&B music.
Matt fullalove q5
The document summarizes design choices made for a magazine cover and contents page to appeal to the target audience. Key points addressed include using simple fonts and layouts without bright colors or many images to attract readers interested in fashion, music and sophistication. Eye contact between models and readers is emphasized to create a connection. Varied formal and informal styles throughout provide contrast while maintaining the magazine's theme.
Presentation1
My magazine follows conventions of real music magazines in its layout, design elements, and photography. The masthead is prominently displayed in the center of the cover page as is typical. The contents listing includes page numbers, titles, and descriptions. Images are grouped together on the left side to draw readers in. While unable to fully replicate professional photography resources, efforts were made to achieve a clean, minimal aesthetic and feature models dressed appropriately for the indie music genre. Some conventions were challenged, such as the color scheme, to help the magazine stand out. Overall, the magazine draws heavily from real magazine conventions but puts its own spin to be unique.
Question 1
The document discusses how a student magazine project utilizes and challenges conventions of real magazines. It describes how the cover uses symbolic codes like the model's shocked facial expression to emphasize the masthead. While the cover lines are typically on the left, they are on the right. The contents page follows conventions like using columns and folios to list articles, but challenges conventions by having more white space. The double page spread includes typical magazine elements like a headline, pull quote, columns and images, but differs from researched magazines in its use of color and layout.
Evaluation question 1
My music magazine uses conventions of real media products in several ways, including a standard bold masthead at the top of the front cover to catch readers' attention, and a bold cover line relating to the main image, similar to other magazines. However, it also challenges some conventions. It does not include a caption next to the main image on the double-page spread to avoid clutter. It also only uses one photo on the double-page spread instead of multiple images, editing it to stand out from the text.
Evaluation question 1
My music magazine uses some conventions of real media products but also challenges some conventions. It uses a standard bold masthead at the top of the front cover similarly to other magazines. It also uses a bold main cover line relating to the main image, like in Q magazine. However, it challenges conventions by not including a caption next to the main image on the double-page spread to avoid clutter. It also only uses one photo on the double-page spread, rather than multiple photos as is conventional, and edits the photo to make it stand out.
Forms and Conventions
This document discusses the cover and contents page design of a magazine. It describes using conventions from similar magazines like NME, including a bold masthead at the top of the cover, cover lines on the left, and a large main image. The cover lines, color scheme, and main cover line size were chosen to appeal to the target audience and genre. The contents page was modeled after Q Magazine's layout, with images on the left and content descriptions on the right to resemble a legitimate magazine. The feature article sticks to magazine conventions with a large main image and bold masthead, and introduces an appealing band to the target audience.
What kind of media institution would distribute my
IPC Media would be well-suited to distribute the magazine. As a large, mainstream company with experience targeting young audiences through magazines like NME, IPC Media could leverage their existing distribution channels and reputation to effectively reach the target audience. Social media would be heavily used to advertise the magazine online, matching how NME currently advertises. In print, the magazine would be distributed widely through retailers like supermarkets and newsagents to achieve mainstream reach.
Further audience feedback on the production
The document summarizes audience feedback from testing a magazine production. Key points include:
1) Photos and headers drew most attention and conveyed a multi-genre feel.
2) Close-up photos were seen as a major strength that would appeal to buyers.
3) Three-quarters said they would buy the magazine, while one person said they wanted more text content.
4) Suggested improvements included adding more text articles and making an exclusive content box more prominent.
Question 1
The document discusses the conventions used and challenged in a media magazine product. It summarizes that the magazine mostly conforms to conventions seen in other magazines through its layout, masthead positioning, use of coverlines and consistent camera shots of models making eye contact. However, some conventions are challenged through a simplified contents page that lists only key pages rather than being overly busy, and a double page spread that dedicates both pages to a full interview alongside images rather than splitting content across pages. The goal is to provide the reader with a crisp, easy to navigate product that still includes important information.
Question 1
The document discusses the conventions used and challenged in a media magazine product. It summarizes that the magazine mostly conforms to conventions seen in other magazines through its layout, masthead positioning, use of coverlines and consistent camera shots of models making eye contact. However, some conventions are challenged through a simplified contents page that lists only key pages rather than being overly busy, and a double page spread that dedicates both pages to a full interview alongside images rather than splitting content across pages. The goal is to provide the reader with a crisp, easy to navigate product that still includes important information.
Question 1
1) The document identifies key conventions used in real music magazines that the author incorporated into their media product, such as a prominent masthead, tagline, cover lines, barcode/issue info, and direct model poses.
2) The author challenged some conventions by creating a unique wave-style masthead font to emphasize loud music and creating a montage of artist photos instead of a single shot.
3) Conventions were maintained like subtitles, contents listings, masthead branding, and bold page titles to help readers navigate while appealing conventions like images were challenged to be more aesthetically pleasing.
Overview
The author conducted research through a questionnaire, focus groups, and audience profiles to gather feedback from their target audience on a music magazine they were planning. The feedback helped the author understand what would interest and appeal to the target audience, which was mostly young females interested in pop music, in terms of content, design, and style. This feedback informed the planning and production stages by ensuring the magazine included the desired content and was designed in a way that would attract and satisfy the target readership. Overall, the author found the audience feedback very helpful for creating a magazine that would appeal to all people in the target demographic.
