It’s been one-year since the EU “cookie law” officially came into effect. This webinar reviews the current situation, shares WFA members' perceptions and offers recommendations on how advertisers can respond to this changing landscape.
How Social Identities Are Outperforming Internet Cookies, And Why Marketers S...Unified
When it comes to advertising, the internet cookie is sort of like an old smartphone. Sure you’ve had it for awhile and it still works (although not as well as you’d like), but at the end of the day you’ll continue to use it for now because you’re locked in until something better comes along. In fact, when we break down just how ineffective internet cookies actually are, we’re pretty sure you’ll be ecstatic to learn that there’s another option available for digital marketers that’s more accurate and versatile—identity-based advertising.
UK Cookie Law Compliance: Implications & Answers Ensighten
The ePrivacy Directive (UK Cookie Law) went into force on the 26th May. What if a single line of code could make you compliant?
Hear from the ICO, KPMG, Field Fisher & Waterhouse, and Ensighten to learn about the legal, marketing and business implications of the ePrivacy Directive. Find out how UK businesses are preparing and discover a new and very simple route to immediate and future compliance.
The ePrivacy Directive: Legal Implications
Stewart Room, Partner at Field Fisher & Waterhouse
Analysis: How UK Businesses Are Preparing
George Thompson, Director, KPMG
The New Regulations: Practical Steps.
David Evans, Group Manager, ICO
A Single Line Of Code: Solving The Compliance Challenge.
Des Cahill, VP Marketing at Ensighten
Panel discussion: Can cookie law compliance compliment digital marketing best practice?
Mike Weston, Managing Director, Profusion
Stewart Room, Partner at Field Fisher & Waterhouse
George Thompson, Director, KPMG
Des Cahill, VP Marketing at Ensighten
Conclusions & Next Steps
Adrian James, Managing Director, EMEA, Ensighten
Learn how the legislation could even be used to improve digital marketing practice and business performance rather than hinder it.
A six image digital story. Images of my daughter taken by my wife. I use these slides to illustrate with students that images can create meaning when used in a sequence.
It’s been one-year since the EU “cookie law” officially came into effect. This webinar reviews the current situation, shares WFA members' perceptions and offers recommendations on how advertisers can respond to this changing landscape.
How Social Identities Are Outperforming Internet Cookies, And Why Marketers S...Unified
When it comes to advertising, the internet cookie is sort of like an old smartphone. Sure you’ve had it for awhile and it still works (although not as well as you’d like), but at the end of the day you’ll continue to use it for now because you’re locked in until something better comes along. In fact, when we break down just how ineffective internet cookies actually are, we’re pretty sure you’ll be ecstatic to learn that there’s another option available for digital marketers that’s more accurate and versatile—identity-based advertising.
UK Cookie Law Compliance: Implications & Answers Ensighten
The ePrivacy Directive (UK Cookie Law) went into force on the 26th May. What if a single line of code could make you compliant?
Hear from the ICO, KPMG, Field Fisher & Waterhouse, and Ensighten to learn about the legal, marketing and business implications of the ePrivacy Directive. Find out how UK businesses are preparing and discover a new and very simple route to immediate and future compliance.
The ePrivacy Directive: Legal Implications
Stewart Room, Partner at Field Fisher & Waterhouse
Analysis: How UK Businesses Are Preparing
George Thompson, Director, KPMG
The New Regulations: Practical Steps.
David Evans, Group Manager, ICO
A Single Line Of Code: Solving The Compliance Challenge.
Des Cahill, VP Marketing at Ensighten
Panel discussion: Can cookie law compliance compliment digital marketing best practice?
Mike Weston, Managing Director, Profusion
Stewart Room, Partner at Field Fisher & Waterhouse
George Thompson, Director, KPMG
Des Cahill, VP Marketing at Ensighten
Conclusions & Next Steps
Adrian James, Managing Director, EMEA, Ensighten
Learn how the legislation could even be used to improve digital marketing practice and business performance rather than hinder it.
