The document evaluates whether the final design pieces created to promote the environmental organization Surfers Against Sewage are fit for their intended purpose. It determines that the purpose of raising awareness of the organization's issues was achieved through the production of a range of fresh, eye-catching designs aimed at a young audience. An initial logo design with an eye in a jar was deemed too complex and not professional enough, so a simplified design with the eye and waves was created instead. Research into the client's existing products helped ensure the new designs would be suitable and approved.

1. Evaluation
Are
the
final
pieces
fit
for
purpose?
The
purpose
was
to
design
a
range
of
products
to
promote
awareness
of
key
environmental
issues
and
the
organisation
Surfers
Against
Sewage.
This
was
achieved
in
the
production
process,
as
all
the
pieces
were
part
of
a
fresh
set
of
ideas
that
aimed
to
entice
a
much
younger,
enthusiastic
audience.
If
the
purpose
was
to
raise
awareness
to
all
the
issues
the
client
had
campaigns
for
then,
yes
it
was
achieved
and
the
designs
are
fit
for
the
purpose.
Evidence
to
support
this.
In
order
to
determine
whether
the
pieces
are
of
the
standard
set
by
the
client
or
if
they
promote
the
same
issues
surrounding
the
concerns
campaigned
for,
it
is
important
to
compare
and
contrast
the
existing
work
with
that
I
created.
On
the
left
is
the
current,
existing
logo
by
Surfers
Against
Sewage.
On
the
right
hand
side
is
the
one
created
for
the
client
in
the
production
process
lasting
four
weeks.
Do
they
still
keep
to
the
same
colours?
Yes,
the
blue,
which
reflects
the
ocean,
has
been
kept
intact.
Is
there
the
name
of
the
organisation
in
a
house
style
font,
which
can
be
replicated
in
other
pieces
of
production?
Yes,
the
Surfers
Against
Sewage
text
was
not
used
underneath
the
logo
when
placed
on
products
such
as
merchandise.
Instead
it
was
used
in
the
membership
form
to
show
professionalism
through
consistency.
Similarities.
Was
the
original
idea
to
incorporate
the
eye
and
wave
again?
No,
I
first
wanted
to
create
a
logo
where
an
eye
was
trapped
in
a
jar.
The
tears
from
the
eye
were
meant
to
lead
to
the
waves
surrounding
it.
It
was
seen
as
something
very
technical
and
aesthetically
pleasing.
However,
when
putting
the
idea
into
production
it
did
not
look
fit
for
purpose
or
professional
enough.

2.
As
you
can
see
it
is
not
visually
appealing
like
the
final
piece.
I
feel
without
going
through
this
process
of
over
complicating
the
logo
design,
I
would
not
have
realised
the
slickness
of
the
simplicity.
It
was
not
just
the
jar
that
made
it
look
less
appealing,
the
colour,
eye
and
representation
of
the
client’s
organisation.
Here
having
‘SAS’
in
tear
drops
and
a
plain
font
made
the
organisation
look
bland
and
nothing
special.
In
stark
contrast
the
final
design
uses
a
bright
shade
to
strike
a
vibrant
look
to
Surfers
Against
Sewage.
This
is
much
more
fit
for
purpose
as
it
is
using
the
same
ideas
but
presents
it
in
a
clever
way.
This
shows
the
thought
process.
I
realised
that
the
logo
was
to
be
used
in
other
products
and
needed
to
be
smaller.
Would
the
first
design
stand
out
when
made
smaller?
No,
it
is
for
this
reason
I
cut
the
unnecessary
parts
off.
I
used
brighter
colours
and
took
the
negativity
off
the
full
logo.
The
eye
was
made
to
a
much
more
professional
looking
standard.
It
was
based
on
looked
at
through
research
and
created
entirely
on
Photoshop.
The
logo
had
a
week
spent
on
it
to
make
sure
it
was
good
enough
to
be
used
on
other
products
created
later
in
the
4-­‐week
process.