Evaluation[1]
The document discusses the conventions used in the author's music magazine. It begins by outlining several typical conventions including the masthead in the center top, date and issue number, and contents page layout. While the main image breaks the convention of models looking at the camera, the author feels it draws interest. Throughout the magazine, conventional codes are generally followed to appeal to the mainstream target audience of teenagers interested in R&B and hip hop. This is demonstrated through the cover, design, and an interview with an up-and-coming band. Eye-catching images are also included to attract readers.
Evaluation question 1
The document summarizes the codes and conventions used in a magazine front cover, contents page, and double page spread. For the front cover, standard elements like the masthead, cover lines, and images are included to suit the alternative rock genre. The contents page layout is not challenged to keep it clear for readers. The double page spread challenges conventions with a unique layout not commonly seen in alternative rock magazines, to attract a young audience with new ideas. Elements like the masthead are also included to promote online posting of articles.
Evaluation question 1
This document analyzes the front cover, contents page, and double page spread of a mock rock music magazine. It discusses the conventions and design elements used on each page, such as the masthead across the top, bold fonts, multiple colors, cover lines, price and issue info on the front cover. On the contents page, it continues the branding and lists important page numbers and images. The double page spread features a large main image, interview columns, and pull quotes in the same colors as the front cover. It also notes some conventions that were not used, such as overlapping the title and masthead or including more pull quotes. Overall, the document examines how the magazine prototype both does and does not follow typical conventions for real
Evaluation questions 4 and 5
This document discusses the target audience for a proposed alternative rock magazine. The target audience would be young adults aged 16-25 who are interested in alternative rock music. Specifically, the target audience would be middle-class working young adults as the magazine would be priced affordably at £2.20. Research also found that white males would be most likely to purchase the magazine due to an interest in the bands and content featured. The magazine aims to attract this target audience through design elements on the cover and content layout that follow conventions of alternative rock magazines.
Magazine Research
The student created a magazine targeted towards teenagers interested in pop punk music. They conducted research including a survey to understand their target audience. They created drafts and flat plans of the magazine layout, taking conventions from analyzed magazines. The student improved the drafts, making the design and colors more cohesive. Feedback from research and drafts helped the student create a magazine that effectively appeals to their target audience.
Question 5
The document discusses how the magazine cover, contents page, and double page spread attract and address the intended audience. Key points made include:
1) Bold text, logos, and unique design elements like colored boxes draw the eye and stand out from other magazines.
2) Including a variety of popular musicians on the contents page would attract readers interested in those artists.
3) Unusual fonts, colors, and layouts make the magazine stand out while still following some genre conventions.
4) Quotes, photos, and reviews help readers decide what content interests them.
Media Evaluation
The document discusses the evaluation of a music magazine the author created focused on the rock/pop punk genre. Through a survey of the target demographic of teenagers and young adults, the author determined the magazine should include content about activities like concerts, movies, music and social media. The survey also helped identify the genres of indie, pop punk and rap as most appealing. The author then improved the layout, images and design elements to better match popular magazines and appeal to the target audience. Changes like adding textures, banners and in-text images made the magazine seem more professional and comparable to other publications while incorporating the author's own style.
Evaluation - Question 1
The document discusses how the media product both follows and challenges conventions of real magazines. It follows conventions like having a masthead, pull quotes, different fonts to highlight information, and page numbers. However, it challenges conventions by having a smaller masthead in a red square, combining the magazine title and tagline, using a simple three-color scheme of black, white, and red, and including audience submissions. The document also discusses how layout elements like the rule of thirds and color schemes were implemented on the magazine cover, contents page, and double-page spread in both conventional and unconventional ways.
evaluation question 5
The document discusses the design choices made for the cover of an alternative music magazine to attract its target audience. Key points:
- The cover features a large central image of an artist to be the first thing seen and keep the design simple and eye-catching.
- A mid-shot portrait photo was used as it is a popular magazine cover convention.
- The name was designed to be short, snappy, and straight to the point to position it as alternative like the magazine Surface.
- No cover lines were included so the focus would be on the image and title to convey what the magazine is about.
Question 5.doc new
The document discusses how the author addressed their audience in a music magazine project. Some key ways included using eye-catching images of bands on the cover to attract readers interested in music. Color choices and layouts were inspired by existing popular music magazines. The contents page introduced articles to draw readers in and advertise social media for ongoing engagement. A competition and coverage of fan questions further attracted the target audience. Formatting choices like bold text, fonts, and colors aimed to visually stand out throughout the magazine.
So You want to do a Focus Group?
Investigating focus groups as a research alternative, thinking about moderating, or looking for material to teach about focus groups, read on and copy what's valuable!
Summary of codes and conventions
The document summarizes common conventions used in magazine design across front covers, contents pages, and advertisements. Front covers typically feature a masthead in the publication's branding, a strapline below the logo, and contrasting colors. Sell lines on the right promote articles and additional images intrigue readers. Contents pages commonly use subcategories, colored titles, main images paired with headlines, and page numbers in a distinct font. Advertisements mainly consist of large eye-catching images in bright colors that establish tone, with minimal direct text addressing readers. Consistent branding and layouts aid navigation and connection throughout magazines.
