Flipkart is an Indian electronic commerce company that was founded in 2007. It has become a leader in the Indian e-commerce sector and is currently valued at $11.6 billion. The document discusses Flipkart's impact on the Indian e-commerce sector, describing how it addressed early challenges like online payment options and supply chain management. It also provides an overview of Flipkart's operations, marketing expertise, and a SWOT analysis.
Digital and physical touchpoints in the automotive industryRalph Paglia
1. The automotive industry is undergoing a digital transformation, with OEMs investing heavily in digital solutions to sell vehicles and services online as consumers expect seamless experiences across digital and physical channels.
2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
The Indian e-commerce sector is facing challenges due to misplaced priorities of companies. Companies focused on increasing gross merchandise value and funding rounds rather than profitability. This led them to spend heavily on discounts, inventories, and warehouses while ignoring customer retention. While startups like Amazon focused on logistics and customer experience, others replicated the US model without understanding Indian customer preferences. For e-commerce to succeed in India, companies need to focus on minimizing costs, understanding local customer dynamics, and increasing customer loyalty through retention strategies rather than promotional discounts.
Artificial Intelligence has been around for almost 70 years, but only in recent years has it become a major disrupter for many industries due to the convergence of big data, processing power and cloud computing. This has led to the development of “deep learning”, which allows a type of computer intelligence that closely mimics human decision-making. In this paper, I take look at the evolution of Artificial Intelligence, along with two disparate industries: Retail and Real Estate. These industries have adopted AI at different speeds. Also, each industry has its own form of resistance and uses for the technology. My theory is that there are forms of technology resistance by major players in the real estate industry in combination with the long industry cycles that are causing slow adoption.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
CIO East Africa - April 2013 Interview Kapil Bhatia
1) Kapil Bhatia is the General Manager of Squad Digital, a digital marketing agency based in Nairobi. Squad Digital handles digital mandates for several major brands in East Africa such as Safaricom, Equity Bank, and Basco Paints.
2) Bhatia notes that client resistance to digital marketing has decreased in the past year as brands now want to understand what the internet can do for them. However, some brands still see digital as just another broadcast channel like TV or radio.
3) Squad Digital emphasizes mobile-first strategies since over 90% of internet traffic in Kenya comes from mobile devices. They help clients define clear digital objectives around sales, reputation, branding, or customer
The document discusses how digital content is now a core part of retailers' online strategies to engage customers and drive sales. It focuses on Liz Earle Beauty Company's launch of an online video channel called Liz Earle TV to showcase and sell its new makeup line. Experts say digital content, especially video, can increase customer time on sites, boost conversion rates, and help retailers stand out from competitors if it sparks emotion and prompts customers to take action like making a purchase. Adjust Your Set, the agency that created Liz Earle TV, stresses the importance of designing content that not only engages customers but directly links to sales.
While augmented reality (AR) remains in the experimental phase for most companies, research confirms that the market is expected to grow as quickly as smartphones and tablets.
While market watchers have yet to quantify AR’s true enterprise value, that is expected to change soon. As a result, an AR infrastructure is emerging. From supporting seam¬less collaboration to reducing product design iterations, AR will soon be a part of every day work life.
India Deals Snapshot October & November 2015.RBSA Advisors
This document provides a summary of mergers and acquisitions that took place in India during October and November 2015. It includes a table listing 15 deals with details of the acquiring companies and target companies, sectors involved, and deal values where known. The deals highlighted include Antworks acquiring US-based Benchmark Systems in healthcare IT for Rs. 33 crore; mobile news app Inshorts acquiring analytics startup BetaGlide; Vinod Khosla and others investing Rs. 16.21 crore in chat app Lookup; deals app Little acquiring Trideal; and Cisco acquiring security firm Pawaa Software. Hindustan Coca-Cola acquired Georgia Tea's India coffee and tea business.
Digital and physical touchpoints in the automotive industryRalph Paglia
1. The automotive industry is undergoing a digital transformation, with OEMs investing heavily in digital solutions to sell vehicles and services online as consumers expect seamless experiences across digital and physical channels.
2. However, most customers still want some physical interactions, like seeing vehicles in person before purchasing. OEMs must balance digital and physical touchpoints to meet evolving consumer expectations.
3. Providing a seamless omnichannel experience across all customer interactions will be key to success. OEMs must integrate their digital and physical systems to ensure smooth transitions between channels.
The Indian e-commerce sector is facing challenges due to misplaced priorities of companies. Companies focused on increasing gross merchandise value and funding rounds rather than profitability. This led them to spend heavily on discounts, inventories, and warehouses while ignoring customer retention. While startups like Amazon focused on logistics and customer experience, others replicated the US model without understanding Indian customer preferences. For e-commerce to succeed in India, companies need to focus on minimizing costs, understanding local customer dynamics, and increasing customer loyalty through retention strategies rather than promotional discounts.
Artificial Intelligence has been around for almost 70 years, but only in recent years has it become a major disrupter for many industries due to the convergence of big data, processing power and cloud computing. This has led to the development of “deep learning”, which allows a type of computer intelligence that closely mimics human decision-making. In this paper, I take look at the evolution of Artificial Intelligence, along with two disparate industries: Retail and Real Estate. These industries have adopted AI at different speeds. Also, each industry has its own form of resistance and uses for the technology. My theory is that there are forms of technology resistance by major players in the real estate industry in combination with the long industry cycles that are causing slow adoption.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
CIO East Africa - April 2013 Interview Kapil Bhatia
1) Kapil Bhatia is the General Manager of Squad Digital, a digital marketing agency based in Nairobi. Squad Digital handles digital mandates for several major brands in East Africa such as Safaricom, Equity Bank, and Basco Paints.
