Ben Jackson, Director at GradWeb will discuss the challenges that we need to consider when engaging with a new generation of job seekers on their terms, with "Digital Natives versus the ATS Dinosaurs"

2. Digital natives vs the ATS
dinosaurs?
Ben Jackson – Director, GradWeb
May 15th 2014

3. The Agenda
‣
Introduction
‣
Today’s Future Talent Landscape
‣
Introducing / Attracting Generation Z
‣
Where we are now
‣
The future
‣
Challenges
THE FUTURE OF FUTURE-TALENT RECRUITMENT

4. introduction
‣
The Digital Revolution
‣
Candidate experience still
Web1.0
‣
The inter-generational
workplace
‣
An improving economy
‣
Social – different
rules?
‣
Mobile – access
anywhere, anytime
‣
Social mobility and
diversity
THE FUTURE OF FUTURE-TALENT RECRUITMENT

5. TODAY’S FUTURE TALENT
RECRUITMENT LANDSCAPE
‣
TUITION FEES:
-
UCAS applications in
2014 = 580,000
-
4% increase year-on-year
-
STEM applications up
-
A-level subject choices
‣
APPRENTICESHIPS:
-
175,000 in 2005/06
-
510,200 in 2012/13
‣
APPLICATION
VOLUMES – 97:1 IN
2012-13
THE FUTURE OF FUTURE-TALENT RECRUITMENT

6. TODAY’S FUTURE TALENT
RECRUITMENT LANDSCAPE
‣
Generation Z – the “Digital Native”
‣
Yahoo’s CMO Kathy Savitt
– “a full-blown obsession with Gen Z”
‣
New rules of engagement:
Mobile / Social
‣
Clash of cultures:
Baby Boomers / Gen X / Y / Z
‣
The Digital Revolution
‣
Global recruitment
THE FUTURE OF FUTURE-TALENT RECRUITMENT

7. INTRODUCING… GENERATION Z
‣
Generation Z – ONLINE
PRACTICALLY FROM BIRTH
‣
MORE AT HOME ONLINE
EVEN THAN GEN Y
“less likely to tell the boss when they
disagree, but more likely to share those
views online”…
… AND “CONNECT WITH OTHERS
WHO SHARE THEIR INTERESTS AND
ARE DOING THE SAME THINGS”
(BRUCE TULGAN, 2012)
‣
INFLUENCER
MARKETING & BRAND
ADVOCATES
“Influencers give you brand
awareness, brand advocates give you
sales” (Gema Molina Garcia,
2013)
THE FUTURE OF FUTURE-TALENT RECRUITMENT

8. INTRODUCING… GENERATION Z
‣
DIGITAL TECHNOLOGY /
SOCIAL PLATFORMS
ENABLE IMMEDIATE
CONTACT / INFO
‣
CONTROL – INSTANT ACCESS
AND ACCESSIBILITY =
FRUSTRATION WITH OBSTACLES
‣
CREATIVE, KNOWLEDGE
SHARING, AWARE
‣
‣
BUT…
‣
DEPENDENT ON
TECHNOLOGY?
‣
SELF-OBSESSED?
COMPLETELY OPEN…
YET FIERCELY
PRIVATE
THE FUTURE OF FUTURE-TALENT RECRUITMENT

9. ATTRACTING GENERATION Z
‣
“SOCIAL!!!” – HMMM…
PERHAPS NOT…
‣
GRADWEB RESEARCH
SHOWS <1.2% OF GEN Z
JOB SEEKERS
REFERENCE SOCIAL
MEDIA AS SOURCE FOR
JOB APPLICATIONS
‣
GEN Z AWARE OF
ONLINE PRESENCE
‣
The “Creepy Treehouse”
(Paul Smith, CACEE)
‣
Twitter, LinkedIn and FB
all suffering weak growth
THE FUTURE OF FUTURE-TALENT RECRUITMENT

10. ATTRACTING GENERATION Z
‣
MOBILE, MOBILE,
MOBILE – PORTABLE, ALWAYS
ON, PERSONAL
‣
VIDEO (MOBILE & SEO) –
69% OF ALL INTERNET
TRAFFIC BY 2017 =
VIDEO (Cisco, 2013)
‣
HONEST / REAL – GEN Z
‣
HUMAN – TECH ENABLES
BUT CAN’T STAND
ALONE
‣
CONSUMER MARKETING,
NOT RECRUITMENT
ADVERTISING
‣
Need for coherent, holistic
online employer brand
THE FUTURE OF FUTURE-TALENT RECRUITMENT

11. WHERE WE ARE NOW… Mobile
‣
Source: Google
THE FUTURE OF FUTURE-TALENT RECRUITMENT

12. WHERE WE ARE NOW … Mobile
‣
50% of internet users use mobile
as primary source (Digital Buzz,
2013)
‣
Just 13% of FTSE100 employers
have 100% mobile enabled sites
‣
50% of all emails now opened
via mobiles (Experian, 2013)
‣
82% of all new students in UK
have smartphones (UCAS, 2013)
THE FUTURE OF FUTURE-TALENT RECRUITMENT

13. WHERE WE ARE NOW… ATS
‣
Recruitment
technology often
stuck in the dark
ages
‣
User experience
poor – Web1.0
‣
Reporting limited
THE FUTURE OF FUTURE-TALENT RECRUITMENT

14. WHERE WE ARE NOW… ATS
‣
ALLOW
CANDIDATES TO
TAKE CONTROL OF
THEIR OWN
APPLICATION
‣
ENABLE – DROP
THE BARRIERS TO
ENGAGEMENT
THE FUTURE OF FUTURE-TALENT RECRUITMENT

15. THE FUTURE… technology &
assessment
‣
EASY ACCESS VIA SOCIAL
MEDIA / THE HEAR
‣
THE DEATH OF THE
APPLICATION FORM?
‣
AUTOMATED SCREENING
– INTEGRATED SJTS, TESTS ETC
‣
GAMIFICATION
THE FUTURE OF FUTURE-TALENT RECRUITMENT

16. THE FUTURE… candidate relationship
management
‣
Change in recruiter behaviours
‣
Engaging, not screening out
‣
Data / CRM functionality
‣
Tagging and profiling talent –
using technology to build talent
communities
‣
Geo-spatial tech – show
candidates their local jobs
‣
Interact online – webinars,
“meet the business”
‣
Valuable content (video,
blogs)
THE FUTURE OF FUTURE-TALENT RECRUITMENT

17. THE FUTURE… challenges
‣
Budget and resource
‣
Pace of change
(digital, social, societal)
‣
Global migration trends
– boundaries are
changing
‣
Playing catch-up
– the ATS dinosaurs
‣
Over-extending
– don’t try to do everything
all at once!
THE FUTURE OF FUTURE-TALENT RECRUITMENT

18. QUESTIONS?
For more information please contact
Ben Jackson
+44(0)7826 916 108
+44(0)1635 584 130
ben.jackson@gradweb.co.uk
@BenJacksonGW
THANK YOU

19. the next 12 months?
‣
Chan ‣
The first si
THE FUTURE OF FUTURE-TALENT RECRUITMENT