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Hello, we’re
      finedesigngroup.com
A few FINE facts
• Founded: 1993. A few years before launching some of the world’s
  first ever marketing websites.

• Offices: San Francisco CA, Portland OR, Traverse City MI
• Ownership: Independent and fully over-engaged in every project
• Employees: ~35 strategists, content creators, designers,
  developers, and directors

• Client Geography: Global, ranging from across the street to New
  York to Tanzania, with a focus on The Valleys of Silicon and Napa

• Industry Focus: Hospitality, Wine & Spirits, Architecture &
  Engineering, Luxury Goods brands, and world-class Technology.
We Are A Digital Branding Agency.
We do more than digital. But our specialty is helping define
companies using the media customers turn to when they want a
definition. We design, build, and manage the key touch points that
connect brands with people in digital space.
Digital is Where Brands Are Made.
We evolved from traditional design early on, because logos and ads are
not enough to create a brand. Brands {and companies} are increasingly
formed by customer-driven, technology-enabled interactions.
Your brand lives in a complex ecosystem.

                                      OWNED MEDIA
                                DIGITAL DESTINATION ASSETS
                                       YOU CONTROL

                               The Product, The Core Website or
                                 Landing Pages, Mobile Apps and
                            Site Versions, Your Blog, Promotional IP,
                                    Social Media Destinations
                                  (Twitter, YouTube, Facebook)




                           SO SEM                                    ,
                             CI /S                                 PC ING
                                                                /P
                               AL E                          M ND
                                 M O,                      SE BRA
                                  ED                          -
                                     IA
                                                           CO
                                            YOU

       EARNED MEDIA                                                         PAID MEDIA
       THINGS YOU MONITOR                    ONLINE                          PAY TO PLAY
       & INFLUENCE:                         PROMOS                      OUTREACH VENUES:
                                            REBATES
       Social Media Dialog,                                Search Engine Marketing (PPC)
       Word of Mouth, Buzz, Blogs,                              Online Ad Partnership and
       PR, Customer List (email)                                  Sponsorship Integrated
                                                                        Offline Advantage
We help you own it.
To stake your claim in a cluttered marketplace, creativity must create
brand equity. And that always involves applying some unique blend of
the 3 capabilities we offer - strategy, design, and technology.
Here’s where we live:
                                                                   Core company/brand
                                                                   positioning, content, digital
                                                                   marketing (SEM, PPC, Social),
                                                                   consulting and road-mapping


Customer-facing experiences:
web and mobile site design,                Strategy
identity and print, user
interfaces, video




                                  Design              Technology

                                                                                   Applications to manage and
                                                                                   access customer and content
                                                                                   data: CMS, CRM, workflow
                                                                                   tools, apps, hosting
Your Site Is Your Brand.
All of the elements of your brand are assembled on a website and its
associated mobile and social media venues. Together, they shape the
destination(s) where customers get a full picture of a business.
These capabilities blend into every project

                                 • Digital & Brand Strategy
                                 • Brand Identity Creation
                                 • Content Strategy & Copywriting
         Strategy
                                 • Website Design & Development
                                 • Applications and Content Management Systems

Design              Technology
                                 • Mobile Sites & Applications
                                 • Digital Marketing (SEO, PPC, Social Media)
                                 • Print Communication
                                 • Video & Time-Based Media
Small Company. Big Work.
We’re no old school agency. You work directly with senior strategists
who guide in-house experts in broad disciplines. Today’s iconic
brands come from passionate individuals who see branding as a verb.
A Few Recent Case Studies.
Case Study: Auberge du Soleil
Napa’s pre-eminent hospitality brand re-imagined for the digital age.
Case Study: Anchor Brewing
10 beer brands leverage a common history, and build a new head of Steam.
Case Study: Ste Michelle Wine Estates
13 uniquely distinct brands formed into a “string of pearls”
Case Study: Health Happens Here
Branding the idea that life expectancy should not depend on zip code.
Thanks for reading.
{ We look forward to presenting this in person. }




     finedesigngroup.com : 415.552.9300

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Hello. We're FINE.

  • 1. Hello, we’re finedesigngroup.com
  • 2. A few FINE facts • Founded: 1993. A few years before launching some of the world’s first ever marketing websites. • Offices: San Francisco CA, Portland OR, Traverse City MI • Ownership: Independent and fully over-engaged in every project • Employees: ~35 strategists, content creators, designers, developers, and directors • Client Geography: Global, ranging from across the street to New York to Tanzania, with a focus on The Valleys of Silicon and Napa • Industry Focus: Hospitality, Wine & Spirits, Architecture & Engineering, Luxury Goods brands, and world-class Technology.
  • 3. We Are A Digital Branding Agency. We do more than digital. But our specialty is helping define companies using the media customers turn to when they want a definition. We design, build, and manage the key touch points that connect brands with people in digital space.
  • 4. Digital is Where Brands Are Made. We evolved from traditional design early on, because logos and ads are not enough to create a brand. Brands {and companies} are increasingly formed by customer-driven, technology-enabled interactions.
  • 5. Your brand lives in a complex ecosystem. OWNED MEDIA DIGITAL DESTINATION ASSETS YOU CONTROL The Product, The Core Website or Landing Pages, Mobile Apps and Site Versions, Your Blog, Promotional IP, Social Media Destinations (Twitter, YouTube, Facebook) SO SEM , CI /S PC ING /P AL E M ND M O, SE BRA ED - IA CO YOU EARNED MEDIA PAID MEDIA THINGS YOU MONITOR ONLINE PAY TO PLAY & INFLUENCE: PROMOS OUTREACH VENUES: REBATES Social Media Dialog, Search Engine Marketing (PPC) Word of Mouth, Buzz, Blogs, Online Ad Partnership and PR, Customer List (email) Sponsorship Integrated Offline Advantage
  • 6. We help you own it. To stake your claim in a cluttered marketplace, creativity must create brand equity. And that always involves applying some unique blend of the 3 capabilities we offer - strategy, design, and technology.
  • 7. Here’s where we live: Core company/brand positioning, content, digital marketing (SEM, PPC, Social), consulting and road-mapping Customer-facing experiences: web and mobile site design, Strategy identity and print, user interfaces, video Design Technology Applications to manage and access customer and content data: CMS, CRM, workflow tools, apps, hosting
  • 8. Your Site Is Your Brand. All of the elements of your brand are assembled on a website and its associated mobile and social media venues. Together, they shape the destination(s) where customers get a full picture of a business.
  • 9. These capabilities blend into every project • Digital & Brand Strategy • Brand Identity Creation • Content Strategy & Copywriting Strategy • Website Design & Development • Applications and Content Management Systems Design Technology • Mobile Sites & Applications • Digital Marketing (SEO, PPC, Social Media) • Print Communication • Video & Time-Based Media
  • 10. Small Company. Big Work. We’re no old school agency. You work directly with senior strategists who guide in-house experts in broad disciplines. Today’s iconic brands come from passionate individuals who see branding as a verb.
  • 11. A Few Recent Case Studies.
  • 12. Case Study: Auberge du Soleil Napa’s pre-eminent hospitality brand re-imagined for the digital age.
  • 13. Case Study: Anchor Brewing 10 beer brands leverage a common history, and build a new head of Steam.
  • 14. Case Study: Ste Michelle Wine Estates 13 uniquely distinct brands formed into a “string of pearls”
  • 15. Case Study: Health Happens Here Branding the idea that life expectancy should not depend on zip code.
  • 16. Thanks for reading. { We look forward to presenting this in person. } finedesigngroup.com : 415.552.9300