This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
Impact of Adblockers on Yahoo's Advertising Revenue by Siddhesh PatilSiddhesh Patil
This is a strategic analysis project where we discussed what Yahoo can do to negative the repercussions of Adblockers.
Yahoo's revenue had been greatly affected by increased adoption of Adblockers. This project discussed the aniticipated effects of having our strategy in place and measurement metrics for the same.
Business Analytics Capstone for Wharton Business School at University of Pennsylvania on Coursera: Helping Yahoo! with problems presented by ad blocking.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
Impact of Adblockers on Yahoo's Advertising Revenue by Siddhesh PatilSiddhesh Patil
This is a strategic analysis project where we discussed what Yahoo can do to negative the repercussions of Adblockers.
Yahoo's revenue had been greatly affected by increased adoption of Adblockers. This project discussed the aniticipated effects of having our strategy in place and measurement metrics for the same.
Business Analytics Capstone for Wharton Business School at University of Pennsylvania on Coursera: Helping Yahoo! with problems presented by ad blocking.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Lead Generation Templat for the new Bies. The perfect examples for the freelancers to send proposals to their clients. #LeadGeneration #DigitialMarketing
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
This was a Capstone project as part of the Business Analytics Specialization of Wharton Online delivered on Coursera. Business Analytics Specialization comprised of 4 courses: Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics.
As part of this project:
► Developed an effective strategy helping Yahoo reduce the repercussions of increased Adblocker usage
► Using Customer, People and Accounting Analytics, analyzed the anticipated effects and formulated measurement metrics
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Lead Generation Templat for the new Bies. The perfect examples for the freelancers to send proposals to their clients. #LeadGeneration #DigitialMarketing
In this project, I had to analyze the data for the google merchandise store. I generated five different reports (Real-Time, Audience, Acquisition, Behaviour, and conversion reports ) using google analytics for the google merchandise store for the month of May (1 may-31stmay2020).
How to Advertise on Facebook in 2020: The ultimate Facebook Ads GuideCbitss Technologies
How to Advertise on Facebook in 2020 : The ultimate Facebook Ads Guide will teach you how to get started with Facebook Ads. From this you will be able to set up an account to create your first campaign.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
Off-page SEO tactics are an important part of an over all search engine optimization effort. This presentation covers what you should and should not do to obtain success.
SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
We are living in the Digital Age. Digital Marketing is replacing by Digital marketing. Facebook is the largest social media platform on the planet and it is very crucial for Digital marketing. In this slide, you will know about Facebook ads.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
This was a Capstone project as part of the Business Analytics Specialization of Wharton Online delivered on Coursera. Business Analytics Specialization comprised of 4 courses: Customer Analytics, Operations Analytics, People Analytics, Accounting Analytics.
As part of this project:
► Developed an effective strategy helping Yahoo reduce the repercussions of increased Adblocker usage
► Using Customer, People and Accounting Analytics, analyzed the anticipated effects and formulated measurement metrics
Notaria de Fredy Otorola lucra con el gobierno regional de AncashAngel Duran Leon
Fredy Otarola Peñaranda Presidente del Congreso de la República del Perú se habría beneficiado a través de su Notaria OTAROLA con millones de soles en el FESTIN de la corrupción en el Gobierno Regional de Ancash, cobrando su cuñada VILMA SALVADOR HUAMAN por angas y mangas como la encargada de la NOTARIA OTAROLA PEÑARANDA en Huaraz - Ancash. Publicamos solo unas pepitas de comprobantes de pago del Gobierno Regional de Ancash de la gestión de CESAR ALVAREZ, Así mismo Facturas emitidas, ordenes de servicio etc etc. Fredy Otarola, su familia y César Alvarez caminaron de la mano, juntos en los últimos siete años y cuatro meses. (desde el año 2006 hasta el 2014). (Abrir album de facturas como datos adjuntos)
Agile Testing - Enhancing the Capabilities of Test Team : Preparing for AgileBaiju Joseph
Keynote @ Agile Testing and Test Automation Summit 2016 - San Jose on December 13th, 2016. Agile methodologies like Scrum significantly increases productivity and reduces time to benefits. Through its principles and practices, Scrum challenges fundamental assumptions about roles, teams, process, and planning. We need to put people first and enhance the capabilities of test engineers in order to harvest greater results from Scrum. Baiju Joseph will be sharing his experiences from his past 15+ years of transforming testing teams to successful agile teams.
Strategy framework including 3 stage of strategy choice which is input stage, matching stage (swot matrix, space matrix, bcg matrix, gap analysis, grand strategy mix, ge matrix) and decision stage (qspm). also include be cultural aspect of strategy choice
After 21 years of reflection and 23 unsuccessful attempts to create a compelling statement for users as well as shareholders and investors, the time may have come for Yahoo and its executives to solve this problem.
