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www.esource.com
Programs That Help
Customers Get Back
On Track
Sarah Fiebiger
Senior Analyst, Market Research Services
July 21, 2011
Thursday, July 21, 2011
www.esource.com || © 2011 E Source2
What’s the problem?
ARREARS!
www.esource.com || © 2011 E Source3
What’s the solution?
Get Them Out
www.esource.com || © 2011 E Source4
What’s the solution?
Get Them Out
Keep Them Out
www.esource.com || © 2011 E Source5
Problem with programs just designed
to get customers out of arrears…
Fixed
income
Can’t afford
bills
Arrears add up
1-time $
Assistance
Disconnect
Avoided
Cycle of
Delinquency
© E Source
www.esource.com || © 2011 E Source6
Problem with programs just designed
to keep customers out of arrears…
© E Source
www.esource.com || © 2011 E Source7
Problem with programs just designed
to keep customers out of arrears…
© E Source
www.esource.com || © 2011 E Source8
Problem with programs just designed
to keep customers out of arrears…
© E Source
www.esource.com || © 2011 E Source9
But we can break the cycle!
Fixed
income
Can’t afford
bills
Arrears add up
1-time $
Assistance
Disconnect
Avoided
Cycle of
Delinquency
Can’t afford bills
Arrears add up
Comprehensive,
Longer-term
Programs
Better-paying customer
© E Source
www.esource.com || © 2011 E Source10
Design programs that attack BOTH the
symptom AND the cause
Get Them Out
Reduce or
Eliminate arrears
(symptom)
Keep Them Out
Make bills
easier to afford
(cause)
www.esource.com || © 2011 E Source11
Get Them Out!
 One time cash assistance available
through programs like LIHEAP
 Arrears forgiveness
 Matching payment plan
 Extended payment plan
 Arrears pay down
www.esource.com || © 2011 E Source12
Keep Them Out!
 Budget billing
 Percentage of income payment plan
 Prepaid metering
www.esource.com || © 2011 E Source13
À La Carte program design
Get Them Out
 One time cash
assistance (ex: LIHEAP)
 Arrears forgiveness
 Matching payment plan
 Extended payment plan
 Arrears pay down
Keep Them Out
 Budget billing
 Percentage of income
payment plan
 Prepaid metering
www.esource.com || © 2011 E Source14
À La Carte program design
Get Them Out
 One time cash
assistance (ex: LIHEAP)
 Arrears forgiveness
 Matching payment plan
 Extended payment plan
 Arrears pay down
Keep Them Out
 Budget billing
 Percentage of income
payment plan
 Prepaid metering
www.esource.com || © 2011 E Source15
À La Carte program design
Get Them Out
 One time cash
assistance (ex: LIHEAP)
 Arrears forgiveness
 Matching payment plan
 Extended payment plan
 Arrears pay down
Keep Them Out
 Budget billing
 Percentage of income
payment plan
 Prepaid metering
www.esource.com || © 2011 E Source16
À La Carte program design
Get Them Out
 One time cash
assistance (ex: LIHEAP)
 Arrears forgiveness
 Matching payment plan
 Extended payment plan
 Arrears pay down
Keep Them Out
 Budget billing
 Percentage of income
payment plan
 Prepaid metering
www.esource.com || © 2011 E Source17
Take it one step further…
Tack on a layer of customer support
and education!
 Provide using your employees
 Partner with a non-profit group
 Direct customers to call United Way 2-1-1
www.esource.com || © 2011 E Source18
The Solution!