3. When
exploring
the
possible
merchandise
I
could
create
I
looked
into
the
popular
and
most
common,
t-­‐shirt.
Again,
in
order
to
know
if
the
work
was
fit
for
purpose
I
had
to
research
into
existing
products
from
the
client.
This
way
it
would
be
a
safe
approach
as
there
would
be
a
strong
chance
the
client
would
approve.
I
did
not
want
to
copy
previous
designs
as
it
was
made
clear
the
organisation
was
in
desperate
need
of
fresh
ideas
and
designs
they
could
use.
I
just
wanted
to
base
an
idea
of
something
already
created.
Simplicity
was
the
word
looked
at
most
in
terms
of
the
original
target
audience.
Using
the
logo
on
the
products
made
it
very
clear
and
simple.
It
did
not
over
complicate
the
merchandise.
I
explored
different
ways
of
presenting
the
logo,
whether
it
was
through
a
campaign
used
in
the
poster
creation
of
#WaveAwayWaste
or
just
a
clear
and
lighter
logo
across
the
full
t-­‐shirt.
These
shirts
above
were
two
of
several
designs
created
in
task
8.
The
simple
design
of
the
logo
on
the
shirt
was
not
by
chance,
it
was
judged
to
be
the
best
out
of
many
designs.
As
well
as
the
vibrant
selection
of
shirts
I
created,
I
wanted
to
produce
a
selection
of
merchandise.
I
the
planning
stages
I
had
decided
on
just
three
products.
Headwear,
badges
and
stickers
and
a
shirt.
After
exploring
Ripcurl,
a
Surfing
merchandise
brand
I
realised
the
possibilities
were
endless.

4. The
phone
case
was
something
I
did
not
look
at
in
depth
before
the
production
process,
however
after
exploring
existing
merchandise
aimed
at
the
Surfing
community
I
realised
that
it
would
be
perfect
for
the
young
audience
looked
upon.
Instead
of
badges
and
stickers,
which
offer
less
value
to
the
customer,
having
a
much
more
visually
pleasing
piece
would
entice
the
people
more.
Along
with
the
iPod
or
Phone
case,
I
printed
the
design
created
from
the
logo
onto
a
variety
of
merchandise.
This
was
to
cover
all
bases
and
make
sure
everyone
was
looked
into.
Using
RedBubble.com
to
import
the
designs
in,
I
was
able
to
place
them
on
a
pillow,
a
travel
mug,
a
cup
and
a
bag.
This
covered
all
ages.
As
the
merchandise
was
to
be
used
on
the
membership
form
for
the
‘Perks
of
Membership’
it
was
important
to
include
something
of
value.
When
looking
at
the
merchandise
created
I
would
say
that
the
work
is
all
fit
for
purpose.
Would
they
all
be
used
as
part
of
the
merchandise
collection?
Yes.
They
use
the
logo
and
show
a
professional
standard.
The
poster
was
again
something
I
wanted
to
keep
in
tact
with
the
client’s
current
theme.
The
reasons
for
keeping
to
the
same
look
were
so
they
could
use
the
existing
pieces
and
possibly
these
I
have
created.
During
the
research
process
I
realised
that
the
‘Beach
Clean’
had
been
used
on
several
coactions.
This
was
something
I
wanted
to
replicate
but
add
fresh
look
to
it.
When
looking
into
the
existing
pieces
I
found
that
they
didn’t
have
enough
information
or
it
was
not
clear
enough.

