The document discusses research into target audiences for music magazines and the creation of a focus group. Key points: - Research was conducted into NME and Q magazines' demographics, finding that NME targets 17-30 year olds, predominantly male, while Q targets older, predominantly female readers. - The author created a focus group of 8 people aged 18-25 to get feedback on potential names, designs and themes for a new vintage soul/indie music magazine. - The focus group preferred "Soul" as the magazine name over "Sound" or "Vibe." They also favored a close-up artist shot on the cover over a collage and a Broadway font for the masthead