Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
An Ultimate Guide To LinkedIn Ads For 2021Propel Guru
LinkedIn is the most popular network for business-related social connections. LinkedIn, like other social media networks, keeps its ad platform up to date in order to remain innovative.
Case Study about AustralianSuper on LinkedIn: Using smart advertising solutions to engage professionals
Visit marketing.linkedin.com for more success stories.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
Rethink Thought Leadership: How to Hook and Engage the C-suiteLinkedIn
Many B2B brands aspire to ‘thought leadership’ – becoming the bastion of credibility and authority in their field.
81% of CEOs, CFOs and other top-level executives – the so-called C-suite – said that they had greater trust in partners that are perceived as thought leaders, according to research by LinkedIn and Edelman. Yet 80% of C-level executives also say they are becoming more selective in the content they consume. So what can marketers do to break through the noise and cement their brand in the minds of senior executives?
Join us to learn how the right content marketing can engage top-level executives.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business.
Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to:
- Keep your content relevant
- Build trust through authenticity
- Boost performance using images and video
Join us to learn how you can start driving qualified leads on the world’s only professional feed.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
July 2018 Digital Marketing Roundtable: Keeping Up With DigitalMichael Jurkowski
It is an undeniable fact that technology has and is continually changing the way we do business. However, sometimes as marketers we fail to realize just how much and how often technology is changing and find our strategies and tactics falling behind. We’ll discuss the most recent updates in digital marketing channels, from new Google Algorithm changes effecting your SEO potential to programmatic ad planning and buying to take your digital ads to the next level. Come learn, share, and grow with us at the next Digital Marketing Roundtable event.
Your digital marketing plan and presentations are the way to In-depth understanding of E-commerce business, including Vendor Management, Product Management, Sales & Marketing, and Operations.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
ADMA Certificate In Digital Marketing - Paid Media PresentationBe Media Be Media
Scott Forrest, Digital Strategist & Head Of Digital Services at Be Media, presents a quick overview of Paid Digital Media in Australia to professionals in the ADMA Digital Marketing Certificate course in Perth on 26.10.17
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
Top Performing Sponsored Updates on LinkedIn (North America, Q2 2014)LinkedIn
Content Marketing on LinkedIn provides marketers with the data that enables them to improve results with each post.
Through analyzing your Sponsored Updates you will be able to glean insights, refine your approach, and increase engagement over time.
To help, we’ve created this quarterly review highlighting the top performing Sponsored Updates and our thoughts on why they did well.
The sky is the limit. We’re excited to see you raise the bar!
- LinkedIn Marketing Solutions
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Discover how you can reach the audiences that matter most to your businessBlack Marketing
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
An Ultimate Guide To LinkedIn Ads For 2021Propel Guru
LinkedIn is the most popular network for business-related social connections. LinkedIn, like other social media networks, keeps its ad platform up to date in order to remain innovative.
Case Study about AustralianSuper on LinkedIn: Using smart advertising solutions to engage professionals
Visit marketing.linkedin.com for more success stories.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
Rethink Thought Leadership: How to Hook and Engage the C-suiteLinkedIn
Many B2B brands aspire to ‘thought leadership’ – becoming the bastion of credibility and authority in their field.
81% of CEOs, CFOs and other top-level executives – the so-called C-suite – said that they had greater trust in partners that are perceived as thought leaders, according to research by LinkedIn and Edelman. Yet 80% of C-level executives also say they are becoming more selective in the content they consume. So what can marketers do to break through the noise and cement their brand in the minds of senior executives?
Join us to learn how the right content marketing can engage top-level executives.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business.
Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to:
- Keep your content relevant
- Build trust through authenticity
- Boost performance using images and video
Join us to learn how you can start driving qualified leads on the world’s only professional feed.
Case Study about HP Personal Systems Group UK on LinkedIn: Improving brand perceptions with groups
Visit marketing.linkedin.com for more success stories.
July 2018 Digital Marketing Roundtable: Keeping Up With DigitalMichael Jurkowski
It is an undeniable fact that technology has and is continually changing the way we do business. However, sometimes as marketers we fail to realize just how much and how often technology is changing and find our strategies and tactics falling behind. We’ll discuss the most recent updates in digital marketing channels, from new Google Algorithm changes effecting your SEO potential to programmatic ad planning and buying to take your digital ads to the next level. Come learn, share, and grow with us at the next Digital Marketing Roundtable event.