5. In
my
design
I
made
it
keep
to
the
style
already
created
and
make
it
more
interesting.
I
felt
that
in
order
to
attract
new
members,
and
young
ones
of
that,
I
had
to
include
images
of
what
existing
members
had
done.
The
previous
Beach
clean
posters
did
not
have
information
and
they
were
too
bright,
I
wanted
to
add
a
small
piece
of
negativity
to
the
work.
Using
a
dark
green
background
adds
the
nature
and
environment,
however
makes
the
audience
aware
of
the
issue.
The
previous
beach
clean
was
made
to
look
too
exciting
and
this
could
be
seen
to
gloss
over
the
serious
issues.
Using
the
darker
fonts
and
having
it
well
structured
showed
the
professionalism
and
therefore
made
it
fit
for
purpose.
The
final
poster
was
not
created
in
one
attempt,
in
there
were
over
10
different
creations
made
in
the
one
week
of
poster
creation.
During
this
process
I
explored
various
colours
and
shades
as
well
as
the
compositional
features.
I
experimented
with
shapes
and
the
position
of
the
logo.
It
was
by
going
through
this
process
I
got
to
a
design
I
felt
was
suitable
to
both
the
client
and
audience.
The
reasons
I
feel
the
poster
is
fit
for
purpose
is
that
there
is
not
one
feature
that
isn’t
in
something
of
a
professional
comparison.
The
sponsor
has
been
incorporated
in
the
final
poster,
the
date
and
all
the
required
information
are
included
and
I
have
added
additional
features
to
make
it
look
of
the
standard
set.
In
other
designs
I
have
tried
to
use
too
many
colours
for
the
text.
Looking
at
this
above,
it
keeps
to
clear
shades.
This
can
be
much

6. more
professional.
The
poster
covers
all
the
areas
looked
at
in
a
poster.
Where,
what
it
is
and
how
you
can
help.
It
uses
social
media
to
connect
to
another
poster
I
have
created
and
relate
to
the
young
audience
targeted.
Before
I
started
creating
the
Beach
clean
posters
I
looked
into
a
design
and
idea
I
came
up
in
the
planning
stages
before
production.
#Wave
AwayWaste.
After
exploring
various
campaigns
Surfers
Against
Sewage
had
created,
in
particular
the
‘Break
The
Bag
Habit’
I
realised
that
I
should
at
least
attempt
to
do
something
similar
and
use
social
media
to
create
an
online
poster
as
well
as
a
paper
hand
out
for
the
beach
clean.
The
reason
behind
it
was
to
add
fresh
life
into
the
organisation.
The
beach
clean
was
something
already
thought
through
by
the
client
and
they
hired
me
to
create
something
exciting
and
new.
I
looked
at
the
existing
‘Break
The
Bag
Habit’
and
thought
having
a
specific
campaign
rather
than
an
overall
clean
up
can
appeal
to
the
audience
more
personally.
WaveAwayWaste
was
designed
to
go
with
the
beach
clean
poster
a
set.
It
can
reach
out
to
the
audience
on
social
media
first,
once
they
have
‘followed’
you
as
seen
on
the
bottom
of
the
poster,
you
can
then
be
led
to
the
beach
clean.
This
could
be
in
the
way
of
a
tweet
or
direct
message.
The
problem
the
client
had
was
that
they
could
not
reach
out
to
the
younger
audiences.
Having
something
new,
even
as
an
idea
shows
the
great
deal
of
thought
put
in.
The
secondary
poster
helps
support
the
beach
clean
as
well
as
providing
some
more
awareness
to
other
causes
such
as
Marine
Litter.
The
poster
uses
the
logo
like
all
the
other
products
and
this
provides
its
purpose
should
the
client
use
it
or
parts
of
the
idea
in
the
future.
Even
just
as
an
idea
it
can
be
worth
exploring.
It
may
not
have
the
technical
aspects
other
posters
include,
however
the
suggestion
itself
along
with
the
Beach
Clean
can
provide
something
for
the
client.
Something
they
can
take
and
adapt.

