This document provides tips and strategies for using social media and internet marketing to achieve common small business online goals. It discusses setting SMART goals and using tools like Bitly and QR codes to track links and traffic. Key recommendations include using keywords in content, optimizing websites, guest posting to build authority, and using each social platform strategically by posting the right content at optimal times.
SEtalks.com is a platform for discussing SEO, social media, and inbound marketing topics. It also offers SEO services. The document contains an interview with Bill Sebald, an SEO expert with over 13 years of experience, about various SEO strategies and tactics. In the interview, Bill provides insights into topics like mobile optimization, local SEO, on-page optimization, content marketing, link building, and how he explains his work to non-experts. He emphasizes the importance of authority, entities/relationships, and topics on pages for SEO as well as creating unique and impactful content.
Social bookmarking allows users to publicly bookmark and share websites they find useful. When others search the social bookmarking site for related topics, bookmarked websites are displayed. The more times a site is bookmarked, the more popular and visible it becomes in searches. To benefit from social bookmarking, one should register for accounts on multiple social bookmarking sites and bookmark relevant pages from their own website. They should also ask website visitors to bookmark pages to increase visibility over time.
The document outlines the content and functionality of an app called "Imagine" for creative writing. It includes sections on the product details, website functionality, a photo shop vs hand drawn comparison, a production plan, revenue sources, legal and ethical issues, and a conclusion. The production plan outlines tasks for the graphic designer, editor, and researchers from January 8-25th with a launch date of January 26th. Revenue will come from advertising, using CPM and CPI metrics. Legal/ethical considerations include terms and conditions, privacy policies, trademarks, copyright, and user security.
Web + Social Media + Cyber Security for LawyersJoshua Weaver
This document provides advice and guidance about building a website. It discusses the importance of having a clear purpose and story for the website. It recommends prioritizing responsive design and using frameworks like Bootstrap or Material Design. The document also covers topics like social media, branding, cybersecurity basics, and legal issues related to online activities.
This document is an issue of the W3 Boom! Magazine from 2013. It contains articles on how to do keyword research for SEO, the role of social media in increasing website traffic, and three steps to make money online without spending money. The magazine's mission is to help people start home-based businesses and achieve financial freedom. It accepts guest blogging posts related to home-based business topics.
This document provides instructions for earning affiliate commissions from Clickbank using question and answer (Q&A) sites and PDF eBooks uploaded to Slideshare. For Q&A sites like Blurtit, the strategy is to answer questions in niche categories and include an affiliate link at the end of responses. For Slideshare, the instructions are to create a 4+ page PDF eBook containing free online articles and include affiliate links that can be clicked from within the PDF. Uploading PDFs to Slideshare and optimizing them with keywords/descriptions is said to generate views and potential sales. Testing different niches, content, and optimizations is emphasized.
This document provides instructions for earning affiliate commissions from Clickbank using question and answer (Q&A) sites and PDF eBooks uploaded to Slideshare. For Q&A sites, the author instructs users to sign up for accounts on sites like Blurtit.com and Yahoo Answers to find and answer questions where they can recommend Clickbank products in their responses. For Slideshare, the author instructs users to create 4+ page PDF eBooks containing content from other sites and including their Clickbank affiliate links, then upload the eBooks to Slideshare for views and potential sales. The document emphasizes testing different approaches across multiple sites and niches.
Google dominates about 20% of the online traffic, which I guess you know about. I've used it to the MAX!! Now I went to the other side of the playing field and went after the other 80%. The network traffic. No it's NOT what you're thinking.
The day I applied it I got hundreds in numbers, then thousands and then hundreds of thousands. WIthin a month I was generating MILLIONS of visitors to my site.
This is insane, *unstoppable* traffic and the only way out is...? Well there isn't one unless you pull the plug.
I did this on one of my sites and the business I was sending traffic to went mental and 'actually' complained. I'm serious, they called me up and told me to STOP whatever I'm doing. No JOKE!!
Agenda?
WITHOUT Google = > > MASS Traffic MASS Customers = MASS Profits !!
No waiting around for algorithmns, Google indexing or special requirements. Once you're ready, start the Rapid Mass Traffic strategy and there's no looking back.
Once this method is mastered you will never look back. I'm not, that's for sure. The product is a combination of manuals, videos, coaching, software including MINDMAPS, BLUEPRINTS, FLOWCHARTS, DIAGRAMS etc including step by step processes even for the absolute newbie.
SEtalks.com is a platform for discussing SEO, social media, and inbound marketing topics. It also offers SEO services. The document contains an interview with Bill Sebald, an SEO expert with over 13 years of experience, about various SEO strategies and tactics. In the interview, Bill provides insights into topics like mobile optimization, local SEO, on-page optimization, content marketing, link building, and how he explains his work to non-experts. He emphasizes the importance of authority, entities/relationships, and topics on pages for SEO as well as creating unique and impactful content.
Social bookmarking allows users to publicly bookmark and share websites they find useful. When others search the social bookmarking site for related topics, bookmarked websites are displayed. The more times a site is bookmarked, the more popular and visible it becomes in searches. To benefit from social bookmarking, one should register for accounts on multiple social bookmarking sites and bookmark relevant pages from their own website. They should also ask website visitors to bookmark pages to increase visibility over time.
The document outlines the content and functionality of an app called "Imagine" for creative writing. It includes sections on the product details, website functionality, a photo shop vs hand drawn comparison, a production plan, revenue sources, legal and ethical issues, and a conclusion. The production plan outlines tasks for the graphic designer, editor, and researchers from January 8-25th with a launch date of January 26th. Revenue will come from advertising, using CPM and CPI metrics. Legal/ethical considerations include terms and conditions, privacy policies, trademarks, copyright, and user security.
Web + Social Media + Cyber Security for LawyersJoshua Weaver
This document provides advice and guidance about building a website. It discusses the importance of having a clear purpose and story for the website. It recommends prioritizing responsive design and using frameworks like Bootstrap or Material Design. The document also covers topics like social media, branding, cybersecurity basics, and legal issues related to online activities.
