An examination of what truly constitutes a "first-party" or "third-party" cookie, how browsers handle them now and might in the future, and what this all means to consumers and marketers.
Blockchain concept and technology. How this is becoming the next trend after the Bitcoin, expanding to a myriad of solutions. Smart contracts might be using a public distributed, and encrypted platform to support data persistence.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Introduction to web scraping from static and Ajax generated web pages with Python, using urllib, BeautifulSoup, and Selenium. The slides are from a talk given at Vancouver PyLadies meetup on March 7, 2016.
Blockchain concept and technology. How this is becoming the next trend after the Bitcoin, expanding to a myriad of solutions. Smart contracts might be using a public distributed, and encrypted platform to support data persistence.
Training material for Google Analytics Class One. Google Analytics for beginners by Noel Gomes Twitter @SocialNoel. Course material for Digital Marketing Course.
Introduction to web scraping from static and Ajax generated web pages with Python, using urllib, BeautifulSoup, and Selenium. The slides are from a talk given at Vancouver PyLadies meetup on March 7, 2016.
Planificación, estructuración y gestión de campañas de google adwords#MkTrendsEADA
Sesión de #DDayEADA del 28 de abril de 2014 sobre como gestionar campañas en Google Adwords. Un paso a paso desde identificar tu mercado y definir las keywords hasta la gestión del día a día de la campaña y aplicar técnicas de retargeting. Por Marcos Herrera, Director de Marketing Online de Adrenalina
In this presentation there will be brief overview on what is Blockchain Technology?
What are the components in a block?
what are the applications of BlockChain technology?
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center.
Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation. Hostindia.net is a web hosting service providing company in India. providing all kind of domain registration and web hosting in India.
https://www.hostindia.net/
4+5 hacks de Google Analytics y Looker Studio para empresas - #PROMarketingDAYAula CM
Ponencia de Fernando Rubio en #PROMarketingDay 2023 de AulaCM: "4+5 hacks de Google Analytics y Looker Studio para empresas".
TW: @FerRubioA
Más información:
https://promarketingday.com/
https://aulacm.com/
Gracias a todos los asistentes al #PROMarketingDAY, patrocinadores que lo hicieron posible y a los ponentes que llenaron 12 horas de sabiduría y conocimiento.
¡Nos vemos en 2024!
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Internal links are most useful for establishing site architecture and spreading link juice (URLs are also essential). For this reason, this section is about building an SEO-friendly site architecture with internal links.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Cookies are usually small text files, given ID tags that are stored on your computer's browser directory or program data subfolders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, theme selection, preferences, and other customization functions.
Deploy and Secure Your API Gateway with NGINX: From Zero to Hero – APCJNGINX, Inc.
What is an API gateway? Learn everything you need to know about the world of APIs, and see how NGINX can help you create a high-performance, secure API gateway.
Internet Cookies presentation contains-
What is internet cookies?
Who can see this cookies?
How does it look like?
History
Types
Uses
Limitations
Disadvantages
Planificación, estructuración y gestión de campañas de google adwords#MkTrendsEADA
Sesión de #DDayEADA del 28 de abril de 2014 sobre como gestionar campañas en Google Adwords. Un paso a paso desde identificar tu mercado y definir las keywords hasta la gestión del día a día de la campaña y aplicar técnicas de retargeting. Por Marcos Herrera, Director de Marketing Online de Adrenalina
In this presentation there will be brief overview on what is Blockchain Technology?
What are the components in a block?
what are the applications of BlockChain technology?
A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center.
Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation. Hostindia.net is a web hosting service providing company in India. providing all kind of domain registration and web hosting in India.
https://www.hostindia.net/
4+5 hacks de Google Analytics y Looker Studio para empresas - #PROMarketingDAYAula CM
Ponencia de Fernando Rubio en #PROMarketingDay 2023 de AulaCM: "4+5 hacks de Google Analytics y Looker Studio para empresas".
TW: @FerRubioA
Más información:
https://promarketingday.com/
https://aulacm.com/
Gracias a todos los asistentes al #PROMarketingDAY, patrocinadores que lo hicieron posible y a los ponentes que llenaron 12 horas de sabiduría y conocimiento.
¡Nos vemos en 2024!
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Internal links are most useful for establishing site architecture and spreading link juice (URLs are also essential). For this reason, this section is about building an SEO-friendly site architecture with internal links.
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Cookies are usually small text files, given ID tags that are stored on your computer's browser directory or program data subfolders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, theme selection, preferences, and other customization functions.