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What's hot
Question 1
The document discusses how a student magazine project utilizes and challenges conventions of real magazines. It describes how the cover uses symbolic codes like the model's shocked facial expression to emphasize the masthead. While the cover lines are typically on the left, they are on the right. The contents page follows conventions like using columns and folios to list articles, but challenges conventions by having more white space. The double page spread includes typical magazine elements like a headline, pull quote, columns and images, but differs from researched magazines in its use of color and layout.
Evaluation question 1
My music magazine uses conventions of real media products in several ways, including a standard bold masthead at the top of the front cover to catch readers' attention, and a bold cover line relating to the main image, similar to other magazines. However, it also challenges some conventions. It does not include a caption next to the main image on the double-page spread to avoid clutter. It also only uses one photo on the double-page spread instead of multiple images, editing it to stand out from the text.
Evaluation question 1
My music magazine uses some conventions of real media products but also challenges some conventions. It uses a standard bold masthead at the top of the front cover similarly to other magazines. It also uses a bold main cover line relating to the main image, like in Q magazine. However, it challenges conventions by not including a caption next to the main image on the double-page spread to avoid clutter. It also only uses one photo on the double-page spread, rather than multiple photos as is conventional, and edits the photo to make it stand out.
Forms and Conventions
This document discusses the cover and contents page design of a magazine. It describes using conventions from similar magazines like NME, including a bold masthead at the top of the cover, cover lines on the left, and a large main image. The cover lines, color scheme, and main cover line size were chosen to appeal to the target audience and genre. The contents page was modeled after Q Magazine's layout, with images on the left and content descriptions on the right to resemble a legitimate magazine. The feature article sticks to magazine conventions with a large main image and bold masthead, and introduces an appealing band to the target audience.
What kind of media institution would distribute my
IPC Media would be well-suited to distribute the magazine. As a large, mainstream company with experience targeting young audiences through magazines like NME, IPC Media could leverage their existing distribution channels and reputation to effectively reach the target audience. Social media would be heavily used to advertise the magazine online, matching how NME currently advertises. In print, the magazine would be distributed widely through retailers like supermarkets and newsagents to achieve mainstream reach.
Further audience feedback on the production
The document summarizes audience feedback from testing a magazine production. Key points include:
1) Photos and headers drew most attention and conveyed a multi-genre feel.
2) Close-up photos were seen as a major strength that would appeal to buyers.
3) Three-quarters said they would buy the magazine, while one person said they wanted more text content.
4) Suggested improvements included adding more text articles and making an exclusive content box more prominent.
Question 1
The document discusses the conventions used and challenged in a media magazine product. It summarizes that the magazine mostly conforms to conventions seen in other magazines through its layout, masthead positioning, use of coverlines and consistent camera shots of models making eye contact. However, some conventions are challenged through a simplified contents page that lists only key pages rather than being overly busy, and a double page spread that dedicates both pages to a full interview alongside images rather than splitting content across pages. The goal is to provide the reader with a crisp, easy to navigate product that still includes important information.
Question 1
The document discusses the conventions used and challenged in a media magazine product. It summarizes that the magazine mostly conforms to conventions seen in other magazines through its layout, masthead positioning, use of coverlines and consistent camera shots of models making eye contact. However, some conventions are challenged through a simplified contents page that lists only key pages rather than being overly busy, and a double page spread that dedicates both pages to a full interview alongside images rather than splitting content across pages. The goal is to provide the reader with a crisp, easy to navigate product that still includes important information.
Question 1
1) The document identifies key conventions used in real music magazines that the author incorporated into their media product, such as a prominent masthead, tagline, cover lines, barcode/issue info, and direct model poses.
2) The author challenged some conventions by creating a unique wave-style masthead font to emphasize loud music and creating a montage of artist photos instead of a single shot.
3) Conventions were maintained like subtitles, contents listings, masthead branding, and bold page titles to help readers navigate while appealing conventions like images were challenged to be more aesthetically pleasing.
Overview
The author conducted research through a questionnaire, focus groups, and audience profiles to gather feedback from their target audience on a music magazine they were planning. The feedback helped the author understand what would interest and appeal to the target audience, which was mostly young females interested in pop music, in terms of content, design, and style. This feedback informed the planning and production stages by ensuring the magazine included the desired content and was designed in a way that would attract and satisfy the target readership. Overall, the author found the audience feedback very helpful for creating a magazine that would appeal to all people in the target demographic.
Evaluation[1]
The document discusses the conventions used in the author's music magazine. It begins by outlining several typical conventions including the masthead in the center top, date and issue number, and contents page layout. While the main image breaks the convention of models looking at the camera, the author feels it draws interest. Throughout the magazine, conventional codes are generally followed to appeal to the mainstream target audience of teenagers interested in R&B and hip hop. This is demonstrated through the cover, design, and an interview with an up-and-coming band. Eye-catching images are also included to attract readers.
Evaluation question 1
The document summarizes the codes and conventions used in a magazine front cover, contents page, and double page spread. For the front cover, standard elements like the masthead, cover lines, and images are included to suit the alternative rock genre. The contents page layout is not challenged to keep it clear for readers. The double page spread challenges conventions with a unique layout not commonly seen in alternative rock magazines, to attract a young audience with new ideas. Elements like the masthead are also included to promote online posting of articles.
