SlideShare a Scribd company logo
Welcome and thank you for joining LinkedIn’s Live Webinar
• We will start at 11am PT | 2pm ET
• Please note that the audio portion will stream through your PC/Laptop speakers. There is no
separate dial-in option. Be sure to check your speakers to ensure they are turned on and that
volume is at an audible level.
• Please enter questions into the Q&A module
• Check out the Resources module for related content
• If you have any technical difficulties, make sure that Flash is enabled and try refreshing your
screen. We also recommend changing browsers.
Before We Get Started
Driving Organic
Growth on
LinkedIn
Kylee Lessard
Product Marketing,
LinkedIn Pages
Julia Abelsky
Product Management,
LinkedIn Pages
Amanda Wood
Social Media Lead,
Hootsuite
Vision
Portfolio
Pages Best
Practices
1
2
3
Create economic opportunity
for every member of the
global workforce
Customer demand
Businessgrowth
$ $ $
$ $ $
The
right
audience
Retargeted
visitors
Demographic
segments
Audience
extension Job seekers
Employee
networks
Intent
signals
Saved sales
leads
High
quality
reach
at scale
40M
business
decision
makers
100M
Members
come back
Vision
Portfolio
Pages Best
Practices
1
2
3
Your foundation
in the world’s
professional
community
Complete
reimagination
Know and grow your
audience
Join the conversations
that matter most
Engage your people
Know and grow audiences with Content Suggestions
Join the right
conversations with
Communities
Hashtags
Engage your
employees
with in-
product
notifications
LinkedIn Pages
Know and Grow
Audiences
Join the Right
Conversations
Engage your
People
Join the Right
Conversations
Engage your
PeopleInformed Strategy
Accelerate growth with our portfolio of solutions
LinkedIn Advertising
Key Learnings
Your Foundation
Business GrowthBusiness Growth
Manage your
LinkedIn Page
with Hootsuite
@mention Pages in
LinkedIn posts
Schedule and publish
video
Audience targeting
Monitor activity and
engage with your
audience
Vision
Portfolio
Pages Best
Practices
1
2
3
Build a compelling presence through
your LinkedIn Page
LinkedIn Pages is your place in the
world’s professional community
●Complete your Page
●Publish & share content (at
least monthly)
●Attract followers (+150)
Companies with completed and active Pages
are more successful at achieving growth
objectives
You’ll need to add the following:
● Logo
● Industry
● Description
● Organization Type
● Location (city + country)
● Website URL (if you have
one)
Post Engaging
Content
When to Post
What to Post
How to Post
Define your growth objective(s) &
set SMART goals
LinkedIn Pages can support your
organization in so many ways
●Are you trying to build a network for social
selling? Establish yourself as a thought
leader? Recruit top talent in your field?
●A SMART goal is:
○Specific
○Measureable
○Attainable
○Realistic
○Time-Bound
Post Engaging
Content
When to Post
Pages that post daily get 2x
the member engagement
100M
Know & grow your audienceWhen to Post
To capture mindshare, organizations
should post daily, 1-2 times/ day.
Overtime, this will establish your brand
as a trusted voice.
of members visit
LinkedIn monthly.
1-2 times/day
Fortune 500
Executives from all
30%
Comments, likes
and shares are up
year-over year.
45%
About
Of LinkedIn
articles readers
are in upper-
level positions
(managers, VPs,
Directors, C-
level)
Companies are members
45%
Of all social media traffic to a
company’s homepage comes
from LinkedIn
40M
Are in
decision-
making
positions
61M
LinkedIn Users
are senior-
level
influencers
&
When to Post
Consider time of
day and publishing
volume
1)Consider posting
Monday - Friday
during 9-5pm
1)Test publishing
volume to maximize
engagement
1)Save time by
scheduling content
Post Engaging
Content
What to Post
Using Content Suggestions to Discover Trending Topics & Articles
Refine insights
by job function,
industry,
seniority, and
more.
See content
and topics your
followers/audien
ces are
engaging with,
across LinkedIn.
What to Post
What to Post
Leverage the voice
of your customers or
employees to
highlight the best of
your brand
Keep it authentic by re-sharing your best
customer testimonials or employee shout-
outs
What to Post
Include videos, custom images or
documents to bring your brand to life
