The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
My clients and contacts are always asking me how to better use their LinkedIn profile. The secret is that it's all about getting into the LinkedIn newsfeed. Populating the profile basics is simply your key into that feed. Adding contacts and engaging with content (either by liking, commenting or sharing existing content or by creating your own) is how you're truly going to connect to the amazing opportunity that LinkedIn offers it's 467M+ members. Get started today and let me know if you have any questions along the way!
Recruiting With Social Networks such as Facebook, LinkedIn, Careerify, Twitte...Careerify
Social Networking for Recruitment looks at how companies, from start-ups to large corporations, can incorporate social networking and media into their recruitment/HR branding practice. With social media being the fourth most popular activity online, companies are quickly looking for ways to incorporate social media. From Facebook, Careerify, Twitter, LinkedIn to YouTube and Blogs, this presentation provides company examples as well as pointers to source candidates through these networks. Presented by Harpaul Sambhi, CEO of Careerify.
LinkedIn for Economic Development by Jeff Finkle, President/CEO of IEDCVoinovichSchool
Leveraging Social Media for Economic Development Workshop on April 24, 2013 in Athens, Ohio. Sponsored by the Ohio University's Voinovich School of Leadership and Public Affairs and the Economic Development Administration. LinkedIn for Economic Development presented by Jeff Finkle, President/CEO of the International Economic Developoment Council (IEDC) and the Appalachian New Economy Partnership (ANEP) Fellow with the Voinovich School.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
Optimizing your LinkedIn profile for professional communication network buildingBarrie Byron
27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. Presentation covers tips for Optimizing your LinkedIn profile for professional communication network building.
My clients and contacts are always asking me how to better use their LinkedIn profile. The secret is that it's all about getting into the LinkedIn newsfeed. Populating the profile basics is simply your key into that feed. Adding contacts and engaging with content (either by liking, commenting or sharing existing content or by creating your own) is how you're truly going to connect to the amazing opportunity that LinkedIn offers it's 467M+ members. Get started today and let me know if you have any questions along the way!
Recruiting With Social Networks such as Facebook, LinkedIn, Careerify, Twitte...Careerify
Social Networking for Recruitment looks at how companies, from start-ups to large corporations, can incorporate social networking and media into their recruitment/HR branding practice. With social media being the fourth most popular activity online, companies are quickly looking for ways to incorporate social media. From Facebook, Careerify, Twitter, LinkedIn to YouTube and Blogs, this presentation provides company examples as well as pointers to source candidates through these networks. Presented by Harpaul Sambhi, CEO of Careerify.
LinkedIn for Economic Development by Jeff Finkle, President/CEO of IEDCVoinovichSchool
Leveraging Social Media for Economic Development Workshop on April 24, 2013 in Athens, Ohio. Sponsored by the Ohio University's Voinovich School of Leadership and Public Affairs and the Economic Development Administration. LinkedIn for Economic Development presented by Jeff Finkle, President/CEO of the International Economic Developoment Council (IEDC) and the Appalachian New Economy Partnership (ANEP) Fellow with the Voinovich School.
Sample seminar on Linkedin Training created for MGIC subscribers September 2012. The normal seminar is 90 minutes, and this presentation was reduced by 1/3 for a "webinar". For custom Linkedin, Facebook or Twitter training, contact Mindfull today!
Optimizing your LinkedIn profile for professional communication network buildingBarrie Byron
27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. Presentation covers tips for Optimizing your LinkedIn profile for professional communication network building.
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
If LinkedIn is just an online job search tool, why are professionals spending hours on it each week? Is it just for B2B or is it a hidden gem for lead generation, alumni engagement and parent interaction for schools and camps?
Find out more as Anneline Breetzke, owner of Big Splash Social, uncovers why Schools and Camps need to rethink LinkedIn.
You can find out more about Anneline and Big Splash Social by visiting https://bigsplashsocial.com
How Law Students Can Leverage the Power of Their Second Degree Network to Fin...Doug Mandell
My second talk to Columbia Law Students where I presented my four step process for how law students can use LinkedIn to leverage their second degree networks to find a job. For this presentation, I worked with two Columbia law students selected by the Dean of Career Services for four days before my presentation. I then incorporated what was done with these students to illustrate how to use the Four Step Process and the power of LinkedIn and their second degree networks.
How to use LinkedIn - Build a Personal Brand and Company Brand using LinkedIn.
Presented By Ralph Meyer at the "Where there Tea, there's hope" event on Thursday the 15th - https://www.eventbrite.co.uk/e/where-theres-tea-theres-hope-registration-63373420607
Your LinkedIn profile is a primary resource that clearly communicates your assets and manages how others perceive you. Learn to design a strategy to get noticed, find where people are, connect to the right people, and publish your content. LinkedIn continues to evolve and change, ensure that your profile remains relevant and effective.