Evidence shows that the distinguish variables (independent, mediator and dependent) will identified the framework in Malaysian perspective how the best approaches collaboration and approaches for the agencies to response.
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/growth-strategy-208
All businesses face the challenge of achieving sustainable growth. Growth is commonly inhibited by a lack of breakthrough ideas, balancing cost-out and margin trade-offs, and execution challenges.
This business framework document discusses growth strategy. It includes business concepts and analysis models utilized by top tier management consulting firms. It frames the various horizons of the "growth challenge," and dives into various strategy frameworks for growth--from Porter's Five Forces to Blue Ocean. This detailed document also includes case examples, a full growth strategy initiative breakdown, and tabulation of key growth strategy work products.
Topics breakdown:
*Growth challenges
*Traditional strategy thinking ( Porter?s Five Forces)
*Modern strategy thinking ( Blue Ocean Strategy)
*A growth strategy project initiative (project approach, design, frameworks & analytics, deliverables)
*Case examples
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Emergency Shelter Experiences and Preparedness Among 2014 Flood Victims in Ke...Global Risk Forum GRFDavos
6th International Disaster and Risk Conference IDRC 2016 Integrative Risk Management - Towards Resilient Cities. 28 August - 01 September 2016 in Davos, Switzerland
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
This document shows a complete Digital Marketing Strategy prepared for business Tarnea. A business works for bringing 'Pharmacy Stores' online in India. It starts with how to optimize a Wordpress website like tarnea.com, strategy for how content in the form of blogs & videos should be written, what should be the 'keyword strategy'.
It goes on to explain how 'Organic & Paid' SERP ranking should be increased. How their customers (pharmacy store owners) can be easily reached through Facebook & YouTube.
We have even covered, what certifications should be required for advertising online pharmacy stores as on Dec 2022, (or their customer's websites) online.
And our add-on for increasing overall business with our Digital Marketing.
An Introduction to Native Ads by Acquisio and Yahoo!Acquisio
More and more publishers such as Facebook, Twitter, LinkedIn, Microsoft, Yahoo, Pinterest, Instagram and the New York Times continue to innovate with their own proprietary ad formats and platforms.
Advertisers and agencies are faced with a dilemma - to focus on IAB ad formats and text ads and risk losing opportunities, or to roll up their sleeves and adopt the slew of new formats, also known as native ads - and risk working hard for little reward.
High-Commission Affiliate Programs in 2023.docxuswa68
In the dynamic world of online entrepreneurship, affiliate marketing continues to be a popular and lucrative strategy for generating passive income. One of the critical factors that can significantly impact an affiliate marketer's success is the commission rate offered by affiliate programs. In 2023, the landscape of affiliate marketing is evolving, and high-commission affiliate programs are taking center stage.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
In artificial intelligence, an intelligent agent (IA) is an autonomous entity which observes through sensors and acts upon an environment using actuators (i.e. it is an agent) and directs its activity towards achieving goals (i.e. it is "rational", as defined in economics).
7 Tips To Improve Your Google Ads Landing Page Experience.pptxTurboAnchor
Landing page experience refers to the quality of a customer’s experience while on your website. The easier it is for customers to find their way to the shopping basket, the more likely they’ll make a purchase.
A brand’s journey kicks off with a user and their crucial ad click. Before getting that ad click, they need to find your ad relevant. That’s where Google’s Quality Score comes in. Google Ads uses Quality Score to estimate the usefulness of your ads, keywords, and landing pages to the user’s experience. In addition, campaigns with higher quality scores have lower costs per click and get better ad positions. On the other hand, campaigns with lower quality scores have to pay more for less-desirable ad placements.
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
3. Effect on Customers: Diminishing Relationship
• Adblocks are destroying the relationship between Yahoo!'s advertisers and consumers, costing the company tens of millions of dollars in
ads impressions a year. According PageFair, use of ad blocking software also grew 41% in 2015 and there are currently 198 million
active adblock users around the world.
• Adblocking software diminish users experience and in that sense become an issue for users themselves. As free contents becomes
costlier for publisher to support, any users with ad-blocker will be asked to pay for access unless the websites are whitelisted. Thus
adblocks punishes good advertising and ruin the relationship between consumer and advertiser. At a publisher or property level some
ads are useful but if the adblocker blocks all types of ads, it would destroy the value exchange and the ecosystem.
• In an attempt to circumvent adblocking applications, some online publishers may opt to to serve ads from their own servers instead of
serving ads from Yahoo!. This may provide publishers the advantage of having escape common filter rules, which are targeted at large
advertising servers like Yahoo!'s. In doing so, the publishers now have to manage their own ads publishing application along with ads
management, which leads to higher cost of advertising and operations.