DocumentsCustom ImagesVideo
What to Post
Coming soon,
brands can give
Kudos on
LinkedIn
Send a thank you
Recognize impact
Spotlight an
inspirational leader
What to Post
Quick tips for Video
1-3 minutes
Opening shot of video should be
compelling
Strong opening
Keep it short
Authentic, not overly-produced
content stands out in the feed
Keep it casual
Optimize for mobile audiences (with
volume on “mute”)
Add
captioning
Hootsuite posted a custom
video for their Social Trends
campaign, which netted:
150% more impressions vs.
traditional posts on LinkedIn
130% more engagement
when using a custom graphic
vs. a link preview in posts
Create your own rich media assets to stand out
What to PostWhat to Post
What to Post
Make it a two-sided conversation,
get creative, and ask questions!
What to Post
Test your messages & broaden
your content mix
1)Tone: Playful, serious, informative?
2)Copy length: Short or long-form?
3)Rich media: How do visuals support the messaging?
Try different messages
to see what approach
sticks. Play around
with...
1)Thought leadership from your executives
2)Company news and updates
3)Job postings and perks
Reach a broader
audience with more
content formats.
Consider the following...
Post Engaging
Content
How to Post
Include Community Hashtags with each post
Tell a stronger brand
story, by keeping
members up-to-date
on what matters most
to your brand
How to Post
Expand your
professional community
and grow followers by
clicking into the
hashtag feed and
joining in on
conversations with
members who may not
be currently following
your Page
Do it all
in one place
Collaborate
Schedule posts
How to Post
Securely manage multiple LinkedIn Pages and social profiles
in one place.
Easily share content (including video), engage your followers
and measure success from a single platform.
Save time by scheduling your LinkedIn content in Hootsuite.
Use Hootsuite to make life easier
Learn more about managing Your LinkedIn Page in Hootsuite
https://hootsuite.com/linkedin
Posting Tips Let’s Review!
What to Post How to PostWhen to Post
●Use Communities
Hashtags to track
member engagement
and join conversations
●Post and respond on the
go with Mobile Admin
●Use Hootsuite to make
scheduling easier
●Post daily, 1-2 times per
day, to establish a trust
cadence with your
audience
●Try posting Monday - Friday
between 9-5
●Test to figure out your sweet
spot
●Use Content Suggestions to
identify what’s top of mind
●Reshare @mentions from
employees & customers
●Include images or videos
●Create your own rich
media assets to stand out
●Make it a two-sided
conversation
●Test your messages &
broaden your content mix
Screenshot
this slide for
a handy
checklist
How to Grow
Followers
ONE TIME
Your Game Plan for Growing Followers...
How to Grow
Followers
Ask your employees to
update their LinkedIn
profile → this is newly
important!
Add the LinkedIn
“Follow” button to your
website
Invite your first-degree
profile connections to
follow your Page
DAILY
Link to your Page in all of
your marketing comms
Post daily to establish a
trusted voice
Reply to comments &
encourage further
discussion
Interact on your
Communities Hashtag
feeds
X1 WEEKLY
Review analytics weekly
to identify which content
performed best, and
where there are visitor
and follower opportunity
gaps
Ensure you are
publishing a broad
content mix to attract
new audiences
MONTHLY
Encourage your
employees to re-share
your content with
Employee Notifications
(coming soon)
Switch up your
Communities Hashtags
to reach new, relevant
audiences
Screenshot
this slide for
a handy
checklist
Measuring
Success
Measuring Success
Get comfortable with your Analytics tab
Track:
●Visitors: Traffic
●Followers:
‘Subscribers’
●Updates: Content
performance
Understand the
firmographic make-up
of your visitors &
followers (industry,
company size,
location, function,
etc.)
Track mobile vs.
desktop visitors
Toggle between
metrics (different per
tab)
Hootsuite tips for measuring success on LinkedIn
1) Use UTMs on all content
published to accurately
measure the success of
your content
2) Review content on a per
post level to analyze the
impact of each post
3) Pull an aggregate report so
you can easily see how well
a campaign is performing
Q&A