Your LinkedIn profile can increase your visibility; improve your searchability and connectability. This presentation includes tips to achieve the following results:
• Become an active participant
• Keep track of your network
• Implement the best-kept secret for your profile
• Improve your digital footprint
• Increase the relevancy of your job search
• Research companies
• Find and follow thought leaders
• Find and apply to jobs
You can use LinkedIn as a dynamic social media tool, even if you don't feel like it. LinkedIn can help you build and maintain relationships with people that matter to you.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
http://AspireLocal.com
LinkedIn is the largest social networking site used by many professionals around the world. If you're new to LinkedIn, here's a guide on how to start creating your professional profile.
If LinkedIn is just an online job search tool, why are professionals spending hours on it each week? Is it just for B2B or is it a hidden gem for lead generation, alumni engagement and parent interaction for schools and camps?
Find out more as Anneline Breetzke, owner of Big Splash Social, uncovers why Schools and Camps need to rethink LinkedIn.
You can find out more about Anneline and Big Splash Social by visiting https://bigsplashsocial.com
How Law Students Can Leverage the Power of Their Second Degree Network to Fin...Doug Mandell
My second talk to Columbia Law Students where I presented my four step process for how law students can use LinkedIn to leverage their second degree networks to find a job. For this presentation, I worked with two Columbia law students selected by the Dean of Career Services for four days before my presentation. I then incorporated what was done with these students to illustrate how to use the Four Step Process and the power of LinkedIn and their second degree networks.
How to use LinkedIn - Build a Personal Brand and Company Brand using LinkedIn.
Presented By Ralph Meyer at the "Where there Tea, there's hope" event on Thursday the 15th - https://www.eventbrite.co.uk/e/where-theres-tea-theres-hope-registration-63373420607
Your LinkedIn profile is a primary resource that clearly communicates your assets and manages how others perceive you. Learn to design a strategy to get noticed, find where people are, connect to the right people, and publish your content. LinkedIn continues to evolve and change, ensure that your profile remains relevant and effective.
Your LinkedIn profile can increase your visibility; improve your searchability and connectability. This presentation includes tips to achieve the following results:
• Become an active participant
• Keep track of your network
• Implement the best-kept secret for your profile
• Improve your digital footprint
• Increase the relevancy of your job search
• Research companies
• Find and follow thought leaders
• Find and apply to jobs
You can use LinkedIn as a dynamic social media tool, even if you don't feel like it. LinkedIn can help you build and maintain relationships with people that matter to you.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Introduction to LinkedIn Training Presentation, #Build4STL May 31, 2014, Dana...Dana Workes
For anyone who attended - or would have liked to attend - my training session on LinkedIn at the 2014 Build For STL event in Downtown St. Louis on May 31, 2014 - my slide deck can be found here.
Questions, comments, requests: Contact me: 314.495.6572 or dworkes@gmail.com
From BuildForSTL.org:
There are many ways to develop a community, and one of those is by developing the people that make up that community. To that end, Build for STL will be hosting training sessions throughout the St. Louis region. These sessions are free to attend, and will educate participants in the skills necessary to get more involved in the community.
Introduction to LinkedIn
Dana Workes
May 31, 2014 10am-11am
Downtown T-REX
An introduction to the professional social media site, LinkedIn.
Thanks to UMSL Digital for your partnership in the Build For STL initiative.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
2017-09-19 *NON-PROFIT EXCLUSIVE: LinkedIn for Nonprofits - Optimizing Linked...Raffa Learning Community
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Whether you are a nonprofit organization, business professional, an entrepreneur, small business owner, or developing your company’s social media strategy, LinkedIn is a virtual goldmine, offering endless opportunities.
NCET Tech Bites: Linkedin - Building Your Professional and Personal BrandSarahAPorter
Are you happy with your results on LinkedIn?
LinkedIn has quickly earned its reputation as the top B2B social networking destination. The platform offers multiple marketing opportunities, but which tools are right for you and your business?
Though this presentation you'll learn why your personal brand matters and how to build your own brand on LinkedIn while building your company brand.
The presentation illustrates how LinkedIn’s latest tools can complement your business goals and help you increase your bottom line, grow your connections, and showcase your work.
When you view this educational workshop, you'll discover:
• The secret sauce to strengthening your personal brand and why it matters
• How to leverage paid content ads and sponsored updates
• Tips and tricks to optimize your LinkedIn profile and increase visibility
• How to monitor and track performance and conversations to deliver ongoing results
Live Webinar: LinkedIn Ads Platform Master Class for Higher EdLinkedIn
88% of graduate admissions staff rate LinkedIn as the best social network to find qualified candidates, according to Carrington Crisp’s recent survey.
Learn from the experts at LinkedIn about how you can reach these high-quality prospects using LinkedIn Campaign Manager, our self-service tool for managing and tracking campaigns.
