1) The document discusses three magazine advert designs created by the author to promote an electronic dance music album. Each design utilizes different colors and layouts to portray nighttime and match the genre. 2) Fonts and colors were carefully chosen to stand out against backgrounds while also relating to electronic dance music. Blue tones were used to represent night skies and sunsets. 3) The author's final design uses shades of blue and pink colors, with the album title standing out against a fading pink background. It incorporates music platform logos and was chosen for being the most professional, eye-catching design that clearly relates to the genre.

1. Artist Magazine Adverts

2. Design 1:
Throughout my three designs, you can clearly see the layout is near the exact same in each
individual product. This is because from the start of A2, I already had a pretty detailed idea
in my mind in what I wanted it too look like, what was shown and also what stands out
more then other factors on the advert. This can be clearly shown in my three drawings
presented above.
Fonts
I used a variety of fonts throughout the magazine advert as I didn’t want any repetitions to
be shown. This is because Steve Neale stated that “mere repetitions wouldn’t attract an
audience”. Due to me wanting to have a differing font with each piece of text displayed, I
had to research many different fonts that were in some ways similar to the genre to keep
the connection but also some ways different to insure originality. This is why I used the
‘Franklin Gothic Heavy’ font for the ‘OUT NOW’ and ‘Calibri (Body)’ font for the link to Tim
Berglings website. Overall, I believe the fonts used on the advert cover are very effective,
help catch the readers eye, reflect the genre in a positive and adventurous way and also
stand out against the light background.
Colours
Throughout each cover, I used a variety of different colours that link in some way to the
genre. I used a light blue fading into an even lighter blue for two reasons; to act as the day
light sky above the mountains and forest but also because I believed the blue would help
make the fonts and lightning effect stand out even more to not only catch the readers eye,
but to also entice them to read about the advert. Overall, I believe the variety of colours
used help portray the electronic dance music with a twist of adventure also being
portrayed in a successful way and would therefore be successful as a real life media
product.

3. Design 2:
Colours
On my second design, I decided to use a light blue fading into a purple to portray a sunset,
night sky theme against the forest and mountains. I wanted this because the Electronic
Dance Music genre can be seen to be played in night clubs around the world at night so
therefore wanted to try and portray the night time theme across my second advert design.
This meant I had to change the colour of the majority of the texts used to help them stand
out. Due to this minor problem, I had to find a colour which linked to the genre but also
stood out against the background. The colour white was my best choice out of the colours I
had available with Microsoft publisher. If I had more resources available, like PhotoShop, I
would have had a wider variety of colours available and then would have been able to
create a fading effect within the main fonts which would have linked to the background
fade. Overall, with the resources I had available, I believe the colours used are very
successful and again help portray the genre.
Layout/Design
Throughout the three designs, the main layout stays the same apart from two additional
Avicii logos added in on this design. I wanted a repeated design throughout my three
designs as from day 1 of A2, I had this design idea in mind and my ideas for it only got
stronger and more detailed. When it came to researching Aviciis adverts, I found that many
of his adverts were very different to mine so therefore I decided I would stay with my
designs in order to be original within the genre which many artists struggle to do these
days. Due to the originality within my designs, I believe the general layout and overall
design of the three is very successful and would no doubt compete against some of the
thousands media product adverts out in the world today.

4. Design 3:
Colours
For my third and final design, I decided to stay with the night sky theme as the background
colour. This was again because of the idea of Electronic Dance Music being played in clubs
late at night around the world. I used three differing colours on this design which are two
different shades of blue and a purple. These 3 differing colours were used as they are often
seen to be used with different lighting effects in clubs and also would help make the font
colours and main texts stand out against the seemingly dark background. I believe the
colours used are the most appealing and eye catching out of the three and therefore help
create an adventurous atmosphere throughout the design as well as link the whole design
to the genre successfully.
Logos
Throughout each cover, a variety of logos have been included to make my adverts look as
real as possible and to also add a hint of professionalism to the adverts. These include the
Spotify logo, Itunes logo, Google Play Music logo and lastly the official Avicii Logo. The
importance of these logos is very high due to it telling the audience that you can now listen
to Avicii’s new album online and can also buy it. This helps the advertising of the new
album and also shows the audience that the album is available on many differing music
media platforms.

5. My Final Piece
I chose this as my final piece as both me and my audience believed it was the most
professional looking, most eye catching and is easily linked to the genre out of the
three designs. The audience liked the fact that this design was “very colourful”, the
“title of the album stands out against the fading pink” and the “use of pink stands out
as a contrast to the lightning and the bolder blue beneath”. The feedback I received
from this design compared to the others was very successful and only positive
opinions were given. This meant that I didn't need to amend any of the design and it
was therefore finished and ready to be used as a 1/3 of my final piece.
Looking back at my design now, I would change a few little things to maximise its
potential and to also make the artists logo more recognisable. In order to do this, I
would create two more official Avicii logos and place them either side of the “FORM”
font much like design 2 shows. This would mean the logo can be easily seen and
wouldn’t be hidden to anyone's eye if they could not see the main official logo
behind the lightning and the “OUT NOW” font.
Even though there is a few things I would change, I am overall very happy with my
final piece and therefore believe it would do very well against some of the official
adverts out there today in the world. Including some of Avicii’s own.