LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
The most successful LinkedIn campaigns are tested, refined
and optimized over time. With diligence, you can find a more
relevant audience without sacrificing reach. Here’s what you can do to get the most out of LinkedIn’s targeting capabilities.
A Linkedin B2B Marketing User Guide explains how to build your B2B marketing fundamentals on LinkedIn in 2020 including an explanation of building a quality profile that people notice, the pros and cons of differing subscribers accounts utilising recommendations and how these collective elements contribute to your LI profile status.
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Marketo
Don’t miss valuable prospect data by ignoring your 3rd largest engagement channel, social media. A new understanding of the power of social propelled a major change at FIS. By incorporating a social strategy into their overall marketing strategy, FIS not only created more brand awareness but was also able to track engagements that would otherwise have gone unnoticed. See how they utilized Oktopost to:
• Understand their prospects’ full journey, from the very first engagement on social to opportunity won.
• Empower their employees through advocacy, amplifying their overall reach with brand awareness, engagement, recruitment, and corporate impact
• Build a metric-driven attribution and scoring program to improve their marketing reporting, ultimately increasing their sales conversions up to 7x
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
The most successful LinkedIn campaigns are tested, refined
and optimized over time. With diligence, you can find a more
relevant audience without sacrificing reach. Here’s what you can do to get the most out of LinkedIn’s targeting capabilities.
A Linkedin B2B Marketing User Guide explains how to build your B2B marketing fundamentals on LinkedIn in 2020 including an explanation of building a quality profile that people notice, the pros and cons of differing subscribers accounts utilising recommendations and how these collective elements contribute to your LI profile status.
Exceed Your Demand Gen Goals with LinkedInLinkedIn
LinkedIn offers best-in-class solutions for marketers to drive quality leads at scale, unlocking greater ROI
With LinkedIn, marketers can (1) target the audiences that matter most to their business -- including the accounts most important to their sales team -- (2) convert prospects in marketing- and sales-qualified leads, and (3) measure and prove the ROI of all your demand gen marketing on LinkedIn, including the quality of the leads you’re collecting for your business.
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Marketo
Don’t miss valuable prospect data by ignoring your 3rd largest engagement channel, social media. A new understanding of the power of social propelled a major change at FIS. By incorporating a social strategy into their overall marketing strategy, FIS not only created more brand awareness but was also able to track engagements that would otherwise have gone unnoticed. See how they utilized Oktopost to:
• Understand their prospects’ full journey, from the very first engagement on social to opportunity won.
• Empower their employees through advocacy, amplifying their overall reach with brand awareness, engagement, recruitment, and corporate impact
• Build a metric-driven attribution and scoring program to improve their marketing reporting, ultimately increasing their sales conversions up to 7x
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
Find out how you can build the brand and generate leads for your business by marketing on LinkedIn. I'll be sharing best practices that both large and medium companies have used to achieve success, as well as tips my own LinkedIn marketing team uses.
After the session, you'll be better able to meet your marketing objectives on LinkedIn by understanding:
- How to build your company's brand on LinkedIn
- How to drive leads on LinkedIn
- How large and medium companies are achieving success
- How to increase performance with LinkedIn solutions like Sponsored Updates, InMail and Display
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
In the ever-evolving professional networking landscape, LinkedIn Sales Navigator is a powerful tool that has redefined how sales professionals connect, engage, and cultivate relationships.
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Learn more https://ciente.io/
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Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
The Summer ’18 release notes have created a smarter way of data management and automation through Salesforce. It offers an integrated platform which is purely customized to meet every specific need of companies and their customers.
https://comelite-cloud.com/
Celebrating its two-decade presence in the market, LinkedIn continues to hold its undisputed position as a global leader in social selling and online business networking.
LinkedIn is emerging as powerful publishing platform for content marketers. Marketing Mag features Gary Fearnall, Director of LinkedIn Marketing Solutions Canada, as they examine the future of the platform.
Best Salesforce Integrations for Businesses in 2022.docxSameerShaik43
Salesforce integrations for businesses refer to the process of data merging and Salesforce functionality. It provides users with a unified experience, allowing the team with features to handle sales teams online. It is a marketplace containing apps, add-ons, and plugins in thousands, and it is easy with Salesforce to integrate.
https://www.tycoonstory.com/resource/best-salesforce-integrations-for-businesses-in-2022/
Top LinkedIn Data Extraction Of 2024 Extract Data From LinkedIn.pdfAqsaBatool21
In this article, we will delve into the cutting-edge technology of LinkedIn extraction, focusing on the game-changing LinkedIn Lead Extractor, LinkedIn Company Scraper, and LinkedIn Sales Navigator Extractor. Buckle up and get ready to explore how these tools are revolutionizing the way we gather and utilize LinkedIn data.
Microsoft dynamics crm 2015 release preview guideEugene Zozulya
CRM 2015 Release Preview Guide
- Microsoft Dynamics CRM 2015
- Microsoft Dynamics CRM Online (2015 Update)
- Microsoft Dynamics Marketing (2015 Update)
- Microsoft Social Listening (2014 R2)
NOTE:
The Microsoft guidance included in this document reflects current release objectives as of September 2014.