7.
The
Beach
Clean
poster
like
the
Merchandise
is
fit
for
purpose.
Why?
Because
not
only
does
it
provide
the
content
asked
for
from
the
client,
it
uses
information
from
existing
pieces
and
adds
fresh
ideas
impetus
to
the
full
organisation.
The
client
can
use
it
as
it
has
been
well
structured
and
thought
through
and
is
well
produced.
I
feel
the
same
in
relation
to
the
Membership
form.
Like
the
poster
I
spent
the
same
amount
of
time,
put
in
the
same
planning
and
idea
generation
and
produced
multiple
copies
to
produce
something
I
feel
is
adequate.
Out
of
the
four
pieces,
I
feel
this
is
the
least
strongest
but
still
holds
value
when
looking
at
how
and
if
it
could
be
used.
The
reason
behind
being
uncertain
over
the
fitness
for
purpose
is
that
I
changed
the
audience
before
the
creation.
I
wanted
to
create
something
for
a
younger
audience
than
what
it
looks
like,
however
I
decided
that
images
would
take
away
from
the
text
and
I
wanted
something
much
structured.
To
make
it
readable
I
wanted
add
colour
to
the
text,
this
I
felt
would
replace
the
small
images.
This
is
in
fact
fit
for
purpose
but
for
an
older
audience
than
first
thought.
The
front
page
has
a
hint
of
negativity
to
it
like
the
poster.
The
use
of
the
levels
to
make
the
image
a
darker
shade
provided
this
look.

8. The
final
piece
looks
as
if
it
has
had
little
thought
and
previous
designs,
however
it
took
the
longest
amount
of
time
to
find
the
most
simplistic
style.
This
may
sound
not
right;
however
choosing
the
correct
font
and
colours
was
vital.
The
reason
why
I
feel
the
work
is
fit
for
purpose
is
that
it
covers
everything
that
is
needed
in
a
membership
form
made
for
new
members.
It
has
background
imagery,
a
variety
of
fonts,
colours
to
support
the
text
and
help
the
reader
digest
it,
facts
and
figures
to
interact
with
them
and
the
required
information
such
as
direct
debit.
The
front
and
back
pages
are
well
thought
through
and
based
on
the
work
already
created
by
the
client.
Again,
when
it
came
to
the
production
side
of
the
work,
I
researched,
explored
and
attempted
to
reproduce
the
existing
work
but
add
something
new
and
exiting
they
have
missed
in
order
to
attract
a
different
section
of
the
demographic.
The
membership
form
may
look
bland
and
perhaps
too
simplistic
but
I
did
experiment
with
large
amounts
of
content
and
it
took
away
from
the
serious
issues
explained
in
the
points.
From
this
membership
form
used
by
Surfers
Against
Sewage,
I
wanted
to
use
the
highlighting
of
the
sections
to
replace
any
imagery.
The
imagery
that
was
to
be
used
I
placed
on
the
background
to
make
the
dark
text
stand
out
that
much
more.
After
various
Flat
plans
and
research,
I
decided
that
the
layout
above
was
the
correct
one
for
the
both
the
information
I
had
gathered
earlier
such
as
facts
and
figures
as
well
as
the
layout.
To
have
it
clear,
concise
and
organised
would
make
it
readable
and
easier
for
the
audience
to
understand.
It
is
for
this
reason
that
they
are
fit
for
purpose.
The
purpose
was
to
raise
awareness
and
make
more
people
join
the
organisation.
The
membership
form
would
do
this.
It
may
not
be
as
visually
pleasing,
however
the
content
covers
all
the
individual
campaigns
by
SAS.

9.
Do
the
products
created
communicate
my
message?
As
I
was
working
for
a
client,
in
professional
practice,
their
message
is
my
message.
In
the
brief,
they
wanted
something
modern,
fresh
and
relevant
to
its
audience
and
the
wider
world.
The
audience
was
a
younger,
more
energetic
person
that
wants
to
add
new
ideas
to
the
organisation.
They
all
add
new
life
and
content.
They
are
all
colourful
and
keep
to
the
intentions
decided
upon.
The
client
can
use
them
as
they
fill
the
criteria
they
were
after.
The
message
before
these
products
were
created
was
to
raise
awareness
to
the
issues,
now
I
have
produced
this
work;
it
raises
awareness
but
starts
to
educate
people
at
a
young
age.
This
new
message
of
education
to
the
younger
audience
can
reduce
some
of
the
concerns
raised.
The
target
audience
is
a
young
age
range
of
15-­‐21.
As
the
production
process
went
through
the
age
range
started
to
be
thought
about
as
a
much
older
person.
The
use
of
social
media,
negative
colours
and
a
change
in
merchandise
suggested
that
the
age
range
was
older.
I
feel
even
though
the
target
audience
may
have
risen
higher,
the
work
produced
is
still
suitable
for
them.
All
of
the
pieces
have
some
technical
aspects
t
them,
some
more
than
others
and
the
planning
provides
that
stability
in
the
structure
of
the
work.