More Related Content

What's hot

Website redesign ppt
Website redesign pptWebsite redesign ppt
Website redesign ppt
Spids
 
ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023
Web Trainings Academy
 
Technical SEO Audit
Technical SEO AuditTechnical SEO Audit
Technical SEO Audit
Scott Valentine, MBA, CSPO
 
Studnt Pitch Deck
Studnt Pitch DeckStudnt Pitch Deck
Studnt Pitch Deck
AnthonyB25
 
Off Page SEO Strategies
Off Page SEO StrategiesOff Page SEO Strategies
Off Page SEO Strategies
Shimanto Arif
 
SEO - a brief introduction
SEO - a brief introductionSEO - a brief introduction
SEO - a brief introduction
Becky McOwen-Banks
 
Website Revamp pitch presentation
Website Revamp pitch presentationWebsite Revamp pitch presentation
Website Revamp pitch presentation
sufy_3mpty
 
Twitter for Business Presentation
Twitter for Business PresentationTwitter for Business Presentation
Twitter for Business Presentation
6S Marketing
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media Strategy
Mohammad Hijazi
 
How Does Organic SEO Work?
How Does Organic SEO Work?How Does Organic SEO Work?
How Does Organic SEO Work?
ITS-SEO.com
 
SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
SEO and content marketing with AI Tools - Dale Bertrand, Fire&SparkSEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Good Audience Fundraising Deck - Angel Round
Good Audience Fundraising Deck - Angel RoundGood Audience Fundraising Deck - Angel Round
Good Audience Fundraising Deck - Angel Round
sherm8n
 
Goals, Objectives, Strategies, and Tactics for a Social Media Campaign
Goals, Objectives, Strategies, and Tactics for a Social Media CampaignGoals, Objectives, Strategies, and Tactics for a Social Media Campaign
Goals, Objectives, Strategies, and Tactics for a Social Media Campaign
Thomas Armitage
 
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...
Christopher Gutknecht
 
On-Page SEO
On-Page SEOOn-Page SEO
On-Page SEO
Ravi Bhadauria
 
The Complete Facebook Business Manager Guide
The Complete Facebook Business Manager GuideThe Complete Facebook Business Manager Guide
The Complete Facebook Business Manager Guide
Coursenvy.com
 
Social media marketing & managing cybersocial campaign
Social media marketing & managing cybersocial campaignSocial media marketing & managing cybersocial campaign
Social media marketing & managing cybersocial campaign
Manjitsing Valvi
 
Guide to-google-analytics google 4
Guide to-google-analytics google 4Guide to-google-analytics google 4
Guide to-google-analytics google 4
Nizam Uddin
 
Twitter for Marketing and PR
Twitter for Marketing and PRTwitter for Marketing and PR
Twitter for Marketing and PR
HubSpot
 
Seo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshalaSeo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshala
Simplilearn
 

What's hot (20)

Website redesign ppt
Website redesign pptWebsite redesign ppt
Website redesign ppt
 
ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023ChatGPT SEO Guide 2023
ChatGPT SEO Guide 2023
 
Technical SEO Audit
Technical SEO AuditTechnical SEO Audit
Technical SEO Audit
 
Studnt Pitch Deck
Studnt Pitch DeckStudnt Pitch Deck
Studnt Pitch Deck
 
Off Page SEO Strategies
Off Page SEO StrategiesOff Page SEO Strategies
Off Page SEO Strategies
 
SEO - a brief introduction
SEO - a brief introductionSEO - a brief introduction
SEO - a brief introduction
 
Website Revamp pitch presentation
Website Revamp pitch presentationWebsite Revamp pitch presentation
Website Revamp pitch presentation
 
Twitter for Business Presentation
Twitter for Business PresentationTwitter for Business Presentation
Twitter for Business Presentation
 
Introduction to Social Media Strategy
Introduction to Social Media StrategyIntroduction to Social Media Strategy
Introduction to Social Media Strategy
 
How Does Organic SEO Work?
How Does Organic SEO Work?How Does Organic SEO Work?
How Does Organic SEO Work?
 
SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
SEO and content marketing with AI Tools - Dale Bertrand, Fire&SparkSEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
SEO and content marketing with AI Tools - Dale Bertrand, Fire&Spark
 
Good Audience Fundraising Deck - Angel Round
Good Audience Fundraising Deck - Angel RoundGood Audience Fundraising Deck - Angel Round
Good Audience Fundraising Deck - Angel Round
 
Goals, Objectives, Strategies, and Tactics for a Social Media Campaign
Goals, Objectives, Strategies, and Tactics for a Social Media CampaignGoals, Objectives, Strategies, and Tactics for a Social Media Campaign
Goals, Objectives, Strategies, and Tactics for a Social Media Campaign
 
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...
 
