This document outlines the process of profiling a target audience for a music video. It begins by explaining the importance of audience profiling for identifying consumers. It then discusses using research on the fans of similar artists like Paramore, Ellie Goulding, and Taylor Swift to determine patterns and traits of the target audience. Based on this research, the target audience for the music video of "Young Blood" by The Naked and Famous is identified as females aged 18-24 from northern England with liberal political views who enjoy music, socializing with friends and family, and active hobbies. Their demographic is C2DE with a monthly income of £125-£499.

1. TARGET
AUDIEN
CE
By Hannah Constantine

2. Audience profiling
 All media products are made to be consumed by
an audience.
 In order to identify a suitable audience
advertisement companies must profile their
products, this makes profiling incredibly important
as it identifies the consumers.
 They make money through this consumption, and
advertisement.
 Profiling can be done through various means,
usually advertisers will find similar products and
identify their main audience, this will then become
the primary audience.

3. Uses & Gratification
 Audiences use different media products as a
way to gratify various needs.
 An example of this could be watching a
documentary about travel to satisfy a need of
escapism or watching a horror film for the
gratification of being scared
 Uses and gratifications should be taken into
consideration when profiling an audience as it
gives an idea as to why people would want a
certain product, making advertisement easier.

4. My target audience research
 My product is a music video for the song
‘young blood’ by the naked and famous.
Therefore in order to create the perfect target
audience I will look at their fans and fans of
similar artists.
 The bands/Artists I will include will be;
Paramore, Ellie Goulding, Kids of 88, MGNT
and Taylor swift.

5. Taylor Swift Audience

6. Paramore Audience
https://yougov.co.uk/opi/profileslite#/Paramore/d
emographics

7. MGNT Audience
Other artist were also looked at, and
from this I was able to find particular
patterns which I used to create my
target audience.

8. My target audience
From the information gathered through
research I was able to create my
primary target audience…

9. My target audience
 My target audience will be females aged between
18-24 with a social class group of C2DE.
 They would most likely live in the north and
eastern areas such as East Anglia, Newcastle,
Leeds and Sheffield.
 They would be politically left winged, implying they
would be liberals. This would stereotypically mean
they would be more likely to go with the flow, and
embrace music such as ‘young blood’.
 They would describe themselves as outgoing, a
free spirit, and friendly. This will mirror my artist,
making it easier to bond with them.

10.  My target audience will work in entertainment,
be this through communications, media or
advertising. Implying they’re creative.
 They would most likely have around £125-
£499 to spare at the end of the month.
Meaning that the wouldn’t be able to splurge
on massive music festivals, but smaller
concerts. This helps to identify how to market
my artist and what venues to attempt. It also
gives an idea so to merchandising and
advertising.
My target audience

11.  My target audience will be musically inclined
which will come about in their hobbies, they will
enjoy things such as singing and playing an
instrument. They would also be very sociable so
being with family and friends would also be
important. This links in to the narrative of my
music video as it’s a look at life and friendship of
people of a similar background.
 They would be active, therefore they would have a
dog, and enjoy a variety of sports particularly
Race car driving, as that also gives a great
adrenaline rush.
My target audience

12. Fin.
Any questions