Deploy and Secure Your API Gateway with NGINX: From Zero to Hero – APCJNGINX, Inc.
What is an API gateway? Learn everything you need to know about the world of APIs, and see how NGINX can help you create a high-performance, secure API gateway.
Internet Cookies presentation contains-
What is internet cookies?
Who can see this cookies?
How does it look like?
History
Types
Uses
Limitations
Disadvantages
OWF14 - Big Data Track : Take back control of your web tracking Go further by...Paris Open Source Summit
Clément STENAC
Tracking the actions of your users on your website is nowadays so fundamental that most people … don’t do it anymore, instead relying on SaaS products and dashboards. However, these services often only provide aggregated high-level views and keep the raw data.
In this talk, we’ll first see how using raw tracking data can help you go from "number of page views" to a real understanding of your usage patterns and what kind of data and technologies you need for that.
We’ll then have a look at different architectures and challenges for web tracking and highlight the need for a dedicated and open tracking infrastructure.
Are Apache logs « web tracking data » ?
How to reconstruct user sessions ?
Are cookies good for your (web) health ?
What are the specific challenges for mobile tracking ?
In a last part, we’ll introduce WT1, an Open Source web tracker that solves this challenges and doesn’t hide your data. Anyone can deploy WT1 to take back control on his own web tracking data and build awesome data-driven services.
Google Analytics 101 - Manchester Metropolitan University Business schoolManuel Da Costa
Talk given on 11/2/2014 at Manchester Metropolitan uni business school introducing students to Google analytics.
Manuel da Costa is a web analytics and conversion rate optimisation consultant. He runs Digital Tonic, a consultancy based in Manchester, UK
Lezioni introduttive all'uso del computer e di Internet
Usato nella palestra Garbatella di Informatici senza Frontiere nel progetto Navigare Insieme
Licenza Creative Commons BY-NC-SA
How Social Identities Are Outperforming Internet Cookies, And Why Marketers S...Unified
When it comes to advertising, the internet cookie is sort of like an old smartphone. Sure you’ve had it for awhile and it still works (although not as well as you’d like), but at the end of the day you’ll continue to use it for now because you’re locked in until something better comes along. In fact, when we break down just how ineffective internet cookies actually are, we’re pretty sure you’ll be ecstatic to learn that there’s another option available for digital marketers that’s more accurate and versatile—identity-based advertising.
A six image digital story. Images of my daughter taken by my wife. I use these slides to illustrate with students that images can create meaning when used in a sequence.
It’s been one-year since the EU “cookie law” officially came into effect. This webinar reviews the current situation, shares WFA members' perceptions and offers recommendations on how advertisers can respond to this changing landscape.
UK Cookie Law Compliance: Implications & Answers Ensighten
The ePrivacy Directive (UK Cookie Law) went into force on the 26th May. What if a single line of code could make you compliant?
Hear from the ICO, KPMG, Field Fisher & Waterhouse, and Ensighten to learn about the legal, marketing and business implications of the ePrivacy Directive. Find out how UK businesses are preparing and discover a new and very simple route to immediate and future compliance.
The ePrivacy Directive: Legal Implications
Stewart Room, Partner at Field Fisher & Waterhouse
Analysis: How UK Businesses Are Preparing
George Thompson, Director, KPMG
The New Regulations: Practical Steps.
David Evans, Group Manager, ICO
A Single Line Of Code: Solving The Compliance Challenge.
Des Cahill, VP Marketing at Ensighten
Panel discussion: Can cookie law compliance compliment digital marketing best practice?
Mike Weston, Managing Director, Profusion
Stewart Room, Partner at Field Fisher & Waterhouse
George Thompson, Director, KPMG
Des Cahill, VP Marketing at Ensighten
Conclusions & Next Steps
Adrian James, Managing Director, EMEA, Ensighten
Learn how the legislation could even be used to improve digital marketing practice and business performance rather than hinder it.
4 Critical Web Challenges Facing WNY Businesses in 2014maryowusu
“The Big 4" Technology Trends Your Business Cannot Afford to Ignore. They include (1) how the web user experience is changing, (2) Google's 500+ changes in 2013, (3) steps on how to do business-to-business social media, and (4) the future of mobile.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Highlights from the 2014 Adobe Summit - The Reinvention of Marketing.
- Digital Roadblock Survey
- The Marketing Cloud
- 3rd Party Cookie
- Channel Attribution
- Data Storytelling
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Viable Digital Strategy: Have you forgotten what digital is all about? (v4)Andreas Batsis
Here is the foundation of what you need to know in order to create a viable digital strategy. Stop flooding the internet, then start listening and feed the demand. It all has to do with permission!
