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Long Live Information Architecture
The document discusses the significance of information architecture (IA) in organizing and structuring content to enhance user findability and task completion. It traces the evolution of IA as a design discipline, highlights educational paths and trends in user experience (UX), and emphasizes the importance of IA in the UX field. The author calls for UX professionals to embrace IA to ensure successful user experiences and outcomes.
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Long Live Information Architecture
- 1. LongLive INFORMATION ARCHITECTURE!!! Darren Hood UX Uncensored/ Kent State University World IA Day 2020 February 22, 2020
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- 4. 4 Creation of systemic,structural, and orderly principles to make something work — the thoughtful making of either artifact, or idea, or policy that informs because it is clear (Wurman). 1 A design discipline that is focused on making information findable and understandable (Morville, Rosenfeld, and Arango). 2 Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks (usability.gov). 3 What is Information Architecture?
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- 6. 6 IA Schools ofThought (1976 - 1998) Early IA Mindsets Richard Saul Wurman — The design of information (what actually informs) Rosenfeld & Morville — Designing for finding and understanding
- 7. 7 Early Stages ofUX (1997 - 2007) UX Career Progression
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- 10. 10 Information Architect Interaction Designer UXDesigner UX Architect UX Developer Product Designer Progression of the Discipline 1 2 3 4
- 11. 1 Information ArchitectureUnicornsInteraction Design Everybody’s a UXerDesign Thinking 1111 UX Trends Over the Years 1996 1998 2005-2007 2013 2019 IA IA IA IAIA
- 12. 12 0% 23% 45% 68% 90% 1995 1998 20032005 2008 2013 2015 2019 3% 60% 90% 62% 46% 31% 28% 18% Rise & Fall of IA
- 13. 13 Bootcamp IA Testimonial “RegardingIA, some material on the subject was presented, but there was very little explanation or theory and no practice was offered.” — Bootcamp Attendee
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- 16. 16 Creates systemic, structural,and orderly principles to make something work 1 Makes information findable and understandable2 Organizes, structures, and labels content in an effective and sustainable way to help users find information, complete tasks, and make decisions 3 Benefits of Information Architecture?
- 17. 17 Taxonomies FindabilityNomenclature Grouping. Theway information is categorized throughout the experience. The ease by which information and tasks are found in an experience. Labeling. Used for navigation, throughout the visual hierarchy, and calls-to-action. Information Scents The establishment of cues, setting proper expectation that aids a user in findability. Navigation The wayfinding mechanisms within an experience. 10 Elements of Information Architecture 1 2 3 4 5
- 18. 18 Filtering & FacetingCard SortingSearch Paring down search results based on specified requirements. A research method used to validate IA design direction. The act of finding information in an experience that matches or is related to specific criteria entered by the user. Inline Links Hot-linked text in a sentence or paragraph that provides a simple way to access related information. Content Strategy Efforts to manage and optimize the information presented on a site to ensure its value, consistency, and relevance. 10 Elements of Information Architecture 6 7 8 9 10
- 19. 19 • Information architecturehas been a critical part of the UX discipline dating back to the dot-com-bust days. • Usability, interaction design, and research are all directly connected to any IA efforts. • The advent of the UX bootcamps and MOOC learning solutions is parallel with a massive decline in several critical UX methods and methodologies, including information architecture. • If users have difficulty finding information and completing tasks, all UX efforts will fail. • For the good of the discipline and the benefit of users and stakeholders, UX professionals must embrace IA. Closing Remarks
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