Design and technology are inextricable. Our culture's growing exposure to more sophisticated design as an integrated aspect of our lives continues to challenge the balance of art and science as it relates to interactive systems and user experiences. Creative license, established mental models, social networks and the multitude of tools for both medium and messages have re-energized this sometimes-paradoxical debate. This is most clearly evidenced in user experience for emerging technologies. We challenge the UX community to not rest on its laurels, but to recognize the hyper- speed of which experience design evolves and in doing so elevates the quality of the human experience. This idea transcends emerging technologies; in fact, it challenges designers to rethink existing digital experiences and to help drive digital forward.