This document is an issue of the W3 Boom! Magazine from 2013. It contains articles on how to do keyword research for SEO, the role of social media in increasing website traffic, and three steps to make money online without spending money. The magazine's mission is to help people start home-based businesses and achieve financial freedom. It accepts guest blogging posts related to home-based business topics.
This document provides instructions for earning affiliate commissions from Clickbank using question and answer (Q&A) sites and PDF eBooks uploaded to Slideshare. For Q&A sites like Blurtit, the strategy is to answer questions in niche categories and include an affiliate link at the end of responses. For Slideshare, the instructions are to create a 4+ page PDF eBook containing free online articles and include affiliate links that can be clicked from within the PDF. Uploading PDFs to Slideshare and optimizing them with keywords/descriptions is said to generate views and potential sales. Testing different niches, content, and optimizations is emphasized.
This document provides instructions for earning affiliate commissions from Clickbank using question and answer (Q&A) sites and PDF eBooks uploaded to Slideshare. For Q&A sites, the author instructs users to sign up for accounts on sites like Blurtit.com and Yahoo Answers to find and answer questions where they can recommend Clickbank products in their responses. For Slideshare, the author instructs users to create 4+ page PDF eBooks containing content from other sites and including their Clickbank affiliate links, then upload the eBooks to Slideshare for views and potential sales. The document emphasizes testing different approaches across multiple sites and niches.
Google dominates about 20% of the online traffic, which I guess you know about. I've used it to the MAX!! Now I went to the other side of the playing field and went after the other 80%. The network traffic. No it's NOT what you're thinking.
The day I applied it I got hundreds in numbers, then thousands and then hundreds of thousands. WIthin a month I was generating MILLIONS of visitors to my site.
This is insane, *unstoppable* traffic and the only way out is...? Well there isn't one unless you pull the plug.
I did this on one of my sites and the business I was sending traffic to went mental and 'actually' complained. I'm serious, they called me up and told me to STOP whatever I'm doing. No JOKE!!
Agenda?
WITHOUT Google = > > MASS Traffic MASS Customers = MASS Profits !!
No waiting around for algorithmns, Google indexing or special requirements. Once you're ready, start the Rapid Mass Traffic strategy and there's no looking back.
Once this method is mastered you will never look back. I'm not, that's for sure. The product is a combination of manuals, videos, coaching, software including MINDMAPS, BLUEPRINTS, FLOWCHARTS, DIAGRAMS etc including step by step processes even for the absolute newbie.
I Didn\'t Use Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, Social Networking, Link Building, Joint Venture Partners, eMail Drops, Adswaps Or Any Of The \'Traditional\' Traffic Generating Techniques Everyone Is Talking About!
And I\'m Going To Show You How EASILY It Was Done...
The document outlines an agenda for an SEO training session. It includes introductions, discussions on the importance of links, site content and architecture, Google analytics, Google+, and paid search (PPC). It provides tips for each topic such as cultivating quality internal and external links from trusted sites, optimizing site content with search terms, and engaging on Google+ to boost search rankings. PPC recommendations include using target search terms in ad text and landing pages for higher click-through rates.
This document provides 25 tips for improving a website, organized under headings that each discuss a different aspect of a site. For each tip, there is a brief explanation of its importance and recommendations for implementation. The overall document encourages analyzing one's current site and search engine performance, optimizing content and design, adding multimedia content, growing social media engagement, and monitoring site speed to improve rankings and usability.
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Hannah Smith
Do you struggle to come up with ideas? Almost everyone experiences the feeling of being "stuck" from time to time, but how do you get yourself unstuck?
Hannah explores various types of creative sticking points, and share tips on how to overcome them.
This document provides an introduction to list building tactics. It discusses the importance of having a valuable lead magnet or free offer to incentivize email opt-ins. Proper elements for a landing page are outlined, including an eye-catching headline, brief introduction of the offer, reminders that the offer is free, and a simple opt-in form. It also stresses the need for an autoresponder account to manage subscriber communications and build an email list. The document advocates for generating 250 new subscribers per day through free and paid traffic sources.
Conversion Rate Optimisation - Be Wizard 2013 Hannah Smith
The document contains tips from Hannah Smith on conversion rate optimization. She recommends following a 6 step process: 1) identify UX issues, 2) identify customer objections, 3) identify reasons for customer satisfaction, 4) perform competitor analysis, 5) analyze website data, and 6) test changes and analyze results. A case study describes how applying these steps increased conversions for a website by clarifying pricing information and communicating benefits.
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
With more than 11 years experience working as a creative, Hannah has been managed both by folks with creative backgrounds, and by those without; in addition to managing a creative team of more than 40 people herself.
As such, she comes with a wealth of firsthand experience - she's seen both the mistakes of others, and also made plenty of mistakes and missteps herself. Here she busts some management myths, highlights common misconceptions, and shares her own experiences of the unique challenges associated with managing Creative Teams.
This talk was originally given at The Business of Content, a virtual conference held on 26th August 2021.
Mobile Business Empire-Your business on the run inside this eBook, you will discover the topics about embracing the online environment,long term business ideas, target hot markets, create an automated sales system, create self perpetuating communities,get as many affiliate as possible.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
The document discusses how an artist's website is an important marketing tool that can lose sales if it is poorly designed or outdated. It recommends that artists update their websites to load quickly, be easy to navigate with one click to their portfolio, and include search engine optimized content to attract more visitors. The document provides tips for an effective artist website, including using their own domain name for more control, optimizing content with titles and tags, using a minimal design, and including biographical information.
The document discusses various aspects of digital marketing. It begins by explaining the history of marketing from traditional offline mediums in the early 1900s to the rise of online marketing in the late 1990s with the internet. It then covers key elements of digital marketing like search engine optimization, pay-per-click advertising, social media marketing, and content marketing. The document also compares traditional vs digital marketing and provides tips on starting a digital marketing campaign, including choosing a domain name, content management system, and website design.
The Internet is a tool, a highly effective tool for mass marketing. However,
you have to understand the technology to make it work for you. Hopefully,
you have had enough exposure to the Internet on your own to recognize
some of the terms like forums, websites, blogs, and email.
