“The Big 4" Technology Trends Your Business Cannot Afford to Ignore. They include (1) how the web user experience is changing, (2) Google's 500+ changes in 2013, (3) steps on how to do business-to-business social media, and (4) the future of mobile.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Brighton SEO September 2013 - Technical Internet Marketing - Katrina Gallaghe...Digitangle
Tech holes in your reporting, social media, Pay per Click & SEO.
A quick blast of technical bits that you might be missing across your Internet Marketing - e.g. settings in Analytics beyond the basics, structured data, Opengraph & PPC.
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
Inside this version of Response Marketing's Pause Project you will find information on how brands can customize websites to increase conversions, Facebook Graph Search’s effect on brands, the benefit of micro-content campaigns (a.k.a. snackable content) when striving for long-term brand exposure, how smartphones affect users in the path-to-purchase, observations on the popularization of real-time marketing and how brands can use it correctly.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Brighton SEO September 2013 - Technical Internet Marketing - Katrina Gallaghe...Digitangle
Tech holes in your reporting, social media, Pay per Click & SEO.
A quick blast of technical bits that you might be missing across your Internet Marketing - e.g. settings in Analytics beyond the basics, structured data, Opengraph & PPC.
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
Inside this version of Response Marketing's Pause Project you will find information on how brands can customize websites to increase conversions, Facebook Graph Search’s effect on brands, the benefit of micro-content campaigns (a.k.a. snackable content) when striving for long-term brand exposure, how smartphones affect users in the path-to-purchase, observations on the popularization of real-time marketing and how brands can use it correctly.
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
More Offline Leads from Online Traffic - Brighton SEO 2013 - CalltracksAli White
We all spend vast sums of money on digital marketing activities that drive traffic to our websites. But what can we do to make sure we are getting the right type of traffic, and what can we do to make sure we increase our conversion rate of these visitors to both leads and more importantly to sales
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Retail Ecommerce Trends for 2013 And Beyond | Digital JugglerDigital Juggler
This is a talk I gave at Berkshire Digital on Thursday 17th Jan 2013 on retail ecommerce trends for 2013 and beyond.
The talk looks at 8 key trends based around the theme that ecommerce is increasingly becoming centred on two key battlegrounds: mobile & customer experience.
The slide deck provides some interesting examples from well know retailers and includes links to relevant additional reading.
I hope you find it useful.
Thanks, James.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
SEO Trends for 2014 - Smart Insights Digital Marketing PrioritiesDigital Juggler
This is a presentation I gave for the Smart Insights Digital Marketing priorities webinar series on why SEO is still important in 2014 and key trends to look out for.
A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Eros Sampoornam, Noida Extension (G. Noida), brings optimum value for investment without losing out on the quality front.
The project is based on the concept of Sampoornam which means complete holistic living in harmony with the mind, body and soul being at peace. As Eros group is focused on bringing transparenco the doors of customer, we at Eros assure timely possessions. The project is a combination of high-rise apartments and its main attraction is the fact that the project is 4-side open. This project has world-class amenities like large landscaped area, swimming pools, yoga and meditation center, badminton courts, tennis courts, basketball court, skating area, putting green, club with gym, billiards room and space for ample parking etc.
For more details:-
Acme Real Estate Consultants:-
+91-9873516559
+91-9868993488
acmerealestateconsultantsnoida@gmail.com
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
More Offline Leads from Online Traffic - Brighton SEO 2013 - CalltracksAli White
We all spend vast sums of money on digital marketing activities that drive traffic to our websites. But what can we do to make sure we are getting the right type of traffic, and what can we do to make sure we increase our conversion rate of these visitors to both leads and more importantly to sales
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
Retail Ecommerce Trends for 2013 And Beyond | Digital JugglerDigital Juggler
This is a talk I gave at Berkshire Digital on Thursday 17th Jan 2013 on retail ecommerce trends for 2013 and beyond.
The talk looks at 8 key trends based around the theme that ecommerce is increasingly becoming centred on two key battlegrounds: mobile & customer experience.
The slide deck provides some interesting examples from well know retailers and includes links to relevant additional reading.
I hope you find it useful.
Thanks, James.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
SEO Trends for 2014 - Smart Insights Digital Marketing PrioritiesDigital Juggler
This is a presentation I gave for the Smart Insights Digital Marketing priorities webinar series on why SEO is still important in 2014 and key trends to look out for.
