What is average first reply time?
This metric shows how long it takes for your support team to get back to a customer’s first request.
Why should you measure average first reply time?
First reply time is more important than overall reply times because it’s an acknowledgement to the customer that their issue is being looked into.
It also indicates how quickly your team is addressing new tickets, and helps you see if you have enough team members to deal with volume.
Different channels have different expectations for first reply time, but in general a high first reply time means that customers may channel switch because they aren’t sure if you’ve received their message or are working on their case.
Learn everything you need to know about customer service metrics: https://blog.kayako.com/customer-support-metrics