This document provides a summary of the work term project completed by Neetu Singh Satsangi at Yerha Ebuzz Pvt. Ltd., an online mobile gadget store. It includes an introduction to the company and its structure, products, supply chain management, working culture, policies, analysis using SWOT and Porter's Five Forces, customer relationship management, monthly activities in departments like inventory, accounts, marketing, and recommendations. The key learnings were around communication, quality over quantity, and understanding corporate life and policies.

1. Work Term Project
PRESENTED BY
NEETU SINGH SATSANGI
DAYAL BAGH EDUCATION INSTITUTE, AGRA

2. TABLE OF CONTENTS
• Introduction
• Organizational structure
• Products & SCM
• Working
• Rules and Policies
• Analysis of Yerha
• Customer Relationship
Management
• Monthly Activities Done
• Recommendations

3. Introduction
Industry : Ecommerce
Company Name: Yerha Ebuzz Pvt. Ltd.
Year of Establishment: 2014
Director: Mani kant Jain
Service: Online Mobile gadget store
Website: www.yerha.com

4. Yerha Vision/Mission
“Our vision is to channel innovative and novel
ideas and bring them to market enabling the
world around us to live better. “

5. Departments at Yerha
Marketing Department
Human resource Department
Accounts and Finance Department
IT
Logistics
Others
Purchase & Receiving
Dispatch Products (Inventory Department)
Packing
Customer care Department
Warranty Department
Technical team

6. Company Structure
Mr. Mani Kant Jain
(Director)
Mr. Himanshu
Mehrotra
(Project Manager)
Mr. Anurag Jagra
( Senior Software
Developer)
Mr. Vipin
(Inventory &
Purchase Manager)
Miss. Simmi Arora
(Business Developer)
Mrs. poonam Thakur
(Invertory Manager)
Mr. Kartar Singh
(Dispatched
Manager)

7. Yerha Products
Products
Gadgets
Innovative
Gadgets
Smart
Wears
Wireless
Charging
Cool Gadgets
Music &
Audio
Speakers
Earphones
Headphones
Mobile &
Accessories
Power Banks
Data Cables
Chargers
Skins and
Covers
Mobile
Other
Accessories

8. Yerha Supply Chain Management

9. Working Culture
“At yerha.com our continuous effort is to enable the
Indian market access to the latest in technology
today! We strive to bring to market the latest
gadget, product or invention in the world. Our much
sought after team strives to capture the buzz
around the technology market round the clock so
that we can bring to you products from tomorrow!”
- Mani Kant Jain
(Director)

10. Working of Yerha
• Shipping Time
• Method
• Process

11. Rules and Policies
• Return & exchange policy
• Privacy policy :
Identifying purposes
Consent
Limiting collection
Accuracy
Safeguarding customer information
Customer access
Condition of items

12. Analysis of Yerha

13. SWOT Analysis
Strengths
Known for product quality.
Innovative products.
Wide variety of unique products.

14. Weakness
• High pricing.
• Poor customer service.
• Complex supply chain management.
• Domestic businesses as well as many
international markets are thriving.

15. Opportunities
• They should focus more on their advertising
and marketing strategies.
• They should come up with offers and
discounts to increase sell.
• Consumer buying power also represents a key
threat in the industry.

16. Threats
• Currently, the threat of new viable
competitors.
• Foreign players entering the market.
• Consumers can easily switch to other
substitutes with little cost or consequence.

17. Porter’s 5 Force Analysis
Threat of new Entrants:
High in the industry
Liberalization and globalization policies made it
easier for foreign player to enter the Indian market.
Threat of Substitute:
Threat of substitute is very high because every day
the new and innovative product are introduced in
the market.

18. Bargaining Power of Buyer:
– Pretty high
– Availability of existing substitute products
– Buyer Price sensitivity
Because there are various player available in
the market and the local players are also there.
Bargaining power of Suppliers:
Bargaining power of suppliers is pretty low.

19. PrestaShop

20. Customer Relationship Management
and Customer Care Department
• How to place an order?
• Tell me about the product detail (Talkase, Iduos, Bluetooth
speaker etc.)
• Want to return the product?
• How to create a return request?
• How the talkase works?
• Features of the product?
• How to track the order?
• Tell me the tracking number?
• When I’ll receive the order?
• What is the status of my order?
• Want to change the color of the talkase?

21. Customer
Care
Department
Customer
Query Solved
Feedback
From
Customer
Feedback
Forward to
Every
Department
Performance
Improve

22. Info - Id

25. Warranty & Facebook Id

26. Monthly Activities Done

27. Inventory Management
• Head check
• Stock Check
•Shipment file entries
Shipment file preparation in excel.

28. Accounts and Finance
• Account file check
Error checks (Error of omission, Duplicacy etc.)
Match entries with stock
Calculate the total cost of the sale product
Quantity of product
• Voucher entries
Check the AWB no. of sale file, then match it from the manifest file, when
entries match in both the file then enter it into the tally software.
• RTO’S entries
Sale returns entries that in tally software.

29. Accounts and Finance
• Prepared Sale file
Checked manifest file with sale file
Checked the invoice no., Awb no. and order no.
Checked the sale whether it is local or central
Check the prices Product price, COD charges, VAT and CST charges
After the final preparation of sale file import this file into the Tally
• RTO’S entries
• Stock Match/ Update

30. Marketing
• Product promotion task
Click the photo with product and post it on the facebook
• Video
How to use the product (iduos)
How to start the product, charge the product etc.

31. Marketing
• Customer Relationship Management
• Customer care
• Warranty card
• Warranty file entries
They start to maintain the warranty data in soft file, I prepared the whole file of warranty
in excel and I update file daily.

32. Marketing
• Info ID

33. Marketing
• Warranty product check
Customer send back their product
Check the product what is the problem in the product
If the product is fine then ship the same product
If there is problem in the product exchange the product and ship the new product.

34. Recommendations
• Lead time should be decreased.
• More attention should be paid to customers
complaints.
• They should welcome the employee thoughts.
• Open door policy should be there.
• Suggestion box should be their.
• Proper communication should be there.

35. Recommendations
• Involvement of employees should be there in
decision making.
• Service center should be their.
• Specialized persons should be their.
• Feedback given by customers should take
seriously.
• Immediate response to customers queries.
• Proper inventory management should be there.

36. KEY Learning
• Learn from your mistakes so that the same is
not repeated again.
• Practical functioning of an organization.
• Understand that how the theoretical aspects
we taught in the classroom work in the real
world.

37. KEY Learning
• Always communicate with superiors in case of
problem.
• Quantum of work does not matter but quality
or the way you do it does matter.
• Ask for suggestions from superiors and others
in the organization.
• Always take pride in associating yourself with
the organization.

38. KEY Learning
• Different types of policies, culture of the
organization.
• Got an insight on the company profile and
area of work.
• Got an insight about the professionalism of
corporate life.
• Art of persuasion
• I understood stress is a part of daily
organization.

39. References
• www.google.com
• www.wiki.com
• www.yerha.com
• www.gmail.com
• www.prestashop.com
• www.dtdc.com
• www.ecomexpress.com
• www.dotzot.com
• www.bluedart.com
• www.facebook.com

40. Thank You ..!