A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
Secrets to Effective Reputation Management (Property Management Industry)AppFolio
With co-hosts Homes.com and For Rent Media Solutions, we hosted a fantastic webinar called "Secrets to Effective Reputation Management," with presenter Erica Campbell Bryum, Director of Social Media. Attendees walked away with the tools that allow you to react in a confident and timely manner to manage and protect your online reputation.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Eros Sampoornam, Noida Extension (G. Noida), brings optimum value for investment without losing out on the quality front.
The project is based on the concept of Sampoornam which means complete holistic living in harmony with the mind, body and soul being at peace. As Eros group is focused on bringing transparenco the doors of customer, we at Eros assure timely possessions. The project is a combination of high-rise apartments and its main attraction is the fact that the project is 4-side open. This project has world-class amenities like large landscaped area, swimming pools, yoga and meditation center, badminton courts, tennis courts, basketball court, skating area, putting green, club with gym, billiards room and space for ample parking etc.
For more details:-
Acme Real Estate Consultants:-
+91-9873516559
+91-9868993488
acmerealestateconsultantsnoida@gmail.com
The Zodiac signs are not only speaks about your personality but also reflects your fashion too. Choose dresses as per your Zodiac star sign by considering color, fabric,etc. Certain colors are meant for certain zodiac signs for example red for Aries, green for Gemini, etc . Get into your style that reflect your Zodiac sign.
The basic Drupal framework includes features such as user register and accounts maintenance, menu administration, layout customization, logging and sign on, blogging, Internet forum and community website development, etc
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do TacticsMilestone Inc
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
Mobilegeddon: What It Is and How to Survive It Moovweb
On April 21, 2015, sites which do not meet Google’s mobile-friendly criteria will be demoted in mobile search results. Google has warned it will have a “significant impact” on mobile searches worldwide.
What’s equally important to keep in mind, however, is that while ‘mobilegeddon’ is the most significant update to Google’s mobile algorithm thus far, it will by no means be the last.
Will you be prepared? View our webinar: http://www.moovweb.com/webinar/optimizing-mobile-experiences/
Highlights from the 2014 Adobe Summit - The Reinvention of Marketing.
- Digital Roadblock Survey
- The Marketing Cloud
- 3rd Party Cookie
- Channel Attribution
- Data Storytelling
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
4 Critical Web Challenges Facing WNY Businesses in 2014
1. 4 Critical Web Challenges
Facing WNY Businesses in 2014
PCA Technology Group | www.pcatg.com
“The Big 4” Your
Business Cannot
Afford to Ignore
Mary Owusu, MBA – www.linkedin.com/in/maryo
3. The Power of Listening
Cloud Computing
Cyber Security
Network Consulting, Outsourced IT, Managed
Services
VoIP / Unified Communications
Software Development
Internet Marketing & Analytics
4. 4 Critical Web Challenges
Facing WNY Businesses in 2014
“The Big 4” Your
Business Cannot
Afford to Ignore
5. What are “The Big 4”?
The
Big 4
1
2
3
4
Web User Experience
Google’s 500+
Changes
B-to-B Social Media
Mobile
6. The WNY Environment
Globally, technology is rapidly changing.
Adoption Curve
Categories of Adopters
Tipping Point
(begins to hit
mainstream)
Key Point
Don’t miss the Chasm.
Your business should be
actively watching what’s
going on in the
technology marketplace
in order to be prepared to
make the move before
your competition does.
That’s what this
presentation is all about.
How about in Western New York?
7. For this presentation…
Think of the groups of adopters as “B2B’s nationwide.”
Throughout this presentation, I’ll highlight where these
other B2Bs are on the curve in terms of the 4 trends. If
they are in or pass the chasm, it means your prospects
are expecting these trends on your website.
Key point: Don’t get left behind the curve.
Tipping Point
(begins to hit
mainstream)
8. The Web User Experience is changing.
The
Big 4
1
2
3
4
Web User Experience
Google’s 500+
Changes
B-to-B Social Media
Mobile
9. What your prospects and
customers expect today:
1. Please Don’t Make Me Think: The infamous “F”
The Web User Experience …is changing.
1
10. What your prospects and
customers expect today:
1. Please Don’t Make Me Think: The infamous “F”
The Web User Experience …is changing.
1
11. What your prospects and
customers expect today:
2. Please Speak MY Language
Snow
tires
The Web User Experience …is changing.