CONTENTS
Introduction 03
Key Investment Overview 04
Marketing 04
Sales 09
Customer Service 13
Social 15
Platform 16
Conclusion 20
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Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
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Mastering Lead Gen Forms for Higher EducationLinkedIn
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A Brief History of LinkedIn Sales Navigator
1. JULY ‘14
LinkedIn introduces Sales
Navigator, which was
originally an extension of
LinkedIn, as a standalone,
Software-as-a-Service product
that integrates with Salesforce
and is designed to empower
sales professionals to establish
and grow relationships with
customers and prospects.
SEPT ‘14
LinkedIn launches the Sales
Navigator app for iOS to give
sales professionals access to
customers and prospects even
when they’re in the field.
Sales Navigator upgrades
its integration with Salesforce
with lead recommendations
and the capability to send
InMail directly from Salesforce.
JAN ‘15
LinkedIn announces that
Newsle will be the engine for
Sales Updates delivering
timely company and member
news within Sales Navigator.
MAR ‘15
LinkedIn announces the
availability of Sales
Navigator in French,
Spanish, German, Dutch,
Italian, and Portuguese.
JUNE ‘15
LinkedIn announces the
expanded integration of
Sales Navigator with
Microsoft Dynamics CRM, a
move designed to boost
sales productivity. LinkedIn
announces the availability
of Sales Navigator Mobile
forAndroid.
AUG ‘15
LinkedIn acquires Fliptop,
a provider of predictive
sales and marketing
software, which will be
integrated into Sales
Navigator.
NOV ‘16
LinkedIn introduces an
upgraded InMail for Sales
Navigator, which enables
sales professionals to create
more personalized messages
and easily send documents.
SEPT ‘16
LinkedIn announces the CRM
Partner Program, an initiative
that enables leading CRM
systems from HubSpot,
Oracle, and others to
integrate Sales Navigator
functionality directly into their
applications.
AUG ‘16
LinkedIn introduces Notes &
Tags in Sales Navigator to
help sales professionals keep
a detailed chronological
account of their interactions
with potential customers or
target companies.
JULY ‘16
LinkedIn announces its
acquisition of PointDrive, which
enhances the way salespeople
can share PDFs, videos, and
other rich content with
customers and prospects.
LinkedIn unveils upgrades to
Sales Navigator that include
CRM Sync, Gmail extension,
and new discovery features in
the mobile app.
OCT ‘15
LinkedIn makes two major
updates to Sales Navigator
by integrating the Social
Selling Index into the product
and launching a redesigned
homepage, intended to
simplify the selling process.
MAR ‘17
LinkedIn rolls out the
Enterprise Edition of Sales
Navigator and TeamLink
Extend, which helps
salespeople to discover if
anyone in their organization
has a connection with a
potential prospect.
MAY ‘17
LinkedIn acquires Heighten, a
startup with products aimed at
improving sales process
tracking and pipeline reporting.
NOV ‘17
LinkedIn offers Sales Navigator
Lite for Gmail. Sales
professionals can now use
some of their favorite Sales
Navigator features right from
their inbox, including viewing
shared contacts, ice breakers,
and saving leads.
MAY ‘19
LinkedIn announces a new
Sales Navigator homepage
design that focuses on alerts
to more easily surface relevant
and actionable insights for
sales professionals.
Microsoft Dynamics for
Sales users can now view
Sales Navigator insights
for people added to their
account org charts.
FEB ‘19
LinkedIn introduces Sales
Navigator Coach, a series
of short videos that help
sales professionals get the
most out of Sales Navigator.
LinkedIn enables the sharing
of Sales Navigator Custom
Lists with colleagues,
enabling, for instance,
Sales Development Reps
to collaborate with
Account Executives.
NOV ‘18
LinkedIn introduces Advanced
Alerts, which now inform sales
professionals when an account
has raised funding or when a
saved lead has engaged with
LinkedIn posts from their
company.
With Custom Lists, salespeople
can jot down notes on a Saved
Lead or Account and then filter
the list based on groups like
people who have changed
jobs in the last 90 days.
AUG ‘18
LinkedIn introduces Deals and
Buyer’s Circle to improve
pipeline review sessions
between Sales Managers and
Account Executives. LinkedIn
also updates the Salesforce
experience optimized for
Salesforce Lightning.
MAY ‘18
LinkedIn launches a new
Sales Navigator lead page
which enables sales
professionals to quickly
check if a lead is relevant.
A Brief
History of
LinkedIn
Sales
Navigator
LinkedIn launched the stand-alone
version of Sales Navigator in July of
2014. In its first five years, the
company has tirelessly improved the
product to make sales professionals
more effective at their jobs. This
timeline highlights key product
enhancements that have enabled
Sales Navigator to become the
resource that sales teams rely on to
expand existing customer
relationships, acquire new business,
and maximize productivity.
OCT ‘17
LinkedIn introduces the Sales
Navigator Application
Platform, which enables sales
professionals to gain Sales
Navigator insights directly in
software such as Salesforce,
Microsoft Dynamics, and
Hubspot.