On-Page SEO
On-Page SEOOn-Page SEO
On-Page SEO
 
The Complete Facebook Business Manager Guide
The Complete Facebook Business Manager GuideThe Complete Facebook Business Manager Guide
The Complete Facebook Business Manager Guide
 
Social media marketing & managing cybersocial campaign
Social media marketing & managing cybersocial campaignSocial media marketing & managing cybersocial campaign
Social media marketing & managing cybersocial campaign
 
Guide to-google-analytics google 4
Guide to-google-analytics google 4Guide to-google-analytics google 4
Guide to-google-analytics google 4
 
Twitter for Marketing and PR
Twitter for Marketing and PRTwitter for Marketing and PR
Twitter for Marketing and PR
 
Seo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshalaSeo basicsfrom-digital marketing paathshala
Seo basicsfrom-digital marketing paathshala
 

Similar to LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn

LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...
LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...
LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...
HemlataGupta27
 
Social Media Marketing Guide
Social Media Marketing GuideSocial Media Marketing Guide
Social Media Marketing Guide
AlphaGraphics Universty
 
Employer branding workshop doha part i
Employer branding workshop doha   part iEmployer branding workshop doha   part i
Employer branding workshop doha part i
Lynn Cherry
 
Content marketing made easy
Content marketing made easyContent marketing made easy
Content marketing made easy
Andy, Xinbin Hu
 
Gravity Summit January 18, 2012 Seminar
Gravity Summit January 18, 2012 SeminarGravity Summit January 18, 2012 Seminar
Gravity Summit January 18, 2012 Seminar
Gravity Summit
 
LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018 LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018
Rad Integrated Media
 
SCSAE Marketing Plan 101
SCSAE Marketing Plan 101SCSAE Marketing Plan 101
SCSAE Marketing Plan 101
Dana Morgan
 
Social Networking for Business
Social Networking for BusinessSocial Networking for Business
Social Networking for Business
InfoTrends
 
Social Realtors
Social RealtorsSocial Realtors
Social Realtors
Findability Solutions
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018
Rad Integrated Media
 
5 tips to help you succeed with LinkedIn Career Pages [webcast]
5 tips to help you succeed with LinkedIn Career Pages [webcast]5 tips to help you succeed with LinkedIn Career Pages [webcast]
5 tips to help you succeed with LinkedIn Career Pages [webcast]
LinkedIn Talent Solutions
 
Content Marketing Strategies & Tactics
Content Marketing Strategies & TacticsContent Marketing Strategies & Tactics
Content Marketing Strategies & Tactics
Andrew Ellenberg
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
WorkSmart Integrated Marketing
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
Stephan Koning
 
Akron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic WorkshopAkron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic Workshop
Ralph J. Davila, APR
 
Web Fusion Powerpoint Dm [Compatibility Mode]
Web Fusion Powerpoint Dm [Compatibility Mode]Web Fusion Powerpoint Dm [Compatibility Mode]
Web Fusion Powerpoint Dm [Compatibility Mode]
Dana Morgan
 
LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn
LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedInLinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn
LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn
LinkedIn
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social media
riverjangda
 
Tactical-Plan-eBook-v03.04
Tactical-Plan-eBook-v03.04Tactical-Plan-eBook-v03.04
Tactical-Plan-eBook-v03.04
Alison Azera
 
LINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedInLINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedIn
Mani Subramanian Veeramani
 

Similar to LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn (20)

LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...
LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...
LN_v2_LinkedIn_Pages_Feature_Walk-Through__Driving_Organic_Growth_v01_29___-_...
 