2) Bhatia notes that client resistance to digital marketing has decreased in the past year as brands now want to understand what the internet can do for them. However, some brands still see digital as just another broadcast channel like TV or radio.
3) Squad Digital emphasizes mobile-first strategies since over 90% of internet traffic in Kenya comes from mobile devices. They help clients define clear digital objectives around sales, reputation, branding, or customer
The document discusses how digital content is now a core part of retailers' online strategies to engage customers and drive sales. It focuses on Liz Earle Beauty Company's launch of an online video channel called Liz Earle TV to showcase and sell its new makeup line. Experts say digital content, especially video, can increase customer time on sites, boost conversion rates, and help retailers stand out from competitors if it sparks emotion and prompts customers to take action like making a purchase. Adjust Your Set, the agency that created Liz Earle TV, stresses the importance of designing content that not only engages customers but directly links to sales.
While augmented reality (AR) remains in the experimental phase for most companies, research confirms that the market is expected to grow as quickly as smartphones and tablets.
While market watchers have yet to quantify AR’s true enterprise value, that is expected to change soon. As a result, an AR infrastructure is emerging. From supporting seam¬less collaboration to reducing product design iterations, AR will soon be a part of every day work life.
India Deals Snapshot October & November 2015.RBSA Advisors
This document provides a summary of mergers and acquisitions that took place in India during October and November 2015. It includes a table listing 15 deals with details of the acquiring companies and target companies, sectors involved, and deal values where known. The deals highlighted include Antworks acquiring US-based Benchmark Systems in healthcare IT for Rs. 33 crore; mobile news app Inshorts acquiring analytics startup BetaGlide; Vinod Khosla and others investing Rs. 16.21 crore in chat app Lookup; deals app Little acquiring Trideal; and Cisco acquiring security firm Pawaa Software. Hindustan Coca-Cola acquired Georgia Tea's India coffee and tea business.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
This document provides a summary of key trends for 2019 according to Carat, a marketing and advertising agency. It identifies 10 trends, both emerging and established, including contextual commerce, experiential ecommerce, games in messaging apps, brands adopting a "life as a service" model, targeting niche audiences through invitation-only communities, the rise of smart digital out of home advertising, designing products and services using customer data, new approaches to targeting customers after GDPR, the impact of expanding connectivity, and a growing interest in digital detoxing. The document discusses each trend and provides implications for brands.
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?Deborah Weinswig
This document discusses 15 emerging in-store technology trends, including experiential retail, smart malls, augmented/virtual reality, facial recognition, interactive displays, smart mirrors, robotics, 3D printing, evolving pure play retailers, click-and-collect, reverse logistics, self-checkout, mobile payments, mall-based loyalty programs, and gamification. It provides examples of how retailers are implementing these technologies in their physical stores to enhance the shopping experience and drive traffic. The document is presented by Jing Wang from Fung Global Retail & Technology, which publishes research on retail and technology topics.
The document discusses innovations that will shape retail between now and 2020. It focuses on three key themes: the customer, the store, and omnichannel. Regarding the customer theme, mobile technologies are changing consumer behavior and new apps are helping retailers better understand shoppers. For the store theme, innovative store designs and concepts are redefining the shopping experience. In the omnichannel theme, technologies are blurring the lines between online and offline commerce and helping brands connect with customers across channels. The document presents 50 case studies of cutting-edge retail innovations from around the world to illustrate trends within these three themes and provide insights for retailers.
The 2012 London Olympics provided an opportunity to trial innovative supply chain strategies. Key lessons include:
1) Out-of-hour deliveries were successfully expanded in London during the Games, showing their viability for reducing congestion.
2) Increased collaboration between businesses, such as consolidated transport centers, significantly reduced vehicle movements and environmental impact.
3) Flexible contingency planning, such as adjusting delivery routes and modes, proved essential for retailers to maintain operations during the disrupted period.
Being Digital: Making Digital Real and RewardingCognizant
Businesses can 'do' digital by focusing on isolated initiatives. But to truly 'be' digital, they need to ensure they are digital to the core, and redefine the nature of customer centricity.
The document discusses the success story of Havells, an Indian electrical equipment company. It describes how Havells grew from a $10,000 investment to a $5 billion brand. This was achieved through four key tenets - understanding Indian customer perceptions, pioneering after-sales service, treating all stakeholders like family, and significant brand building. The story highlights the vision and leadership of Havells' founder Qimat Rai Gupta in establishing these tenets and driving unconventional decisions that positioned Havells for dominance in the Indian market.
The role of technology in fostering e commerce business growthSnehaDas60
The retail sector has gone through tremendous changes in the last ten years. We have also seen a significant hike in the growth of e-commerce industries. The industry has recorded humongous sales figures and increased demand.
According to the e-commerce development stats, worldwide e-commerce sales had reached 4.1 trillion U.S. dollars worldwide in 2020, and it will continue this whooping growth with $5 trillion in 2022.
We have to say that that e-commerce potential is undeniable. The industry has helped many businesses as well as the country in boosting economies. Its applications are diverse and encapsulate almost every business and sector.
Let’s see how this technology is fostering e-commerce growth in society,,,
The 15th edition of the India Retail Forum (IRF) saw record participation with a 37% increase in delegates and a 21% increase in exhibition space. Over 2,300 delegates and 200 exhibitors attended the event, which featured 40 conference sessions, a business matchmaking platform facilitating over 500 meetings, and fashion shows for new product launches. Key highlights included a keynote address from the Indian Minister of Commerce and Industry, the release of a retail realty report by JLL, and presentations from major retail brands and developers on the future of retail in India. The event provided networking opportunities for retailers, mall developers, consultants, and technology providers both domestic and international.