Evaluation question 1
This document analyzes the front cover, contents page, and double page spread of a mock rock music magazine. It discusses the conventions and design elements used on each page, such as the masthead across the top, bold fonts, multiple colors, cover lines, price and issue info on the front cover. On the contents page, it continues the branding and lists important page numbers and images. The double page spread features a large main image, interview columns, and pull quotes in the same colors as the front cover. It also notes some conventions that were not used, such as overlapping the title and masthead or including more pull quotes. Overall, the document examines how the magazine prototype both does and does not follow typical conventions for real
Evaluation questions 4 and 5
This document discusses the target audience for a proposed alternative rock magazine. The target audience would be young adults aged 16-25 who are interested in alternative rock music. Specifically, the target audience would be middle-class working young adults as the magazine would be priced affordably at £2.20. Research also found that white males would be most likely to purchase the magazine due to an interest in the bands and content featured. The magazine aims to attract this target audience through design elements on the cover and content layout that follow conventions of alternative rock magazines.
Magazine Research
The student created a magazine targeted towards teenagers interested in pop punk music. They conducted research including a survey to understand their target audience. They created drafts and flat plans of the magazine layout, taking conventions from analyzed magazines. The student improved the drafts, making the design and colors more cohesive. Feedback from research and drafts helped the student create a magazine that effectively appeals to their target audience.
Question 5
The document discusses how the magazine cover, contents page, and double page spread attract and address the intended audience. Key points made include:
1) Bold text, logos, and unique design elements like colored boxes draw the eye and stand out from other magazines.
2) Including a variety of popular musicians on the contents page would attract readers interested in those artists.
3) Unusual fonts, colors, and layouts make the magazine stand out while still following some genre conventions.
4) Quotes, photos, and reviews help readers decide what content interests them.
Media Evaluation
The document discusses the evaluation of a music magazine the author created focused on the rock/pop punk genre. Through a survey of the target demographic of teenagers and young adults, the author determined the magazine should include content about activities like concerts, movies, music and social media. The survey also helped identify the genres of indie, pop punk and rap as most appealing. The author then improved the layout, images and design elements to better match popular magazines and appeal to the target audience. Changes like adding textures, banners and in-text images made the magazine seem more professional and comparable to other publications while incorporating the author's own style.
Evaluation - Question 1
The document discusses how the media product both follows and challenges conventions of real magazines. It follows conventions like having a masthead, pull quotes, different fonts to highlight information, and page numbers. However, it challenges conventions by having a smaller masthead in a red square, combining the magazine title and tagline, using a simple three-color scheme of black, white, and red, and including audience submissions. The document also discusses how layout elements like the rule of thirds and color schemes were implemented on the magazine cover, contents page, and double-page spread in both conventional and unconventional ways.
evaluation question 5
The document discusses the design choices made for the cover of an alternative music magazine to attract its target audience. Key points:
- The cover features a large central image of an artist to be the first thing seen and keep the design simple and eye-catching.
- A mid-shot portrait photo was used as it is a popular magazine cover convention.
- The name was designed to be short, snappy, and straight to the point to position it as alternative like the magazine Surface.
- No cover lines were included so the focus would be on the image and title to convey what the magazine is about.
Question 5.doc new
The document discusses how the author addressed their audience in a music magazine project. Some key ways included using eye-catching images of bands on the cover to attract readers interested in music. Color choices and layouts were inspired by existing popular music magazines. The contents page introduced articles to draw readers in and advertise social media for ongoing engagement. A competition and coverage of fan questions further attracted the target audience. Formatting choices like bold text, fonts, and colors aimed to visually stand out throughout the magazine.
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What kind of media institution would distribute my
What kind of media institution would distribute my
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So You want to do a Focus Group?
Investigating focus groups as a research alternative, thinking about moderating, or looking for material to teach about focus groups, read on and copy what's valuable!
Summary of codes and conventions
The document summarizes common conventions used in magazine design across front covers, contents pages, and advertisements. Front covers typically feature a masthead in the publication's branding, a strapline below the logo, and contrasting colors. Sell lines on the right promote articles and additional images intrigue readers. Contents pages commonly use subcategories, colored titles, main images paired with headlines, and page numbers in a distinct font. Advertisements mainly consist of large eye-catching images in bright colors that establish tone, with minimal direct text addressing readers. Consistent branding and layouts aid navigation and connection throughout magazines.
Depth interviews final
The Youth Attitude Tracking Study (YATS) conducted in-depth interviews to understand the significant drop in military enlistment propensity among certain demographic groups. 120 interviews were conducted between December 1995 and June 1996 with balanced representation across race, propensity levels, and other factors. Interviews were semi-structured, audio recorded, and analyzed using grounded theory to identify themes in career decision-making and factors influencing propensity. The analysis provided insights into improving military advertising and addressing deterrents to enlistment.