Social Media Marketing Guide
Social Media Marketing GuideSocial Media Marketing Guide
Social Media Marketing Guide
 
Employer branding workshop doha part i
Employer branding workshop doha   part iEmployer branding workshop doha   part i
Employer branding workshop doha part i
 
Content marketing made easy
Content marketing made easyContent marketing made easy
Content marketing made easy
 
Gravity Summit January 18, 2012 Seminar
Gravity Summit January 18, 2012 SeminarGravity Summit January 18, 2012 Seminar
Gravity Summit January 18, 2012 Seminar
 
LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018 LinkedIn For Business Development In 2018
LinkedIn For Business Development In 2018
 
SCSAE Marketing Plan 101
SCSAE Marketing Plan 101SCSAE Marketing Plan 101
SCSAE Marketing Plan 101
 
Social Networking for Business
Social Networking for BusinessSocial Networking for Business
Social Networking for Business
 
Social Realtors
Social RealtorsSocial Realtors
Social Realtors
 
LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018LinkedIn For Professional Development in 2018
LinkedIn For Professional Development in 2018
 
5 tips to help you succeed with LinkedIn Career Pages [webcast]
5 tips to help you succeed with LinkedIn Career Pages [webcast]5 tips to help you succeed with LinkedIn Career Pages [webcast]
5 tips to help you succeed with LinkedIn Career Pages [webcast]
 
Content Marketing Strategies & Tactics
Content Marketing Strategies & TacticsContent Marketing Strategies & Tactics
Content Marketing Strategies & Tactics
 
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Akron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic WorkshopAkron SCORE "Selling with Social Media" Strategic Workshop
Akron SCORE "Selling with Social Media" Strategic Workshop
 
Web Fusion Powerpoint Dm [Compatibility Mode]
Web Fusion Powerpoint Dm [Compatibility Mode]Web Fusion Powerpoint Dm [Compatibility Mode]
Web Fusion Powerpoint Dm [Compatibility Mode]
 
LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn
LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedInLinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn
LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social media
 
Tactical-Plan-eBook-v03.04
Tactical-Plan-eBook-v03.04Tactical-Plan-eBook-v03.04
Tactical-Plan-eBook-v03.04
 
LINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedInLINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedIn
 

More from LinkedIn

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021
LinkedIn
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn
LinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
LinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
LinkedIn
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing Stats
LinkedIn
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)
LinkedIn
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying Committee
LinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
LinkedIn
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
LinkedIn
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedIn
LinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure Success
LinkedIn
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting Capabilities
LinkedIn
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
LinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
LinkedIn
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case Study
LinkedIn
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher Education
LinkedIn
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based Advertising
LinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
LinkedIn
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
LinkedIn
 
The Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought LeadershipThe Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought Leadership
LinkedIn
 

More from LinkedIn (20)

Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021Better LinkedIn Campaign Planning - Return to Growth 2021
Better LinkedIn Campaign Planning - Return to Growth 2021
 
5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn5 New Customer Engagement Strategies to Activate on LinkedIn
5 New Customer Engagement Strategies to Activate on LinkedIn
 
Get Started With Audiences on LinkedIn
Get Started With Audiences on LinkedInGet Started With Audiences on LinkedIn
Get Started With Audiences on LinkedIn
 
COVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are RespondingCOVID Marketing Impact & How Marketers Are Responding
COVID Marketing Impact & How Marketers Are Responding
 
Sample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing StatsSample These LinkedIn Content Marketing Stats
Sample These LinkedIn Content Marketing Stats
 
How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)How to Achieve Maximum Sales Efficiency (Infographic)
How to Achieve Maximum Sales Efficiency (Infographic)
 
Get Closer to the Buying Committee
Get Closer to the Buying CommitteeGet Closer to the Buying Committee
Get Closer to the Buying Committee
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales NavigatorA Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator A Brief History of LinkedIn Sales Navigator
A Brief History of LinkedIn Sales Navigator
 
A Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedInA Brief History of Advertising on LinkedIn
A Brief History of Advertising on LinkedIn
 
How to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure SuccessHow to Spark Meaningful Conversations and Measure Success
How to Spark Meaningful Conversations and Measure Success
 
Mastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting CapabilitiesMastering LinkedIn’s Targeting Capabilities
Mastering LinkedIn’s Targeting Capabilities
 
Maximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedInMaximize Your Messaging with LinkedIn
Maximize Your Messaging with LinkedIn
 
The Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher EdThe Benefits of Objective-Based Advertising for Higher Ed
The Benefits of Objective-Based Advertising for Higher Ed
 