Kieon presentation about the Privacy and Electronic Communications Regulations (the ‘New Cookie Law’).
The UK’s Privacy and Electronic Communications Regulations were updated in May 2011 to require users to explicitly opt-in to having “…cookies and also… [any] similar technologies for storing information.” placed on any device used to access the Internet.
A 12 month grace period was allowed in order to give website owners time to comply with the regulations.
This grace period expires in May 2012.
Struggling to understand google analytics? It can be overwhelming, it's such a large platform. In this presentation, you will learn the basics of Google Analytics for your small business.
We will cover:
Set Up
Audiences
Aquisition
Behavior
Goals
& More.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
First and Third-Party Cookies
1. First and Third-Party Cookies
WILL CLAYTON
VP, DIGITAL PRODUCTS – WILAND DIRECT
• What Are They?
• How Do They Behave?
• How Are They Changing?
• What That Means
2. First and Third-Party Cookies
WILL CLAYTON
VP, DIGITAL PRODUCTS – WILAND DIRECT
• What Are They?
• How Do They Behave?
• How Are They Changing?
• What That Means
3. 17 Years in Online Technology:
eCommerce, Ad Serving, Rich Media, Marketing Optimization, Behavioral,
Multi-Channel Integration , Email, Addressable Advertising, Privacy…
COMPETENT!
Member… Still
Working on
Certification… It‟s
Really Hard
Go Pack!
4. Thanks Google Image Search!IMAGINE A KISS… of enduring beauty and purity;
That‟s a FIRST-PARTY RELATIONSHIP; personal and meaningful
between consumer and brand
5. What is a (Web) Cookie?
● The Internet was “Stateless”
● ‘Cookie’ Allows a Server (Site) to Remember
Something About a Visitor
- String of Alphanumeric Characters (up to 4096)
- Browser Should Store Up to 20 Cookies per Domain
and at Least 300 Total
- Only Returned to the Site/Domain that Issued It
Designed to be PERSONAL, Only the Domain
That Issued It Can Read a Web Cookie
7. [REALLY BAD Australian „Crocodile Hunter‟ Accent…]
Let‟s See if We Can Observe an ACTUAL COOKIE
in It‟s Native Environment…
8. Set-Cookie=
bby_cbc_lb=p-browse-w2b;
Expires=Wed, 12-Jun-2013 16:31:00 GMT;
domain=www.bestbuy.com;
akaau=1371055860~id=9c397a3b39587beaa29837d8d224c974;
path=/
[BAD Accent Continues; Gets Worse]
There it is – an ACTUAL COOKIE; It‟s GORGEOUS
Look at that CONTENT; That EXPIRATION date;
What a Beauty! And with that DOMAIN,
only Best Buy and I can see it!
9. Set-Cookie=
bby_cbc_lb=p-browse-w2b;
Expires=Wed, 12-Jun-2013 16:31:00 GMT;
domain=www.bestbuy.com;
akaau=1371055860~id=9c397a3b39587beaa29837d8d224c974;
path=/
Set-Cookie=
id=2246896aa1010000||t=1371054062|et=730|cs=002213fd48227;
expires=Fri, 12-Jun-2015 16:21:02 GMT;
domain=.doubleclick.net;
expires=Mon, 21 Jul 2008 23:59:00 GMT
path=/;
[One More with the Accent… Almost Done]
CRIKEY!! What‟s That Fella‟ Doing Here?!?
How does a visit to BESTBUY.COM leave me with
a cookie from DOUBLECLICK.NET?
[Aaaaand… SCENE!]
10. Third-Party Cookies
In Fact: Best Buy is so committed to their
relationship with me that they‟ve enlisted as many as
20 PARTNERS to help me find what I‟m looking for!
[These are reputable partners and I am totally OK with this]
11. How Do Cookies Behave?
● Behavior Determined Entirely By Browser
● Server ‘Issues’ it and the Browser
Chooses to Accept It or Not
Based on Default and User Settings
● Different Browsers Behave Differently By Default
Is YOUR MOM really going to change
the browser DEFAULT settings? Are You?