1
Winter
tires
Auto
injury
attorney
Car
accident
lawyer
12. What your prospects and
customers expect today:
2. Please Speak MY Language
The Web User Experience …is changing.
1
13. What your prospects and
customers expect today:
3. Be in the ZMOT (Use Pull vs. Push Marketing)
The Web User Experience …is changing.
1
14. The Web User Experience …is changing.
1
Key Point
Where do your
prospects go in their
ZMOT moment?
Find out and make sure
that you’re there waiting
for them.
ZMOT = Zero moment of truth.
The moment your prospect grabs a
digital device to self-educate prior
to making a decision to buy, try or
trust a product or service.
15. What your prospects and
customers expect today:
3. Be in the ZMOT (Use Pull vs. Push Marketing)
The Web User Experience …is changing.
1
16. What your prospects and
customers expect today:
4. Positive Experience on Any Device
The Web User Experience …is changing.
1
For nearly all my
clients, mobile users
make up 20-40% of
website visitors.
More on “Mobile” later
in this presentation.
17. What your prospects and
customers expect today:
4. Positive Experience on Any Device
The Web User Experience …is changing.
1
18. The Web User Experience is changing.
Why that matters to your business:
Google is watching
how your prospects
interact with your website…
…and rewarding or penalizing
your website based on it.
2 key things Google is watching: CTR and BR
19. 1. Your Site’s Click-Through-Rate (CTR)
Ranking
CTR
The Web User Experience …is changing.
1
12.5
9.5
7.9 6.1 4.1 3.8 3.5 3.0 2.2
Key Point
The higher your
site’s CTR (relative
to these
standards), the
higher your Google
rankings.
20. Improving Your Site’s CTR
1. Write compelling titles, descriptions, content
The Web User Experience …is changing.
1
21. Improving Your Site’s CTR
1. Write compelling titles, descriptions, content
The Web User Experience …is changing.
1
For sites with
good
CTRs, Google
will show these
sitelinks.
22. Improving Your Site’s CTR
1. Write compelling titles, descriptions, content
The Web User Experience …is changing.
1
23. Improving Your Site’s CTR
2. “Own” more properties
The Web User Experience …is changing.
1
Key Point
Give people more
“things” to click
on. Get press, get
involved in your
community, join
industry
groups, post
jobs, etc.
24. Improving Your Site’s CTR
2. “Own” more properties
The Web User Experience …is changing.
1
25. Improving Your Site’s CTR
3. Build Your Offline Brand
The Web User Experience …is changing.
1
Key Point
Marketing 101 –
Offline marketing
increases your
brand awareness.
This in turn
increases the
probability that, on
Google, someone
will click on you vs.
the competition.
26. Improving Your Site’s CTR
3. Build Your Offline Brand
The Web User Experience …is changing.
1
27. Improving Your Site’s CTR
3. Build Your Offline Brand
The Web User Experience …is changing.
1
28. 2. Your Site’s Bounce Rate
The Web User Experience …is changing.
1
BR represents the
percentage of visitors who
enter the site and "bounce"
(leave the site) rather than
continue viewing other
pages within the same site.
29. Your Site’s Bounce Rate
Ranking
BounceRate
The Web User Experience …is changing.
1
Average BR by site type
20 –
40%
70 –
90%
10 –
30%
RETAIL SITES
Driving targeted traffic
SIMPLE LANDING PAGES
With one call-to-action ex: add to cart
PORTALS
MSN, Yahoo Groups
10 –
30%
40 –
60%
30 –
50%
CONTENT SITES
With high search visibility
(often for irrelevant terms)
SERVICE SITES
DIY, self service, FAQ
LEAD GEN SITES
Services for sale
Source: http://blog.kissmetrics.com/bounce-rate/
30. Improving Your Site’s Bounce Rate
The Web User Experience …is changing.
1
Factors that affect BR
1. Poor page design
2. Poor correlation between
what the page is about and
what the user thought the
page would be about
3. Slow loading pages
4. Attracting the wrong type
of audience by ranking for
the wrong keywords
Tips to Improve BR
1. Speak their language
2. Provide relevant content
3. Place search box
prominently
4. Build a clear navigation
menu
5. Speed up the pageload
(check using Google’s
Page Speed plugin)
32. Google’s 500+ Changes in 2013
may already be affecting your sales.