Aetna & LinkedIn Case Study
Aetna & LinkedIn Case StudyAetna & LinkedIn Case Study
Aetna & LinkedIn Case Study
 
Mastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher EducationMastering Lead Gen Forms for Higher Education
Mastering Lead Gen Forms for Higher Education
 
Say Hello to Objective-Based Advertising
Say Hello to Objective-Based AdvertisingSay Hello to Objective-Based Advertising
Say Hello to Objective-Based Advertising
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019 Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 
Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019Five Steps for Supercharging Your Economic Development Marketing in 2019
Five Steps for Supercharging Your Economic Development Marketing in 2019
 
The Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought LeadershipThe Opportunity Gap in Thought Leadership
The Opportunity Gap in Thought Leadership
 

Recently uploaded

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
NapierPR
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 

Recently uploaded (20)

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAY
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentHow American Bath Group Leveraged Kontent
How American Bath Group Leveraged Kontent
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 

LinkedIn Pages: New Features to Drive Organic Growth on LinkedIn

  • 1. Welcome and thank you for joining LinkedIn’s Live Webinar • We will start at 11am PT | 2pm ET • Please note that the audio portion will stream through your PC/Laptop speakers. There is no separate dial-in option. Be sure to check your speakers to ensure they are turned on and that volume is at an audible level. • Please enter questions into the Q&A module • Check out the Resources module for related content • If you have any technical difficulties, make sure that Flash is enabled and try refreshing your screen. We also recommend changing browsers. Before We Get Started
  • 2. Driving Organic Growth on LinkedIn Kylee Lessard Product Marketing, LinkedIn Pages Julia Abelsky Product Management, LinkedIn Pages Amanda Wood Social Media Lead, Hootsuite
  • 4. Create economic opportunity for every member of the global workforce
  • 6. $ $ $ $ $ $
  • 7. The right audience Retargeted visitors Demographic segments Audience extension Job seekers Employee networks Intent signals Saved sales leads High quality reach at scale 40M business decision makers 100M Members come back
  • 9. Your foundation in the world’s professional community
  • 10. Complete reimagination Know and grow your audience Join the conversations that matter most Engage your people
  • 11. Know and grow audiences with Content Suggestions
  • 12. Join the right conversations with Communities Hashtags
  • 14. LinkedIn Pages Know and Grow Audiences Join the Right Conversations Engage your People Join the Right Conversations Engage your PeopleInformed Strategy Accelerate growth with our portfolio of solutions LinkedIn Advertising Key Learnings Your Foundation Business GrowthBusiness Growth
  • 15. Manage your LinkedIn Page with Hootsuite @mention Pages in LinkedIn posts Schedule and publish video Audience targeting Monitor activity and engage with your audience
  • 17. Build a compelling presence through your LinkedIn Page LinkedIn Pages is your place in the world’s professional community ●Complete your Page ●Publish & share content (at least monthly) ●Attract followers (+150)
  • 18. Companies with completed and active Pages are more successful at achieving growth objectives You’ll need to add the following: ● Logo ● Industry ● Description ● Organization Type ● Location (city + country) ● Website URL (if you have one)
  • 19. Post Engaging Content When to Post What to Post How to Post
  • 20. Define your growth objective(s) & set SMART goals LinkedIn Pages can support your organization in so many ways ●Are you trying to build a network for social selling? Establish yourself as a thought leader? Recruit top talent in your field? ●A SMART goal is: ○Specific ○Measureable ○Attainable ○Realistic ○Time-Bound
  • 22. Pages that post daily get 2x the member engagement 100M Know & grow your audienceWhen to Post To capture mindshare, organizations should post daily, 1-2 times/ day. Overtime, this will establish your brand as a trusted voice. of members visit LinkedIn monthly. 1-2 times/day Fortune 500 Executives from all 30% Comments, likes and shares are up year-over year. 45% About Of LinkedIn articles readers are in upper- level positions (managers, VPs, Directors, C- level) Companies are members 45% Of all social media traffic to a company’s homepage comes from LinkedIn 40M Are in decision- making positions 61M LinkedIn Users are senior- level influencers &