AOL bought the Weblogs, Inc. blog network for around $25 million. This was seen as a good deal for a two-year old company with around 80 blogs, though only 30 were very active. The deal did not include a couple blogs due to rumors they had posted. Google launched an RSS reader and Yahoo a podcast search engine. Verisign bought the pinging service Weblogs.com, owned by Dave Winer, in a multi-million dollar deal. Metrics and analyzing traffic sources and user behavior were discussed as important ways to improve a blog's performance and profitability.
The document provides tips for using social networking sites effectively for marketing purposes. It advises to focus efforts on 2-3 major social networking sites that are well-suited to your target audience rather than spreading efforts too thin across multiple sites. Key recommendations include thoroughly researching each site's policies on promotional content, crafting profiles that appeal specifically to your target customer rather than a general personal profile, and adapting your approach to most naturally engage with your intended audience on each site. The overall goal is to find and focus engagement with potential customers through a natural, casual tone while remaining professionally promotional of your business or products.
The Importance Of Getting Your Website Indexedaens338
Getting your website indexed by search engines is important so people can find your site. Unlike a physical storefront, websites have no foot traffic so people need to know your website's address or URL to visit. The best way to tell people about your site is to get it indexed by search engines when people search for related terms, rather than using spam emails which is illegal. You can help search engines index your site faster by adding links to it from your social media profiles and other web pages.
The Value of a Fan: Webit 2011: ScriptMat Morrison
- The document discusses different ways to value social media fans, specifically Facebook fans, for marketing purposes.
- Three main approaches are discussed: valuing fans based on the earned media they deliver, the direct sales attributed to fans, and how recruiting fans improves brand metrics.
- Challenges with solely valuing fans based on earned media are discussed, such as only a small percentage of fans seeing brand posts and the difficulty in directly attributing revenue to impressions. Focusing on encouraging sharing with friends is advised.
The Importance Of Getting Your Website Indexedgilagain
1) Getting a website indexed by search engines is important so people can find it through search queries instead of by chance like walking by a storefront.
2) Unless people know where to find a website, through search results or links, they will not visit the site no matter how good or important the content is.
3) The best way to tell people about a website is to get it indexed by search engines through obtaining links from other sites, rather than using spam emails which is illegal.
This document is a transcript of a call for the Six Figure Blogging course. In the call, the presenters Darren and Andy discuss why blogs are well-suited for making money online. They note that blogs are flexible, easy to set up, rank well in search engines due to frequent updates, and allow bloggers to build communities and brand loyalty. They then outline eleven different income streams that bloggers can use to make money, including Blogads, affiliate marketing, consulting/coaching, ebooks/information products, sponsorships, and Google AdSense. The presenters emphasize exploring multiple monetization strategies rather than relying solely on AdSense.
Mozilla has launched a new marketing campaign called "Fox Yeah" to try to gain more Firefox users. The campaign encourages users to share invites with others via social media platforms. The Fox Yeah website is designed to be social and unite people. It aims to appeal to users through its simple and friendly design. Social media provides a powerful way for companies like Mozilla to promote their brands and find potential customers by sharing their message widely. Getting online traffic, even a small amount, is important for making money online through offers and advertisements. Free social media platforms like Facebook and Twitter can be used to affordably share ads and reach large audiences around the world.
Your Business On The Run!
The Internet is a tool, a highly effective tool for mass marketing. Every day new technologies arise that can be helpful to you in your marketing campaign, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you.
If you're considering starting a blog for your business or non-profit, here are a few reasons why a blog is good for your website and a few decisions you make as you begin setting up a blog.
This document discusses how businesses can use Facebook to drive traffic to their website. It provides tips on setting up a Facebook page for a business and optimizing it with features like apps, images, and insights. It also discusses how to integrate Facebook into a website using tools like the Facebook icon, like button, comments, and Open Graph markup. The goal is to leverage the large Facebook network to get more people to engage with a business's content and website.
I Didn\'t Use Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, Social Networking, Link Building, Joint Venture Partners, eMail Drops, Adswaps Or Any Of The \'Traditional\' Traffic Generating Techniques Everyone Is Talking About!
And I\'m Going To Show You How EASILY It Was Done...
The document outlines an agenda for an SEO training session. It includes introductions, discussions on the importance of links, site content and architecture, Google analytics, Google+, and paid search (PPC). It provides tips for each topic such as cultivating quality internal and external links from trusted sites, optimizing site content with search terms, and engaging on Google+ to boost search rankings. PPC recommendations include using target search terms in ad text and landing pages for higher click-through rates.
This document provides 25 tips for improving a website, organized under headings that each discuss a different aspect of a site. For each tip, there is a brief explanation of its importance and recommendations for implementation. The overall document encourages analyzing one's current site and search engine performance, optimizing content and design, adding multimedia content, growing social media engagement, and monitoring site speed to improve rankings and usability.
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Hannah Smith
Do you struggle to come up with ideas? Almost everyone experiences the feeling of being "stuck" from time to time, but how do you get yourself unstuck?
Hannah explores various types of creative sticking points, and share tips on how to overcome them.
This document provides an introduction to list building tactics. It discusses the importance of having a valuable lead magnet or free offer to incentivize email opt-ins. Proper elements for a landing page are outlined, including an eye-catching headline, brief introduction of the offer, reminders that the offer is free, and a simple opt-in form. It also stresses the need for an autoresponder account to manage subscriber communications and build an email list. The document advocates for generating 250 new subscribers per day through free and paid traffic sources.
Conversion Rate Optimisation - Be Wizard 2013 Hannah Smith
The document contains tips from Hannah Smith on conversion rate optimization. She recommends following a 6 step process: 1) identify UX issues, 2) identify customer objections, 3) identify reasons for customer satisfaction, 4) perform competitor analysis, 5) analyze website data, and 6) test changes and analyze results. A case study describes how applying these steps increased conversions for a website by clarifying pricing information and communicating benefits.
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
With more than 11 years experience working as a creative, Hannah has been managed both by folks with creative backgrounds, and by those without; in addition to managing a creative team of more than 40 people herself.
