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AUDIENCE
RESEARCH
Define a fun-loving 16-25 year old mass market
demographic
16-25 age range
■ They are interested in technology
■ They are still developing new interests & spending & consumption patterns
■ In 18-25, there are 1.9 million students in Uk & 99% own a phone with main aim of
accessing internet and using apps on the go
Fun-loving- definition
Therefore my music video will have
to be happy, bright and light-
hearted, to appease thisTA
Mass-market- definition
■ The term mass market refers to a large, undifferentiated market of consumers with widely
varied backgrounds.
■ In a mass market, people belonging from all sectors and demographics, irrespective of caste,
creed, culture, sex and heritage tend to relate with other as far as their common needs are
concerned.
In summary, I need to make my music video appeal to a wide variety of different people with
different backgrounds. It needs to be aimed at everyone within the 16-25 fun loving category to
satisfy and fulfil their needs. Basically, I need to use a popular/ mainstream song.
How do they engage with Popular
culture?
■ By watching love island and tweeting about it
■ By watching music videos such as Beyoncé's Lemonade and sharing it
■ By watching Disney films in the cinema now, such as toy story 4, the lion King and
Aladdin
■ By playing popular sports such as netball or football
■ By playing video games such as Minecraft
■ Listening to BBC radio 1 and watching their live lounges, following their social media
pages and tweeting during the show
How do they engage with my chosen Brief?
( music videos)
■ They watch music videos on various social media platforms, such asYouTube,
■ They watch upbeat, energetic music videos such asTaylor swifts ‘Me’ and her new
song ‘you need to calm down’
■ They usually watch popular, mainstream music videos, that have billions of views on
YT
■ such as ’Thank you next’, ‘God’s plan’ and ‘shape of you’

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Audience research p1 x

  • 2. Define a fun-loving 16-25 year old mass market demographic
  • 3. 16-25 age range ■ They are interested in technology ■ They are still developing new interests & spending & consumption patterns ■ In 18-25, there are 1.9 million students in Uk & 99% own a phone with main aim of accessing internet and using apps on the go
  • 4. Fun-loving- definition Therefore my music video will have to be happy, bright and light- hearted, to appease thisTA
  • 5. Mass-market- definition ■ The term mass market refers to a large, undifferentiated market of consumers with widely varied backgrounds. ■ In a mass market, people belonging from all sectors and demographics, irrespective of caste, creed, culture, sex and heritage tend to relate with other as far as their common needs are concerned. In summary, I need to make my music video appeal to a wide variety of different people with different backgrounds. It needs to be aimed at everyone within the 16-25 fun loving category to satisfy and fulfil their needs. Basically, I need to use a popular/ mainstream song.
  • 6. How do they engage with Popular culture? ■ By watching love island and tweeting about it ■ By watching music videos such as Beyoncé's Lemonade and sharing it ■ By watching Disney films in the cinema now, such as toy story 4, the lion King and Aladdin ■ By playing popular sports such as netball or football ■ By playing video games such as Minecraft ■ Listening to BBC radio 1 and watching their live lounges, following their social media pages and tweeting during the show
  • 7. How do they engage with my chosen Brief? ( music videos) ■ They watch music videos on various social media platforms, such asYouTube, ■ They watch upbeat, energetic music videos such asTaylor swifts ‘Me’ and her new song ‘you need to calm down’ ■ They usually watch popular, mainstream music videos, that have billions of views on YT ■ such as ’Thank you next’, ‘God’s plan’ and ‘shape of you’