User Experience Design (UXD) is presented by Matt Artz. UXD involves understanding user needs through research and testing interactive prototypes. It is a multidisciplinary field that draws from disciplines like user research, interaction design, and visual design. The goal of UXD is to create products that are useful, easy to use and delightful for users.

1. User Experience Design (UXD)
Presented By: Matt Artz
www.mattartz.me
@design_anthro
#uxd

2. What business needs now is design. What design needs now is making it about business.
- Beth Comstock, SVP GE
Design is a Driver of Innovation

3. About Matt Artz (@design_anthro)
Design Anthropology & UX Practitioner
www.mattartz.me | @design_anthro3
10 + years of work experience including design projects for Fortune 500 and publicly traded
enterprises, as well as many SMBs locally and globally.
Experience
Degrees in Computer Information Systems, Biotechnology, Management Information
Systems, and Finance &Investment.
Background
Matriculating design anthropologist focused on the intersectionality of technology, design,
and culture.
Current

4. WHY user experience design

5. 70s
80s / Early 90s
Late 90s
2007
Post 2010
Augmentation of Human Intellect
(NLS) was mouse-drive & had a UI
Connected devices, cognitive
computing, & digital assistants
Xerox Parc, Cognitive
Science, & HCI
Personal Computer & Don
Norman @ Apple
Web
Mobile & Jony
Ives
60s
FUTURE 2025

6. "The digital and physical worlds are starting to
come together more seamlessly--it's only the tip
of the iceberg in terms of what's coming."
- Nike CEO Mark Parker

7. 93%
72%
70%
of executives cite improving user
experience as a top strategic priority
of businesses name improving
customer experience as top priority
projects fail due to lack of user
acceptance
Forrester Research Report – Ron Rogowski | June, 2008
Updated: Customer Experience Top Priority | April, 2016

8. The Value of Design
Design is a method of problem solving that can be used to drive value
www.mattartz.me | @design_anthro8
Design Management Institute (DMI) 2015

9. The Recognition of Design
Design got its seat at the table.
www.mattartz.me | @design_anthro9
71 Design agencies acquired since 2004
4 Design Partners in McKinsey elected in 2016
3 IBM ​Designers ​Fellow​s​ are appointed.
23 Venture Capital Fund$
#DesignInTechReport

10. What Is UX ?
No unanimously agreed upon definition.
www.mattartz.me | @design_anthro10

11. WITHOUT research and testing, it is not
UX!

12. What UX Is Not (just)
Many disciplines contribute to the UX process, but alone, they are not UX.
www.mattartz.me | @design_anthro12
Visual / UI
Design
A focuses on just the interface
and supporting visual elements
of a product.
Wires &
Prototypes
Creation of low to medium
fidelity wireframes or
interactive prototypes.
Usability
Studies
Usability studies are a method
for evaluating a product by
testing it on users.

13. “To improve customer satisfaction and loyalty
through the utility, ease of use, and pleasure
provided in the interaction with a product.”
- Oxford Journal Interacting With Computers
Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Evangelos Karapanos, Arto Sinnelä;
UX Curve: A method for evaluating long-term user experience. Interact Comput 2011; 23 (5): 473-483. doi: 10.1016/j.intcom.2011.06.005

14. Philosophy of UX
The three key stakeholders
www.mattartz.me | @design_anthro14
The product must delightfully satisfy the end user needs.
Users
The product support the business in achieving its objectives.
Customer
The product needs to be technologically feasible.
Tech

15. “The process of designing (digital or
physical) products that are useful, easy to
use, and delightful to interact with.”
- User Testing

16. Process of UX
User Centered Design
www.mattartz.me | @design_anthro16
Conduct user research to understand unmet needs and desires.
Research
Create multiple concepts to support combinatory innovation.
Ideation
Build early and fast, and continue testing / validating with working prototypes.
Develop
Start with low fidelity, work towards high fidelity, and test / validate along the way.
Design
Launch, test, learn, repeat.
Iterate

17. “UX design is so much more than just
designing for a screen.”
- Paul Boag | Bogaworks

18. Disciplines of UX
The whole is greater than the sum of its parts
www.mattartz.me | @design_anthro18
UX
Design
Product
Interaction
Visual / UI
Usability
User Research
BA / IA
Prototyping

19. A Basic UX Toolkit
The UX toolkit is wide and deep
www.mattartz.me | @design_anthro19
Wireframes
Affinity Mapping
PersonasCard Sorting
Scenarios
Prototype Tests
Data Analysis
Usability
Surveys
Competitive
Analysis
Participatory
Design
Interviews
Focus GroupsA/B TestingFlow & Context
Diagrams
Design ConceptsWireframesEye Tracking

20. How Do I Pick?
Choose the right tool for the job
www.mattartz.me | @design_anthro20

21. What Level of Understanding Does the Sponsor Have?
What is the Budget / Timeline of the Project?
What Products Are You Designing For?
Is There Secondary Research Available?
Are You Located Near the Sponsor and Users?

22. A Starter UX Toolkit
A good place to get your feet wet
www.mattartz.me | @design_anthro22
User Research
UXD
BA / IA Design Testing
Interviews
Surveys
Personas / Maps
Analysis
Diagrams
Card Sorting
Wires
Prototypes
VD / UI
Heuristics
Expert Review
Contextal Inq

23. Selling UX & Demonstrating Value
Need to align UX to business vision, roadmap, and KPIs to demonstrate value
www.mattartz.me | @design_anthro23
Align
Research
Vision
Innovate
Strategy
Value
Communicate the
value
Define the roadmap
Ideate, design,
& test
Differentiate against
competitors
Understand the
users
Understand the
business strategy

24. Next Steps
Buy the ticket, take the ride
www.mattartz.me | @design_anthro24
In order to stay competitive you must stay abreast of new tech,
and methods.
Touch interfaces are going away, and pervasive ecosystems are
on the rise.
UX is Rapidly Maturing

25. Experience Design
A more inclusive paradigm for creating value
www.mattartz.me | @design_anthro25
Customer XD
Customer
(CX)
Business
(BD)
Service Design
(SD)
Product / User
(PD & UX)
Users

26. Because experience design as a multidisciplinary methodology can solve the toughest problems and change the world.
Design with Intent & Design to Change

27. Contact Matt Artz (@design_anthro)
Design Anthropology & UX Practitioner
www.mattartz.me | @design_anthro27
Web
E-mail
www.mattartz.me
ma@mattartz.me