As such, she comes with a wealth of firsthand experience - she's seen both the mistakes of others, and also made plenty of mistakes and missteps herself. Here she busts some management myths, highlights common misconceptions, and shares her own experiences of the unique challenges associated with managing Creative Teams.
This talk was originally given at The Business of Content, a virtual conference held on 26th August 2021.
Mobile Business Empire-Your business on the run inside this eBook, you will discover the topics about embracing the online environment,long term business ideas, target hot markets, create an automated sales system, create self perpetuating communities,get as many affiliate as possible.
Slide show from the February 2011 Seminar on Search Engine Marketing by e-CBD. Topics covered include: SEO, Conversion Rate Optimisation and Content Strategy.
The document discusses how an artist's website is an important marketing tool that can lose sales if it is poorly designed or outdated. It recommends that artists update their websites to load quickly, be easy to navigate with one click to their portfolio, and include search engine optimized content to attract more visitors. The document provides tips for an effective artist website, including using their own domain name for more control, optimizing content with titles and tags, using a minimal design, and including biographical information.
The document discusses various aspects of digital marketing. It begins by explaining the history of marketing from traditional offline mediums in the early 1900s to the rise of online marketing in the late 1990s with the internet. It then covers key elements of digital marketing like search engine optimization, pay-per-click advertising, social media marketing, and content marketing. The document also compares traditional vs digital marketing and provides tips on starting a digital marketing campaign, including choosing a domain name, content management system, and website design.
The Internet is a tool, a highly effective tool for mass marketing. However,
you have to understand the technology to make it work for you. Hopefully,
you have had enough exposure to the Internet on your own to recognize
some of the terms like forums, websites, blogs, and email.
AOL bought the Weblogs, Inc. blog network for around $25 million. This was seen as a good deal for a two-year old company with around 80 blogs, though only 30 were very active. The deal did not include a couple blogs due to rumors they had posted. Google launched an RSS reader and Yahoo a podcast search engine. Verisign bought the pinging service Weblogs.com, owned by Dave Winer, in a multi-million dollar deal. Metrics and analyzing traffic sources and user behavior were discussed as important ways to improve a blog's performance and profitability.
The document provides tips for using social networking sites effectively for marketing purposes. It advises to focus efforts on 2-3 major social networking sites that are well-suited to your target audience rather than spreading efforts too thin across multiple sites. Key recommendations include thoroughly researching each site's policies on promotional content, crafting profiles that appeal specifically to your target customer rather than a general personal profile, and adapting your approach to most naturally engage with your intended audience on each site. The overall goal is to find and focus engagement with potential customers through a natural, casual tone while remaining professionally promotional of your business or products.
The Importance Of Getting Your Website Indexedaens338
Getting your website indexed by search engines is important so people can find your site. Unlike a physical storefront, websites have no foot traffic so people need to know your website's address or URL to visit. The best way to tell people about your site is to get it indexed by search engines when people search for related terms, rather than using spam emails which is illegal. You can help search engines index your site faster by adding links to it from your social media profiles and other web pages.
The Value of a Fan: Webit 2011: ScriptMat Morrison
- The document discusses different ways to value social media fans, specifically Facebook fans, for marketing purposes.
- Three main approaches are discussed: valuing fans based on the earned media they deliver, the direct sales attributed to fans, and how recruiting fans improves brand metrics.
- Challenges with solely valuing fans based on earned media are discussed, such as only a small percentage of fans seeing brand posts and the difficulty in directly attributing revenue to impressions. Focusing on encouraging sharing with friends is advised.
The Importance Of Getting Your Website Indexedgilagain
1) Getting a website indexed by search engines is important so people can find it through search queries instead of by chance like walking by a storefront.
2) Unless people know where to find a website, through search results or links, they will not visit the site no matter how good or important the content is.
3) The best way to tell people about a website is to get it indexed by search engines through obtaining links from other sites, rather than using spam emails which is illegal.
This document is a transcript of a call for the Six Figure Blogging course. In the call, the presenters Darren and Andy discuss why blogs are well-suited for making money online. They note that blogs are flexible, easy to set up, rank well in search engines due to frequent updates, and allow bloggers to build communities and brand loyalty. They then outline eleven different income streams that bloggers can use to make money, including Blogads, affiliate marketing, consulting/coaching, ebooks/information products, sponsorships, and Google AdSense. The presenters emphasize exploring multiple monetization strategies rather than relying solely on AdSense.
Mozilla has launched a new marketing campaign called "Fox Yeah" to try to gain more Firefox users. The campaign encourages users to share invites with others via social media platforms. The Fox Yeah website is designed to be social and unite people. It aims to appeal to users through its simple and friendly design. Social media provides a powerful way for companies like Mozilla to promote their brands and find potential customers by sharing their message widely. Getting online traffic, even a small amount, is important for making money online through offers and advertisements. Free social media platforms like Facebook and Twitter can be used to affordably share ads and reach large audiences around the world.
Your Business On The Run!
The Internet is a tool, a highly effective tool for mass marketing. Every day new technologies arise that can be helpful to you in your marketing campaign, you will be told how you can put them all together to make a system that continues to work 24/7 to churn money for you.
If you're considering starting a blog for your business or non-profit, here are a few reasons why a blog is good for your website and a few decisions you make as you begin setting up a blog.
This document discusses how businesses can use Facebook to drive traffic to their website. It provides tips on setting up a Facebook page for a business and optimizing it with features like apps, images, and insights. It also discusses how to integrate Facebook into a website using tools like the Facebook icon, like button, comments, and Open Graph markup. The goal is to leverage the large Facebook network to get more people to engage with a business's content and website.
Anchorspace is a coworking space located in Bar Harbor, Maine. People have been wondering about Anchorspace's transformation from weekly rental to shared workspace. Here are before and after pictures of the space. To come work from Anchorspace or learn more about our story, visit www.anchorspace.com
Este documento describe los espacios comerciales dirigidos a un nivel socioeconómico medio-bajo ubicados en barrios populares. Las personas entre 30 y 50 años que los frecuentan buscan precios bajos, calidad y servicio de forma esporádica. Estos espacios ofrecen productos textiles y ropa económica de forma económica, aunque su distribución y diseño en las tiendas podría mejorarse para alcanzar el nivel de las grandes cadenas.