Component 1
(Get Them Out)
Component 2
(Keep Them Out)
Customer Support & Education
www.esource.com || © 2011 E Source19
Can also include an added
bonus…
Component 1
(Get Them Out)
Component 2
(Keep Them Out)
Customer Support & Education
Weatherization
www.esource.com || © 2011 E Source20
Result: Win-Win!
www.esource.com || © 2011 E Source21
Want proof this model
is successful?
www.esource.com || © 2011 E Source22
Allegheny Power Low-Income Payment and
Usage Reduction Program (LIPURP)
 Affordable monthly payments
 Supplemental grants for on-time payments
 2% arrears forgiveness for on-time payments
 Referrals for additional assistance
www.esource.com || © 2011 E Source23
Allegheny Power LIPURP: Results
 Customers increased amount of cash payments by
an average of $40 in year following enrollment
 Customers increased average number of payments
made per year from 8.6 prior to enrollment to 9.4
after enrollment
 Customers have seen an average net decline in
their energy burden of 3 percentage points
www.esource.com || © 2011 E Source24
Illinois Percentage of Income Payment
Plan (PIPP)
 Monthly payments equal to 10% of income
 Minimum payments of $10 per month
 One-time arrearage forgiveness benefit or LIHEAP
benefit
www.esource.com || © 2011 E Source25
Illinois PIPP: Results
 Customers saw reduced energy burdens
 Customers maintained or increased their number of
payments made (some elderly and child customers
did see reductions in payments made)
 Customers say their bills are easier to pay and their
level of energy insecurity improved
www.esource.com || © 2011 E Source26
Salt River Project M-Power
 Prepaid metering program
 Percentage of each payment goes towards paying
down arrears
 Reduced security deposit cost
www.esource.com || © 2011 E Source27
Salt River Project M-Power: Results
 12% reduction in energy use
 Very high customer satisfaction
 Customers can pay in small amounts as they want
 Arrears get paid down until they’re gone
www.esource.com || © 2011 E Source28
To recap…
Get Them Out AND Keep Them Out
By tackling both the symptom and the
cause using comprehensive programs that:
 Provide a means for reducing or
eliminating arrears
 Provide means for keeping energy bill
costs down
 Provide customer support and education
on budgeting and finance skills
www.esource.com || © 2011 E Source29
For More Information
Sarah Fiebiger
Senior Analyst, Market Research Services
303-345-9126 sarah_fiebiger@esource.com
Have a question? Ask our experts: www.esource.com/question

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Programs That Help Customers Get Back on Track

  • 1. www.esource.com Programs That Help Customers Get Back On Track Sarah Fiebiger Senior Analyst, Market Research Services July 21, 2011 Thursday, July 21, 2011
  • 2. www.esource.com || © 2011 E Source2 What’s the problem? ARREARS!
  • 3. www.esource.com || © 2011 E Source3 What’s the solution? Get Them Out
  • 4. www.esource.com || © 2011 E Source4 What’s the solution? Get Them Out Keep Them Out
  • 5. www.esource.com || © 2011 E Source5 Problem with programs just designed to get customers out of arrears… Fixed income Can’t afford bills Arrears add up 1-time $ Assistance Disconnect Avoided Cycle of Delinquency © E Source
  • 6. www.esource.com || © 2011 E Source6 Problem with programs just designed to keep customers out of arrears… © E Source
  • 7. www.esource.com || © 2011 E Source7 Problem with programs just designed to keep customers out of arrears… © E Source
  • 8. www.esource.com || © 2011 E Source8 Problem with programs just designed to keep customers out of arrears… © E Source
  • 9. www.esource.com || © 2011 E Source9 But we can break the cycle! Fixed income Can’t afford bills Arrears add up 1-time $ Assistance Disconnect Avoided Cycle of Delinquency Can’t afford bills Arrears add up Comprehensive, Longer-term Programs Better-paying customer © E Source
  • 10. www.esource.com || © 2011 E Source10 Design programs that attack BOTH the symptom AND the cause Get Them Out Reduce or Eliminate arrears (symptom) Keep Them Out Make bills easier to afford (cause)
  • 11. www.esource.com || © 2011 E Source11 Get Them Out!  One time cash assistance available through programs like LIHEAP  Arrears forgiveness  Matching payment plan  Extended payment plan  Arrears pay down