1) Platform businesses have become an important economic force with a total market value of $4.3 trillion and employing millions. However, not all platform businesses are successful.
2) Early platform companies like Google struggled to develop sustainable revenue models but were able to create successful monetization strategies like Adsense that allowed other platforms to generate revenue.
3) Today's platform businesses utilize a variety of monetization methods including commissions, subscriptions, freemium models, in-app purchases, advertising, and more. Combining multiple strategies has helped many platforms become profitable.
A case study on e payment giants freecharge & pay tm 5music
This document provides a case study comparing the business strategies of Freecharge and PayTM, two leading e-payment platforms in India. PayTM has adopted a diversification strategy, expanding into e-commerce, ticketing, and other services to offer customers a holistic experience. In contrast, Freecharge has maintained a sharp focus on its core business of mobile and DTH recharges, aiming to achieve specialization. The case study examines which approach may emerge as better in the long run for generating sustainable returns.
This document discusses how companies can merge their digital and physical operations to provide a better customer experience. It provides five rules for how retailers can build a digital-physical fusion strategy: 1) Make digital-physical fusion a competitive edge by investing in both physical and digital assets. 2) Add strong links between the digital and physical parts of the customer experience. 3) Transform innovation approaches by forming cross-functional teams. 4) Personalize experiences by gaining customer insights. 5) Continuously improve the experience through testing and feedback. Examples like Commonwealth Bank of Australia, Nike, and Disney are discussed.
6831 restarting the global-automotive-engineMahesh Battu
Significant challenges lie ahead for companies trying to rev up the global automotive engine. Automotive manufacturers are taking a hard look at the resiliency of a globally integrated supply chain brought to its knees by parts production disruptions in China even before the coronavirus spread around the world. A full demand recovery may take years as consumers face financial strain and uncertainty, putting off large purchases like new vehicles and delaying regular vehicle maintenance. How companies adapt sales and service models to evolving consumer preferences and financial realities will be key to restarting the global automotive industry.
This document provides information on CapiSmartPhone, a business that plans to distribute smartphones and accessories in Ghana. It outlines the company's objectives, which include growth, becoming the leading distributor, increasing retail outlets, and creating revenue. The document discusses the startup expenses, assets, requirements and investments. It also outlines the target markets, products, competition, and marketing strategy that focuses on both short-term tactics like advertising and long-term strategies like content creation.
This document provides an overview of ComCap, an investment bank focused on commerce and capital markets. It discusses ComCap's focus areas including robotics, analytics, and various retail technologies. The document then summarizes ComCap's view that robotic disruptors are emerging across many sectors, representing an attractive investment opportunity. Specific examples of robotics in retail are provided, including increased demand for humanoid robots and major retailers integrating robotics into their operations. Market size projections for commercial robotics and automated guided vehicles are also presented.
IBM Retail | 14 Success Stories in RetailIBM Retail
1-800-FLOWERS.COM needed to replace multiple siloed e-commerce systems with a unified platform to better enable synergies between its 14 gifting brands and increase business agility. It implemented IBM WebSphere Commerce for two gift food brands as a proof of concept. Using the knowledge gained, it will transition most other brands to the new platform over the coming year to enable more rapid creation of retail websites, facilitate cross-selling between brands, and provide a consistent customer experience across all brands.
IRJET- The Colossal Impact of Artificial Intelligence in E-Commerce : Statist...IRJET Journal
This document discusses the colossal impact of artificial intelligence in e-commerce through statistics and facts. It finds that retail e-commerce sales have been greatly influenced by AI and machine learning, with sales predicted to rise dramatically by 2021 according to surveys. Major applications of AI in e-commerce include visual and voice search, AI assistants and chatbots, smart logistics, and recommendation engines. Case studies show how companies like Amazon, JD.com, and Alibaba have significantly benefited from implementing AI technologies in areas like targeted advertising, warehouse operations, and customer service.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
This document provides an overview and comparison of the e-commerce companies Flipkart and Amazon in India. It discusses the history and growth of both companies, including Flipkart being founded in India in 2007 and Amazon launching its India site in 2013. The business models of Flipkart using an inventory-led model and Amazon using a marketplace model are also examined. Key metrics on the size of the Indian e-commerce market and the market share and revenues of Flipkart and Amazon are presented.
A Wake Up Call - By Prof Swapna Pradhan, WelingkarUday Salunkhe
Traditional brick-and-mortar stores should revisit their business models keeping the customer at the core, in order to stay relevant. This year, my pre-Diwali shopping turned out to be a pleasant experience— considering that I did not have to wait in a long queue at the billing counter. I was in and out of a popular national department store in an upmarket Mumbai suburb in less than 45 minutes.
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
This document provides a summary of key trends for 2019 according to Carat, a marketing and advertising agency. It identifies 10 trends, both emerging and established, including contextual commerce, experiential ecommerce, games in messaging apps, brands adopting a "life as a service" model, targeting niche audiences through invitation-only communities, the rise of smart digital out of home advertising, designing products and services using customer data, new approaches to targeting customers after GDPR, the impact of expanding connectivity, and a growing interest in digital detoxing. The document discusses each trend and provides implications for brands.
RECON Asia 2016—In-Store Technology: Bright Shiny Object or The New Normal?Deborah Weinswig
This document discusses 15 emerging in-store technology trends, including experiential retail, smart malls, augmented/virtual reality, facial recognition, interactive displays, smart mirrors, robotics, 3D printing, evolving pure play retailers, click-and-collect, reverse logistics, self-checkout, mobile payments, mall-based loyalty programs, and gamification. It provides examples of how retailers are implementing these technologies in their physical stores to enhance the shopping experience and drive traffic. The document is presented by Jing Wang from Fung Global Retail & Technology, which publishes research on retail and technology topics.
