The document discusses the shift from the traditional ownership model to the subscription economy. It outlines some of the challenges with the ownership model like high upfront costs, vendor lock-in, and the need for specialized skills. The subscription model provides benefits like flexibility, speed of deployment, cost savings, and enabling innovation. The document also discusses how a cloud service broker can provide an aggregated platform for infrastructure as a service, platform as a service and software as a service through a single bill and support point. Finally, it recommends that organizations think of Etisalat as their trusted partner for cloud services.

1. ‘A Global Shift
- Move into the Subscription
Economy’
Digital Connect 2014

2. Yesteryears
The Utility Concept
The Subscription Economy
Today
Tomorrow
Datacenter & Cloud Interplay
Agenda

3. Yesteryears
The Ownership Era
Customer
Premise
P
1
B
1
2
3
4
2
3
4
5
In
Premise
Users

4. Perpetual
Licenses
Annual
Support
Cost
Software
Upgrade
Cost
Specialized
Skills Set
Highly
Customized
Integration
Woes
Module
Based
Pricing
Vendor
Lock-in
Infra &
Main. Cost
Hardware
Upgrade
Cost
Yesteryears
The Ownership Era

5. The Utility Concept

6. The Subscription Economy
These can be flexible and
paid per use too!

7. Enabling business Continuity
Greater flexibility to react to changing market conditions
Speed of deployment
Improving customer support or services
reducing resource waste
Enabling innovation
Savings on CAPEX
Gaining a competitive advantage
Expanding revenue opportunities
Need for real-time information
Replacing on-premise legacy technology
Development of new products or services
43%
40%
39%
38%
37%
33%
33%
31%
31%
29%
27%
24%
41%
38%
44%
41%
41%
42%
42%
38%
31%
39%
45%
41%
10%
12%
12%
13%
14%
16%
17%
17%
21%
19%
16%
22%
2%
5%
2%
3%
5%
4%
5%
8%
7%
7%
7%
7%
4%
5%
3%
5%
3%
5%
3%
6%
10%
6%
5%
6%
Very important Somewhat important Not very important Not at all important Not Applicable
Business Continuity, Flexibility
& Speed of Deployment are Top Drivers

8. Services directly taken from respective ISV’s Cloud
Today
Internet line(s) via your Telco Provider
Cloud End User

9. Multiple ISVs,
Contracts, SLAs
Multiple Support
Points/Call
Centers
Multiple
Payment
Gateways / Bills
Who to Trust?
Specialized Staff
Consultants
Integrators
Auditors
Present Scenario

10. Tomorrow
A single resilient aggregated / federated platform for IaaS, PaaS and SaaS…

11. Pricing
Federated Aggregated
Integrated Services
Research &
Feedback
Based
Single Bill
Single Sign On
(SSO)
Innovation
Standardizatio
n
Top Brands
What do Cloud Service Brokers bring to the
table?

12. Datacenter & Cloud
Interplay

13. Recommendatio
n

14. Think Cloud…
Think Etisalat
Digital Connect