The
Big 4
1
2
3
4
Web User Experience
Google’s 500+
Changes
B-to-B Social Media
Mobile
33. Google’s 500+ Changes in 2013
may already be affecting your sales.
1. Market Share – 75%+
2. Most Innovative among Peers
3. Control / Influence – owns or partners with several
other popular web properties (ex:
AOL, Android, NYTimes.com, Weather.com)
Why Google Matters
37. 1. (Not Provided)
Google’s 500+ Changes in 2013
2
Key Point
If you’re solely using Google Analytics, you should
be aware that Google is withholding your data!
You need to export all of your keyword data out of
Google Analytics. Then use a Ranking Tracking
software to keep track of those keywords yourself. Why?
Because those keywords are bringing traffic to your site.
It’s critical for your business to continuously keep your
eye on them, and maintain those rankings.
PCA can help.
38. 1. (Not Provided)
Google’s 500+ Changes in 2013
2
Key Point
If you’re solely using Google Analytics, you should
be aware that Google is withholding your data!
You need to export all of your keyword data out of Google Analytics.
Then use a Ranking Tracking software to keep track of those keywords
yourself. Why? Because those keywords are bringing traffic to your
site. It’s critical for your business to continuously keep your eye on
them, and maintain those rankings.
PCA can help.
PCA can help:
Sample Rank Tracking Report we use for our clients.
39. Google’s 500+ Changes in 2013
2
PCA can help:
Sample Rank Tracking Report we use for our clients.
40. Google’s 500+ Changes in 2013
2
PCA can help:
Sample Rank
Tracking
Report we use
for our clients.
42. 2. Penguin Updates
Google’s 500+ Changes in 2013
2
What Google Did:
Penalized websites
that had lots of links
pointing TO them from
irrelevant sites.
Takeaway – Know
what your “web guys”
or your outsourced
SEO company are
doing. They could be
using bad techniques.
44. 3. Hummingbird Update
Google’s 500+ Changes in 2013
2
What Google Did:
Focused on conversational searches. The
idea is Google want to be able to deliver
correct answers to broad-meaning questions.
Takeaway – Google is moving away from
focusing on keywords and meta tags, etc.
and more on what the searcher “means”
instead of what he/she “says.”
47. 4. Author Rank and Publisher Rank
Google’s 500+ Changes in 2013
2
What Google Did:
Along with the world wide
web consortium, Google is
paying attention to sematic
web – a way of coding
websites using standardized
markups or tags for items
such as
Author, Publisher, Product
Price, Product Color, etc. so
that someone could
theoretically search for
something such as “Who in
Buffalo charges the least for
red widgets” and receive an
exact answer from Google.
48. 4. Author Rank and Publisher Rank
Google’s 500+ Changes in 2013
2
51. 6. Google Now
7. Google buys Nest (thermostats)
Google’s 500+ Changes in 2013
2
Plus Hundreds More
… so what is Google up to?
52. Google wants businesses to stop pushing one-way
messages to customers, and start focusing on
naturally pulling prospects in by being in the right
place at the right time in front of the right people.
Google wants businesses to focus on building
their authority, increasing semantic relevance, and
improving the user experience.
Takeaway: KNOW what your web team is doing. If
they’re focused on “meta tags” that’s a red flag.
Google’s 500+ Changes in 2013
2
53. At PCA, we are transparent with our clients.
We baseline your site before we do any work.
Show you the work we’re going to do on your website
BEFORE we do it.
Schedule monthly meetings to present performance (#
leads, # phone calls, etc.).
Compare our metrics to what you’re seeing internally –
ex: Do our # of leads match yours?
Always seek your feedback to continuously improve the
program and grow with your business.
Google’s 500+ Changes in 2013
2
PCA can help: Know what your web team is doing
54. The Future of Social Media
in the B-to-B marketplace.
The
Big 4
1
2
3
4
Web User Experience
Google’s 500+
Changes
B-to-B Social Media
Mobile
55. 7 Steps to Doing B-to-B Social Media
the Right Way
1. Set specific, clear, measurable goal(s).
a) Increased brand awareness,
b) Lead generation,
c) Service and support, or
d) Reputation management.
The Future of B-to-B Social Media
3
Source: Social Marketology by Ric Dragon
56. 7 Steps to Doing B-to-B Social Media
the Right Way
2. Identify the smallest possible target segment
for that goal.
The Future of B-to-B Social Media
3
Social media marketing allows you to
be hyper-granular and drill down to
micro-segments, to dramatically
improve engagement levels and
conversion ratios.
