1. House style: the house style is consistent and looks unique because
of its original design features. For example: the page is in proportion
and every aspect of the content page is displayed in a symmetrical
way. The text is effective because it is understandable for the target
audience to grasp the information. Additionally there is clear
differentiation between sub heading and main head lines. This is
aesthetically pleasing and helps to give the magazine a professional
tone. Furthermore, the colour palate confided to the expectations of
Indy music magazines. The colours introduce a contrast to each other
and makes them stand out.
Design symmetry: the layout of the overall magazine is
proportionate in the fact the text is situated in the primary optical area.
However there is a higher ratio of text to images so the balance
between images and text is uneven. This suggests that the magazine
appeals to the Indy genre because artists of this genre are more
concerned about the music not their appearance. This images is
informally balanced and this reflects the magazine genre of Indy.
imagery: the imagery used is relevant to the genre of the magazine
which is clearly Indy. This is because the artist use direct address to help
the target audience identify and relate to them. The lighting is high key,
this could be reflected in there music. They will most likely have a calm
and relaxing tone to their style of music. This is also suggested by the
rural location of the dominating image. The volume of the picture in
comparison to the text indicates it the most important aspect of the
page.
Use of rule of thirds: this page evidently uses the rule of thirds to
entice the target audience into reading the magazine. This is because
the dominating image is of the featured artist. This is reflected because
the image is situated directly on the imaginary guide lines. This
automatically encourages the target audience to look at the image. If
they are fans of the artists shown, they are more likely to read on.

2. House style: the house style is not consistent and looks untidy.
However this could be a connotation of the rock genre because a
stereotypical view on rock artist is that they like to break the rule. This is
reflected because they are not following the predictable codes and
conventions of the layout of music magazines. The text appears to be in
different fount, this adds a unique element to the magazine . Additionally
the colour pallets is unexpected because the dominating colour is a
punchy yellow. This helps to bring a vibrant edge to the content page and
brings life to the first initial page the target audience will see.
Design symmetry: the design balance is in proportion. This is
because half of the page is displayed with the primary image and the
further segment is collected with text. Have every the ratio between
image and text is not equalled. There are more images that text. This
could be beneficial for the target audience because it will illustrate
what the majority of the magazine will look like. They may profur this as
it is a rock magazine. This is reflected because the main image is placed
in the primary optical area of the Gutenberg design principle.
imagery: the overall band image is enhanced by the use of makeup
and costume. As a rock artist, the main stereotype is the artists attire
consists of bold, heavy costume with extreme makeup to contribute.
There is a mixture of lighting techniques. The low key and the high lights
promotes a contrast and could also like to the traditional rock genre.
The majorly manipulated theme of editing adds to the feels of the
magazine. Moreover, because non of the artist featured are issuing
direct address it encourages the target audience to take in to account
the enigma code. “For example: what is the artists looking at?”
Use of rule of thirds: the dominating image does incorporate the
use of rule of thirds. The front man of the band is situated in the
foreground and he falls on the imaginary guide lines this is effective
because it make the predominate artist the main attraction to the
target audience. This is a stereotypical convention of what a band
image should consist of in a music magazine .