  • 23. When to Post Consider time of day and publishing volume 1)Consider posting Monday - Friday during 9-5pm 1)Test publishing volume to maximize engagement 1)Save time by scheduling content
  • 25. Using Content Suggestions to Discover Trending Topics & Articles Refine insights by job function, industry, seniority, and more. See content and topics your followers/audien ces are engaging with, across LinkedIn. What to Post
  • 26. What to Post Leverage the voice of your customers or employees to highlight the best of your brand Keep it authentic by re-sharing your best customer testimonials or employee shout- outs
  • 27. What to Post Include videos, custom images or documents to bring your brand to life DocumentsCustom ImagesVideo
  • 28. What to Post Coming soon, brands can give Kudos on LinkedIn Send a thank you Recognize impact Spotlight an inspirational leader
  • 29. What to Post Quick tips for Video 1-3 minutes Opening shot of video should be compelling Strong opening Keep it short Authentic, not overly-produced content stands out in the feed Keep it casual Optimize for mobile audiences (with volume on “mute”) Add captioning
  • 30. Hootsuite posted a custom video for their Social Trends campaign, which netted: 150% more impressions vs. traditional posts on LinkedIn 130% more engagement when using a custom graphic vs. a link preview in posts Create your own rich media assets to stand out What to PostWhat to Post
  • 31. What to Post Make it a two-sided conversation, get creative, and ask questions!
  • 32. What to Post Test your messages & broaden your content mix 1)Tone: Playful, serious, informative? 2)Copy length: Short or long-form? 3)Rich media: How do visuals support the messaging? Try different messages to see what approach sticks. Play around with... 1)Thought leadership from your executives 2)Company news and updates 3)Job postings and perks Reach a broader audience with more content formats. Consider the following...
  • 34. Include Community Hashtags with each post Tell a stronger brand story, by keeping members up-to-date on what matters most to your brand How to Post Expand your professional community and grow followers by clicking into the hashtag feed and joining in on conversations with members who may not be currently following your Page
  • 35. Do it all in one place Collaborate Schedule posts How to Post Securely manage multiple LinkedIn Pages and social profiles in one place. Easily share content (including video), engage your followers and measure success from a single platform. Save time by scheduling your LinkedIn content in Hootsuite. Use Hootsuite to make life easier Learn more about managing Your LinkedIn Page in Hootsuite https://hootsuite.com/linkedin
  • 36. Posting Tips Let’s Review! What to Post How to PostWhen to Post ●Use Communities Hashtags to track member engagement and join conversations ●Post and respond on the go with Mobile Admin ●Use Hootsuite to make scheduling easier ●Post daily, 1-2 times per day, to establish a trust cadence with your audience ●Try posting Monday - Friday between 9-5 ●Test to figure out your sweet spot ●Use Content Suggestions to identify what’s top of mind ●Reshare @mentions from employees & customers ●Include images or videos ●Create your own rich media assets to stand out ●Make it a two-sided conversation ●Test your messages & broaden your content mix Screenshot this slide for a handy checklist
  • 38. ONE TIME Your Game Plan for Growing Followers... How to Grow Followers Ask your employees to update their LinkedIn profile → this is newly important! Add the LinkedIn “Follow” button to your website Invite your first-degree profile connections to follow your Page DAILY Link to your Page in all of your marketing comms Post daily to establish a trusted voice Reply to comments & encourage further discussion Interact on your Communities Hashtag feeds X1 WEEKLY Review analytics weekly to identify which content performed best, and where there are visitor and follower opportunity gaps Ensure you are publishing a broad content mix to attract new audiences MONTHLY Encourage your employees to re-share your content with Employee Notifications (coming soon) Switch up your Communities Hashtags to reach new, relevant audiences Screenshot this slide for a handy checklist
  • 40. Measuring Success Get comfortable with your Analytics tab Track: ●Visitors: Traffic ●Followers: ‘Subscribers’ ●Updates: Content performance Understand the firmographic make-up of your visitors & followers (industry, company size, location, function, etc.) Track mobile vs. desktop visitors Toggle between metrics (different per tab)
  • 41. Hootsuite tips for measuring success on LinkedIn 1) Use UTMs on all content published to accurately measure the success of your content 2) Review content on a per post level to analyze the impact of each post 3) Pull an aggregate report so you can easily see how well a campaign is performing
  • 42. Q&A