The final advert differed significantly from the original dark and grey design, instead featuring blues and greens to represent the outdoors and adventure. Technology like Photoshop allowed editing of images and fonts to bring the design to life. The target audience also changed to older men seeking a classy, manly scent. Overcoming challenges like learning Photoshop skills and advertising analysis helped improve the design process. New technical skills in image editing, resizing, text formatting and arrangement were gained.

1. Evaluation of my final advert
How does your finished product compare to your design?
My final advert has completely changed from my initial concept and design.
My original design was called dark mortality
The colour scheme was blacks and greys but my final design is now more
vibrant and colourful. I have used blues and greens as these colours reflect
the great outdoors and link well with my final concept of Adventure.
The block designs have stayed the same and my target audience has
changed from18 to 25 to 35 -55. This is because I wanted to produce a
product that was more manly and classy.
How has technology, (computer, digital, printer) helped you turn your
design into a real product?
Technology has played a big role in making my product come alive.
I was able to use photo shop and I learned how to insert and redesign my
image. It had different elements and tools I could use to make my product
look effective such as the magic wand tool. I was able to choose from a range
of fonts and colours from Defont website.
Do you feel that your product is suitable for your target audience?
I feel that my advert is aimed at my target audience as it is a manly, fresh and
adventurous scent. I have deliberately chosen a scenic image to promote my
perfume because it represents the great outdoors and the strong sense of
adventure.
Describe two challenges you have overcome?
The first challenge I had to overcome in this project is learning how to use
Photoshop which was vital in making my advert look realistic.
The second challenge was learning how to analyse existing perfume adverts
and exploring the denotation and connotations. I learnt to analyse them in
some detail.

2. Describe the technical skills you have gained?
I have learnt to copy an image onto Photoshop which involves me opening a
new Photoshop document and copying it from there and enlarging.
I also learned to use the lock button which made the image high definition.
Secondly, I learned how to rotate and arrange text in Photoshop and how to
write text in Photoshop by using the T button.