This document outlines the participants for a focus group to provide feedback on a music video. It describes 4 primary participants who fit the target audience profile of ages 16-25 and enjoy pop music, Netflix, and socializing. It also describes 2 secondary participants who fall outside the target profile, including an older teacher and a younger engineering student. The diverse group will provide informed advice to help make design decisions for the music video that will appeal most to the intended target audience.

1. FOCUS GROUP
Primary audience and secondary

2. PRIMARY
AUDIENCE
The people who belong to target audience
‘TA-16-25, fun-loving and mass-market’

3. Erin
◦ Age: 18
◦ Psychographic: Mainstreamer
◦ Education: doing a levels at sixth form in sociology, RE and
business
◦ Hobbies: singing, watching Netflix/YouTube, going out with
friends
◦ Fav genre of music: pop
◦ Fav singer/band: Rhianna
◦ Fav song: ‘old town road’
◦ Fav Tv show: Riverdale

4. Megan
◦ Age:17
◦ Psychographic: succeeder
◦ Education: Sixth form, doing a levels in sociology, English
and Media
◦ Hobbies: netball, Netflix, listening to music, going out with
friends
◦ Fav genre of music: indie
◦ Fav singer/band: The 1975
◦ Fav song: sincerity is scary
◦ Fav TV show: Stranger things

5. Ben
◦ Age:17
◦ Psychographic: reformer
◦ Education: sixth form, studying a levels in physics, music and
English lit
◦ Hobbies: making music on SoundCloud, gaming
◦ Fav genre of music: electronic
◦ Fav singer/band: Drake
◦ Fav song: 'wake me up' Avicii
◦ Fav Tv show: Stranger things

6. Laura
◦ Age:22
◦ Psychographic: succeeder
◦ Education: doing a PGC in psychology at Sussex uni
◦ Hobbies: running, netball, partying
◦ Fav genre of music: pop
◦ Fav singer/band: Ann Marie
◦ Fav song: country road
◦ Fav TV show: real housewives

7. Why I've chosen these people
◦ I picked these people, because I believe they fit the TA.
◦ I further used a mixture of boys and girls of a different age-range, to broadly match the target
audience
◦ These people will help me make informed decisions on my music video, by giving me advice
and tips
◦ as they’re the type of people the video is primary targeted at

8. SECONDARY
AUDIENCE
People who fall outside of the target audience

9. Breda
◦ Age:51
◦ Psychographic: Mainstreamer
◦ Career: science teacher in a primary school
◦ Hobbies: cycling, science, documentaries
◦ Fav genre of music: pop
◦ Fav singer/band: Abba
◦ Fav song: anything in Mamma mia
◦ Fav Tv programme: Planet earth

10. Joe
◦ Age:20
◦ Psychographic: succeeder
◦ Education: studying aerospace engineering at Liverpool uni
◦ Hobbies: playing piano, gaming, climbing
◦ Fav genre of music: classical
◦ Fav singer/band:
◦ Fav song: Bohemian Rhapsody
◦ Fav Tv programme: family guy

11. Why I’ve chosen these people
◦ I have chosen Breda, because although she meets the qualities of most of the target audience,
she is over the 16-25 age category
◦ I have chosen Joe, because he is someone in the 16-25 age category, but I don’t believe his
personality fits that of the TA
◦ These people are important, as the secondary audience may influence the decisions of the
primary.