David Rees "64,000 EVs by 2021: A Plausible Scenario?"

•

0 likes•329 views

Energy Cultures 2 Janet Stephenson

David Rees "64,000 EVs by 2021: A Plausible Scenario?" Energy Cultures Conference 2016

64,000 EVs on the Road
by 2021
(a great aspiration)
Dr. David Rees
Founding Partner – Synergia Ltd
Research Affiliate – Centre for Sustainability University of Otago

The Government wants to emulate Apple
EV Target iphone Sales

To find out how big, we built a model
64,000 EVs by 2021 requires shifting from
0.0002% to:
13% of new and used car sales within 3 years or,
15% within 4 years or,
17% within 5 years

Why the Apple iphone is so successful, and the Govt’s EV policy
won’t be?
Social
networks
Product networks
(complementary
products)
Design led
easy to use
product
Status
The 1st ‘hip
pocket’ computer
Loyalty
Linked to and
added to what
we already had The app
store
RUC until EVs
are 2% of LV
fleet
Govt bulk
purchasing
Public charging
infrastructure
Information &
promotion
campaign
Information &
promotion
campaign
Information &
promotion
campaign
Bus and high
occupancy
lanes
Depreciation
and FBT
HAVE
DOTHINK THINK
HAVE
DO

To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement. Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things. Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.

Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...

Thoughtworks

App life cycle management company - Appcessorize Everything!

Exicon

It's all about going mobile, apps are becoming our daily necessities, they are exploding across industries - allowing one to always be connected. In fact, research from Breg Insight states that mobile app downloads are to reach 108 billion by 2017. Check out our latest deck in order to get a deeper understanding about the value of applications & subsequently going mobile.    For other reports and insights, click through to our website - http://www.exiconglobal.com/corp/our-products/industry-updates/

Ericsson 10 Hot Consumer Trends 2015

Warren Chaisatien

Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. This presentation identifies some of the most important consumer trends that will shape our industry in 2015 and beyond, including using wearables for non-verbal communication, robots keeping us company, and the convenience of using things without the hassle of owning them – based on Ericsson ConsumerLab’s annual research covering consumers in Sydney, London, New York, Shanghai and Tokyo.

SAScon Market Focus – Retail - Paul Coopersascon

FleetCarma by Mark Goody

Forth

White Label Reseller Program

Nicholas Foong

Dampak App Economy terhadap Jobs Creation dan Creativity

Arki Rifazka

Why , Future is mobile ? redwhy

Seokmin Moon Lineable #WearablesEurope

3GDR

Green mobile apps

sunnykapoor_iitd

Developing a viable wearable technology business to penetrate into the mass m...

Seokmin Moon

Investigating the existing technology and business models of current WT industry. Exploring how you can create a viable and sustainable WT business model to penetrate into the mass market. Moving away from the simple pursuit of current technology trends toward innovation to achieve our as yet unmet universal needs. Product-based business model VS Service-based business model Examining the case of Lineable, a smart wristband to prevent children from going missing. How Lineable has connected universal needs with WT technology It’s challenges and achievements

Growmobile - Casual Connect 2015 Presentation

Growmobile

November 2014 Appsolutely Essential

Stefan Rust - Exicon Leading digital portfolio management

Press

Irish Marketing Journal

Enterprise mobile apps development

Multidimensionusa

Is Consolidation Making Programmatic an Omnichannel Savior?

Digiday

Janet Stephenson "Energy Cultures as an integrative framework."

Energy Cultures 2 Janet Stephenson

Mari Martiskainen “Low energy housing transition in the UK– the role of inter...

Energy Cultures 2 Janet Stephenson

What's hot

ROI Media Developments and Trends 2011Kantar

In-depth Insight Research: Telemedicine’s Growing Popularity

Jploftsolutions

EV Journey Engagement: Surveys, $avings & Support by Mark Scribner

Forth

So Why Mobile Reengagement?

Newaz_1slam

Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...

Thoughtworks

App life cycle management company - Appcessorize Everything!