10. As
the
message
was
to
reach
out
to
a
younger
audience,
I
feel
this
has
been
achieved.
The
target
audience
was
thought
about
throughout
the
production
process,
with
each
design
created
it
was
looked
upon
as
if
it
would
appeal
to
the
audience.
Techniques
I
used
that
appealed
to
the
audience
were
the
following.
Having
social
media
incorporated
in
the
poster,
items
that
they
would
buy
being
part
of
the
merchandise
creation,
highlighted
text
that
would
help
digest
the
information
and
dark,
negative
imagery
used
to
shock
and
educate
them.
Here
is
a
poster
aimed
at
preventing
drinking
and
taking
drugs
whilst
driving.
It
is
not
the
same
topic
as
the
poster
and
membership
form,
but
has
the
same
purpose
and
techniques
in
order
to
grab
the
reader’s
attention
and
educate.
The
campaign
poster
uses
images
of
the
topic
to
go
with
the
title
or
text.
Here
it
is
the
same;
this
uses
a
person
at
the
wheel
with
facts
and
figures
supporting
the
image.
The
facts
and
figures
are
used
in
the
membership
form.
This
is
to
educate
the
younger
reader.
If
you
can
shock
them
into
something
they
had
been
unaware
of,
it
is
one
step
closer
to
preventing
them
from
doing
or
stopping
it.
Here,
the
poster
is
clear
and
concise
and
makes
it
easily
readable
for
the
young
audience.
When
educating
them
it
is
important
to
not
have
too
much
detail
in
the
work
as
they
can
lose
concentration
very
quickly.
When
exploring
media
campaigns
aimed
at
the
same
age
range,
you
can
see
and
understand
how
appropriate
the
work
you
have
created
is.
When
looking
at
the
poster
I
created,
it
has
the
target
audience
actually
in
the
piece.
This
is
the
first
indication
given
to
the
reader
about
who
it
is
aimed
towards.
Here
it
has
the
teenagers
in
the
image
walking
away
from
the
rubbish,
whereas
the
second
image
from
the
left
on
the
poster
I
created
for
the
client
has
a
‘typical’
member
of
the
demographic
aimed
towards.

11. The
original
intension
of
the
work
was
to
create
something
educational
and
fun
for
a
younger
age
range
to
enjoy.
Merchandise
was
meant
to
be
of
the
interactive
nature.
Having
stickers
or
badges
such
as
here
on
the
left
would
be
a
way
to
incorporate
the
merchandise
and
the
membership
form.
The
membership
was
to
have
areas
to
place
the
stickers,
concerning
each
topic
such
as
a
sticker
of
an
industry
to
go
next
to
the
piece
about
waste
pumped
into
the
oceans.
This
was
not
created
as
I
felt
the
audience
had
to
be
older
in
order
to
include
much
more
text.
Also,
targeting
children
would
mean
that
you
are
relying
on
the
parents
or
guardians
to
pay
for
the
membership
or
merchandise.
Having
a
slightly
older
audience
would
allow
to
use
both
the
educational
theme
and
use
merchandise
but
to
a
more
professional
manner.
The
hat
was
something
I
based
the
mind
map
and
planning
stages
on.
It
was
a
necessity.
Surfers
need
hats
and
it
is
beachwear.
However,
I
felt
if
the
products
were
made
they
must
appeal
to
all
ages.
Having
a
t-­‐shirt
can
be
suitable
to
the
target
market,
which
is
important,
but
also
can
branch
out
to
the
mass
market.
This
will
allow
development
for
the
client.
My
original
intention
for
merchandise
changed
and
as
did
the
poster.
I
wanted
to
have
some
very
negative
imagery
in
order
to
shock
the
young
reader.
This
would
educate
them
and
perhaps
entice
them
to
sign
up
to
the
organisation.