Your digital marketing plan and presentations are the way to In-depth understanding of E-commerce business, including Vendor Management, Product Management, Sales & Marketing, and Operations.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
ADMA Certificate In Digital Marketing - Paid Media PresentationBe Media Be Media
Scott Forrest, Digital Strategist & Head Of Digital Services at Be Media, presents a quick overview of Paid Digital Media in Australia to professionals in the ADMA Digital Marketing Certificate course in Perth on 26.10.17
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
Top Performing Sponsored Updates on LinkedIn (North America, Q2 2014)LinkedIn
Content Marketing on LinkedIn provides marketers with the data that enables them to improve results with each post.
Through analyzing your Sponsored Updates you will be able to glean insights, refine your approach, and increase engagement over time.
To help, we’ve created this quarterly review highlighting the top performing Sponsored Updates and our thoughts on why they did well.
The sky is the limit. We’re excited to see you raise the bar!
- LinkedIn Marketing Solutions
Live Webcast: Demystifying Targeting on LinkedInLinkedIn
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Join LinkedIn’s in-house marketing experts Irina Skripnik and Cassandra Clark for this 60-minute session, which will provide an insider’s perspective on how to target on LinkedIn.
You'll come away from this webcast with a firm grasp of:
- How LinkedIn targeting works
- Targeting best practices to drive results
- How to achieve your account-based marketing objectives
Discover how you can reach the audiences that matter most to your businessBlack Marketing
With more than 400M members, LinkedIn is home to the world’s largest network of engaged and educated professionals that come to LinkedIn to share, learn, and connect with one another. Discover how you can reach the audiences that matter most to your busines with valuable content and relevant messages.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Live Webinar: LinkedIn Sponsored Content - The Insider's Guide to Targeting: ...LinkedIn
In this webinar, you will learn:
- How LinkedIn targeting works: What options are available
- Persona targeting: How to find the right audience on LinkedIn
- Moment of truth: Reasons your targeting is failing
- Turning point: Expert targeting optimization tips
- Beyond the basics: Targeting features to consider
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
How to hire the perfect Digital Marketing ManagerHireQuotient
1. Craft a Compelling Job Description
Begin by creating a clear and detailed job description tailored to your company's unique needs and culture. Highlight the specific skills, experiences, and qualities you're seeking in a Digital Marketing Manager, emphasizing what sets your company apart as an employer of choice.
2. Discover Relevant Candidates
Utilize Job Boards Post your job opening on popular platforms like LinkedIn, Indeed, and Glassdoor, targeting candidates with expertise in digital marketing.
3. Leverage Social Media
Promote the position across your company's social media channels to reach a broader audience of potential candidates.
4. Employee Referrals
Encourage your current employees to refer qualified candidates from their networks, tapping into trusted referrals for potential hires.
5. Screen Candidates Effectively
Look for candidates with a proven track record of developing and executing successful digital marketing campaigns across various channels.
6. Initial Interviews
Conduct initial interviews to assess candidates' communication skills, strategic thinking, and alignment with your company's goals.
7. Skill Assessments
Consider assigning practical tasks or case studies to evaluate candidates' ability to analyze data, identify trends, and develop effective marketing strategies.
8. Interview Candidates
Prepare a set of tailored interview questions that delve into candidates' experiences, achievements, and problem-solving abilities in digital marketing roles. Assess their familiarity with key digital marketing tools, trends, and best practices.
9. Engage Candidates
Maintain open communication with candidates throughout the hiring process, providing timely updates and feedback on their application status. A positive candidate experience reflects well on your employer brand and increases the likelihood of securing top talent.
10.Conduct Reference Checks
Reach out to references provided by candidates to gain insights into their past performance, work ethic, and ability to collaborate effectively within a team.
11. Selection and Onboarding
Extend a competitive offer to the chosen candidate, including details on salary, benefits, and start date. Ensure a smooth onboarding process that familiarizes the new Digital Marketing Manager with your company culture, values, and expectations.
Read the full article here: https://www.hirequotient.com/how-to-hire/digital-marketing-manager
The LinkedIn Brand and Demand Playbook highlights how to spread awareness, engage and convert the audiences across the user journey for brands and much more.