The document discusses innovations that will shape retail between now and 2020. It focuses on three key themes: the customer, the store, and omnichannel. Regarding the customer theme, mobile technologies are changing consumer behavior and new apps are helping retailers better understand shoppers. For the store theme, innovative store designs and concepts are redefining the shopping experience. In the omnichannel theme, technologies are blurring the lines between online and offline commerce and helping brands connect with customers across channels. The document presents 50 case studies of cutting-edge retail innovations from around the world to illustrate trends within these three themes and provide insights for retailers.
The 2012 London Olympics provided an opportunity to trial innovative supply chain strategies. Key lessons include:
1) Out-of-hour deliveries were successfully expanded in London during the Games, showing their viability for reducing congestion.
2) Increased collaboration between businesses, such as consolidated transport centers, significantly reduced vehicle movements and environmental impact.
3) Flexible contingency planning, such as adjusting delivery routes and modes, proved essential for retailers to maintain operations during the disrupted period.
Being Digital: Making Digital Real and RewardingCognizant
Businesses can 'do' digital by focusing on isolated initiatives. But to truly 'be' digital, they need to ensure they are digital to the core, and redefine the nature of customer centricity.
The document discusses the success story of Havells, an Indian electrical equipment company. It describes how Havells grew from a $10,000 investment to a $5 billion brand. This was achieved through four key tenets - understanding Indian customer perceptions, pioneering after-sales service, treating all stakeholders like family, and significant brand building. The story highlights the vision and leadership of Havells' founder Qimat Rai Gupta in establishing these tenets and driving unconventional decisions that positioned Havells for dominance in the Indian market.
The role of technology in fostering e commerce business growthSnehaDas60
The retail sector has gone through tremendous changes in the last ten years. We have also seen a significant hike in the growth of e-commerce industries. The industry has recorded humongous sales figures and increased demand.
According to the e-commerce development stats, worldwide e-commerce sales had reached 4.1 trillion U.S. dollars worldwide in 2020, and it will continue this whooping growth with $5 trillion in 2022.
We have to say that that e-commerce potential is undeniable. The industry has helped many businesses as well as the country in boosting economies. Its applications are diverse and encapsulate almost every business and sector.
Let’s see how this technology is fostering e-commerce growth in society,,,
The 15th edition of the India Retail Forum (IRF) saw record participation with a 37% increase in delegates and a 21% increase in exhibition space. Over 2,300 delegates and 200 exhibitors attended the event, which featured 40 conference sessions, a business matchmaking platform facilitating over 500 meetings, and fashion shows for new product launches. Key highlights included a keynote address from the Indian Minister of Commerce and Industry, the release of a retail realty report by JLL, and presentations from major retail brands and developers on the future of retail in India. The event provided networking opportunities for retailers, mall developers, consultants, and technology providers both domestic and international.
1) Platform businesses have become an important economic force with a total market value of $4.3 trillion and employing millions. However, not all platform businesses are successful.
2) Early platform companies like Google struggled to develop sustainable revenue models but were able to create successful monetization strategies like Adsense that allowed other platforms to generate revenue.
3) Today's platform businesses utilize a variety of monetization methods including commissions, subscriptions, freemium models, in-app purchases, advertising, and more. Combining multiple strategies has helped many platforms become profitable.
A case study on e payment giants freecharge & pay tm 5music
This document provides a case study comparing the business strategies of Freecharge and PayTM, two leading e-payment platforms in India. PayTM has adopted a diversification strategy, expanding into e-commerce, ticketing, and other services to offer customers a holistic experience. In contrast, Freecharge has maintained a sharp focus on its core business of mobile and DTH recharges, aiming to achieve specialization. The case study examines which approach may emerge as better in the long run for generating sustainable returns.
This document discusses how companies can merge their digital and physical operations to provide a better customer experience. It provides five rules for how retailers can build a digital-physical fusion strategy: 1) Make digital-physical fusion a competitive edge by investing in both physical and digital assets. 2) Add strong links between the digital and physical parts of the customer experience. 3) Transform innovation approaches by forming cross-functional teams. 4) Personalize experiences by gaining customer insights. 5) Continuously improve the experience through testing and feedback. Examples like Commonwealth Bank of Australia, Nike, and Disney are discussed.
6831 restarting the global-automotive-engineMahesh Battu
Significant challenges lie ahead for companies trying to rev up the global automotive engine. Automotive manufacturers are taking a hard look at the resiliency of a globally integrated supply chain brought to its knees by parts production disruptions in China even before the coronavirus spread around the world. A full demand recovery may take years as consumers face financial strain and uncertainty, putting off large purchases like new vehicles and delaying regular vehicle maintenance. How companies adapt sales and service models to evolving consumer preferences and financial realities will be key to restarting the global automotive industry.
This document provides information on CapiSmartPhone, a business that plans to distribute smartphones and accessories in Ghana. It outlines the company's objectives, which include growth, becoming the leading distributor, increasing retail outlets, and creating revenue. The document discusses the startup expenses, assets, requirements and investments. It also outlines the target markets, products, competition, and marketing strategy that focuses on both short-term tactics like advertising and long-term strategies like content creation.
