You've seen the acronyms: IA, UX. In these 20 FINE Slides we try and explain what they mean, what they involve, and why they're so important to designing digital experiences. And why you're starting to see this kind of "user experience" thinking permeate all kinds of marketing activities offline and online.

1. 20 FINE Slides
IA + UX
Where Great Digital Brand Journeys Begin

2. UX
UCD
IA IxD
UI HCI
User
Experience
Information
Architecture
Interaction
Design
User Interface User Centered
Design
Human Computer
Interaction
One Big Happy Family!

5. Usability Navigation &
Labeling Systems
Content
Organization
Information Storage
& Retrieval
Things IAs Look At...

6. IAs consciously organize content and
flow based on principles derived
through observation and evidence.

7. Stakeholder interviews
User interviews, Focus Groups/Listening
Labs
Site evaluations
Competitive/ Comparative analysis
Traffic analysis
Audience analysis
Time and task studies
Surveys/Questionnaires
Testing on real users
Card sorting exercises
Paper prototypes
Academic papers on HCI
Researcher papers
Tools & Methods

8. Site map
Navigation & Labeling Systems
Flow diagrams
Conceptual Diagrams –
centralization of core issues
Wireframes
Taxonomy
Personas, Use Cases
Requirements Documentation
Functional Specifications
Common IA Deliverables

9. “Three Circles of Information Architecture”
CONTENT
USERS
CONTEXT
IA
*as defined by Louis Rosenfeld and Peter Morville

10. Information Architecture
is just one part of the whole
User Experience
IA
UX

11. UX recognizes that a good digital
service isn't just about functionality.

12. It’s about the way it does things.
It’s about how it makes people feel.
UX recognizes that a good digital
service isn't just about functionality.

13. Everything’s right where
I’d expect it to be!
How did I ever live my
life without this?!
The Difference Between
Great Information Architecture Great User Experience

14. User Experience promotes
rich, engaging interactions
between users and systems.

16. As we move from static and reactive to
predictive and proactive experiences, IA
and UX become increasingly critical.

17. Every digital tool or destination begins
with information architecture, from a
formal product to an informal
byproduct.

18. But is it only digital experiences that
should be predictive and proactive?

19. Or is the practice of IA + UX
changing our expectation
of how brands must interact
everywhere we go?