The document discusses advanced social media strategies, emphasizing the importance of having clear goals and integrating social media into blogging to effectively engage with target demographics. It highlights the benefits of social media, including improved SEO and organic reach, while providing tips on generating blog traffic and gaining followers on Twitter. The author also suggests using alternative media like video for those who struggle with writing and encourages consistent participation in social media activities.

1. Advanced Social Media

2. Social Media:BEYOND THE BASICSOr… “So, Now What?”

3. Assumptions- big 4What we will cover-Time commitment Writing good postsAlternatives to ‘writing’Getting followers (twitter)Getting blog trafficTaking this to the next level

4. (via FredCavazza.net)

5. Benefits of Social Media86% versus 14%... That’s a big gap!

6. Benefits of Social MediaLaw of Attraction (pull marketing)Allows you to establish yourself as an expertOrganically increases SEOOnly investment is your time**some restrictions may apply

7. The Wheel

8. Just a quick Recap…ASSUMPTIONS:- You have a Facebook Account- You have a LinkedIn Account- You have a Twitter Account- You have a blog setup

9. So, What’s holding you back?Time commitment?Don’t know what to say?Overwhelmed?Don’t like to write?

10. First of all…You have to have a goal. I like Facebook and everything, but I’m just spinning my wheels if I don’t have a goal. Sure, I like writing a blog, but am I writing for fun, or am I writing to gain something?

11. Social MediaIS NOT A MAGIC BULLET

12. You need to know what you’re talking about. What is something you could talk forever about?What are you passionate about?What is your value to the world?

13. Then, you get this working:

14. A Blog without social media integration in useless!

15. Blogging:The top 5 reasons to make your blog your homepage-5. Organic search results - - long tail searching4. It’s cheap.

16. 3. Engage your demographic more effectively2. A blog can do everything your website can do, but better.

17. You can connect everything.EVERYTHING. to one place.

18. How to use your blog effectively:Be the SOURCE for your target demographic.Reviews of news articles, videos, government mandates, housing costs, neighborhood trends- other people’s blogs- are all perfectly acceptable blog topics.BE REAL. BE TRANSPARANT

19. Don’t like to write? How about video?Short for Video Log. Using sites like YouTube or Vimeo, you can embed the videos into your blog.

22. How do I get Traffic?BEFORE ANYTHING ELSE Install Google Analytics. You need to be able to track this stuff!http://www.thrivesocialmedia.com/2010/07/15/installing-google-analytics-on-your-wordpress-blog/

23. Traffic Ideas:Here’s what we do-Use Twitter and Facebook to talk about your blog (remember that wheel?)Have Share buttons, Twitter widgets, and Facebook Badges. Allow users to share as they see fitNot ALL the time, but its ok to drop a line about the new blog post you wrote.

24. Leave Comments!Piggyback your blog by using someone else’s hard work!When you get a comment…- That person very likely will be addressing a larger sentiment.- Feedback is awesome.

25. Traffic TipsWrite interesting content.(Billboards are useless if there is no store)Read other blogs and leave comments(it’s a conversation, remember?)Put your Blog URL on everything-

26. How do I get Twitter Followers?Register yourself on www.wefollow.comDetermine what 3 things you’re interested in connecting with people on, and search for those peopleMake your bio accurate-When you search for people to follow, it searches through their bios…DO NOT lock your profile. DO have a picture

27. This goes along with SEO-Be available to be found, have great content, and engage in social media. Make a time commitment- whether it’s 15 minutes a week or an hour a day- to be active on Facebook, Twitter, or writing a blog.

28. Also…Basic blog sites (Wordpress.com, Blogger.com, etc.) are ok, but you have to take the training wheels off at some point. There’s so much more power with a Wordpress.org site*PS- You can have as many blogs as you’d like. I have 4.*

29. Drew Shope720.231.3521www.ThriveSocialMedia.com