Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's most popular products include the Macintosh line of computers, the iPod, the iPhone, and the iPad. The document then provides a SWOT analysis of Apple and discusses its target segments, marketing strategy, and focus on ethical manufacturing practices.

2. Chandan Kumar
mitali Sinha
Parth Gaur
PriyanKa mandal

4. • Apple was founded by Steve Job , Steve Wozniak, and Ronald
Wayne in April 1976.
• Apple Inc (Previously Apple computer Inc) is an American
international corporation.
• Apple Inc. ignited the personal computer revolution in 1970s
with Apple 2.
• The company’s best-known product include the Macintosh
line of product, I pod, I phone, I pad.
• Apple is the world's largest information technology
company by revenue, the world's largest technology company
by total assets.

5. Stylish
Innovative
Expensive
New generationLuxury
Satisfaction
Passion
Excitement
Technology
Trustworthy
Power
Apple’s logo
User friendly
Quality
Unique design
Imagination
StatusReliability
Entertainment

6. »Innovative
»Technology
»New generation
»Passion
»Quality

8. Sense of style and elegance Feels good to use high performance products Uncommon
Increase self steam Confidence on product Distinctive
Pride and sophistication Credibility Exclusivity
Trust worthy
Sleek design Technologically sound products Uniqueness (its different)Attributes
Functions
Rewards
Values
Personality

10. es of Segmentation Segmentation
Criteria
Devices:
iPhone,iPad,Mac book
Services: (iTunes, Mac
apple store)
Operating System
Software: IOS
graphic Region India & International India & International India & International
Rural and Urban Urban Urban Urban
mographic Age 18-60 18-60 18-45
Gender Male, Female and Other Male, Female and Other Male, Female and
Other
Income Middle, Upper middle and
High
Middle, Upper middle
and High
Middle, Upper
middle and High
Occupation Businessman,
Professionals, Managers
Students and
Professional manager
Executives and
Professional
managers
Life Style Stage Bachelors, Married
couples
Bachelors, Married
couples
Bachelors, Married
couples
avioural Loyal Status Hard Core loyal, Switcher Hard Core loyal,
Switcher
Hard Core loyal,
Switcher
Benefits Sense of achievement and
belongingness
Efficiency, Speed of
service
Efficiency, Speed of
service

11. • Apple computer offers the best personal
computing experience to students, educators,
creative professionals and consumer around the
world through its innovative hardware, software
and internet offerings.
Point of
Difference
Target
Segment
Frame of
reference

12. • IPhone
• The iPad
• Mac Book
• ITunes music store
• IPod digital music player
• The brand has different labels with the apple name and
logo

13. • Centralised marketing team
• A store just for apple
• Marketing strategy
• Varied products
• New innovations and attractiveness

14. • Safe working conditions
• Treat workers with dignity and respect
• Use environmentally responsible manufacturing
processes
• Disclosure of information
• Protection of intellectual property

15.  Technology challenge
 Leadership challenge
 Competition challenge
 Economy challenge

17. • Memorability
• Meaningful
• Transferability
• Adaptability
• Protectability