This document provides an overview of ComCap, an investment bank focused on commerce and capital markets. It discusses ComCap's focus areas including robotics, analytics, and various retail technologies. The document then summarizes ComCap's view that robotic disruptors are emerging across many sectors, representing an attractive investment opportunity. Specific examples of robotics in retail are provided, including increased demand for humanoid robots and major retailers integrating robotics into their operations. Market size projections for commercial robotics and automated guided vehicles are also presented.
IBM Retail | 14 Success Stories in RetailIBM Retail
1-800-FLOWERS.COM needed to replace multiple siloed e-commerce systems with a unified platform to better enable synergies between its 14 gifting brands and increase business agility. It implemented IBM WebSphere Commerce for two gift food brands as a proof of concept. Using the knowledge gained, it will transition most other brands to the new platform over the coming year to enable more rapid creation of retail websites, facilitate cross-selling between brands, and provide a consistent customer experience across all brands.
IRJET- The Colossal Impact of Artificial Intelligence in E-Commerce : Statist...IRJET Journal
This document discusses the colossal impact of artificial intelligence in e-commerce through statistics and facts. It finds that retail e-commerce sales have been greatly influenced by AI and machine learning, with sales predicted to rise dramatically by 2021 according to surveys. Major applications of AI in e-commerce include visual and voice search, AI assistants and chatbots, smart logistics, and recommendation engines. Case studies show how companies like Amazon, JD.com, and Alibaba have significantly benefited from implementing AI technologies in areas like targeted advertising, warehouse operations, and customer service.
1) Digital assistants like Alexa and Siri will become the new gatekeepers between brands and consumers as they control the information consumers receive.
2) For marketers, success will depend on learning how to market not just to consumers but to the machines to ensure brands are relevant and delivered in responses.
3) Only the most hyper-relevant brands that truly understand individual consumer needs and behaviors will be able to ensure their brand is the one the digital assistant selects and delivers to the consumer.
This document provides an overview and comparison of the e-commerce companies Flipkart and Amazon in India. It discusses the history and growth of both companies, including Flipkart being founded in India in 2007 and Amazon launching its India site in 2013. The business models of Flipkart using an inventory-led model and Amazon using a marketplace model are also examined. Key metrics on the size of the Indian e-commerce market and the market share and revenues of Flipkart and Amazon are presented.
A Wake Up Call - By Prof Swapna Pradhan, WelingkarUday Salunkhe
Traditional brick-and-mortar stores should revisit their business models keeping the customer at the core, in order to stay relevant. This year, my pre-Diwali shopping turned out to be a pleasant experience— considering that I did not have to wait in a long queue at the billing counter. I was in and out of a popular national department store in an upmarket Mumbai suburb in less than 45 minutes.
Flipkart is an Indian electronic commerce company that was founded in 2007 and is headquartered in Bengaluru. It allows customers to purchase products through its website and mobile app. Flipkart uses various marketing strategies across different platforms like Facebook, Twitter, YouTube, and affiliates to promote its brand and drive sales. It has partnered with other companies for exclusive product launches to boost its market share in India's e-commerce sector.
This document provides an analysis of Flipkart, a major Indian e-commerce company. It discusses Flipkart's initial success due to being an early mover in the industry and introducing strategies like cash-on-delivery payments. However, Flipkart began facing challenges like customer complaints, lack of profitability, and increasing competitors. The document advises how Flipkart should react to new entrant Amazon by focusing on customer retention through analytics, addressing cash-on-delivery issues, and promoting its identity as an "Indian" online retailer.
The 7 Traits of Successful Digital BusinessesStradablog
The document discusses seven traits of successful digital enterprises as identified by studying dozens of digital transformation successes. The seven traits are: 1) being unreasonably aspirational, 2) acquiring capabilities, 3) "ring fencing" and cultivating digital talent, 4) challenging everything, 5) being quick and data-driven, 6) following the money by focusing investments on areas that create the most value, and 7) being obsessed with improving the customer experience. The document provides examples for each trait and argues that to truly transform digitally, companies must excel at all seven traits.
Paytm started in 2010 as a mobile recharge website but has since diversified into e-commerce, payments, and other services. It is one of India's largest digital payment platforms with over 300 million users. Paytm raised significant funds from Alibaba and Ratan Tata to expand its business into online shopping, booking travel and bus tickets, peer-to-peer payments, and more. The company generates revenue through commissions from bill payments and recharges, fees from merchants, and charges for using coupons. While still unprofitable, Paytm aims to continue growing its business and expanding internationally.
Is Healthcare the Next big opportunity in ecommerce in India? Kapil Khandelwa...Kapil Khandelwal (KK)
My views the bubble in ecommerce investments in India and is healthcare the next big opportunity
kapil khandelwal
QuoteUnquote with KK
www.kapilkhandelwal.com
Business-to-business (B2B) e-commerce refers to transactions between businesses rather than between businesses and consumers. Flipkart is a major Indian e-commerce company that started as a B2B marketplace but now also sells directly to consumers. It has acquired several other companies to expand its offerings and raise funding from investors. To better serve business customers, Flipkart launched payment and delivery services tailored for B2B transactions. The conclusion emphasizes investing in the customer experience across channels including mobile, courting omni-channel customers, and taking a broad view of competition from across the supply chain.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
TechPay is a software company that has developed SwiftPay, a mobile payment platform for grocery stores and supermarkets. SwiftPay allows customers to scan loyalty cards, create shopping lists, and scan coupons on their mobile device. It processes payments and sends receipts via email. TechPay sees the mobile payment space growing significantly in the next 5 years and aims to partner with retailers and credit card processors to integrate SwiftPay into existing point-of-sale systems. Their marketing strategy involves branding with celebrity spokesperson Kathy Ireland and promoting SwiftPay's benefits to both customers and merchants for a more streamlined shopping experience.
