The document provides an overview of information architecture (IA) and user experience design (UXD), outlining their related but distinct roles and processes. IA involves defining information structures and how users find information, while UXD focuses on defining system behaviors and how users take actions. The value of IA/UXD lies in laying necessary groundwork, ensuring a unified vision and focus on key priorities that saves both time and money. The IA/UXD process involves discovery, strategy, design, development and launch phases with collaboration across roles. IA deliverables include documents, surveys, flowcharts, sitemaps and wireframes.

1. Information Architecture and UXD An intro to the role, process and purpose Karri Ojanen, Publicis Modem

10. The Role of IA/UXD: The Process Discover Strategy and scoping Design Creative design Develop Building the site Launch

11. The Role of IA/UXD: The Process Now our IA appears here… … or here. Discover Strategy and scoping Design Creative design Develop Building the site Launch

12. The Role of IA/UXD: The Process IA: Discover and Research IA: Design IA: Validate … but it belongs here: Discover Strategy and scoping Design Creative design Develop Building the site Launch

13. The Role of IA/UXD: The Process DESIGN Insights become ideas DEVELOP Ideas become reality LAUNCH DISCOVER Analysis becomes insight Competitive Analysis Heuristic Evaluation Concept Model PITCH Audience Research Content Audit/Inventory Domain Research Requirements/Road Map Metrics/KPIs/Analytics Strategic Tactical Personas User Journeys LOW-FI Flowchart Site Map Wireframes HI-FI Flowchart Site Map Wireframes Nomenclature & Labeling Functional Specs Usability Testing

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