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Entry Level Jobs in digital marketing are like steppingShykhs Traders
Entry-level positions in digital marketing are like stepping stones for people just
starting in today’s quickly evolving digital world. These positions offer entry into
the exciting world of brand development and internet promotion. Now it is
imperative to stay current with trends and advancements in this field if you want
to succeed. Learning about real-time changes is essential, from grasping
analytics tools to appreciating the power of social media. Let’s examine what
entry-level positions in digital marketing entail and how you can successfully
navigate this cutthroat environment to pave your own route to success.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
11. Audience targeting driven by a members profile
Title
Company
Member-specified
location
Group
Membership
Company
Following
School
Field of Study
Graduation Year
12.
13. Targeting by Function and Job Title
Inferred from user-entered title
User Entered Title:
Product Marketing Lead
Standardized Title:
Product Marketing
Seniority:
Manager
Function:
Marketing
14. Targeting by Company Name, Industry, Size
Company Entered Name:
LinkedIn
Company Entered Industry:
Internet
Company Entered # Employees:
10,001+
17. Matched audiences
Reach people you already know with website,
contact, and account targeting
When to use it:
1. Retarget website visitors with always-on
campaigns
2. Nurture leads to take them from
consideration through purchase
3. When you have over 200 target accounts
Feature #1
New Features
18. Lookalike audiences
Find new audiences who are similar to
your existing customers and website visitors
When to use it:
● With a high performing matched audience
● To find people who are likely to be a good fit
for your company
Feature #2
New Features
19. New Features
Interest Targeting
Own the conversation around the professional
topics that matter to your audience
When to use it:
● Reach an audience interested in topics
related to your product or service
● Gain thought leadership within a topic
● Reach buyers early in the buying process
Feature #3
20. Audience templates
Easily reach the right audience using
pre-built combinations of targeting criteria or
audiences you’ve saved
When to use it:
● Discover new targeting facets that would not
have otherwise considered
● To access audiences you’ve saved in your
account
● Reduce friction caused by unintentional hyper
targeting
Feature #4
New Features
21. Skills Targeting
Reach professionals based upon their area of
expertise.
When to use it:
● When looking to reach those with a
specialised expertise
● When an area of expertise can span a
variety of job titles
● An alternative to job title targeting
Feature #5
New Features
23. Meet FixDex
A collaboration and communication
offering for Enterprise organizations.
Seeking to grow their presence in the US.
24. Interested Professionals
Interest in collaboration & communication tools
Company size over 10K
United States
540,000+ members
Reach those discovering new
solutions
29. Do’s & Don’ts
DON’T:
Lump all of your
buyer personas into
one campaign
DO:
Make sure your buyer
personas are clear and well-
defined
DON’T:
Hyper-target your campaigns
DO:
Add two or fewer additional
targeting facets in addition to
Location facet
30. Estimating the size of your audience
We recommend an audience size of at least 100k for optimal scale
Start broad, then narrow down based on performance
Use LinkedIn’s aggregated demographic reporting to learn who’s
clicking ads and converting, based on title, function, seniority, etc.
31. Save your audience as a template for future use
You can use the “Save your audience as a template”
feature to and then re-use your audience settings for
another campaign later on.
You can apply these templates to future campaigns
across any of your accounts.
32. Use Website & Demographic reporting
● Accessible via Account Dashboard
● Helps you optimize the targeting of your campaigns with
information on who’s responding to your offer
● With sufficient campaign data, Demographic
Reporting provides detailed insights about the
professionals who have clicked on your LinkedIn
ads, broken down by job title, job seniority,
company industry, job function, company size, and
location
33. A/B Test your targeting
By testing two similar campaigns with one small variation in your targeting criteria, you can see which
combination is more effective.
34. Seniority might not always be what you think
Targeting influencers who will test
products and influence the purchase
vs. person signing the contract.
Influence the Influencer:
● Product Marketing Lead – Title
● Senior – Seniority
● Marketing – Job Function
35. Audience A
● Skills: Information Technology
● Years of Experience: 10+
Audience B
● Job Titles: Information Security
Manager, Director of Information
Security, Head of Information
Security, Chief Information Security
Officer…+more
Audience C
● Function: Information Technology,
Engineering, Operations.
● Excluding those unpaid
● Seniority: Manager +
Audience D
● List of contacts uploaded from your
marketing automation system
Target Customer: Decisions within Information Technology
Test Various Targeting Criteria to See What Works
36. Additional Resources
Visit our Success Hub for
tips and best practices
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Solutions blog for product news