57. 7 Steps to Doing B-to-B Social Media
the Right Way
The Future of B-to-B Social Media
3
3. Research what social places they “hang out in,”
if any at all.
a) Blogs and microblogs (Twitter)
b) Social networks (Facebook, LinkedIn, G+)
c) Podcasts
d) Video sites (YouTube)
e) Photo sharing sites (Flickr, Pinterest)
f) Discussion Forums (Yahoo! Answers)
g) Association membership sites/groups
This is the most time-intensive, tedious step.
58. The Future of B-to-B Social Media
3
3. Research what social places they “hang out in,”
if any at all.
PCA can help: The most time-intensive, tedious step
Below is a snippet of the sample research we did to assess a client’s social
media “hang-outs for prospects.” Client was a B2B international manufacturer
of expansion joints for engineers, architects and municipalities.
59. 7 Steps to Doing B-to-B Social Media
the Right Way
The Future of B-to-B Social Media
3
4. Identify the influencers of these communities
using Klout’s Influence Matrix.
60. 7 Steps to Doing B-to-B Social Media
the Right Way
The Future of B-to-B Social Media
3
Klout’s
Influence Matrix
61. 7 Steps to Doing B-to-B Social Media
the Right Way
The Future of B-to-B Social Media
3
5. Create an action plan with metrics.
6. Incorporate brand personality and voice.
7. Execute and measure results continuously.
62. 7 Steps to Doing B-to-B Social Media
the Right Way
The Future of B-to-B Social Media
3
63. Your Mobile Customers
… Beyond Smartphones & Tablets
The
Big 4
1
2
3
4
Web User Experience
Google’s 500+
Changes
B-to-B Social Media
Mobile
64. Your Mobile Customers
… Beyond Smartphones & Tablets
The Mobile Economy is growing
At the end of 2013, the number of
mobile phones officially surpassed
the number of people on Earth.
65. Your Mobile Customers
… Beyond Smartphones & Tablets
Mobile Advertising revenue is growing
US – 2012: $3.2billion
– 2013: $3.8billion 19% growth
– 2014: $4.7billion 24% growth
That’s a 47% growth from 2012 to 2014!
Source: http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
66. Standard Site vs. Mobile Site
vs. Responsive Site vs. Mobile App
Your Mobile Users… Beyond.
4
67. Does mobile matter for my business?
Check your Analytics for
percentage of mobile users and
their behavior vs. desktop users
Your Mobile Users… Beyond.
4
68. Does mobile matter for my business?
Your Mobile Users… Beyond.
4
Looks like smartphone users are bouncing at a
significantly higher rate than desktop users. Plus they’re
not converting. That’s a problem. Now let’s fix it.
69. At PCA:
Our marketing and analytics team will assess your
potential loss/gain from mobile users (i.e. “What are you
missing out on now?”). We will also provide clear direction
on which type of mobile experience would work best for
your audience – responsive, mobile site, or mobile app.
Our programmers our world-class engineers. They can
build any mobile experience, from a responsive website to
a mobile app.
Our marketing and analytics team will step in again to
measure the impact of the new mobile site in terms of
increased leads, sales, phone calls, etc.
Google’s 500+ Changes in 2013
2
PCA can help: Mobile Sites
72. What is “beyond”
smartphones & tablets?
Wearable devices
Your Mobile Users… Beyond.
4
Takeaway – These
have not yet hit the
Chasm. We’re
keeping an eye on
when they do. Until
then, focus on your
smartphone and
tablet users.
73. “The Big 4” Your Business Cannot
Afford to Ignore
The
Big 4
1
2
3
4
Web User Experience
Google’s 500+
Changes
B-to-B Social Media
Mobile
74. 4 Critical Web Challenges
Facing WNY Businesses in 2014
“The Big 4” Your
Business Cannot
Afford to Ignore
Mary Owusu, MBA – www.linkedin.com/in/maryo
Q&A
PCA Technology Group | www.pcatg.com
75. 4 Critical Web Challenges
Facing WNY Businesses in 2014
“The Big 4” Your
Business Cannot
Afford to Ignore
Mary Owusu, MBA – www.linkedin.com/in/maryo
Thank You
PCA Technology Group | www.pcatg.com
Editor's Notes
My bio:10+ years in digital marketing and user experienceWorked with local, national, and international organizations – b2b and b2c Increased sales and leads by 20-400%Certified inbound marketing professional by HubSpotProfessor of digital marketing at Canisius College
Present as “a refresher/reminder of what was in the email blast.