12. Something
like
this
image
already
created
by
Surfers
Against
Sewage.
I
decided
against
it
and
stuck
to
negative
colours
rather
than
imagery.
I
wanted
to
contrast
the
images
with
the
theme.
Having
negative
images
can
often
put
the
young
audience
off.
Using
pictures
of
people
the
same
age
helping
the
organisation
was
a
tool
to
attract
them.
My
original
idea
of
using
existing
images
to
attract
the
audience
was
not
used
as
I
felt
it
was
too
similar.
Instead
I
chose
a
font
that
would
do
the
same
but
keep
it
unique.
The
membership
form
was
the
same,
however
instead
of
a
dark
theme
it
was
meant
to
be
something
very
simple.
With
the
use
of
images
to
help
digest
the
text
it
was
to
be
aimed
at
a
young
audience
to
be
signed
up
to
the
family
membership
package.
This
on
the
left
was
the
first
idea
for
the
membership
form,
something
exciting
and
for
a
young
age
range.
I
decided
against
it
as
it
was
restricting
the
possible
market.
Without
any
text
or
anything
about
what
the
client
is
and
what
they
do,
it
is
missing
the
point
and
instead
looking
at
what
the
audience
wants
to
see,
such
as
colours
and
images.
I
wanted
to
produce
something
that
helped
the
client
expand
and
attract
a
much
large
audience.
Having
just
text
was
the
way
I
saw
this.
It
can
be
suitable
to
a
young
audience,
with
the
use
of
different
fonts
and
background
imagery,
but
it
is
acceptable
for
mass-­‐market
use
also.

13.
The
techniques
used
have
been
effective;
as
they
have
kept
to
the
guidelines
I
set
myself.
I
wanted
to
create
products
that
looked
simplistic
and
professional
simultaneously.
The
techniques
used
such
as
colour
alterations
through
levels
and
hue
saturation
added
to
the
quality
of
the
work,
gave
a
professional
look
to
the
pieces
and
allowed
me
to
keep
to
the
style
throughout.
Having
a
good
mixture
of
light
and
dark
shades
made
the
work
intriguing
to
look
at
and
gave
it
a
unique
edge.
The
client
stated
in
the
brief
that
they
wanted
something
fresh.
I
could
have
created
the
generic
merchandise
and
bright,
colourful
posters
with
images
in
membership
forms,
however
I
wanted
to
go
above
and
beyond
and
look
to
a
different
audience.
I
was
more
concerned
with
education
over
appearance.
To
add
the
content
of
what
the
organisation
does
rather
than
pretty
colours
or
images.
I
feel
that
when
someone
is
going
to
pay
money
for
a
membership,
they
will
want
to
know
what
they
get
from
it
and
what
the
organisation
does.
That
is
exactly
what
the
membership
form
does.
In
a
technical
point
of
view
the
tools
used
have
been
minimalistic,
however
the
main
concern
was
the
content.
People
wan
to
know
what
they
are
spending
money
on.
This
is
why
the
audience
was
raised
slightly
higher
than
first
thought.
The
client
would
benefit
more
from
an
informative
piece
of
text.
I
feel
when
looking
at
the
creativity
in
the
work
and
technical
skills,
I
could
have
used
much
more
and
there
is
room
for
improvement.
However,
with
the
work
I
did
create
the
tools
were
effective
enough
to
make
it
correspondent
with
the
target
audience.