Almacenes Facol es una cadena de tiendas de ropa ubicadas principalmente en sectores populares de Bogotá y otras ciudades colombianas. Sus clientes son principalmente mujeres de clase media y baja que buscan ropa económica para toda la familia. Sin embargo, la exhibición y organización del producto en las tiendas carece de orden y claridad, lo que dificulta la navegación de los clientes. Se recomienda mejorar la distribución espacial mediante el uso de mobiliarios que permitan una mejor separación y visualización de la mercanc
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
The document provides an overview of NuRelm's online marketing services, including building a good website, planning online marketing strategies, search engine optimization techniques, social media engagement, content marketing, and analytics. It emphasizes the importance of ongoing content creation and marketing to drive traffic to websites and keep visitors engaged.
The document provides an overview of strategies for maximizing the potential of a website through proven online marketing techniques. It discusses driving traffic to the site through search engines, links, social media, and tracking results. It also recommends delegating tasks so the website works for the business rather than the other way around. Maintaining relevant content, ongoing marketing efforts, and implementing processes to monitor progress are key to keeping a website effective over time.
1. There are many techniques for link building but no single technique works for every site or keyword. An effective link building strategy requires researching different approaches.
2. Content should be targeted to readers, not just search engines. Ensuring original content is indexed by Google before others can duplicate it is important.
3. Offering useful free resources like surveys or web services can attract links organically. Traditional marketing like contacting websites in your industry can also work if not overused or spammy. Testing new techniques is important as SEO is always evolving.
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
The document provides guidance on building a successful online business. It discusses developing high-quality content related to your business concept, attracting targeted traffic through search engine optimization and building relationships. The key steps are to: 1) identify a niche and develop content around it, 2) drive relevant traffic to your site through search and relationships, 3) provide value to visitors without direct sales pitches to build trust, and 4) eventually monetize through various income streams like affiliate marketing. Choosing a niche you're passionate about and following a proven process of content-traffic-relationship building is emphasized as the path to online business success.
How We've Built Almost 20,000 Links By HandJulieJoyce
Over the past 7 years, we've built close to 20,000 links for our clients, all with zero automation. Get a look at our due diligence process and see what our link builders actually do to build links.
This document provides an overview of various free traffic generation strategies for websites, including search engine optimization, content creation, press releases, blogging, article marketing, forums, and social bookmarking. It explains the basic principles and best practices for each technique, such as optimizing website content and links to improve search engine rankings, creating valuable articles and blog posts to attract readers and links, and distributing press releases to gain media coverage. The document aims to educate readers on natural, organic ways to drive traffic to their website without direct advertising costs.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
This document provides tips and strategies for businesses to optimize their local Google listings. It discusses the importance of having an accurate listing with complete information, linking to the listing from websites and other online profiles, leveraging additional third party listing sites to generate backlinks, getting customer reviews and submissions, and following Google's guidelines to avoid penalties. The goal is to generate trusted sources of information about the business online to improve search engine rankings and visibility on Google searches.
Online marketing & selling online for small businesses long ashtonGet up to Speed
The document provides information on online marketing and selling online, including tips on choosing payment mechanisms, boosting website visibility with SEO, increasing sales with email newsletters, finding new customers through social media, and creating engaging website content. It discusses the history of e-commerce and the importance of growing email lists to support email marketing campaigns. It provides guidance on content for email newsletters, including keeping it focused on one topic, balancing promotional and educational elements, and using visual elements like images.
This document provides guidance on setting up automated online marketing systems using various internet technologies and strategies. It discusses establishing niche websites and blogs focused on specific topics or markets. It emphasizes using search engine optimization techniques like keyword research and fresh content to drive traffic. It also recommends setting up forums, email lists, and sales funnels to capture leads and turn visitors into customers through free offers and sales pages with automated email follow-ups. The goal is to develop self-sustaining online communities and marketing systems that generate ongoing profits with minimal ongoing effort.
1) Off-page optimization involves getting other websites to link to your site, which Google sees as a vote of confidence and can represent up to 75% of optimization effectiveness.
2) The easiest off-page links to get are through relevant online directories, which are often looking for new listings. Social media sites like Facebook, Twitter, and LinkedIn can also provide opportunities for links.
3) Getting links through article publishing, link exchanges, and non-competing related sites requires more effort but can provide very powerful and relevant links if successful. Off-page optimization is time-consuming but important for rankings.
If you ask thousands of bloggers. what is the main thing you face online to make money online. they will tell you TRAFFIC. traffic is lifeblood of any online business. here are some 5 strategies to grow your audience online
Smarter Marketing: Using online intelligence to inform customer developmentKate O'Neill
The document discusses how leading companies are using online data and testing to optimize their marketing efforts. It highlights how companies can build competitive advantages by learning from online data through hypothesis-driven testing and optimization. It also provides examples of how to measure key online marketing metrics like awareness, engagement, and conversions to continually improve marketing strategies.
Introducing Mobile Business Empire – Your Business on the
Run! Inside this eBook, you will discover the topics about
embracing the online enviroment,long term business ideas,
target hot markets, create an automate sales system,
create selfperpetuating communities, get as many
This document provides guidance on developing an effective online marketing strategy in 3 key steps:
1. Set your website objective such as lead generation, e-commerce, or a combination. Define what you want your website to accomplish.
2. Promote your website using search engine optimization, social media, press releases and other tactics discussed in the document.
3. Maintain ongoing communication through tools like email newsletters, autoresponders, offline marketing, and teleseminars to continue engaging with customers.
The document outlines best practices for each step and emphasizes the importance of compelling content, copywriting to highlight benefits over features, and testing strategies to improve results over time.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
2. We are Breaking Even
We have an office in Bar Harbor.
We've designed over 100 websites and have
spend more hours on social media than we
will ever admit (thousands.)