Focus groups presentation
Focus groups are a qualitative research method involving a guided group discussion to explore views on a topic. They typically involve 5-10 participants and a moderator. Focus groups were developed in the 1930s and are now commonly used in marketing, business, and social sciences. They can help gather ideas, identify differences in perspectives, and pilot test policies. Effective moderators facilitate discussion, observe participants, and guide the conversation. Focus groups provide flexible, low-cost insights but results may be influenced by group dynamics. They show potential to study leadership, communication, and stakeholder engagement in organizations if more systematically analyzed.
Focus Group Presentation
1) Focus groups are a method of gathering qualitative data through group discussions rather than individual interviews.
2) They provide insights into participants' attitudes, opinions, and perceptions on a topic through discussions with other participants.
3) Moderators must create a relaxed environment to get participants to openly share their views while also keeping discussions focused and on topic.
Focus Group interview - qualitative research
a simple presentation slide about focus group. included 8S advantages, synergism, snowballing, stimulated, security, spontaneity, serendipity, specialization, speed, flexible
Focus groups - An introduction
1. A focus group is a form of qualitative research where a small group of people discuss their perceptions, opinions, beliefs and attitudes towards a topic.
2. The purposes of focus groups are to explore experiences, generate hypotheses, and reveal group dynamics.
3. Techniques used in focus groups include direct questioning, projective techniques, subgrouping, and confronting participants with stimuli.
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Evaluation 2 (1)
The document discusses the construction of a music magazine. It describes the development of various design elements including the cover, contents page, articles, and house style. Techniques like fonts, colors, images, and language are discussed in the context of representing the target audience and codes of conventions. The document also reflects on what was learned from the process, including skills with Photoshop, photography, lighting, and how the magazine addresses and attracts its intended readership.
Final evaluation media
The document discusses the development of a ska music magazine from a preliminary college magazine project. It compares elements of the preliminary front cover and contents page to the finalized versions. The author notes significant improvements in the masthead design, use of color, lead image selection, and layout of cover lines and sections on the contents page. These changes make the final magazine look more professional and unique by challenging conventions in a way that suits the genre. The author demonstrates learning new skills in Photoshop and online technologies that allowed representing the target ska audience and constructing a polished media product.
Q1 done
The document discusses how the media product uses conventions of real music magazines in its design. It uses a dominant central image on the cover like many music magazines. In the contents section, it uses a mix of images and text laid out in columns like Q Magazine. It challenges conventions by featuring a female rock band rather than the typical male bands shown. Feedback from a questionnaire suggested making the magazine appeal to a broader audience and incorporating more vibrant colors throughout.
Media studies evaluation a2 done
The document discusses how the author's media product uses, develops, and challenges conventions of real media.
It summarizes that the magazine's masthead, layout, colors, fonts, and cover photo generally conform to conventions but also challenge them in some ways. For example, using a landscape photo rather than a model on the cover.
The ancillary tasks of a billboard and website complement the magazine by promoting it across different platforms. The billboard uses simple, eye-catching design that can be understood from a distance, and promotes the magazine's online and social media presence. The website features relevant images and multiple linked pages for an engaging user experience.
Media studies evaluation a2
The document discusses how the creator used various media technologies throughout the research, construction, planning, and evaluation of their media project, including using YouTube for photography tutorials, Adobe Photoshop for image editing, Prezi for presenting work, and Weebly to build the project website. Media technologies helped with research, skills development, communication of ideas, and creating professional-looking final products that met industry standards. Feedback from focus groups aided improvements and ensured the work appealed to the target audience.
Evaluation question one
The document discusses how the media product uses and develops conventions of real magazines. It examines conventions used in the front cover, contents page, advertisements, and website. For the front cover, conventions like the masthead, color scheme, sell lines, barcodes, and images are used. The contents page follows conventions such as images, page numbers, editors' info, layout, and color scheme. Advertisements use conventions like short text, product image placement, branding, and contact info. The website adheres to conventions with its masthead, homepage image, social media links, articles, and contact page. The document analyzes how the media product both develops and challenges some conventions of real magazines.
AS Media Evaluation
Lily Whitby created an indie music magazine titled "Untitled" targeting 16-24 year olds who enjoy indie music. She conducted a questionnaire to understand her target audience's interests, which informed her magazine design. The magazine focuses on indie artists, costs £2.50 based on what readers said they would pay, and advertises a free app download since readers acquire music digitally. Whitby consulted readers on her designs and made changes based on their feedback.
Audience focus group
The document summarizes the results of a questionnaire given to the target audience for a music magazine. Most respondents thought the overall look and theme fit well and the simple layout and color scheme worked. However, some improvements were identified, such as making the masthead font bigger, using varied fonts and sizes on the cover, and redesigning the contents page to be neater. The feedback was mostly positive and will help the creator strengthen appeal to the target indie music audience and improve the professional quality of the magazine.
Evaluation
The document discusses how the media product Pulverizer uses and challenges conventions of real heavy metal magazines. It follows many conventions from magazines like Terrorizer in terms of cover design, masthead placement, barcode positioning, and contents page layout. However, it also challenges some conventions by using an aged paper background on the contents page and excluding drop capitals. The goal is to create a magazine that looks professional but also stands out from its peers.