Effect on Revenue: Costs to Unblock
• A report from web development firm '10up' predicts that mobile ad blockers could deprive publishers of between 3% and 11% of their
ad revenue within the next eight months, this would have a direct impact towards the bottom line of Yahoo!’s revenue from online
advertising.
• Adblockers may charge ads publisher like Yahoo! a similar display-for-pay arrangement. Adblock Plus for instance, lets Microsoft,
Amazon, Google, and roughly 70 other companies pay to be whitelisted by default.
• In another case, an opposition to 'Adblock Plus' led by small web sites has led to decisions to block all Firefox users from their sites in
retaliation. Yahoo! pays Firefox hundreds of millions of dollars a year to become Firefox's default search. Blocking firefox users will
make the browser less desirable for users and becomes counter-intuitive for Yahoo! to continue paying Firefox. However, some free
websites resorts to just asking visitors if they would kindly turn their ad blockers off.
• Small publishers and niche sites who does not have the technical capabilities to overcome adblockers with localized ads management
could face high challenges to monetize their content. Blocking display ads eventually hurts their business, and is unethical because it
allows users to view content without paying the implied price of an ad impression, unless they pad adblockers to be whitelisted.
Problem Statement
The problem Adblockers present to Yahoo!
4. Effect on Operations: Change in KPI and Focus
• Due to new technological, the organization may need to change its focus on new innovation in delivering ads to users as well as new
solutions against adblockers.
• Yahoo! will need to hire new talent to develop new channel to deliver their ads through non-traditional channels and create new
platforms where relevant ads and users co-exist in balance with internet contents.
• This may require overhaul of Yahoo!’s business focus and strategy, which will have an effect from the top of the management and all
the way down along the chain of management to ensure that key performance index reflects them.
Effect on Internal Organization: Business Model Not Sustainable
• Yahoo! may suffer from diminishing ads publishers as they flee from the web and publish their contents into apps where ads cannot be
blocked. Ads publishers may also make apps of their own, or choose to publish with social media platforms like Facebook to host and
deliver their content.
• Publishers may also jump ship to news aggregators like Apple News, a newsreader app Apple introduced with the same update that
brought ad blocking to iPhones, but this could result in a bad experience for users accustomed to reading news on the web rather than
constantly shifting through different apps. For publishers, ad blocking may just lead to a jump in sponsored or native content, or more
publisher-produced paid apps.
• Apple has been making attempts to devalue the web in favor of apps, publishers dependent on ads as primary revenue may be forced to
publish with Apple only. Such moves will have an adverse effect on Yahoo!'s revenue which depends mostly on ads. And yet if more ad
blocking does make publishers more dependent on third-party platforms such as Apple News, Facebook Instant Articles, and Snapchat
Discover, it could help consolidate those companies’ power as gatekeepers to determine what qualifies as news. This may leads to
publishers prioritize alternative monetisation methods away from Yahoo!'s ads platform adverts.
Problem Statement
The problem Adblockers present to Yahoo!
6. Overview
• Online ads contributes more than half of Yahoo!’s revenue an that poses a serious business risk.
• All of Yahoo!’s content that depended on their ads platform to sustain itself will be jeopardized.
• Yahoo! needs to find alternative revenue source and stop purchasing more ads platform.
• Increased visibility for their ads will not help increase revenue as ads platform faces stiff competition from other internet giants.
Strategies to Pursue
1. Diversify revenue source
• Starting with lowest hanging fruit, Yahoo! should recognize viable core products that still retains its users and start offering a
subscription based model as options.
• Along with these enterprise solutions that Yahoo! provides with its subscription based model, it may need to start developing web
applications as a complementary service.
• As Yahoo! develop more products and subscription based services, overtime it will develop a productive online platform for their
users to continue using their services within it's own online platform and presence.
2. Deeper understanding of customers
• Information about how Yahoo!'s users interact with their products can be mined and used for making their products better.
• The same information can also be used to measure user activity with Yahoo!'s other cross web applications.
• Yahoo! will need to start collecting metrics, surveys and truly be on the ground with their customers to find how much they really
know about their customers.
• In the process, Yahoo! will discover its real identity, in which the company has been searching for years.
Strategy
Proposed strategy for Yahoo!
7. 3. Evolve constantly
• Yahoo! will need to emulate best practices of other successful technology companies when it comes to product development;
which is plenty of testing, iteration and systems of feedback loops between the company itself and customers to ensure product
success.
• Yahoo! also has to ensure all their product development and customer data are integral so that information are readily available
during validation stage. Any decision to bring forth a product to the next stage needs to be supported by facts and evidences.
• By understanding their customer better, it is in the hope that in the long term this may give hint to Yahoo!'s identity and position
in the long term.