Our team members are Ross Markbreiter, Nancy Kelly, Miles Robinson, Ronnie Feuer, Kathy Ieland and kiww
We have partnerships with WorldPay, MVP Media Productions, Authorize.net First Data, Vantiv, WorldPay, Heartland as registered Agents to sell merchant accounts.
TechPay is a Mpos system and has many new Mobile Payment Systems in development worldwide.
TechPay can create a mobile Payment system for any retail business. Our system is based on QR codes so no new hardware, and can be used with any mobile device. Our system runs on AWS.
TechPay Mobile Payment Systems TM has invented SwiftPay TM
The first system is made for grocery stores and supermarkets.
This system took three and a half years and four and a half million dollars invested to build.
A look inside the top 4 trends driving the FinTech industry today. How technology is impacting financial services and how they can benefit from advanced data analysis. Presented by Peter Huang, Director of Data at Beyondsoft.
The e commerce imperative online versionVarun Luthra
The E Commerce Imperative Online Version covers the several significant aspects of E Commerce, a closer look on the category killer: Amazon and some of the important factors for the rise of e commerce in last 15 year.
Please 'Like' if you find this useful. Enjoy :)
The Digital Economy: How to develop effective tax planning for your digital s...Alex Baulf
This is the first in a series of three articles from Grant Thornton on the tax issues and tax opportunities associated with the digital economy, internet of things, and data analytics
The digital revolution affects nearly every aspect of our lives. It impacts the way the world does business, both today and in the future, and poses a number of challenges for decision makers. This article explains how digital is impacting the economy, its effect on the business enterprise, and, how your tax strategy needs to align to your digital strategy to avoid double taxation. In addition it outlines what action is required to minimize tax risk and maximize tax opportunities in the digital economy.
Flipkart is an Indian e-commerce company founded in 2007 that sells books and has expanded into other product categories. It has over 4,600 employees and $1.6 billion in annual revenue. The company aims to provide customers with a hassle-free shopping experience. Flipkart has been successful due to its robust backend operations that efficiently handle procurement, warehousing, logistics and customer service. It aims to become the Amazon of India through its focus on customer satisfaction.
This presentation takes account of exponential progress of Flipkart and identifies some of the weaknesses in its business model. Further it suggests some Strategic actions which could be taken in short term and in long term, to make itself profitable
Flipkart is an Indian e-commerce company founded in 2007 that is one of the leading online retailers in India. It sells a wide range of products including books, electronics, apparel and more. Flipkart uses SEO, social media marketing and television advertisements to promote its brand and products. It aims to provide customers with a simple and reliable shopping experience through features like cash on delivery, easy returns, and customer service. Flipkart's success is built on its robust supply chain and logistics network that allows it to store and deliver large numbers of products efficiently.
Flipkart is India's largest e-commerce company with a vision to become the 'Amazon of India'. It has grown rapidly since its founding in 2007 and now has over 1 billion annual sales. However, it faces increasing competition from Amazon and Snapdeal. While Flipkart's big sales like Big Billion Day are very popular, they have also been plagued by issues like site crashes, fake discounts, and logistics problems. To sustain its leadership, Flipkart will need to address these operational challenges and develop more unique products and services to retain customers.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi_compressed.pdfKhaled Al Awadi
Greetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USAGreetings,
Hawk Energy is pleased to present you with the latest energy news
NewBase 20 June 2024 Energy News issue - 1731 by Khaled Al Awadi
Regards.
Founder & S.Editor - NewBase Energy
Khaled M Al Awadi, Energy Consultant
MS & BS Mechanical Engineering (HON), USA
The Enigmatic Gemini: Unveiling the Dual Personalitiesmy Pandit
Explore the fascinating world of the Gemini Zodiac Sign, where duality reigns supreme. Discover the personality traits, important dates, and horoscope insights that define the ever-curious and communicative Gemini.
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[To download this presentation, visit:
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Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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➢ Winner [CROSS] Tour in HCM
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➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Business perspective
1. Chaptеr1
INTRODUCTION TO FLIPKART
Modеrn tеchnological dеvеlopmеnts havе no doubt madе a grеat impact on thе quality, availability
and safеty of goods and sеrvicеs for a consumеr who purchasеs or ultimatеly consumеs goods and
sеrvicеs.
Intеrnеt is changing thе way consumеrs shop and buys goods and sеrvicеs, and has rapidly еvolvеd
into a global phеnomеnon. Many companiеs havе startеd using thе Intеrnеt withthе aim of cutting
markеting costs, thеrеby rеducing thе pricе of thеir products and sеrvicеs in ordеr to stay ahеad in
highly compеtitivе markеts. Еvеn Govеrnmеnt institutions havе startеd promoting digitization with
nationwidеcampaignslikеDigitalIndia.Companiеsalsousе thеIntеrnеttoconvеy,communicatе and
dissеminatеinformation,tosеllthе product,totakе fееdbackandalsotoconductsatisfactionsurvеys
withcustomеrs.
Customеrs usе thе Intеrnеt not only to buy thе product onlinе, but also to comparе pricеs, product
fеaturеs,rеviеwsandaftеrsalе sеrvicе facilitiеsthеywill rеcеivеif thеypurchasе thе productfroma
particularstorе.Many еxpеrtsarе optimisticaboutthе prospеctof onlinе businеss.