Exicon

Ericsson 10 Hot Consumer Trends 2015

Warren Chaisatien

SAScon Market Focus – Retail - Paul Coopersascon

FleetCarma by Mark Goody

Forth

White Label Reseller Program

Nicholas Foong

Dampak App Economy terhadap Jobs Creation dan Creativity

Arki Rifazka

Why , Future is mobile ? redwhy

Seokmin Moon Lineable #WearablesEurope

3GDR

Green mobile apps

sunnykapoor_iitd

Developing a viable wearable technology business to penetrate into the mass m...

Seokmin Moon

Growmobile - Casual Connect 2015 Presentation

Growmobile

November 2014 Appsolutely Essential

Stefan Rust - Exicon Leading digital portfolio management

Press

Irish Marketing Journal

Enterprise mobile apps development

Multidimensionusa

Is Consolidation Making Programmatic an Omnichannel Savior?

Digiday

What's hot (20)

ROI Media Developments and Trends 2011

In-depth Insight Research: Telemedicine’s Growing Popularity

EV Journey Engagement: Surveys, $avings & Support by Mark Scribner

So Why Mobile Reengagement?

Blowing Up Customer Engagement | Dan McClure, Innovation Design Practice Lead...

App life cycle management company - Appcessorize Everything!

Ericsson 10 Hot Consumer Trends 2015

SAScon Market Focus – Retail - Paul Cooper

FleetCarma by Mark Goody

White Label Reseller Program

Dampak App Economy terhadap Jobs Creation dan Creativity

Why , Future is mobile ?

Seokmin Moon Lineable #WearablesEurope

Green mobile apps

Developing a viable wearable technology business to penetrate into the mass m...

Growmobile - Casual Connect 2015 Presentation

November 2014 Appsolutely Essential

Press

Enterprise mobile apps development

Is Consolidation Making Programmatic an Omnichannel Savior?

Viewers also liked

Janet Stephenson "Energy Cultures as an integrative framework."

Energy Cultures 2 Janet Stephenson

Mari Martiskainen “Low energy housing transition in the UK– the role of inter...

Energy Cultures 2 Janet Stephenson

Michelle Scott "Motivating more efficient driving practices"

Energy Cultures 2 Janet Stephenson

Paul Thorsnes “ Helping householders choose: variation in preferences for asp...

Energy Cultures 2 Janet Stephenson

Debbie Hopkins “ A qualitative investigation of urban freight delivery in Aot...

Energy Cultures 2 Janet Stephenson

Pascale Blyth “A Planning Framework for Self-Driving Mobility Transitions: A ...

Energy Cultures 2 Janet Stephenson

Benjamin Sovacool "The Nordic Low-Carbon Transition: Implications and Insigh...

Energy Cultures 2 Janet Stephenson

Ebru Ergoz Karahan “The Relation between the Occupant Behaviour, Energy Effic...

Energy Cultures 2 Janet Stephenson

Malcolm McCulloch "Energy Cultures applied to Energy for Development"

Energy Cultures 2 Janet Stephenson

Fatima McKague “Fuel poverty in the context of Energy Cultures framework – in...

Energy Cultures 2 Janet Stephenson

Rebecca Ford “Prosumer Energy Culture and a Fractal Like Grid.”

Energy Cultures 2 Janet Stephenson

Lindsey McCarthy “Energy (In)Efficiency: Exploring what Tenants expect and en...

Energy Cultures 2 Janet Stephenson

Kajsa Ellegard “on the success of energy conservation in the household sector...

Energy Cultures 2 Janet Stephenson

Ben Anderson “Using Time Use Data To Trace 'Energy Practices' Through Time.”

Energy Cultures 2 Janet Stephenson

Amanda Thomas “Energy transitions from the grassroots up: opportunities and ...

Energy Cultures 2 Janet Stephenson

Sara Walton “Lighting in Vanuatu: understanding rapid technological change.”

Energy Cultures 2 Janet Stephenson

John Williams “A tale of two cities: Influences on cycling to high school in ...

Energy Cultures 2 Janet Stephenson

Scott Willis "Creating Cosy Homes."

Energy Cultures 2 Janet Stephenson

Phillipa Watson “Getting Bill-Smart: Outcomes of an energy efficiency project...

Energy Cultures 2 Janet Stephenson

Joris Suppers “Energy Behaviour in a Community of Smart Homes.”

Energy Cultures 2 Janet Stephenson

Viewers also liked (20)