14. When
looking
at
one
product
of
the
4
that
had
the
most
technical
techniques
used
it
would
have
to
be
the
logo.
Various
different
types
were
created,
using
the
Rotoscope
tool
to
its
full
effect.
Once
I
had
decided
on
the
final
logo
and
how
it
was
to
be
created
I
had
to
look
at
the
waves.
It
was
more
complex
to
create
than
it
looks,
making
it
surround
the
eye
was
important
and
to
have
other
shades
of
colour
inside
needed
more
Rotoscoping
and
developing
of
layers.
The
techniques
for
the
eye
were
to
use
the
shape
tool.
The
star
and
circular
shapes
made
it
look
much
better
than
the
first
design.
The
techniques
for
the
poster
were
also
a
tricky
process.
The
levels
tool
to
choose
the
correct
background
colour
had
to
be
correct.
The
use
of
the
green
was
something
planned
in
the
early
production
stages.
I
would
consider
the
layout
of
the
text
across
the
page
as
a
technique
that
required
a
rather
lot
of
planning
and
other
creations.
To
get
the
size
and
colour
right
was
hard.
This
has
been
effective
as
it
contains
fewer
colours
and
is
more
attractive
than
the
design’s
made
earlier.
The
merchandise
required
techniques
such
as
the
Rotoscope
as
well.
The
opacity
was
also
manipulated
The
design
need
intricate
cutting
out.
Further
techniques
were
to
add
gradient
on
the
shirts.
After
experimenting
without
it
was
vital
something
was
added
to
the
work.
I
would
consider
the
content
to
be
effective
as
it
appeals
to
the
audience
and
a
large
mass
market.
It
has
all
the
information
required,
perhaps
it
goes
above
what
is
needed,
however
it
also
has
a
good
balance
between
content
and
visual
clarity.
The
products
have
a
much
more
professional
look
to
them.
They
are
simple
yet
effective.
This
reflects
the
content
throughout.
It
does
not
have
anything
over
the
top;
it
keeps
the
boundaries
set
with
the
chosen
target
market.
The
impact
my
advertising
campaign
will
have
will
be
minimal.
The
Beach
clean
will
be
as
successful
as
the
previous
ones
and
will
attract
previous
members,

15. perhaps
persuade
them
to
join
but
in
terms
of
impact
to
the
oceans
and
the
issues
such
as
marine
litter,
there
will
be
little
change.
The
large
industries
will
keep
doing
what
they
are
doing.
The
poster
WaveAwayWaste
and
this
beach
clean
will
educate
people
at
a
younger
age
and
perhaps
in
the
long
term,
the
waste
in
the
sea
will
be
less,
but
in
the
short
term
the
sad
reality
is
more
people
will
need
to
be
involved
and
voices
from
high
places
will
need
to
be
contacted.
Surfers
Against
Sewage,
the
client
have
had
petitions
before
where
they
have
reached
out
to
members
of
the
government,
however
with
the
issues
here
being
of
industry
and
general
littering,
there
is
little
the
government
can
do
to
help
in
the
short
term.
Like
mentioned
before,
the
best
way
to
get
through
and
make
a
change
is
to
start
at
a
young
age
(which
is
why
I
chose
a
young
audience
for
the
products).
Starting
at
a
young
age
can
raise
awareness
to
them
of
the
problems
polluting
can
do.
The
public
overall
will
not
change
as
dramatically
as
hoped
but
the
targeted
audience
on
the
social
media
sites
that
are
given
the
chance
to
read
the
hashtag
or
status
by
Surfers
Against
Sewage
would
perhaps
stop
before
littering
in
future.
The
technical
qualities
of
my
work
would
be
the
products
being
made
to
a
good
standard
on
Photoshop,
using
tools
and
adjustments
to
manipulate
an
image
I
wanted
to
create
from
the
planning
stages.
The
Aesthetical
qualities
of
the
work
are
the
logo
and
merchandise.
They
look
fit
for
purpose
and
keep
to
the
target
audience.
The
bright
colours
are
similar
to
that
of
previous
logos
and
merchandise
by
the
client
and
therefore
show
consistency
in
the
products
and
research
to
look
in
to
the
background
of
Surfers
Against
Sewage.
The
colours
on
the
logo
represent
those
commonly
seen
near
the
ocean
or
beach.
This
can
visually
support
what
is
being
said
in
the
work
produced.
The
overall
look
of
the
poster
and
membership
has
a
good
use
of
different
fonts
and
sizes,
a
good
respect
for
the
composition
and
layout
of
the
piece
as
well
as
looking
into
the
colours
that
would
best
reflect
the
audience
and
the
client’s
organisation.
Blue
and
green
were
shades
kept
throughout
the
planning
and
production
process.