This webcast is perfect for social media marketing practitioners who want to build their expertise in developing successful social campaigns. You’ll learn practical advice on how to:
Reach your target audience on LinkedIn
Set-up your dashboard to optimize bids, budgets, and audience targeting
Optimize your Sponsored Content to increase engagement and results
Mike Gamson, Sr. VP, Global Solutions, LinkedIn
Eddie Vivas, Director, Product Management, LinkedIn
Tanya Staples, Sr. VP Content, lynda.com, LinkedIn
Join Mike Gamson, SVP of Solutions for LinkedIn, as he shares our mission and vision, and introduces us to the next generation of LinkedIn. Mike will be joined by Tanya Staples, SVP of Content for Lynda.com, and Eddie Vivas, Head of Product for LinkedIn Talent Solutions, who will talk about how we are putting learner-centered education at the heart of building professional knowledge, and how LinkedIn is re-imagining recruiting.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Andrew Philips
US Economic Development Lead
LinkedIn Marketing Solutions
Your Presenters
Tori Simms
Account Executive, Government and Advocacy
LinkedIn Marketing Solutions
3.
4. LinkedIn is the most-utilized social
network by EDO executives, site
selection consultants and business
executives.
5. Who’s Using LinkedIn?
7+ National or Provincial Governments | 30+ US States | 150+ Local and Regional EDOs
6. • How to set up your Pages for success
• Utilize free LinkedIn tools
• Creating great EDO content in 5 minutes
• Keys to great audience targeting on LinkedIn
• Plan and launch your campaign
Agenda
24. Why 3rd party sources?
• Easy content creation (copy/paste).
• The power of trust & social proof combined
with LinkedIn.
• They will force you to stop sounding like
everyone else!
25
25. Easy Content Tip #2: Your Website!
26
With the second lowest cost of doing business nationally,
thousands of businesses are choosing #RHSC
27. Possible Content Sources
• LinkedIn posts: not just long-form content
• Blogs and newsletters
• Essays, Op-Eds, Speeches, Videos from
state/local leaders, business executives.
28
28. A note about video…
If you have a phone, you have content!
29
30. PROFILE DATA
SCHOOL
GRADUATION
GROUPS
A MEMBER’S PROFILE
LOCATION
DEGREE
JOB TITLE
FIELD OF STUDY
COMPANY
SKILLS
NAME
AGE
GROUPS
IP ADDRESS
FUNCTION, SENIORITY
SIZE, INDUSTRY
SKILLS
University of Cambridge
Class of 2011 = 29 years old
CMA, LEWIS, Social Tools
London, UK
Bachelor of Arts
Sr. Marketing Manager = Marketing Function + Sr. IC Seniority
Communications
Simply Measured, 51-200, Industry
SEO, Social Media, Digital Marketing, Blogging
31. LinkedIn ad targeting options
Reach qualified prospects with
targeting based on the professional profile
Company name Job title Member skills* Field of study
Based on skills, endorsements
and keywords in profile
Company industry Job Seniority* Member groups Degrees
derived from Job title
Company size Job function* Member age* Member Schools
derived from Job titlederived from Company Page
derived from Company Page
Derived by using the
earliest degree
Location Years of experience* Member gender*
derived from start year and
month of current roles
derived from Member name
32
32. LinkedIn ad targeting options
Pro Tip: Start with Location, Industry, Seniority, Company Size and Job
Function, NOT Job Title
Company name Job title Member skills* Field of study
Based on skills, endorsements
and keywords in profile
Company industry Job Seniority* Member groups Degrees
derived from Job title
Company size Job function* Member age* Member Schools
derived from Job titlederived from Company Page
derived from Company Page
Derived by using the
earliest degree
Location Years of experience* Member gender*
derived from start year and
month of current roles
derived from Member name
33
33. Seniority = “VP, Director,
Partner, CXO, Owner”
Job Title: “Vice President,
Director, Partner, Chief
Executive Officer, Owner”
20M Members 13M Members
The Problem with Job Title Targeting
36. 37
Targeting Suggestions
• Retargeting Website Visitors
• Site Selectors & Real Estate Pros who advise in
relocation decisions (Skills)
• School Targeting for professionals who graduated
from area universities.
37. • Arts and Entertainment
• Business and
Management
• Careers and
Employment
• Finance and Economy
38
Introducing….Interest Targeting
• Marketing and
Advertising
• Science and
Environment
• Society and Culture
• Technology
38. 39
Interest can be explicit such as content
consumption, liking, commenting, or
sharing
...or topics and pages a member
follows
41. Bids, Budget, Flighting
• Automated Bidding: Set
and forget, less control
over bid limits.
• Max CPC/CPM:
Important to be on the
high end early on to
improve Relevancy
Score.
42. 1. Frequency – we have a built in FC of 4 unique posts per 48 hours. Take advantage of this by
including at least 3-4 variations of content in your creative rotation (don’t over-think what a
“variation” means)
2. Audience Targeting – experiment with several targeting tactics to see if there are clear leaders
(three to four, if possible). This will create scale and improve campaign performance.
3. Creative – Try to keep text to 150 characters or less to avoid truncation across most devices (this
includes the click through URL). And 70 characters or less for Title (Link Sharing).
Tips for Distributing Great Sponsored Content
vs