Strategy
Proposed strategy for Yahoo!
9. Effects and Measurement
Anticipated effects of the strategies and how to measure them
Anticipated Effects From the Strategy
• Choosing to pay ad blocker to be whitelisted will see the an increase of ads view increase but may not be back to its previous high
• Increase in paid subscribers over users from organic traffic as we start to introduce more paid services
• Subscription revenue from web application services slowly replacing ad based revenue
• Increased in web traffic over signups of new users interested in Yahoo!’s new offering of web services
• Increased in staffing for web applications development over ads platform
The listed effects from the strategy requires that we implement the correct metrics of measurement for customers, revenue, and the internal
organization.
10. Measuring Effects
1. Customer Analytics
• We may announce and implement more detailed data collection of customer metrics for those who prefer to continue using
Yahoo!’s freemium option.
• We may track customer's usage activity for Yahoo!’s web application for internal use to improve customer experience.
• We would measure the take up rate of some of the subscription plans customer have chosen and revise subscription plans that
are not popular.
• Web analytics comes to mind to record user behaviour such as frequencies of unique and organic pageviews, date and time,
clicks, demographic profile and other data obtained across Yahoo!’s online offerings.
Implementation
For each of the web application that Yahoo! is developing as part of its effort to switch away from being ad revenue dependent to
subscription based revenue model, it would need to produce one of the example measurements provided for each of the three
customer lifecycle below;
Customer Acquisition Customer Retention Customer Churn
Customer Acquisition Cost:
calculated by simply dividing all the
costs spent on acquiring more
customers by the number of
customers acquired in the period the
money was spent.
Recency, Frequency, Average
Spending: tracking customer’s
spending behaviour to enable better
targeted marketing through
customized email template.
Number of New VS Churned:
the rate at which a subscription
based service is losing its customers
due to account cancellations or non-
renewal of subscriptions.
Effects and Measurement
Anticipated effects of the strategies and how to measure them
11. 2. Accounting Analytics
• We may start to look at disposing assets that is non-core to the strategy of replacing ad with subscription based revenue from web
services.
• Keeping tab of hiring and development cost for web application development.
• The business will need to report revenues coming from new sales channel, changes in asset ratios of ad based.
• Tracking ad based and subscription based revenue separately, matching these two revenue type according to costs incurred
accordingly.
Implementation
When developing a new product, costs attributed to it needs to be apportioned and allocated properly. Methods of measurement
that complies with accounting standards needs to be determined before hand. This will allow calculations related to returns of
investment and efficiency to be determined for each functional departments as follow;
Administration Marketing Operations
Apportioning of costs through use
of floor space, tools, computer
equipment, fixtures and fittings for
each department that is sharing the
resources to determine costs
incurred accurately.
Costs incurred for each marketing
campaign for digital and offline
spending, matching them against
increased sales from each channel
attributable for each period of the
campaign.
Using proper project management
and tasks tracking to measure man
hours that directly and indirectly
contribute towards the running of
the operations to measure
efficiency.
Effects and Measurement
Anticipated effects of the strategies and how to measure them
12. 3. People Analytics
• Creation of new KPI to encourage practical creative initiatives
• Coming out with investment policies to push promising ideas, developed by employees, into commercialization
• Creating surveys to find out what employees feel about the company’s short and long term direction
• Measuring service level agreement against service down time
• Quarterly organization goal to reduce ad based revenue with subscription based revenue
• Creating a platform for idea submission, ratings and collective feedback to measure viability
• Measuring ratios of employee time spent on various development of company’s product and services such as man-hours spent on
discussion, development, planning and research to better understand the hours go into a product development.
Implementation
When executing corporate strategy, it is important that the vision and mission trickles down the chain of command properly. In
order to ensure this, KPIs developed needs to reflect the corporate strategy and customize accordingly as follow;
Senior Executives Team Lead Individual
Develop incentives that is tied
directly to company’s profitability.
Among the contributing factors will
be revenue and expenses. The
amount achieved will be
benchmarked against budget to
enable long term goal seeking.
These will be used as tangible KPIs
to measure execution effectiveness
of corporate strategies.
Managers, team leaders and
supervisors KPIs will be measured
through the team’s agreed Service
Level Agreement (SLA). The SLA’s
contain a benchmark of an agreed
number of product and feature
releases for the web application they
are developing, thus ensuring that
they are delivered on time. This
ensure good use of man hours.
Every employee will have KPIs
unique to their own specific role.
This may incorporate ratings for
performances that exceeds
expectation or individual decisions
that has an impact across the
company and other departments.
KPIs that recognizes individual
growth promotes job satisfaction
and career grooming.
Effects and Measurement
Anticipated effects of the strategies and how to measure them