Everyday, we find out more things we don't
know... but we're ok with that.
nicole@breakingeveninc.com
alice@breakingeveninc.com
4. As you see, they are spending time
on social media websites.
5. Most people's online goals can be
accomplished with social media
1) Drive more traffic to my website.
2) Make more money in my (online) store.
3) Be known as a 'leader' in the industry.
4) Get good word of mouth.
5) Do better customer service.
Today, we'll talk about this!
6. Important: You Need More Specific
Goals
S = Specific
M = Measurable
A = Achievable
R = Relevant
T = Time-bound
Vague goal: I want more Facebook likes.
SMART goal: I want 500 total Facebook likes
between January and May of 2013.
7. Great, but what can I measure?
Clicks on a link- Bitly.com and/or Google
Analytics
Scans of a QR code-
Some paid service (or Google Analytics)
Traffic to social media: Facebook Insights, etc.
9. Let's do a sample one...
1) Create account on bitly.com (or log in).
2) Copy and paste the link to shorten/track:
10. Let's do a sample one...
3) Customize and/or group the link as
necessary:
11. What can you do with your Bitly
Links?
● Share them on Twitter (because they are
short.)
● Share them on Facebook (to see who clicks
since Facebook stats stink.)
● Use them in print ads, press releases, and
other places that won't tolerate HTML links.
The less someone has to type in, the less
they are likely to mess it up.
● See trends in what people like/don't like.
Because they will never tell you.
12. But what about those fancy QR
codes? Can I make those?
Yes!
13. How To Create and Measure QR
Codes:
Option 1 - the free one:
● Make a free QR code (Google 'free QR code
generator' - there are tons.)
● Send scanners to a specific page on your
site and measure that with Google Analytics.
Option 2 - the cheap but easier one:
● Use a service that will let you create and
track one. (These seem to be around
$10-$20/month.)
15. Using Social Media To...
1) Help more people find me/my business
2) Make more money in my online store.
3) Be known as a 'leader' in the industry
4) Get good word of mouth
5) Do better customer service
Today, we'll talk about this!
16.
17. Overly Simplified SEO (Search
Engine Optimization)
Search engines like three things. Put them on
your website and Google will be happy:
1) Keywords- terms people are searching for
2) Links- other websites saying 'hey, this stuff is
good'
3) Frequently updated content- the more often
you update your site and the more pages are
on it, the more Google comes back to visit
20. How would you use keywords?
● Write on social media using them
● Rewrite web pages using them
Nicole Ouellette's landscape paintings are for
sale at several galleries in the northeast United
States and in her online store...
● Write blog entries with them
● Write on another website using those
keywords (guest post, leave a comment,
etc.)
21. Overly Simplified SEO (Search
Engine Optimization)
Search engines like three things. Put them on
your website and Google will be happy:
1) Keywords- terms people are searching for
2) Links- other websites saying 'hey, this stuff is
good'
3) Frequently updated content- the more often
you update your site and the more pages are
on it, the more Google comes back to visit
22. Links
Links coming into your site say to the search
'Hey other people think this is good.'
Site A: 2 links coming into it
Site B: 200 links coming into it
Which one will Google show you?
23. Links: A Note
Not all links are created equal.
Google Page Rank determines how awesome
links are for you. Pages are ranked 1-10 which
gives you an idea of how important they are
(based on traffic and more). Google is a 10,
Amazon is a 9, Breaking Even is a 3.
A link off NewYorkTimes.com is worth more
than a link off BreakingEvenInc.com... but all
links help!
24. How Do I Get More Links?
1) Ask for them. (Check to make sure the
Chamber, the galleries you sell in, etc. are
linking to you. If they are not, ask if they would
mind doing so!)
2) Write a blog with cool/useful stuff in it.
People will want to link to that.
3) Use social media and link back to your site
with it.
25. There are all kinds of places to put
links in social media...
26. Overly Simplified SEO (Search
Engine Optimization)
Search engines like three things. Put them on
your website and Google will be happy:
1) Keywords- terms people are searching for
2) Links- other websites saying 'hey, this stuff is
good'
3) Frequently updated content- the more often
you update your site and the more pages are
on it, the more Google comes back to visit
27. Frequently Updated Content
Frequently updated content tells Google
someone cares about this site.
Website A: Updated 1 week ago
Website B: Updated 6 months ago
Which one does Google see as more relevant?
28. What do you need to add to your
site?
Blog!
Other Stuff Besides A Blog:
● FAQ- Make your life easier by answering
people's (possibly ridiculous) questions
● Product Galleries- Show textures, your
products 'in the wild' ect.
● Stuff you are sharing on social media
● Customers loving you
● Map of where you are selling your stuff in the
world (aren't you popular?)
29. For All The SEO Stuff.. .
A blog is the easiest thing to do it all...
Since about 40-90% of website traffic is driven
by search*, do better in search engines and
more people will come to your site.
30. Most people's online goals
1) Drive more traffic to my website.
2) Make more money in my online store.
3) Be known as a 'leader' in the industry
4) Get good word of mouth
5) Do better customer service
Today, we'll talk about this!
31. Three Ways To Think About Small
Business Online
● Ecommerce On Your Own Website
● Ecommerce Not On Your Website (Social
media, third party services, etc.)
● Instead of Ecommerce...
32. Option A: Ecommerce On Your
Website
● Think 'open source software'
○ Free and Frequently updated
● WooCommerce, Virtuemart, Zencart, etc.
● Setup Costs ($1000+ for a web developer)
● Ongoing costs (accepting credit cards)*
○ Secure certificate- $10-$100+/year (The more
security you want the customer to feel, the more
expensive they are)
○ Payment gateway: $30/month possibly plus
percentage/set amount per transaction (Paypal Pro)
*Alternative: https://www.braintreepayments.com/ and https://stripe.com/
33. Option A: Ecommerce On Your
Website
Pros: Can accept credit cards, can control
entire user experience
○ Integrations so they buy more (Ex: social sharing,
featured products)
○ Integrations so they buy again (Ex: subscribe to our
email list, 'wish list')
Cons: Ongoing fees (monthly charges to accept
credit cards*), takes time, and initial setup costs
34. Option B: Third Party Website
Third party websites = lots of options
Big Cartel, Shopify, hundreds of others
○ Eventbrite (events/ticket sales)
○ BigCartel ('artists')
○ BookBaby (ebooks)
○ Etsy (homemade)
Pros: Low commitment/cost, easy to start
Cons: Not so customizable, can't control user
experience, can only accept Paypal (unless you
pay extra), can be expensive over time
40. Someone who is nailing the custom
form...