Evaluation question one
The document discusses how the media product uses and develops conventions of real magazines. It analyzes the front cover, contents page, billboard, and website elements. For each element, it identifies conventions used in other magazines that were followed in the media product. These include using a masthead on the front cover and website, images and page numbers on the contents page, contact information on the website, and promotion of social media links. It aims to follow reader expectations created by real magazine conventions while adding some unconventional elements like a colored line on the billboard for branding.
Evaluation
The document discusses the evaluation of a media magazine product. It summarizes how the magazine uses conventions of real magazines through its bold front cover design and use of images. It organizes content through clear section headings and uses double page spreads of artists consistently. The magazine represents young black audiences interested in grime music through its photos and topics. It would be well-suited for distribution by Bauer Media given their audience. The target audience is described as young people aged 16-25 interested in grime music, clothing and careers in the industry.
Evaluation media
1. The magazine uses conventions of real music magazines in its layout, design, and structure but challenges conventions by being in black and white rather than color. Key elements like the font, cover image style, and contents page are similar to magazines like Kerrang! and MOJO to attract the target audience.
2. The magazine represents younger audiences aged 16-25 through the style, language, and front cover image. It portrays a more positive side of youth compared to stereotypes. Articles also represent aspirations of musicians and songwriters.
3. Bauer Media would be the best institution to distribute the magazine as they already publish similar magazines like Kerrang! and MOJO that target the same demographics. Their expertise
My Evaluation
Katie Denn provides an evaluation of her media magazine product. She answers 8 questions about how her product used conventions of real magazines, represented social groups, its intended audience and distribution. For question 1, she details how she incorporated typical magazine codes and conventions into her design through research. She challenged conventions by focusing on up-and-coming artists rather than mainstream ones. For question 2, she aimed her magazine at indie music fans aged 17-26 by showcasing edgy photography and locations. She distributed her magazine digitally, like NME, targeting their same 18-22 year old audience. Through contents, images and articles, she addressed her audience's interests in new music and culture. She learned about designing pages in
My Evaluation
Katie Denn evaluates her media product, a music magazine. She aims to represent the social group of late teens and mid-twenties interested in indie music. To do so, she challenges conventions by featuring a female artist looking directly at the camera in a casual yet intimidating pose. This is meant to give readers a sense of the artist's music and attract their interest. Her magazine is influenced by NME, known for its strong attitude appealing to indie audiences. She uses conventions like cover lines and mastheads but also challenges norms by focusing solely on up-and-coming artists. The goal is to inform readers about new music and increase awareness of the indie genre.
Evaluation
The document provides an evaluation of how the media product uses, develops, and challenges conventions of real media products. It discusses using page numbers for navigation, editing the main image over the masthead on the cover, using a non-primary color scheme, informal writing style, consistent fonts with variations, cover lines with large and small text, including a barcode, using a pull quote, mixing direct address and natural photography, and representing gender, ethnicity, age, and social groups. It also covers what was learned about technologies, software, research methods, the importance of planning, and skills with design programs.
Evaluation
The student magazine represents their target college student audience through stereotypical articles about music, technology, and gaming on the front cover. While not all college students are interested in these topics, the student believes most would be. The youthful font may limit older or visually impaired readers. Positively, the magazine title "Voice" implies college youth have a voice.
The magazine aims to attract its college audience through a youthful feel. Models on the cover and in content are the average audience's age to seem relatable. Colors used were preferred by questionnaire respondents to catch eyes. Articles cover entertainment and college topics for a work-life balance appeal.
Areas for improvement include higher quality cover and content photos with
Jim Lewis AS Media Evaluation
The document discusses the conventions used and challenged in the creation of a music magazine media product. It incorporates many conventions of real music magazines, such as a simplistic front cover focused on the cover model. However, it also incorporates some conventions of fashion magazines. While the contents page follows conventions like minimal empty space and linking pictures to stories, it also includes unconventional elements like a list of songs. The double page feature story uses conventions like large images and quotes but structures the interview differently. The target audience is identified as males aged 16-25 interested in music and fashion trends.
Evaluation powerpoint
The document summarizes a student's media studies foundation portfolio project creating a hardcore punk music magazine. Some key points:
- The magazine takes a hybrid approach between minimalist and conventional magazine styles to appeal to audiences.
- Feedback indicated people liked the striking images but found the minimalist text approach less appealing.
- The target audience is identified as 16-25 year old white, working to middle class males based on the dominance of this group in the hardcore scene.
- A magazine like Kerrang would be most likely to distribute the product since it covers similar genres like punk and alternative music.
As media evaluation
The document discusses the media student Victoria Montague's media evaluation assignment. It summarizes how her magazine product uses conventions of real magazines, such as including a masthead, main image, and cover lines on the front cover. It represents younger audiences who enjoy indie music by featuring an indie rock band called PostFace on the cover. The target audience is teenagers and young adults aged 15-24, mostly from working to middle class backgrounds. A suitable media institution to distribute the magazine would be Bauer Media, as they currently distribute similar magazines aimed at the same audience.
