The author created a local newspaper and used Facebook to get audience feedback. People provided positive feedback on the newspaper's masthead, cover page, and inside stories. However, some commented that the cover page could include an additional small story. Others noted there were too many advertisements. The author incorporated some of this feedback, such as adding another small story to the cover page, but did not reduce advertisements due to research showing other newspapers also use that format. The audience feedback helped the author understand what people demanded and improve their approach to creating the newspaper.