IWantToDrawACatForYou.com
41. In short...
● Show you are at least open to the option of
selling online
● People aren't buying on social media... yet.
● Services like BrainTree Payments are going
to keep driving costs lower to do this for
yourself.
42. Selling More In Your Online Store
(Besides Getting More People There)
● Optimize your online store.- You know all
that keyword research you did in part one?
Use it here in your store description and
product descriptions! Remember no robots!
● Offer free shipping- People love it. Why?
http://bit.ly/freeshippingbuymore
● Cross sell and upsell products.- If your
software doesn't allow this, put it as linked
text in your description. "These plates also
have matching bowls and matching cups to
complete the set."
43. Selling More In Your Online Store
(Besides Getting More People There)
● Make online friends and crosspromote.
● Test design with A/B testing.- Test one
version along with another and see which
one gets you more sales. More sales from
same amount of traffic. Win-win. http://bit.
ly/abtestingguide
44. Most people's online goals
1) Drive more traffic to my website.
2) Make more money in my online store.
3) Be known as a 'leader' in the industry
4) Get good word of mouth
5) Do better customer service
Today, we'll talk about this!
45. Get People To Know Your Face
● Your face and 'about' info on your site
● LinkedIn and Google+
● Microdata/rich snippets
● Gravatar.com
● Guest post
You want people to think, "That So-And-So is
everywhere! They must be awesome!"
46. Your Face On Your Site
When I got started blogging, a fellow Maine
blogger Meg Wolff somehow saw my picture.
"You should put your face online! You're cute!"
She said so I stuck it in the sidebar of my site.
A month later I was recognized at John
Edwards as 'the girl who blogs'. True story.
Put your face on your website! Human faces
mean 50% higher conversion.
47. Make A LinkedIn and Google+
Profile
● Put professional (and other)
accomplishments.
● Link back to your own website.
● Both in cahoots with Google so if someone
looks up your name, those are the things
(besides Facebook) that are likely to come
up. Only these profiles are open.
48. What's the other cool thing with
Google+?
Your face can be in search results! (Microdata
and Google Authorship)
49. Gravatar.com
Why is my face not next to the comment I just
left? I've been leaving comments on blogs to
get links back to my site...
50. Gravatar.com
Go to Gravatar.com and create a free account.
Then people can start seeing your face (and
linking back to your website) when you leave a
comment.
51. Guest Posting
An easy way to get famous? Guest post on a
complimentary website or blog.
1) Look for blogs you read and want to be
associated with. Read their 'About' or 'FAQ' to
make sure they are open to guest blog posts.
2) Leave periodic comments for 2-3 months.
3) Email them (use their name) with an idea for
a blog post you'd like to write.
4) Send them the blog (preformatted HTML if
you really want them to like you) with links built
in, pictures to run with the post, etc.
52. Guest Posting Benefits
● New audience to see your work
● Free link coming into your site
● Makes you seem more legit if someone is
letting you post on your website
● Present your art in a different way/voice then
you are used to
● Blog readers tend to be more affluent and
likely to buy online than non-blog readers i.e.
your target audience
● There are blogs for everything so be as
nichey as you want.
54. Most people's online goals
1) Drive more traffic to my website.
2) Make more money in my online store.
3) Be known as a 'leader' in the industry
4) Get good word of mouth
5) Do better customer service
Today, we'll talk about this!
55. Getting Better Word Of Mouth
● Email after transaction (1 week later), asking
for a product review (send them links to
where to post the review!)
● Do something good. Donate $100 to a
charity every month, etc. and talk about it.
● Post to social media more. Exposure
research shows the more people are
exposed to you, the more they like you.
● Set up a Google Alert to address concerns
right away.
58. Refine Over Time
● You may have to include or exclude certain
words/phrases:
Ex: 'nicole ouellette -lacrosse'
● If you can, leave a comment. If you can't,
message the person directly.
59. Your Abbreviated Guide To Social
Media
● Facebook
● Twitter
● LinkedIn
● Google+
● Pinterest
● Youtube
User profiles for each site and how/when to
post on each site. (Data from Quantcast)
60. Facebook
Who: Everyone (largest growing demographic is
55+), women's profiles more viewed
What: Visuals
Photo shares are the 'liked' on Facebook. Asking
to share also helps
61. Profiles Versus Pages Versus
Groups
Profiles: Nicole Ouellette
● Set up by an individual person ('Friend'-
mutually agreed upon)
● Can be public, private or a blend
● Stats not available
Pages: Breaking Even Communications
● Connected to a profile, not necessarily
publicly ('Like')
● Stats available and are public
Groups: Cheese Eating Club
● Hybrid, usually informal/network-y ('Join')
62. Creating A Facebook Business Page
www.facebook.com/pages
1. Click 'Create' (upper right)
2. Follow the instructions (most of you are a
local business if you have a location or a brand
if you don't really).
3. You can add this stuff...
67. Anatomy Of A Really Good
Facebook Post
● Certain days are better than others but
Wednesdays stink.
● Posts during off peak hours (between 7 pm and
8 am, on weekends)- 14% more interaction
● This stuff is a moving target so test for yourself.
68. Twitter
Who: Everyone (largest growing demographic
is 18-24 year old minorities)
What: Links
Use Twitter to find and share links. Since their
'breakup' with Instagram, photos not so
popular.
Using hashtags can also allow you to be part of
conversations. Ex #photography Find more and
how they are trending here: http://www.
hashtags.org/
69. Anatomy Of A Really Good Tweet
● Tweriod.com will let you know when the best
time to tweet for you is.
● 'new blog' and 'please retweet' are perennial
well performers.