Order – We all live and work in WNY so important to talk about these 4 trends in a way that makes sense for OUR environment. We are not NYC, San Jose > show adoption curve and explain it including tipping point > ask how WNY fits > explain digBuffalo (opened this year 2014 by the BNMC. Similar ones were opened in NYC http://nyc.socialinnovation.org/our-story 10 years ago) > YOU DON’T WANT TO WAIT UNTIL WHAT’S GOING ON IN THE WEB WORLD REACHES THE LAGGARD STAGE – TOO LATE! THAT’S WHY WE’RE HERE TO TODAY… SHOW YOU WHAT’S TRENDING, TELL YOU WHERE IT IS IN THE ADOPTION CURVE, MAKE SURE YOU DON’T LOSE THE CHASM TO YOUR COMPETITORS. The big 4 web challenges we’re addressing today will help you do just that.In business and economics, innovation is the catalyst to growth. Rapid advancements in transportation, health care (<<my add) and communications over the past few decades (Wiki: innovation)We have seen growth in development industry in recent times, but it’s no secret that Buffalo(WNY) is NO NYC, San Jose (Silicon Valley)Chasm = “K”; a marked division, separation, or difference. “THE POINT AT WHICH IT HITS THE MAINSTREAM”Img - http://wisepreneur.com/innovation-marketing-2/customer-adoption-considerationsTransition – Your customers may be Businesses, but at the core, they are people – people who have “other experiences” with the web, with other websites other than yours. They use the web to find the best vacation spots, research schools for their kids, compare local car dealers, shop for clothes. They have iphones, androids, Netflix, chromecasts, at the very least, they read/hear about innovations. They may not be innovators or early adopters, BUT they know a positive web experience from a negative one. So yes, although WNY is not at the mouth of the Adoption Scale, the big takeaway is don’t miss the Chasm. Your businesses should be listening, watching what’s going on in the marketplace and make the move before the competition does – to capture your audience before it’s too late. The Big 4 Web Challenges we’re addressing will help you do just that.
= Put the important things where I can easily find themEasy navigationSearch box prominent and on the topWhere’s your phone number? Calls to action?I heard an ad on the radio, where’s that page with the promotion?Existing customers – how do you delight them?
= Put the important things where I can easily find themEasy navigationSearch box prominent and on the topWhere’s your phone number? Calls to action?I heard an ad on the radio, where’s that page with the promotion?Existing customers – how do you delight them?
ASK for audience examples?Another example: Cellino and Barnes says car accident lawyers instead of auto injury attorneys. Listen carefully.People who don’t know you by name will not search for you by name. They will search their need… more and more people are searching with long strings or questions: Show me pictures of widgets. Top companies in b2b collections. You say: textured metal panels; prospects say: stainless steel kitchen backsplashSearch engines’ response to people’s preference for their natural language is LSI (latest semantic indexing): The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic Cars”, the search engine would expect to find words relating to that subject in the content of the page as well, i.e. “collectors”, “automobile”, “Bentley”, “Austin” and “car auctions”. http://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/
ZMOT = the moment in which the prospect reaches for a digital device in order to self educate65% percent of all U.S. shoppers use the Internet to research products and services, yet 90%of all non-grocery transactions in 2012 occurred in the store.. (Source: Cisco, 2013)Google lives in the ZMOT, watches the ZMOT (through data collection), wrote the book on the ZMOT – literally.Takeaway = where do your potential customers go during the ZMOT? A Google/Bing Search? (<< Gain high rankings); Partner sites? Associations? Talk to peers? )<< Join the network) Your website? (<< it better have the right usability elements) Competitor’s website? (<<Write your own review pages for people searching for “vs” or “compare A and b”– tred carefully of course). Social media group? How to video on YouTube? Find out and Be There.
ZMOT = the moment in which the prospect reaches for a digital device in order to self educate65% percent of all U.S. shoppers use the Internet to research products and services, yet 90%of all non-grocery transactions in 2012 occurred in the store.. (Source: Cisco, 2013)Google lives in the ZMOT, watches the ZMOT (through data collection), wrote the book on the ZMOT – literally.Takeaway = where do your potential customers go during the ZMOT? A Google/Bing Search? (<< Gain high rankings); Partner sites? Associations? Talk to peers? )<< Join the network) Your website? (<< it better have the right usability elements) Competitor’s website? (<<Write your own review pages for people searching for “vs” or “compare A and b”– tred carefully of course). Social media group? How to video on YouTube? Find out and Be There.