  • 12. www.esource.com || © 2011 E Source12 Keep Them Out!  Budget billing  Percentage of income payment plan  Prepaid metering
  • 13. www.esource.com || © 2011 E Source13 À La Carte program design Get Them Out  One time cash assistance (ex: LIHEAP)  Arrears forgiveness  Matching payment plan  Extended payment plan  Arrears pay down Keep Them Out  Budget billing  Percentage of income payment plan  Prepaid metering
  • 14. www.esource.com || © 2011 E Source14 À La Carte program design Get Them Out  One time cash assistance (ex: LIHEAP)  Arrears forgiveness  Matching payment plan  Extended payment plan  Arrears pay down Keep Them Out  Budget billing  Percentage of income payment plan  Prepaid metering
  • 15. www.esource.com || © 2011 E Source15 À La Carte program design Get Them Out  One time cash assistance (ex: LIHEAP)  Arrears forgiveness  Matching payment plan  Extended payment plan  Arrears pay down Keep Them Out  Budget billing  Percentage of income payment plan  Prepaid metering
  • 16. www.esource.com || © 2011 E Source16 À La Carte program design Get Them Out  One time cash assistance (ex: LIHEAP)  Arrears forgiveness  Matching payment plan  Extended payment plan  Arrears pay down Keep Them Out  Budget billing  Percentage of income payment plan  Prepaid metering
  • 17. www.esource.com || © 2011 E Source17 Take it one step further… Tack on a layer of customer support and education!  Provide using your employees  Partner with a non-profit group  Direct customers to call United Way 2-1-1
  • 18. www.esource.com || © 2011 E Source18 The Solution! Component 1 (Get Them Out) Component 2 (Keep Them Out) Customer Support & Education
  • 19. www.esource.com || © 2011 E Source19 Can also include an added bonus… Component 1 (Get Them Out) Component 2 (Keep Them Out) Customer Support & Education Weatherization
  • 20. www.esource.com || © 2011 E Source20 Result: Win-Win!
  • 21. www.esource.com || © 2011 E Source21 Want proof this model is successful?
  • 22. www.esource.com || © 2011 E Source22 Allegheny Power Low-Income Payment and Usage Reduction Program (LIPURP)  Affordable monthly payments  Supplemental grants for on-time payments  2% arrears forgiveness for on-time payments  Referrals for additional assistance
  • 23. www.esource.com || © 2011 E Source23 Allegheny Power LIPURP: Results  Customers increased amount of cash payments by an average of $40 in year following enrollment  Customers increased average number of payments made per year from 8.6 prior to enrollment to 9.4 after enrollment  Customers have seen an average net decline in their energy burden of 3 percentage points
  • 24. www.esource.com || © 2011 E Source24 Illinois Percentage of Income Payment Plan (PIPP)  Monthly payments equal to 10% of income  Minimum payments of $10 per month  One-time arrearage forgiveness benefit or LIHEAP benefit
  • 25. www.esource.com || © 2011 E Source25 Illinois PIPP: Results  Customers saw reduced energy burdens  Customers maintained or increased their number of payments made (some elderly and child customers did see reductions in payments made)  Customers say their bills are easier to pay and their level of energy insecurity improved
  • 26. www.esource.com || © 2011 E Source26 Salt River Project M-Power  Prepaid metering program  Percentage of each payment goes towards paying down arrears  Reduced security deposit cost
  • 27. www.esource.com || © 2011 E Source27 Salt River Project M-Power: Results  12% reduction in energy use  Very high customer satisfaction  Customers can pay in small amounts as they want  Arrears get paid down until they’re gone
  • 28. www.esource.com || © 2011 E Source28 To recap… Get Them Out AND Keep Them Out By tackling both the symptom and the cause using comprehensive programs that:  Provide a means for reducing or eliminating arrears  Provide means for keeping energy bill costs down  Provide customer support and education on budgeting and finance skills
  • 29. www.esource.com || © 2011 E Source29 For More Information Sarah Fiebiger Senior Analyst, Market Research Services 303-345-9126 sarah_fiebiger@esource.com Have a question? Ask our experts: www.esource.com/question