The document summarizes a music advertisement. It describes the singer looking directly at the camera, wearing pale skin and black lipstick to seem mysterious. Key information like her name, album name and tour dates stand out with a reverse color scheme. Her face in the middle is intended to grab attention and familiarize viewers with her appearance from other ads or albums. The dark theme of the ad links to the album title "Pure Heroine" which could reference a dark time in her life, giving insight to the tone of her music.

2. She is shown with a direct
address, looking straight at
the camera which makes it
seem like she's interacting
with the audience. She has
pale skin and black lipstick
and clothes and this creates
a representation of her
personality as a bit
mysterious and out of the
ordinary.
A reverse block colour scheme is
used and this makes all of the key
information stand out such as
her name, the album name and
the dates of her tours. Sans serif
font is used to keep the advert
simple yet effective.
The picture of her face is
positioned right in the
middle of the advert to grab
the audiences attention and
familiarize themselves with
her appearance as they may
recognise her from a
different poster, offTV or
from an album cover and be
interested in the tour or like
the look of her and the tour
and therefore investigate
more.
The dark theme of this advert
also links to the title of the
album 'pure heroine' as
heroine is a drug which can
make people go through a
metaphorical 'dark time' in
their life and the music on this
album could be about a dark
time in her life.This gives the
audience an insight as to the
sort of tone and lyrics of her
music.