SlideShare a Scribd company logo
JULY ‘14
LinkedIn introduces Sales
Navigator, which was
originally an extension of
LinkedIn, as a standalone,
Software-as-a-Service product
that integrates with Salesforce
and is designed to empower
sales professionals to establish
and grow relationships with
customers and prospects.
SEPT ‘14
LinkedIn launches the Sales
Navigator app for iOS to give
sales professionals access to
customers and prospects even
when they’re in the field.
Sales Navigator upgrades
its integration with Salesforce
with lead recommendations
and the capability to send
InMail directly from Salesforce.
JAN ‘15
LinkedIn announces that
Newsle will be the engine for
Sales Updates delivering
timely company and member
news within Sales Navigator.
MAR ‘15
LinkedIn announces the
availability of Sales
Navigator in French,
Spanish, German, Dutch,
Italian, and Portuguese.
JUNE ‘15
LinkedIn announces the
expanded integration of
Sales Navigator with
Microsoft Dynamics CRM, a
move designed to boost
sales productivity. LinkedIn
announces the availability
of Sales Navigator Mobile
forAndroid.
AUG ‘15
LinkedIn acquires Fliptop,
a provider of predictive
sales and marketing
software, which will be
integrated into Sales
Navigator.
NOV ‘16
LinkedIn introduces an
upgraded InMail for Sales
Navigator, which enables
sales professionals to create
more personalized messages
and easily send documents.
SEPT ‘16
LinkedIn announces the CRM
Partner Program, an initiative
that enables leading CRM
systems from HubSpot,
Oracle, and others to
integrate Sales Navigator
functionality directly into their
applications.
AUG ‘16
LinkedIn introduces Notes &
Tags in Sales Navigator to
help sales professionals keep
a detailed chronological
account of their interactions
with potential customers or
target companies.
JULY ‘16
LinkedIn announces its
acquisition of PointDrive, which
enhances the way salespeople
can share PDFs, videos, and
other rich content with
customers and prospects.
LinkedIn unveils upgrades to
Sales Navigator that include
CRM Sync, Gmail extension,
and new discovery features in
the mobile app.
OCT ‘15
LinkedIn makes two major
updates to Sales Navigator
by integrating the Social
Selling Index into the product
and launching a redesigned
homepage, intended to
simplify the selling process.
MAR ‘17
LinkedIn rolls out the
Enterprise Edition of Sales
Navigator and TeamLink
Extend, which helps
salespeople to discover if
anyone in their organization
has a connection with a
potential prospect.
MAY ‘17
LinkedIn acquires Heighten, a
startup with products aimed at
improving sales process
tracking and pipeline reporting.
NOV ‘17
LinkedIn offers Sales Navigator
Lite for Gmail. Sales
professionals can now use
some of their favorite Sales
Navigator features right from
their inbox, including viewing
shared contacts, ice breakers,
and saving leads.
MAY ‘19
LinkedIn announces a new
Sales Navigator homepage
design that focuses on alerts
to more easily surface relevant
and actionable insights for
sales professionals.
Microsoft Dynamics for
Sales users can now view
Sales Navigator insights
for people added to their
account org charts.
FEB ‘19
LinkedIn introduces Sales
Navigator Coach, a series
of short videos that help
sales professionals get the
most out of Sales Navigator.
LinkedIn enables the sharing
of Sales Navigator Custom
Lists with colleagues,
enabling, for instance,
Sales Development Reps
to collaborate with
Account Executives.
NOV ‘18
LinkedIn introduces Advanced
Alerts, which now inform sales
professionals when an account
has raised funding or when a
saved lead has engaged with
LinkedIn posts from their
company.
With Custom Lists, salespeople
can jot down notes on a Saved
Lead or Account and then filter
the list based on groups like
people who have changed
jobs in the last 90 days.
AUG ‘18
LinkedIn introduces Deals and
Buyer’s Circle to improve
pipeline review sessions
between Sales Managers and
Account Executives. LinkedIn
also updates the Salesforce
experience optimized for
Salesforce Lightning.
MAY ‘18
LinkedIn launches a new
Sales Navigator lead page
which enables sales
professionals to quickly
check if a lead is relevant.
A Brief
History of
LinkedIn
Sales
Navigator
LinkedIn launched the stand-alone
version of Sales Navigator in July of
2014. In its first five years, the
company has tirelessly improved the
product to make sales professionals
more effective at their jobs. This
timeline highlights key product
enhancements that have enabled
Sales Navigator to become the
resource that sales teams rely on to
expand existing customer
relationships, acquire new business,
and maximize productivity.
