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20 FINE SLIDES
A growing expectation that 
websites should all be built 
“responsive” to scale 
perfectly to every screen 
requires new design and 
technology approaches.
The focus of responsive design is mostly 
on fluid, flexible grids and images. 
But...what about typography?
Content is a core 
element of most sites. 
Yet type itself often 
gets lost in responsive 
translation. Until now.
Let’s look at some ways to think 
about type when designing a 
responsive website.
The basic questions to ask: 
1. What device(s) will your users be on? 
2. Will your chosen typeface be legible 
across those devices?
V-units are new 
measurement units 
designers and 
developers can apply 
to typefaces or, really, 
anything with a width 
(images, paragraphs, 
yyoou name it).
V-UnITs ArE AwESoMe!
Unfortunately, these new V - units are so fresh, browser 
support for them is scarce. For now.
As v-units are more 
universally accepted, 
they may dramatically 
change how we thnk 
about and develop for 
responsive websites.
ThE 
SUPER FUTURE 
Of 
RESPONSIVE 
TYPE
The concept of detecting and serving different 
content, typefaces, and images, to different 
designs is amazing, but not mind-blowing...
...what IS mind-blowing is the 
concept of typefaces themselves 
being responsive.
We are talking about a 
font interpolating on 
the fly, people! The idea 
is the typeface itself 
changes from one 
weight to another 
based on context.
Currently, fonts are So, introducing 
STATIC DYNAMIC 
typefaces that change in weight, based upon context, 
will enable us to make fluid decisions in real time!
Imagine typefaces sold in ranges, 
rather than by specific weights. 
That’s in the works, thanks to 
Lucas de Groot and his 
Interpolation Theory.
They say “content is king”. So we say responsive typefaces will 
increasingly be at the forefront of creating great websites.
Read up on V-UNITS!

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20 FINE Slides: The Future of Responsive Type On The Web

  • 2. A growing expectation that websites should all be built “responsive” to scale perfectly to every screen requires new design and technology approaches.
  • 3. The focus of responsive design is mostly on fluid, flexible grids and images. But...what about typography?
  • 4. Content is a core element of most sites. Yet type itself often gets lost in responsive translation. Until now.
  • 5. Let’s look at some ways to think about type when designing a responsive website.
  • 6.
  • 7. The basic questions to ask: 1. What device(s) will your users be on? 2. Will your chosen typeface be legible across those devices?
  • 8.
  • 9. V-units are new measurement units designers and developers can apply to typefaces or, really, anything with a width (images, paragraphs, yyoou name it).
  • 11. Unfortunately, these new V - units are so fresh, browser support for them is scarce. For now.
  • 12. As v-units are more universally accepted, they may dramatically change how we thnk about and develop for responsive websites.
  • 13. ThE SUPER FUTURE Of RESPONSIVE TYPE
  • 14. The concept of detecting and serving different content, typefaces, and images, to different designs is amazing, but not mind-blowing...
  • 15. ...what IS mind-blowing is the concept of typefaces themselves being responsive.
  • 16. We are talking about a font interpolating on the fly, people! The idea is the typeface itself changes from one weight to another based on context.
  • 17. Currently, fonts are So, introducing STATIC DYNAMIC typefaces that change in weight, based upon context, will enable us to make fluid decisions in real time!
  • 18. Imagine typefaces sold in ranges, rather than by specific weights. That’s in the works, thanks to Lucas de Groot and his Interpolation Theory.
  • 19. They say “content is king”. So we say responsive typefaces will increasingly be at the forefront of creating great websites.
  • 20. Read up on V-UNITS!