More on mobile later but …My clients – 20-30% of visitors are on a mobile device. And it’s always fun to explore future smartphones vs tablets, and even the specific device they’re onMobile usership is growing exponentially – people are not slowing down, they’re getting busier… they expect your site to work from any device and from anywhere in the world. Period.
Yes the web user experience matters because of the adoption curve – but here’s another very important reason :::: Google is watching… all the search engines are. For every ZMOT moment that Google owns/controls (search, google+, android phones, maps) it can rank you against your competition based on how well IT feels your prospects are served by your site.Transition = here are 2 ways Google is already doing this. Looking at 2 metrics – bounce rate and CTR – to determine how high you should be ranked
Content – because Google will pull from content at its discretionThe fact that Google is using CTR to determine rankings is relatively new, but the fact that your site should have compelling titles and descriptions is late in the adoption scale
PS – these sitelinks only appear for sites that have a history of high CTR in Google
Own more = more chances to get clicked onAnother example = PPC bid even if #1 in organic – another way to get more clicksGet involved in the community (<< get in articles and link from them to your site), build social media profiles (<< and optimize them for key phrases that matter to your prospects),
The constant struggle of having a dedicated marketing budget…Building offline brand = gives you the recognition online to have your potential customers click on you instead of the competitionKey = tightly integrate online and offline – AllState example
The constant struggle of having a dedicated marketing budget…Building offline brand = gives you the recognition online to have your potential customers click on you instead of the competitionKey = tightly integrate online and offline – AllState example
Negative slope = higher bounce rate, lower your ranking
Factors #4 example – Jim’s example of working for a commercial refrigeration company > autopsy refrigerator > because of certain content placed on the site, happened to rank for terms related to alien autopsies
2012, 2013, 2014
2012, 2013, 2014
2012, 2013, 2014
Marrano – 1st ranking report – tracking 330 total rankings (165 keywords x 2 engines: Bing and Google)
Dunn’s BringShare report
Dunn’s BringShare report
Focus – black hat SEO techniques especially link issues2012 was the official update but 2 or 3 mini updates in 2013
Key – exact match emphasis going outFocus: focus on conversational and semantic search – deliver correct answers to broad meaning questionsLATENT SEMANTIC IndexingSemantic - common data formats on the World Wide Web so data can be easily shared and resued across applications
Key – exact match emphasis going outFocus: focus on conversational and semantic search – deliver correct answers to broad meaning questionsLATENT SEMANTIC IndexingSemantic - common data formats on the World Wide Web so data can be easily shared and resued across applications
Markup tags used to create a verified authorship between the G+ page and the Author’s articles; or between G+ page and Pulisher’s web entities.Lowest cost for a red widget OR top providers of Your personal authority matters! And so does your company’s authority.
One or more of the followinghttp://www.forbes.com/sites/martinzwilling/2013/08/17/7-steps-to-productive-business-use-of-social-media/Talk through WBA social media company. Wanted A and CIncreased brand awareness, Lead generation, Service and support, or Reputation management.
Due to the information overload felt by consumers today, marketing at the generic segment level no longer worksWBA – structuralarchitects in the United Statesa. Engineers, especially structural, civil and mechanical engineersb. General contractorsc. Engineering companies – multidisciplinaryd. Architectse. Specifiersf. Owners – State DOTs, Developers, Federal TransitAdministration, General Services Administration (GSA)
Slide shows example of WBA’s potential social spaces to enter the B2B sm marketing
WBA – YouTube – competitor had a very active channel dedicated to how to install his products > was high creator and sharer = celebrity and broadcasterSo the plan was to enter the YouTube market > watch the competitor over time > create own channel about own products > use ideas from competitor channel then brainstorm own ideas too < ALSO become more of a Conversationalist by doing more listening than competitor did
In GA you can get goals. You can also track social influence
47% growth from 2012 to 2014!
Whoa 40%? I better be paying attention to smartphone users ‘cos they’re 30%, bouncing at nearly 60%, AND their conversion rate is very low.Gameplanning – how are they getting to my site? Google search – I better focus on developing a mobile friendly site (not an app) > responsive or mobile version – depends on budget