Evaluation
The document discusses how the media product uses and challenges conventions of real magazines. It uses page numbers for navigation, edits the main image over the masthead on the cover as most magazines do. However, it challenges the convention of using primary colors by using purple, black, grey and white instead. The writing style is informal to suit the target audience. Consistent fonts are used but some are changed for emphasis. Pull quotes, cover lines, barcodes, and direct address photography are used, but one photo challenges the convention of direct address. The product represents females in its color scheme and layout but features an equal number of males and females. It mostly represents white people due to the featured bands and models all being white and the alternative
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As evaluation q3
This document evaluates three potential media institutions that could distribute the author's music magazine product:
1) Lynne Segall, known for Billboard magazine, which has over 17,000 weekly copies in circulation and 15 million yearly readers, making it a significant presence in the market. The author's magazine could exploit a genre of music not covered and create a new sales point.
2) Bauer Media Group, a large European publisher with print, TV, and radio stations. Magazines like Q and Kerrang have similar audiences and Bauer has expertise and capabilities for publishing. The author's genre is not represented, filling a gap.
3) Time Inc., an American publisher of over 100 magazines including NME targeting young
As target audience research
The document discusses research into target audiences for music magazines and the use of a focus group to help develop a new music magazine concept. Key points:
- Research was conducted into existing magazines like NME and Q, examining their demographics like average age, gender breakdown, and social status.
- A focus group of 8 people aged 18-25 was formed to provide feedback on aspects of the new magazine like potential names, cover designs, and font styles.
- The focus group voted that "Soul" was the preferred name over "Sound" or "Vibe." They also mostly preferred a close-up artist shot for the cover rather than a collage.
- Feedback was also gathered on
As evaluation question 7
From their preliminary task to the final production, the author learned several skills that improved the quality of their work. They learned how to properly use camera settings to produce higher quality images and how to effectively edit images. Their research also helped them develop their production to make it more effective for their target audience. Specifically, their masthead, layout, font styles, and images all progressed significantly from being plain and dull to reflecting the intended style and creating a better overall brand experience.
As evaluation q6
The student learned about various technologies through constructing their production. They used the internet for significant research on codes, conventions, and tutorials to learn how to use Photoshop and their camera. Blogger allowed them to display their work online in a clear format. PowerPoint and Prezi helped present research findings and evaluations. YouTube tutorials taught how to use unfamiliar tools like Photoshop and their camera. Overall, technology played a vital role in every aspect of their project by enabling research, content creation, and professional presentation. Without these technologies, their production would not have been of the same high quality.
As evaluation q4
The document discusses how the target audience for a media product was addressed. The target audience was defined as middle class 18-25 year olds of any gender interested in alternative soul music. The audience was attracted through editing techniques like increased contrast to make images stand out, layouts with clear columns and pull quotes to break up text, dramatic and intriguing language, vintage retro styles in clothing and backgrounds to represent the soul music genre, and both direct and indirect images of models to engage readers.
As evaluation q3
This document evaluates three potential media institutions that could distribute the author's music magazine product:
1) Lynne Segall, known for Billboard magazine, which has over 17,000 weekly copies in circulation and 15 million yearly readers, making it a significant presence in the market. The author's magazine could exploit a genre of music not covered and create a new sales point.
2) Bauer Media Group, a large European publisher with print, TV, and radio stations. Magazines like Q and Kerrang have similar audiences and Bauer's experience would allow benefits but they currently do not feature a magazine of the author's genre.
3) Time Inc., an American publisher of over 100 magazines including NME. Time
As evaluation q2
The document discusses how the media product represents particular social groups. It aims its magazine at working class or students aged 18-25. It features a female model within that age bracket to help the target audience relate to her. While initially thinking it would appeal to both males and females, the images end up being more directed to female tastes. The front cover uses a mid-close up shot of a female model with minimal makeup to appeal to both genders. Interior pages use long shots to illustrate the artist's style and attract fans of that retro style.
As evaluation question 1
The production challenges and conforms to conventions of real media in the following ways:
1. The masthead, images, and layout conform to magazine conventions but use unique fonts and effects to create a distinctive style.
2. Images of the artist challenge conventions by using long shots and revealing half her face rather than close-ups, though facial expressions are used to create connections with readers.
3. Pull quotes, headers, and columned text conform to conventions to present information clearly while intriguing readers to learn more. Overall the magazine balances familiar magazine elements with distinctive artistic choices to engage audiences.
As target audience research
The document discusses research into target audiences for music magazines and the use of a focus group to help develop a new music magazine concept. Key points:
- Research was conducted into existing magazines NME and Q, identifying their average reader ages, genders, social statuses, and genres.
- An 8-person focus group was created targeting ages 18-25 interested in vintage/soul/indie music.
- The focus group helped choose a magazine name ("Soul"), front cover designs, masthead font, and use of color photos through surveys and discussions.
- Collages were also used to generate theme ideas, which the focus group agreed suited the target demographic.
As evaluation question 1
The production challenges and conforms to conventions of real media in the following ways:
1. The masthead, images, and layout conform to magazine conventions but use unique fonts and effects to create a distinctive style.
2. Images of the artist are presented in unconventional ways, such as showing only half her face on the cover, to intrigue readers.
3. Pull quotes, headers, and sell lines follow conventions but use different fonts and effects to distinguish them and draw in readers.
4. The house style of bright colors challenges conventions which typically use black and red, but may not suit the intended mixed-gender audience.