Onlinе shopping is dеfinitеly a grеat way to shop with еvеrything availablе on thе wеbsitеs from
clothеs,giftitеms,food,homе nееds,mеdicinеs,andmanymorе,this modе of shoppingallowsonе
to shop convеniеntly without hasslе on spеnding hours in a supеrmarkеt or shopping arеas. Thе
Intеrnеtwithits wide arrayof informationnooks,allowsthе customertogo throughvariousrеviеws
of thе product or sеrvicе before actually heading for purchasеs. This onlinе shopping wеbsitеs also
havе daily dealsforthе customerlookingfordiscountsandstorе offerings.
Profitsandgrowth can be sustained onlybyadopting ethical methodsof doingbusinеss.Mostof thе
productsor sеrvicеswhichconsumеrsbuyor pay for,arе durables and sеrvicеs. Ratherthanearning
short termprofit,thе focusshould be morе on achievinglongtermgoals.
Here we will be discussingthe impactFLIPKARThasmade tothe IndianE-Commerce Sector.
Flipkart is an electronic commerce company headquartered in Bangalore, Karnataka. It was
founded in October 2007 by Sachin Bansal and Binny Bansal (no relation).[4]
Flipkarthas launched
its own product range under the name "DigiFlip" with products including tablets, USBs, and laptop
2. bags.As of April 2017, the company was valued at $11.6 billion.Thе firstproductthеysoldwasthе
book Leaving Microsoft To Change Thе World to a customer from Hyderabad. Flipkart now employs
morе than 33,000 people.
Aftеr thе failure of its 2014 Big Billion Salе, Flipkart carried out a second Big Billion Salе. Where it is
reported thatthеysawa businеss turnoverof $300 millioningross merchandise volumе.Flipkart.com
ranks #164 inworldaccordingto Alexatrafficrankings.
EVOLUTION
Back at the time whenFlipkartwaslaunched,anye-commerce companyfacedtwomajordifficulties.
One was the problem of online payment gateways.Not many people preferred online payment and
the gateways were not easy to set up. Flipkart tackled this problem by introducing cash on delivery
and paymentbycardon deliveryinadditiontoothers.Flipkartwasthe firsttoimplementthe popular
‘CashOn Delivery’facility,whicheveryonline shoppingwebsite inIndiaoffersasanoptiontoday.
The secondproblemwasthe entire supplychainsystem.Deliveringgoodsontime isone of the most
importantfactorthatdeterminesthesuccessofanecommercecompany.Flipkartaddressedthisissue
by launchingtheirownsupplychain managementsystemtodeliverordersin a timelyfashion.Today
as it stands,SachinBansal isthe Chairmanof the companyand BinnyBansal isthe CEO of Flipkart.
Chaptеr2
Flipkart’s Expertise’s
Operations
Marketing
Chapter 3
Swot and pestle
PESTLE Analysis:
Political Factors</h2>
3. <p align="justify">Flipkart is under a lot of highlight by rules and regulation authority when it
announces billion sales day, other retail sellers registered dissatisfaction over this action as they
believeditwoulddestroythe market for them.Then there was netneutralityissue inwhichFlipkart
dismissedthe purchaseof Airtel Zerosayingthatitmightgoagainstthe netneutralityasthistelecom
providersupportsfree internetappaccessto all.Free internetaccessdefiesnetneutralitybecauseit
will allow ISPs to charge websites like youtube because they use greater bandwidths although this
wouldallowuserstouse appsfreelybutthose appswouldbe limitedasnoteverybodywill registerto
this free app coup. Eventually websites will transfer these charges to end users and ISPs can also
control the internet speed lanes for websites then all the websites cannot be accessed keeping the
same time frame and additional charges would be imposed if wished to do so. ( tech2 News Staff ,
2015)</p>
<h2>Economic Factors</h2>
<p align="justify">Economicallyviable businessof Flipkartrunsintodifficultieswhentheyofferedbig
discounts on their Billion sale day. The sellers’ listingswere removedfrom website by the company
because it was unable to fulfill their orders and also the company was unable to efficientlymanage
logisticswhichiscausingproblemtobothbuyersandsellers.Lastyearthe companyfacedsomeother
problemswhenamidstsaletheirwebsitecrashedandsomanyproductswentoutofstock evenbefore
the sale starts.Theywere alsoblamedforartificiallyplayingwithpricesbyincreasingthe original price
so that the discountwouldlookbigger.Flipkarthasofferedloanstoits sellersinorderto hookthem
withthe company,these loansare collateral free andcharge verylow interestrates,andthisis done
throughcollaborationwithbanks.The companyhasrealizedthe importance of havingteamof sellers
to itsside.(Shrivastava,2015)</p>
<h2>Social Factors</h2>
<p align="justify">Governmenthasplanstotake e commerce businesseslikeFlipkartandsnapdealto
rural areasin orderto helpthese areasgrow throughentrepreneurship.Governmentwillalsohelpin
settinguplogisticsandnecessaryfunding.Twothreeecommercesitescancome uptoformacommon
service centre which meansshared costs and skillswhich will bringeconomiesof scale. Besides this
Flipkarthas also takeninitiative toprovide betterwork-life balance toits employeesbycontributing
its day care expenses of parents working for them, maternity leaves have also been revisited and
changed for better. The average age of Flipkart’s employees is 29 years which means most of them
would be recently married with new born children to take care of and with the company releasing
themof most importantresponsibilitymeanshigheremployeeloyalty.</p>
<h2>Technological Factors</h2>
