The document discusses research into target audiences for music magazines NME and Q Magazine. NME's average reader is 25 years old, predominantly male, and from a variety of social classes with an interest in music, films, and technology. Q Magazine's average reader is 29 years old, 75% female, and interested in artists like Adele. The document then discusses creating a focus group to help develop a new music magazine focused on soul and retro vintage styles. An 8-person focus group was formed of people aged 18-25 of any gender or social class with an interest in vintage, soul, and indie music. The focus group helped choose a magazine name ("Soul"), front cover designs, masthead font,