OCT ‘17
LinkedIn introduces the Sales
Navigator Application
Platform, which enables sales
professionals to gain Sales
Navigator insights directly in
software such as Salesforce,
Microsoft Dynamics, and
Hubspot.

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A Brief History of LinkedIn Sales Navigator

  • 1. JULY ‘14 LinkedIn introduces Sales Navigator, which was originally an extension of LinkedIn, as a standalone, Software-as-a-Service product that integrates with Salesforce and is designed to empower sales professionals to establish and grow relationships with customers and prospects. SEPT ‘14 LinkedIn launches the Sales Navigator app for iOS to give sales professionals access to customers and prospects even when they’re in the field. Sales Navigator upgrades its integration with Salesforce with lead recommendations and the capability to send InMail directly from Salesforce. JAN ‘15 LinkedIn announces that Newsle will be the engine for Sales Updates delivering timely company and member news within Sales Navigator. MAR ‘15 LinkedIn announces the availability of Sales Navigator in French, Spanish, German, Dutch, Italian, and Portuguese. JUNE ‘15 LinkedIn announces the expanded integration of Sales Navigator with Microsoft Dynamics CRM, a move designed to boost sales productivity. LinkedIn announces the availability of Sales Navigator Mobile forAndroid. AUG ‘15 LinkedIn acquires Fliptop, a provider of predictive sales and marketing software, which will be integrated into Sales Navigator. NOV ‘16 LinkedIn introduces an upgraded InMail for Sales Navigator, which enables sales professionals to create more personalized messages and easily send documents. SEPT ‘16 LinkedIn announces the CRM Partner Program, an initiative that enables leading CRM systems from HubSpot, Oracle, and others to integrate Sales Navigator functionality directly into their applications. AUG ‘16 LinkedIn introduces Notes & Tags in Sales Navigator to help sales professionals keep a detailed chronological account of their interactions with potential customers or target companies. JULY ‘16 LinkedIn announces its acquisition of PointDrive, which enhances the way salespeople can share PDFs, videos, and other rich content with customers and prospects. LinkedIn unveils upgrades to Sales Navigator that include CRM Sync, Gmail extension, and new discovery features in the mobile app. OCT ‘15 LinkedIn makes two major updates to Sales Navigator by integrating the Social Selling Index into the product and launching a redesigned homepage, intended to simplify the selling process. MAR ‘17 LinkedIn rolls out the Enterprise Edition of Sales Navigator and TeamLink Extend, which helps salespeople to discover if anyone in their organization has a connection with a potential prospect. MAY ‘17 LinkedIn acquires Heighten, a startup with products aimed at improving sales process tracking and pipeline reporting. NOV ‘17 LinkedIn offers Sales Navigator Lite for Gmail. Sales professionals can now use some of their favorite Sales Navigator features right from their inbox, including viewing shared contacts, ice breakers, and saving leads. MAY ‘19 LinkedIn announces a new Sales Navigator homepage design that focuses on alerts to more easily surface relevant and actionable insights for sales professionals. Microsoft Dynamics for Sales users can now view Sales Navigator insights for people added to their account org charts. FEB ‘19 LinkedIn introduces Sales Navigator Coach, a series of short videos that help sales professionals get the most out of Sales Navigator. LinkedIn enables the sharing of Sales Navigator Custom Lists with colleagues, enabling, for instance, Sales Development Reps to collaborate with Account Executives. NOV ‘18 LinkedIn introduces Advanced Alerts, which now inform sales professionals when an account has raised funding or when a saved lead has engaged with LinkedIn posts from their company. With Custom Lists, salespeople can jot down notes on a Saved Lead or Account and then filter the list based on groups like people who have changed jobs in the last 90 days. AUG ‘18 LinkedIn introduces Deals and Buyer’s Circle to improve pipeline review sessions between Sales Managers and Account Executives. LinkedIn also updates the Salesforce experience optimized for Salesforce Lightning. MAY ‘18 LinkedIn launches a new Sales Navigator lead page which enables sales professionals to quickly check if a lead is relevant. A Brief History of LinkedIn Sales Navigator LinkedIn launched the stand-alone version of Sales Navigator in July of 2014. In its first five years, the company has tirelessly improved the product to make sales professionals more effective at their jobs. This timeline highlights key product enhancements that have enabled Sales Navigator to become the resource that sales teams rely on to expand existing customer relationships, acquire new business, and maximize productivity. OCT ‘17 LinkedIn introduces the Sales Navigator Application Platform, which enables sales professionals to gain Sales Navigator insights directly in software such as Salesforce, Microsoft Dynamics, and Hubspot.