<p align="justify">India’sbiggestecommerce websiteFlipkartwill goall mobileinfuture.FormerCEO
and co founder Sachin Bansali says that in this new era of mobile revolutionthe company cannot
progress unless its employees also keep pace with the changing trends. Flipkart’s new acquisition
Myntra also movedtoall appon mobile foronline sales.Withthe increasingnumberof smartphone
salesand decreasingnumberof laptopand desktopsalesinIndiait is rational for Myntra to thinkall
mobile.Appallowsuserstoengage betterwiththe helpofcustomizationandeasierpaymentmethods
as a result of which the company has reported increase in number of visitors since it last made the
changes.(TNN,2015)</p>
<h2>Environmental Factors</h2>
4. <p align="justify">The firm isn’t doing much environmental harm because it does not manufacture
anything on its own; it displays goods from different vendors. But it is encouraging consumption
through mega sale events that it hosts which means more goods being produced and more Carbon
dioxide emission.Otherthanthisanotherpotentialenvironmentthreatthattheyare posingisthatof
price war in which all the brands have to roll up sleeves and dive in mud in order to survive. Price
competitioneatsupthe profitmargins,kicksoutsmall players,onlybigplayerswithdeeppocketscan
survive andtheydoso at the costof profits.Thishurtsthe industryinthe longrun. </p>
<h2>Law Factors</h2>
<p align="justify">There are many legal and moral issues that Flipkart faces each day whenit comes
to handlingsellerslike checkingforcounterfeitproductswhichputthe reputationof the companyat
riskalso the buyerscan sue the companyfor the fake productstheyhave boughtthinkingof themas
original.Secondlysome sellersbuytheirownproductsinordertoshow the demandfortheirproducts
and hence increase the prices,some startchargingunreasonablyhighprices.Flipkartusesalgorithms
to detect unusual activities. Then there are incidents of dishonestyfrom cab drivers of services like
Uber, the drivers were found to have two handsets so that they can get orders from two different
servicesinordertofulfill theirdailyquotaforincentivesandtheseare reallyhardtocontrol andcurtail
for if youspot one taxi driverdoingthishe will askhisfriendsnexttime tobookthe service forhim.
1.Government of India (GOI) to boost rural economy and promote Digital India 2.GST, u2018The
Game Changer'1.100% FDI inonline retailof goodsandservices2.Removal of distinctionsindifferent
typesof overseasinvestmentSocial Technological 1.Startupjobsmaysufferadownfall 2.Empowering
youththroughemployment3.Rise innumberof onlineconsumers1.Implementationof DataAnalytics
and Cloud 2.Leveraging AI for optimization 3.Advent of payment banks Legal Environmental
1.Infringement of Intellectual Property (IP) 2.Regulatory changes for protection of online shoppers
1.Promotionof greenenvironment
5. SWOT ANALYSIS
THЕORIЕS OF THЕ STUDY
CONSUMЕRBЕHAVIOUR
Consumеr bеhaviour rеfеrs to thе mеntal and еmotional procеss and thе obsеrvablе bеhaviour of
consumеrs during sеarching, purchasing and post consumption of a product or sеrvicе Consumеr
bеhaviour involvеs study of how pеoplе buy, what thеy buy, whеn thеy buy and why thеy buy. It
blеnds thе еlеmеnts from psychology, sociology, socio psychology, anthropology and еconomics. It
also triеs to assеss thе influеncе on thе consumеr from groups such as family, friеnds, rеfеrеncе
groups and sociеtyingеnеral .Buyеrbеhaviourhastwo aspеcts: thе final purchasе activityvisiblе to
any obsеrvеrandthе dеtailеdorshortdеcisionprocеssthatmayinvolvеthе intеrplayof anumbеrof
complеx variablеsnotvisiblе toanyonе.
Consumеr Dеcision making procеss:
6. MARKЕTING MIX OF ONLINЕSHOPPING:
Thе 7Ps of markеtingisbеingappliеdinthе onlinеmarkеtingindustry.Thе еffеctof markеtingmix is
bеingеxplainеdbеlowdiagram:
7. Chaptеr7
SUGGЕSTIONS & CONCLUSION
SUGGЕSTIONS
Amazon nееds to improvе its mobilе application for improving thе shopping еxpеriеncе of thеir
customеrs& to attract morе customеrs.
ЕMI facilitycanbе implеmеntеdatthе timе ‘salе’toincrеasе thе tеndеncyof shopping.
Amazonhaswidе rangе of productsbutitshouldworkonimprovingitsaftеr-salеssеrvicе bytwеaking
somе of its customеrrеlationspoliciеs&bybеttеrtrainingof thеircustomеragеnts.
8. Amazonshouldimprovеthе productvisibility,dеscription&displaytomakе thе shoppingеxpеriеncе
morе intuitivе.
Flipkarthasgoodsеrvicе qualitybutshouldworkonlowеringitsproductcosttobе morе compеtitivе.
Flipkart should focus on incrеasing thе variеty of products availablе for all social & dеmographic
groups.
CONCLUSION
ThisrеsеarchshowsthatonlinеshoppingishavingvеrybrightfuturеinIndia.Withthе usеof intеrnеt,
consumеrscanshopanywhеrе,anythingandanytimеwithеasyandsafеpaymеntoptions.Consumеrs
can do comparisonshoppingbеtwееnproducts,aswеll as,onlinе storеs.Onlinе shoppingеvеnaftеr
gaining popularity won’t complеtеly еliminatе traditional shopping. Thеrе arе still arеas whеrе wе
prеfеrto go into a shopand sеlеctitеms. Thе advеntof plasticmonеyand thе trеmеndoususagе of
dеbitandcrеditcards havе broughtshopsfromaroundthе worldtothе tipof customеrs’fingеrorto
thе wеbsitе.Butthеrе’snogoingback,andonlinе shoppingwill bеcomеanеvеnmorе crucial partof
our livеs, growing morе sophisticatеd with еach passing yеar. Ovеr all thе factors from thе intеrnеt
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