● This stuff is a moving target so test for yourself.
70. LinkedIn
Who: Everyone (More affluent males 25-65
who have a grad school level education)
What: Personal directory for business
connections, can follow companies, can collect
recommendations.
(I mean I can say how non sketchy I am all over
my own website but if 22 people on LinkedIn
say how cool I am, I must actually be ok.)
71. Anatomy Of A Really Good LinkedIn
Post
● Think of it as a combo between Facebook and
Twitter. You are sharing a link but there is a
visual too.
● This stuff is a moving target so test for yourself.
72. Google+
Who: 50 million+ active users, tend to be more
male (63%), and skew towards 18-34 year olds
and incomes over $100K
What: Place for people to find you, being famous
in Google searches with your face
74. Anatomy of a Great Pin
● Pin something that
lives on your own
website.
● If it doesn't make
sure to link back to
your site in the
caption. Add a price
and the info will go in
the upper left (but
stuff without prices
gets more clicks)
77. When Should You Pay?
● You are reaching a specific group of people.
(Ex: People who make over $100,000 who
have just moved to San Antonio)
● When you want to get bigger on that network
(i.e. more fans on Facebook).
● When you want to test your messages (Ex:
run simultaneous ads about soft baby
blankets, unisex baby blankets, and under
$20 baby blankets and see what has the
most return)
78. Is This Every Social Network?
No.
● Flickr/Instagram (Photos)
● Yelp/Foursquare (Location based)
● Spotify/Last.fm (Music)
● ustream (Broadcast)
● Digg/Delicious/Reddit (Bookmarking)
● Lots more....
Think of something people will share and there
is a social network built around it online...
probably.
79. But how do I manage it all?
1) Figure out what you are going to do.
(Hint: Not 'all of it')
2) Create a posting schedule.
3) Automate what you can.
4) Respond to comments/questions.
5) Track data.
81. Hootsuite: Schedule What You Can
● Free for up to 5 accounts
● Schedule ahead of time, shrink URLS, add
attachments
● Works less well with Facebook post
scheduling (in terms of prettiness)
83. Do More Customer Service
● Use FAQ/blog to head off easy questions
and help people narrow down what they
want. (Can I pay with check? Click buying
FAQ here: www.somethingofyours.com)
● Social media put out and respond to specific
information. (Yes, Jean we have that in red.)
● Use personal form to collect what you may
need from someone interested in buying... or
let them buy right on your site!
84. How Could You Save Yourself (And
Customers) Time?
● Think of your 3-5 most common questions.
● Address them via blog, social media, and
solutions on your own website.
Our three:
● Why do websites cost at least $3000? (blog
post, case studies about each)
● When is your next workshop? (..com/events,
Facebook event, and bottom of email
newsletter)
● What do you do? (portfolio, testimonials)
85. Putting It All Together
You may have...
● an online store
● a website (may be same as store)
● blog (may be same as website/online store)
● social media profiles
● an email newsletter
● email signature
Make sure it is linked together... here are a few
of our favorite ways how...
86. Integrations
● Automatically tweet/Facebook blog posts
and other site updates.
● Put links to social media in your email
signature, in your newsletter and, at least on
the home and blog pages of your site.
● Let people subscribe to your newsletter via
contact form, order form, and page on your
website. (Tweet/Facebook out the page
before you send your newsletter.)
● Use Facebook apps to display stuff, like your
Twitter feed or blog posts.
87. My Brain May Explode. What Now?
1) Set goals.
2) Try stuff.
3) Do more of what works, less of what doesn't.
4) Evaluate and reset goals.
88. You guys have time to do this stuff
all day...
Um, if we don't want to ever get paid!
We:
● blog 2-3 times a week
● Tweet once a day
● Facebook five days a week
● Pinterest when we want to
● Google+ and LinkedIn once a week
● Email newsletter once a month
● Youtube quarterly
In total, we spend between 8-10 hours a month
on our stuff.
89. That's not bad. What saves you
time?
● Schedule 'push'es ahead.
● Hop in and interact once a day. (pulls)
● Write a batch of blog posts when inspired
and schedule ahead.
● Keep a document of ideas for tweets, etc. to
write in while out and about... or at a boring
meeting.
● 'Perfection is the enemy of getting anything
done.'
90. What's the one thing no one is doing
much about but people should be
starting to think about?
The mobile web.
91. Mobile Facts
● Over 50% of
Americans own a
smartphone.
● One iPad is sold
every 3 seconds.
● 2/3 Americans who
bought a mobile
phone in the last 3
months got a
smartphone.
92. Yeah but do they buy anything?
● 32% smartphone users made purchases
with their phones. (23% pick their laptop)
● 39% of iPad users use them to buy physical
goods.
● Average order value from tablet $123,
computer $102, smartphone $80
● 55% shoppers share their shopping
experience on a social networking website
93. Mobile Customers
● 50%+ of website visitors are expected to be
mobile (reality in Downeast Maine is around
10-20% typically right now- but it's going up)
● Foursquare, Yelp, and Facebook deals
● Easy links (QR codes or bit.ly links)
● Offer text offers/notifications (not everyone is
on a smartphone)
● Your site: Mobile friendly
94. App Vs Mobile Site Vs. Responsive
Mobile Site ($)
- Visit in browser (but not teeny writing)
- Good for viewing info
- Have less control over interface
App ($$)
- Download from the app store
- Good for function (play a game, etc.)
- Can control interface entirely
Responsive ($$$)
- Adjusts to any screen size
- New and hot way to design... you'll hear lots more about
this
98. OK, my brain might actually explode.
Don't worry, here's your list!
● Set a SMART goal (or three).
● Decide what to do *consistently* over the
next 6 months. (You can't do it all, we don't!)
○ Who are your people and where are they?
○ What do *you* like to do?
○ We recommend: blog (for the SEO), email
newsletter (for the current customers/'luddites'), and
a social media site like Facebook (for prospective
customers)
● Look at your stats... did it work?
○ Do what works.
○ Stop doing what doesn't work.
○ Think about trying something else.
● Delegate, automate, rejuvenate.