A six image digital story. Images of my daughter taken by my wife. I use these slides to illustrate with students that images can create meaning when used in a sequence.
An examination of what truly constitutes a "first-party" or "third-party" cookie, how browsers handle them now and might in the future, and what this all means to consumers and marketers.
Internet Cookies presentation contains-
What is internet cookies?
Who can see this cookies?
How does it look like?
History
Types
Uses
Limitations
Disadvantages
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Présentation SiteBrand - LongBoard Montreal - 21 avril 2010LongBoard Montreal
Sitebrand personalizes the online experience with relevant messaging to boost conversion rates, build visitor loyalty, brand, and drive revenue. Sitebrand's personalization platform is an innovative, easy to integrate online marketing solution supported by a seasoned team of personalization experts. Founded in 2000, Sitebrand is the trusted leader in web personalization, serving nearly 500 million personalized experiences every month.
Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
Using AdWords as a research tool through analyzing the potential keywords your customers are searching for. There is also a discussion of how to understand your website from an action/task perspective, and targeting strategies for your audience.
An examination of what truly constitutes a "first-party" or "third-party" cookie, how browsers handle them now and might in the future, and what this all means to consumers and marketers.
Internet Cookies presentation contains-
What is internet cookies?
Who can see this cookies?
How does it look like?
History
Types
Uses
Limitations
Disadvantages
The history of advertising technology.
How did the first banner look like?
How did the ad tech ecosystem grow so complex over last 20+ years?
Why cookies are used in advertising?
Where is the ad tech industry heading?
This presentation gives a brief overview of the key events in the ad tech industry history that lead us to the point where we are today.
Présentation SiteBrand - LongBoard Montreal - 21 avril 2010LongBoard Montreal
Sitebrand personalizes the online experience with relevant messaging to boost conversion rates, build visitor loyalty, brand, and drive revenue. Sitebrand's personalization platform is an innovative, easy to integrate online marketing solution supported by a seasoned team of personalization experts. Founded in 2000, Sitebrand is the trusted leader in web personalization, serving nearly 500 million personalized experiences every month.
Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels
Using AdWords as a research tool through analyzing the potential keywords your customers are searching for. There is also a discussion of how to understand your website from an action/task perspective, and targeting strategies for your audience.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
3. Some facts to start with:
10% of our time we spend on searching websites, the other 90 % is spend on browsing.
33 % of the marketing budget will be spent on Display ads in 2017
11. Step 2:
Right Ads to the right people
Preferences
Language
Basket value
Log-in information
Personalised content / Ads /
Offers
PROMO !!
Anonymous
profile
First Party Cookies
12. From anonymous to a real identification
Cookie ID
Client/prospect
Type of customer
Purchase history
Searches
Pages
Visits
Entry/Exit point
Bounces
Products viewed
Time of day
Frequency
Time on site
…
Open quotes
Bisnode data
...
Client info
Cookie ID
15. Direct Media : advertising via Ad networks
Context website + cookies
Ad network
16. Step 2:
Right Ads to the right people
Personalised content / Ads /
Offers
PROMO !!
Anonymous
profile
based upon
multiple
website
behavior
Third Party Cookies
20. Limitations of cookies
• Browser-specific
• Cross-channel impossible
• Some cookies don’t work on mobile
• Doesn’t allow in-app advertisements
21. What’s next ?
ID targeting with Facebook, Twitter
• Identification via Social Media
• Based on ID’s rather then cookies
• (Sign in with Facebook)
• Device independent
• Combining profile data with behavior data.
23. Making all the data useable for
better targeting Thanks to DMP
24. Data Management Platform
First Party
Cookies +
Analytics
Third Party
Cookie Data
360° view on
customer data
CRM
Ad exchange
Email Triggers
Ad Networks
Site/Landing pages
Aggregated
Behavior data