As target audience research
The document discusses research into target audiences for music magazines NME and Q Magazine. NME's average reader is 25 years old, predominantly male, and from a variety of social classes with an interest in music, films, and technology. Q Magazine's average reader is 29 years old, 75% female, and interested in artists like Adele.
The document then discusses creating a focus group to help develop a new music magazine focused on soul and retro vintage styles. An 8-person focus group was formed of people aged 18-25 of any gender or social class with an interest in vintage, soul, and indie music. The focus group helped choose a magazine name ("Soul"), front cover designs, masthead font,
As target audience research
The document discusses research into target audiences for music magazines and the creation of a focus group. Key points:
- Research was conducted into NME and Q magazines' demographics, finding that NME targets 17-30 year olds, predominantly male, while Q targets older, predominantly female readers.
- The author created a focus group of 8 people aged 18-25 to get feedback on potential names, designs and themes for a new vintage soul/indie music magazine.
- The focus group preferred "Soul" as the magazine name over "Sound" or "Vibe." They also favored a close-up artist shot on the cover over a collage and a Broadway font for the masthead
As target audience research
This document discusses research into target audiences for different music magazines and the creation of a focus group.
It analyzes the demographics of readers of NME magazine (average age 25, predominantly male) and Q music magazine (average age 29, predominantly female).
The author decides to base their magazine on vintage, soul, and indie music themes like NME and Billboard. An 8-person focus group is created of people aged 18-30 of any gender or social class with an interest in that music genre.
The focus group votes on potential magazine names, choosing "Soul" over "Sound" or "Vibe." They also prefer a close-up artist shot over a collage for the front
Advert page plan
The document shows an image covering the entire background page with the brand or logo of a product prominently displayed. Short text is also included but the focus is on visually representing the brand through a full page image with its logo.
Contents page plan 2
This document appears to be from a magazine or newspaper and contains images, text columns, and an editor's column. It has a masthead at the top and images throughout with multiple columns of text covering various topics. The document provides news and information across several subject areas in a typical magazine or newspaper layout.
Contents page plan
The document contains an image as the central focal point with blurred background arrows radiating out from it, along with three columns of text. The image serves as the main visual element with the text columns providing supplementary information. Overall layout forms the contents page with masthead and columns of text surrounding a central image.
Plan of cover magazine
The document appears to be an advertisement with a picture covering the background and text lines describing an exclusive deal or offer below eye level, including a small barcode. In 3 sentences or less, it summarizes key visual and textual elements from the given document.
Ancillary task summary
The document summarizes common conventions used in billboards and webpages for regional magazines. Billboards typically feature large, contrasting images that accurately represent the magazine alongside the magazine name in a prominent font. They also include promotional text to intrigue readers. Webpages commonly include social media links, menu tabs for navigation, images advertising features, and search bars. They also offer special subscriptions deals and make subscribing conveniently accessible from the homepage.
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Focus group
- 1. Focus Group WHAT I FOUND WITH MY RESEARCH…
- 2. I decided to carry out a primary source of research to enhance my codes and conventions research that I have previously done in order to plan and design successfully my final regional magazine. This allowed me to see first hand what people would expect and look for in a magazine so I amble to apply this to my magazine. To allow this to be an accurate representation of the audience I have targeted my own regional magazine at I choose people of both genders who were middle aged. Here are some examples of the questions I asked… This is my first message to the focus group explain in the purpose of it and if they would be willing to participate to which they all said yes.
- 3. This is an example of one of the questions I asked my focus group about the genre and appearance of the magazine. This allowed me to understand that to possible consumers it is important that the magazine is attractive as well as having the correct genre to suit their interest. I also asked the focus group whether they would prefer a higher ratio of text or image to which they said they would prefer an equal amount so which I will as a result apply this to my own final product as much as possible. Focus group examples
- 4. House style comparison I asked my focus group to compare these to m magazine examples and see which house style they preferred based on their own taste. 70% of them said they would prefer the Kent Life house style as it sets a more traditional and contemporary look to the magazine and they can tell from this that the magazine would be direct at their sector of potential readers. The Sunset magazine house style although they liked it they agreed that it doesn't give the right impression in order for it to be targeted at my specific section of target audience and rather suits a younger audience.
- 5. Layout comparison When I showed my focus group the examples below I asked them to compare the layout of the front covers of the magazine , they all came to a conclusion that they each preferred the Dorset magazine as this one was simple and clear and presented the information well while the Cumbria life magazine was seen as to busy and informal and did not appeal to the interests of any members of the focus group.
- 6. Contents page comparison When I showed my focus group both these contents page decided 40% of them agreed that the Absolute magazine was overall a better design for a contents page as it was sharp and clearly laid out and they liked the editors column on the left hand side. The remaining 60% preferred the Essex Life contents page as they liked the traditional font style used and the collage layout with the images clearly demonstrated the contents of the magazine, while the layout allows to easy for readers to navigate.
- 7. Advert page comparison When comparing these two adverts the focus group liked separate aspects of each advert page , the one positioned on the left they preferred the high key lighting of the whole age and appreciated the idea that the image took up the whole page. They also liked the simplicity of the layout. With the Bentons Kitchens advert they did not like the black background as they felt it was too harsh but liked how the information was displayed at the bottom of the advert , and the contrast between the white font and background went will and allowed the information to stand out.