BROWSERS
12. Browser Cookie Behavior
● Mozilla Firefox:
Historical Default = Accept 3P Cookies
Proposed Default = Reject 3P Cookies
● Google Chrome: Accept Third-Party Cookies
● Apple Safari: Reject Third-Party Cookies
First Major Browser to Reject 3P Cookies by Default
● Microsoft Internet Explorer: Accept Third-Party Cookies
Trying some new Things: “Lists” that block cookies and content;
Proposed default inclusion of user “Do-Not-Track” Preference Flag
1http://www.w3schools.com/browsers/browsers_stats.aspLet‟s DELETE that DoubleClick Cookie, Set Firefox to REJECT THIRD-
PARTY COOKIES, Go Back to BestBuy.com and See What Happens!
15. ● Mozilla Firefox: Ever Accepted a Cookie
● Google Chrome: Ever Accepted a Cookie
● Apple Safari: Ever Even Been to the Site
● Microsoft Internet Explorer: Ever Accepted a Cookie
*UnlessSheClearsHer
Cookiesand/orHistory
This means that
Miss Wendy Webbrowser‟s
Deeply Personal
Relationship…
How Browsers Define First-Party
16. Browser 1st Party Definitions
● Mozilla Firefox: Ever Accepted a Cookie
● Google Chrome: Ever Accepted a Cookie
● Apple Safari: Ever Even Been to the Site
● Microsoft Internet Explorer: Ever Accepted a Cookie
…May Still Include
ANYONE with Whom
She‟s Had a PRIOR
RELATIONSHIP!
MOVE ALONG:
This is Here for
COMEDIC EFFECT and
Not to Imply That
Cross-Domain
Cookies are
Harmful;
In Fact, Quite
the Opposite…
17. Browser 1st Party Definitions
● Mozilla Firefox: Ever Accepted a Cookie
● Google Chrome: Ever Accepted a Cookie
● Apple Safari: Ever Even Been to the Site
● Microsoft Internet Explorer: Ever Accepted a Cookie
SHE HAS GOOD TASTE:
He‟s a Gentleman
and So Are His
Friends
18. Where Have You Been?
Google
Facebook
YouTube
Yahoo!
Amazon
Bing
eBay
Wikipedia
Craigslist
Windows Live
LinkedIn
Twitter
Blogspot
AOL
Go.com
MSN
Pinterest
Tumblr
Ask
Netflix
Source: Alexa.com (Top US Online Properties by Traffic)
Several of
These Domains are
Associated with
MARKETING PLATFORMS;
If You Use a Site,
Cookies in That Domain
are FIRST-PARTY,
Anywhere They Are
Issued to You,
REGARDLESS OF YOUR
BROWSER SETTINGS
19. Who Wins in All of This?
Joe Consumer?
Will Rejecting Third-
Party Cookies
Exclude Him From
Retargeting, Behavio
ral Targeting or
Other Interest-
Driven Marketing?
NOPE.
MANY Interest-Based
Networks Would Be
Unable to Serve
Him; The Rest Will
CONTINUE AS THEY DO
NOW and Make Up
the Difference
20. Who Wins in All of This?
Digital
Advertising
as a Whole?
Highly
Competitive, Highly
Innovative, Jointly
Dedicated both to
Consumer Privacy and
Marketing Effectiveness
Nope.
The Vast Majority
of Ad Tech Providers
Rely on
Secure, Compliant, Thir
d-party Cookies to
Power
the Ad-Supported
Internet
21. Who Wins in All of This?
A Tiny
Handful of
Huge Companies
That Happen to
Also Function as
Portals?
Yup.
Marketing Associated
with THESE Firms Will Be
MINIMALLY AFFECTED
While Independent
Competitors
Suffer
22. What Can I Do?
● Deal With (and Be!) Reputable Online Organizations,
Personally and Professionally
● Help Consumers & Others Understand:
- The Difference Between Arbitrarily Blocking “Third---
Party” Cookies and Managing a Marketing Relationship
- Clarify definitions before attempting to apply controls
23. QUESTIONS? WILLCLAYTON@GMAIL.COM
BUT SERIOUSLY… I Try to Have Fun with my Presentations, but This is an Important Issue;
We Have a Responsibility to UNDERSTAND our industry and Maintain
our COMMITMENT to consumer protection and ethical marketing.
Points:
• “Third-Party” Doesn‟t Mean What Most People Assume It Does
• It Excludes Visited Sites,
Regardless of What You‟re Viewing Now
• This Leaves “Daily Visit” Sites Largely
Unaffected by Proposed Changes to Cookie handling
• The Net Effect of Third-Party Cookie Blocking is
Decreased Competition and Harm to Consumers
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educational purposes, (2)
Only Individual images are
used from any single work,
primarily for identification
purposes or in a satirical
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a narrow audience unrelated
to the original commercial
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