- The survey results showed that local magazines were not read as often as hoped, so the author wants to make their magazine more glamorous and international while still featuring local pieces to appeal to a larger audience. - Most people thought local magazines were important for generating revenue and informing people about community events, so the author will include articles about local events linked to local fashion. - Since billboards were only sometimes noticed, the author wants their billboard to stand out by defying conventions and choosing a high traffic location. - While a website was only slightly important, most magazines have them, so the author will include a website with additional content to make the magazine more accessible online.

1. SURVEY RESULTS AND ANALYSIS
Bethan Foster

2. From this question I can see that
people do not read local
magazines as often as I would
have hoped. Because of this, I
would like to slightly change the
conventions of local magazines
so my magazine will appeal to a
larger target audience. I wouldn’t
want to just have my appeal to
just a niche audience. I will add
a glamorous feel to my fashion
magazine(and other projects) to
make it look more international,
yet still incorporate pieces from
my local area.

3. I can see from this question that the majority of people do think magazines are
important for the local area. I agree with this assessment as I think it generates
revenue for local media businesses and informs people of what is happening in
the community. Because of this, I would like to incorporate articles about local
events and link those with local fashion in order to keep the target audience
interested.

4. From this question I can generate that 100% of people who answered my survey
only sometimes take notice of billboards in their area. Because of this, I would
really like to make my billboard stand out and attract attention by defying some
normal billboard conventions. I will do more research into billboard conventions
and see what I could possibly change to make mine more interesting and eye-catching.
I will also think of the location of the billboard and where it would
generate the most attention. City center's and busy towns are probably best for
this.

5. For this question I wanted to find out
people thought it would be that
magazines have web pages. I can
see that the majority of people only
think it is Slightly Important, however
most magazine companies do have
websites with additional articles and
interactivity. This is a convention I
would not like to break as technology
is very important and perhaps people
would find the magazine more
accessible if it was online.

6. The answers to this question,
helped solidify the age of my
target audience. The majority
of the people that took my
survey were between the
ages of 16-20. However, I
would not like to just keep my
magazine, website and
billboard segregated to just
this group of people. I would
also branch into the 21-25
and 26-30 age categories. I
think by doing this, my
magazine will have a larger
audience but will still appeal
to all of the people that will
buy it.

7. Once again, this question assisted with making my target audience clear. My
magazine would be female orientated but again, I would not like to segregate
my projects to this gender only. I will incorporate the use of male models also
and have articles and local male fashion. This is not a convention which is
often popular as most popular magazines focus on one gender only, however I
would really like to break this usual convention.

8. For this question, I wanted to determine what I should focus on mainly on for my
webpage. From this I can see that my main concern should be ease of use and
navigation. I will make sure my website page isn’t difficult to use and is clearly
presented. This will help people who are in a hurry and will encourage people to
come back and use the site again, therefore I will not lose any audience.